The Ultimate Google Ads Playbook

The Ultimate Google Ads Playbook

Author: Jessica Budde

Publisher:

Published: 2020-11-17

Total Pages: 230

ISBN-13:

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Ready to master the art of Google Ads? I, together with my colleagues at Cypress North, put this book together as a resource, manual, or Bible for advertisers who are running Google Ads search, display, or video campaigns. This playbook explores every setting, ad type, keyword match type, conversion action, and bid strategy. Learn the basics of every option and technique available in your Google Ads toolset before diving deep into recommendations, best practices, real-life examples, and things that Google Ads doesn't want you to know. Included with every purchase of this book are 10 free downloadable resources to help you optimize your Google Ads account.


Book Synopsis The Ultimate Google Ads Playbook by : Jessica Budde

Download or read book The Ultimate Google Ads Playbook written by Jessica Budde and published by . This book was released on 2020-11-17 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to master the art of Google Ads? I, together with my colleagues at Cypress North, put this book together as a resource, manual, or Bible for advertisers who are running Google Ads search, display, or video campaigns. This playbook explores every setting, ad type, keyword match type, conversion action, and bid strategy. Learn the basics of every option and technique available in your Google Ads toolset before diving deep into recommendations, best practices, real-life examples, and things that Google Ads doesn't want you to know. Included with every purchase of this book are 10 free downloadable resources to help you optimize your Google Ads account.


Ultimate Guide to Google Ads

Ultimate Guide to Google Ads

Author: Perry Marshall

Publisher: Entrepreneur Press

Published: 2020-11-24

Total Pages: 342

ISBN-13: 1613084307

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Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.


Book Synopsis Ultimate Guide to Google Ads by : Perry Marshall

Download or read book Ultimate Guide to Google Ads written by Perry Marshall and published by Entrepreneur Press. This book was released on 2020-11-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.


Google Ads Mastery Guide

Google Ads Mastery Guide

Author: Laura Maya

Publisher: Estalontech

Published: 2020-04-18

Total Pages: 96

ISBN-13: 8835810361

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Given its reach and authority, Google Ads should be a part of every marketer’s paid strategy. With Google Ads, everybody can access a full-fledged platform for advertising your products or services to users on tablets and smartphones. Using the strategy and information provided in this ; Google Ads Mastery Guide, ..you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. Here is an excellent opportunity to learn and master the essentials to better your Google Ads and get amazed at the ROI it will generate! This is the right time to grab this opportunity to engage and expand your audience with the world’s largest Advertising platform If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords. With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, Google Ads is undoubtedly the best place to target your audience with advertising. Learn more about the cost-effectiveness of Google Ads with these statistics: • Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent • $9000-$10,000 is the average ad spend for small-to-midsized businesses • The Google Display Network reaches 90% of online consumers • 2+ million websites make up the Google Display Network • 55% of companies use display ads This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more – Smart tips and tricks you can implement to help you improve your marketing efforts on the platform helping you to make profits easily. This eguide will covers: · All you need to know to get started with your Google Ads campaign. · Find out the latest hot trends and new features added to the Google Ads interface · Find out how to set up a Google AdWords campaign successfully! · How to perform competitor Research Analysis and Spy on Your Google Ads Competitors for key insights · Find out five easy steps to schedule your Google ads. · Find out how much does Google Ads cost and how much businesses spend. · Find out how to improve AdWords CTRS · Find out how To Set Up Google AdWords Extensions & Which ones To Use. · Find out all you need to know to add Negative Keywords to Google Ads and using them for better results. · Business case studies successfully using Google Ads Use the tips we covered to get started and remember to refine and iterate as you go. There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work. Using the strategy and information provided in our Mastery Guide, you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. So, consider getting our comprehensive and up-to-date guide jam loaded with smart and best-in-the-industry tips and tricks to make smart and effective Google Ads for growing your business.


Book Synopsis Google Ads Mastery Guide by : Laura Maya

Download or read book Google Ads Mastery Guide written by Laura Maya and published by Estalontech. This book was released on 2020-04-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given its reach and authority, Google Ads should be a part of every marketer’s paid strategy. With Google Ads, everybody can access a full-fledged platform for advertising your products or services to users on tablets and smartphones. Using the strategy and information provided in this ; Google Ads Mastery Guide, ..you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. Here is an excellent opportunity to learn and master the essentials to better your Google Ads and get amazed at the ROI it will generate! This is the right time to grab this opportunity to engage and expand your audience with the world’s largest Advertising platform If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords. With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, Google Ads is undoubtedly the best place to target your audience with advertising. Learn more about the cost-effectiveness of Google Ads with these statistics: • Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent • $9000-$10,000 is the average ad spend for small-to-midsized businesses • The Google Display Network reaches 90% of online consumers • 2+ million websites make up the Google Display Network • 55% of companies use display ads This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more – Smart tips and tricks you can implement to help you improve your marketing efforts on the platform helping you to make profits easily. This eguide will covers: · All you need to know to get started with your Google Ads campaign. · Find out the latest hot trends and new features added to the Google Ads interface · Find out how to set up a Google AdWords campaign successfully! · How to perform competitor Research Analysis and Spy on Your Google Ads Competitors for key insights · Find out five easy steps to schedule your Google ads. · Find out how much does Google Ads cost and how much businesses spend. · Find out how to improve AdWords CTRS · Find out how To Set Up Google AdWords Extensions & Which ones To Use. · Find out all you need to know to add Negative Keywords to Google Ads and using them for better results. · Business case studies successfully using Google Ads Use the tips we covered to get started and remember to refine and iterate as you go. There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work. Using the strategy and information provided in our Mastery Guide, you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. So, consider getting our comprehensive and up-to-date guide jam loaded with smart and best-in-the-industry tips and tricks to make smart and effective Google Ads for growing your business.


Profit With PPC! Google Ads Ultimate

Profit With PPC! Google Ads Ultimate

Author: Jack JOHNSON

Publisher:

Published: 2020-02-08

Total Pages: 93

ISBN-13:

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Google Ads: Learn how our clients have transformed their sales using google AdWords Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition. Once you complete follow this book, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week. I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be. Thank you so much for taking the time to check out my book. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside! What you'll learn Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page Use Conversion Tracking To Determine The Value Of Your Ad Campaigns Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site Advertise Your Products And Services Online Effectively Monetize The More Than 6 Billion Daily Searches On Google Boost Traffic and Increase Sales to Your Website Who this course is for: Anyone who wants to master the world's most powerful and popular advertising platform Small Business Owners who want to increase their sales and revenue through their webiste Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords Students who want to develop a set of professional marketing skills Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way This course is NOT for you if you are not ready to take your online advertising and marketing seriously If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed Requirements For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to. BUT even if you don't have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising All you need is a laptop, tablet or smartphone with an internet connection! NO experience with AdWords required! Our Personal Guarantee We are so confident that methods outlined in this book will help you learn Google ads that we're willing to let you try the book risk-free. If you are not fully satisfied with the product, simply let us know and we will provide a 100% full refund. That's right, a 100% Money-Back Guarantee! What reason do you have to not give this book a try? Why wait any longer? Scroll Up To The Top Of The Page And Click The Orange "Buy Now" Icon On The Right Side, Right Now! Jack Johnson All Rights Reserved


Book Synopsis Profit With PPC! Google Ads Ultimate by : Jack JOHNSON

Download or read book Profit With PPC! Google Ads Ultimate written by Jack JOHNSON and published by . This book was released on 2020-02-08 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google Ads: Learn how our clients have transformed their sales using google AdWords Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition. Once you complete follow this book, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week. I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be. Thank you so much for taking the time to check out my book. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside! What you'll learn Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page Use Conversion Tracking To Determine The Value Of Your Ad Campaigns Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site Advertise Your Products And Services Online Effectively Monetize The More Than 6 Billion Daily Searches On Google Boost Traffic and Increase Sales to Your Website Who this course is for: Anyone who wants to master the world's most powerful and popular advertising platform Small Business Owners who want to increase their sales and revenue through their webiste Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords Students who want to develop a set of professional marketing skills Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way This course is NOT for you if you are not ready to take your online advertising and marketing seriously If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed Requirements For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to. BUT even if you don't have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising All you need is a laptop, tablet or smartphone with an internet connection! NO experience with AdWords required! Our Personal Guarantee We are so confident that methods outlined in this book will help you learn Google ads that we're willing to let you try the book risk-free. If you are not fully satisfied with the product, simply let us know and we will provide a 100% full refund. That's right, a 100% Money-Back Guarantee! What reason do you have to not give this book a try? Why wait any longer? Scroll Up To The Top Of The Page And Click The Orange "Buy Now" Icon On The Right Side, Right Now! Jack Johnson All Rights Reserved


Ultimate Guide to Google Adwords

Ultimate Guide to Google Adwords

Author: Perry Marshall

Publisher: Entrepreneur Press

Published: 2014

Total Pages: 382

ISBN-13: 1599185423

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Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.


Book Synopsis Ultimate Guide to Google Adwords by : Perry Marshall

Download or read book Ultimate Guide to Google Adwords written by Perry Marshall and published by Entrepreneur Press. This book was released on 2014 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.


Ultimate Guide to Google AdWords

Ultimate Guide to Google AdWords

Author: Perry Marshall

Publisher: Entrepreneur Press

Published: 2017-10-10

Total Pages: 344

ISBN-13: 1613083718

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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.


Book Synopsis Ultimate Guide to Google AdWords by : Perry Marshall

Download or read book Ultimate Guide to Google AdWords written by Perry Marshall and published by Entrepreneur Press. This book was released on 2017-10-10 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.


Google Compliance Secrets

Google Compliance Secrets

Author: Dathen Fairley

Publisher:

Published: 2021

Total Pages:

ISBN-13: 9781954398016

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Book Synopsis Google Compliance Secrets by : Dathen Fairley

Download or read book Google Compliance Secrets written by Dathen Fairley and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


Google Adwords

Google Adwords

Author: Mark Robertson

Publisher:

Published: 2018-02-09

Total Pages: 70

ISBN-13:

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Learn to use Google Adwords to effectively reach out to customers worldwide! Today only, get this bestseller for a special price. Read on your PC, Mac, smart phone, or tablet device. This book contains proven steps and strategies on how to get your business popular and advertise locally or globally in a more accountable and flexible way, allowing customers and anyone searching on Google for the things you offer to see your business or anything you offer easily by just following few steps provided in this book. Here Is A Preview Of What You'll Learn... Adword Basis Billing and Budgets Writing Successful Text Ads Bidding Strategies Choose your keywords Create targeted Ads Create Ad Groups Monitor your Campaigns And basically everything you need to know about Google Adwords to guide you towards making the best out of your business by advertising to the world in a more accountable, easy, flexible and fast way. Download your copy today! Take action today and download this book now at a special price!


Book Synopsis Google Adwords by : Mark Robertson

Download or read book Google Adwords written by Mark Robertson and published by . This book was released on 2018-02-09 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to use Google Adwords to effectively reach out to customers worldwide! Today only, get this bestseller for a special price. Read on your PC, Mac, smart phone, or tablet device. This book contains proven steps and strategies on how to get your business popular and advertise locally or globally in a more accountable and flexible way, allowing customers and anyone searching on Google for the things you offer to see your business or anything you offer easily by just following few steps provided in this book. Here Is A Preview Of What You'll Learn... Adword Basis Billing and Budgets Writing Successful Text Ads Bidding Strategies Choose your keywords Create targeted Ads Create Ad Groups Monitor your Campaigns And basically everything you need to know about Google Adwords to guide you towards making the best out of your business by advertising to the world in a more accountable, easy, flexible and fast way. Download your copy today! Take action today and download this book now at a special price!


Advanced Google AdWords

Advanced Google AdWords

Author: Brad Geddes

Publisher: John Wiley & Sons

Published: 2014-05-02

Total Pages: 709

ISBN-13: 1118929551

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The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.


Book Synopsis Advanced Google AdWords by : Brad Geddes

Download or read book Advanced Google AdWords written by Brad Geddes and published by John Wiley & Sons. This book was released on 2014-05-02 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.


Google AdWords For Dummies

Google AdWords For Dummies

Author: Howie Jacobson

Publisher: John Wiley & Sons

Published: 2011-11-14

Total Pages: 451

ISBN-13: 1118230248

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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!


Book Synopsis Google AdWords For Dummies by : Howie Jacobson

Download or read book Google AdWords For Dummies written by Howie Jacobson and published by John Wiley & Sons. This book was released on 2011-11-14 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!