The Mature Market

The Mature Market

Author: Robert S. Menchin

Publisher: iUniverse

Published: 2000

Total Pages: 290

ISBN-13: 0595094759

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The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.


Book Synopsis The Mature Market by : Robert S. Menchin

Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.


The U.S. Mature Market

The U.S. Mature Market

Author:

Publisher:

Published: 1998-01-01

Total Pages: 486

ISBN-13: 9781562415662

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Book Synopsis The U.S. Mature Market by :

Download or read book The U.S. Mature Market written by and published by . This book was released on 1998-01-01 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Segmenting the Mature Market

Segmenting the Mature Market

Author: Carol M. Morgan

Publisher:

Published: 1996

Total Pages: 392

ISBN-13:

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"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.


Book Synopsis Segmenting the Mature Market by : Carol M. Morgan

Download or read book Segmenting the Mature Market written by Carol M. Morgan and published by . This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.


The U.S. Mature Market

The U.S. Mature Market

Author: Robert Brown

Publisher:

Published: 2003

Total Pages: 257

ISBN-13: 9781562418182

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Book Synopsis The U.S. Mature Market by : Robert Brown

Download or read book The U.S. Mature Market written by Robert Brown and published by . This book was released on 2003 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Mature Market

Mature Market

Author: Susan Bergman

Publisher:

Published: 2007

Total Pages:

ISBN-13:

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Book Synopsis Mature Market by : Susan Bergman

Download or read book Mature Market written by Susan Bergman and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


Discover America 2000

Discover America 2000

Author:

Publisher:

Published: 1990

Total Pages: 88

ISBN-13:

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Book Synopsis Discover America 2000 by :

Download or read book Discover America 2000 written by and published by . This book was released on 1990 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Inside the Mature Market

Inside the Mature Market

Author:

Publisher:

Published: 1987

Total Pages:

ISBN-13:

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Book Synopsis Inside the Mature Market by :

Download or read book Inside the Mature Market written by and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Mature Market

The Mature Market

Author: Packaged Facts (Firm)

Publisher:

Published: 2000

Total Pages: 18

ISBN-13:

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Book Synopsis The Mature Market by : Packaged Facts (Firm)

Download or read book The Mature Market written by Packaged Facts (Firm) and published by . This book was released on 2000 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:


THE MATURE MARKET: NEW DIRECTIONS FOR ADVERTISERS... U.S. DEPARTMENT OF HEALTH & HUMAN SERVICES... FEBRUARY 6, 1997

THE MATURE MARKET: NEW DIRECTIONS FOR ADVERTISERS... U.S. DEPARTMENT OF HEALTH & HUMAN SERVICES... FEBRUARY 6, 1997

Author: United States. Administration on Aging

Publisher:

Published: 1998*

Total Pages:

ISBN-13:

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Book Synopsis THE MATURE MARKET: NEW DIRECTIONS FOR ADVERTISERS... U.S. DEPARTMENT OF HEALTH & HUMAN SERVICES... FEBRUARY 6, 1997 by : United States. Administration on Aging

Download or read book THE MATURE MARKET: NEW DIRECTIONS FOR ADVERTISERS... U.S. DEPARTMENT OF HEALTH & HUMAN SERVICES... FEBRUARY 6, 1997 written by United States. Administration on Aging and published by . This book was released on 1998* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Dark Side of Valuation

The Dark Side of Valuation

Author: Aswath Damodaran

Publisher: FT Press

Published: 2018-04-24

Total Pages: 1024

ISBN-13: 0134854276

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The Definitive Guide to Valuing Hard-to-Value Companies: Fully Revised for Today’s Financial Markets Valuing money-making companies that have long histories and established business models is straightforward. It is when you encounter difficult-to-value companies that you feel the urge to go over to the dark side of valuation—where you abandon first principles and create new metrics. Aswath Damodaran looks at a range of these companies, from start-ups in new businesses to distressed companies, from banks facing regulatory turmoil to commodity firms, and from emerging market upstarts to multinationals that spread across geographies and businesses. With each grouping, he helps you examine the call of the dark side and its practices and frameworks to value these firms. To answer these questions, Aswath looks at companies across the life cycle and in different markets, from Uber and Shake Shack at one end of the spectrum to Vale, Royal Dutch, and United Technologies at the other end. In the process, you learn how to Deal with “abnormally low” and negative risk-free rates in valuation Adapt to dynamic and changing risk premiums Value young companies that are disrupting existing businesses Analyze commodity and cyclical companies across cycles Value a company as the sum of its parts or as an aggregation of its users/subscribers and customers Determine the difference between pricing and valuation, and why some investments can only be priced


Book Synopsis The Dark Side of Valuation by : Aswath Damodaran

Download or read book The Dark Side of Valuation written by Aswath Damodaran and published by FT Press. This book was released on 2018-04-24 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Valuing Hard-to-Value Companies: Fully Revised for Today’s Financial Markets Valuing money-making companies that have long histories and established business models is straightforward. It is when you encounter difficult-to-value companies that you feel the urge to go over to the dark side of valuation—where you abandon first principles and create new metrics. Aswath Damodaran looks at a range of these companies, from start-ups in new businesses to distressed companies, from banks facing regulatory turmoil to commodity firms, and from emerging market upstarts to multinationals that spread across geographies and businesses. With each grouping, he helps you examine the call of the dark side and its practices and frameworks to value these firms. To answer these questions, Aswath looks at companies across the life cycle and in different markets, from Uber and Shake Shack at one end of the spectrum to Vale, Royal Dutch, and United Technologies at the other end. In the process, you learn how to Deal with “abnormally low” and negative risk-free rates in valuation Adapt to dynamic and changing risk premiums Value young companies that are disrupting existing businesses Analyze commodity and cyclical companies across cycles Value a company as the sum of its parts or as an aggregation of its users/subscribers and customers Determine the difference between pricing and valuation, and why some investments can only be priced