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The What Americans Really Want...Really: Revised Edition

Author: Dr. Frank Luntz

Publisher: Hachette Books

Published: 2010-09-14

Total Pages: 346

ISBN-13: 1401326048

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No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce

Book Synopsis The What Americans Really Want...Really: Revised Edition by : Dr. Frank Luntz

Download or read book The What Americans Really Want...Really: Revised Edition written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2010-09-14 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce

Words That Work

Author: Dr. Frank Luntz

Publisher: Hachette Books

Published: 2007-01-02

Total Pages: 438

ISBN-13: 1401385745

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Lies My Teacher Told Me

Author: James W. Loewen

Publisher: The New Press

Published: 2008

Total Pages: 466

ISBN-13: 1595583262

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Criticizes the way history is presented in current textbooks, and suggests a more accurate approach to teaching American history.

Book Synopsis Lies My Teacher Told Me by : James W. Loewen

Download or read book Lies My Teacher Told Me written by James W. Loewen and published by The New Press. This book was released on 2008 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Criticizes the way history is presented in current textbooks, and suggests a more accurate approach to teaching American history.

Long Division

Author: Kiese Laymon

Publisher: Simon and Schuster

Published: 2021-06-01

Total Pages: 304

ISBN-13: 1982174838

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Winner of the NAACP Image Award for Fiction From Kiese Laymon, author of the critically acclaimed memoir Heavy, comes a “funny, astute, searching” (The Wall Street Journal) debut novel about Black teenagers that is a satirical exploration of celebrity, authorship, violence, religion, and coming of age in post-Katrina Mississippi. Written in a voice that’s alternately humorous, lacerating, and wise, Long Division features two interwoven stories. In the first, it’s 2013: after an on-stage meltdown during a nationally televised quiz contest, fourteen-year-old Citoyen “City” Coldson becomes an overnight YouTube celebrity. The next day, he’s sent to stay with his grandmother in the small coastal community of Melahatchie, where a young girl named Baize Shephard has recently disappeared. Before leaving, City is given a strange book without an author called Long Division. He learns that one of the book’s main characters is also named City Coldson—but Long Division is set in 1985. This 1985-version of City, along with his friend and love interest, Shalaya Crump, discovers a way to travel into the future, and steals a laptop and cellphone from an orphaned teenage rapper called...Baize Shephard. They ultimately take these items with them all the way back to 1964, to help another time-traveler they meet to protect his family from the Ku Klux Klan. City’s two stories ultimately converge in the work shed behind his grandmother’s house, where he discovers the key to Baize’s disappearance. Brilliantly “skewering the disingenuous masquerade of institutional racism” (Publishers Weekly), this dreamlike “smart, funny, and sharp” (Jesmyn Ward), novel shows the work that young Black Americans must do, while living under the shadow of a history “that they only gropingly understand and must try to fill in for themselves” (The Wall Street Journal).

Book Synopsis Long Division by : Kiese Laymon

Download or read book Long Division written by Kiese Laymon and published by Simon and Schuster. This book was released on 2021-06-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the NAACP Image Award for Fiction From Kiese Laymon, author of the critically acclaimed memoir Heavy, comes a “funny, astute, searching” (The Wall Street Journal) debut novel about Black teenagers that is a satirical exploration of celebrity, authorship, violence, religion, and coming of age in post-Katrina Mississippi. Written in a voice that’s alternately humorous, lacerating, and wise, Long Division features two interwoven stories. In the first, it’s 2013: after an on-stage meltdown during a nationally televised quiz contest, fourteen-year-old Citoyen “City” Coldson becomes an overnight YouTube celebrity. The next day, he’s sent to stay with his grandmother in the small coastal community of Melahatchie, where a young girl named Baize Shephard has recently disappeared. Before leaving, City is given a strange book without an author called Long Division. He learns that one of the book’s main characters is also named City Coldson—but Long Division is set in 1985. This 1985-version of City, along with his friend and love interest, Shalaya Crump, discovers a way to travel into the future, and steals a laptop and cellphone from an orphaned teenage rapper called...Baize Shephard. They ultimately take these items with them all the way back to 1964, to help another time-traveler they meet to protect his family from the Ku Klux Klan. City’s two stories ultimately converge in the work shed behind his grandmother’s house, where he discovers the key to Baize’s disappearance. Brilliantly “skewering the disingenuous masquerade of institutional racism” (Publishers Weekly), this dreamlike “smart, funny, and sharp” (Jesmyn Ward), novel shows the work that young Black Americans must do, while living under the shadow of a history “that they only gropingly understand and must try to fill in for themselves” (The Wall Street Journal).

What the CEO Wants You to Know

Author: Ram Charan

Publisher: Crown

Published: 2001

Total Pages: 146

ISBN-13: 0609608398

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A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.

Book Synopsis What the CEO Wants You to Know by : Ram Charan

Download or read book What the CEO Wants You to Know written by Ram Charan and published by Crown. This book was released on 2001 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.

You Wouldn't Want to be an American Pioneer!

Author: Jacqueline Morley

Publisher:

Published: 2012-09-07

Total Pages: 0

ISBN-13: 9780531280256

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Humorous look at American pioneers, and their nineteenth century journey across the western United States

Book Synopsis You Wouldn't Want to be an American Pioneer! by : Jacqueline Morley

Download or read book You Wouldn't Want to be an American Pioneer! written by Jacqueline Morley and published by . This book was released on 2012-09-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humorous look at American pioneers, and their nineteenth century journey across the western United States

Strangers in Their Own Land

Author: Arlie Russell Hochschild

Publisher: The New Press

Published: 2018-02-20

Total Pages: 395

ISBN-13: 1620973987

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The National Book Award Finalist and New York Times bestseller that became a guide and balm for a country struggling to understand the election of Donald Trump "A generous but disconcerting look at the Tea Party. . . . This is a smart, respectful and compelling book." —Jason DeParle, The New York Times Book Review When Donald Trump won the 2016 presidential election, a bewildered nation turned to Strangers in Their Own Land to understand what Trump voters were thinking when they cast their ballots. Arlie Hochschild, one of the most influential sociologists of her generation, had spent the preceding five years immersed in the community around Lake Charles, Louisiana, a Tea Party stronghold. As Jedediah Purdy put it in the New Republic, "Hochschild is fascinated by how people make sense of their lives. . . . [Her] attentive, detailed portraits . . . reveal a gulf between Hochchild's 'strangers in their own land' and a new elite." Already a favorite common read book in communities and on campuses across the country and called "humble and important" by David Brooks and "masterly" by Atul Gawande, Hochschild's book has been lauded by Noam Chomsky, New Orleans mayor Mitch Landrieu, and countless others. The paperback edition features a new afterword by the author reflecting on the election of Donald Trump and the other events that have unfolded both in Louisiana and around the country since the hardcover edition was published, and also includes a readers' group guide at the back of the book.

Book Synopsis Strangers in Their Own Land by : Arlie Russell Hochschild

Download or read book Strangers in Their Own Land written by Arlie Russell Hochschild and published by The New Press. This book was released on 2018-02-20 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Book Award Finalist and New York Times bestseller that became a guide and balm for a country struggling to understand the election of Donald Trump "A generous but disconcerting look at the Tea Party. . . . This is a smart, respectful and compelling book." —Jason DeParle, The New York Times Book Review When Donald Trump won the 2016 presidential election, a bewildered nation turned to Strangers in Their Own Land to understand what Trump voters were thinking when they cast their ballots. Arlie Hochschild, one of the most influential sociologists of her generation, had spent the preceding five years immersed in the community around Lake Charles, Louisiana, a Tea Party stronghold. As Jedediah Purdy put it in the New Republic, "Hochschild is fascinated by how people make sense of their lives. . . . [Her] attentive, detailed portraits . . . reveal a gulf between Hochchild's 'strangers in their own land' and a new elite." Already a favorite common read book in communities and on campuses across the country and called "humble and important" by David Brooks and "masterly" by Atul Gawande, Hochschild's book has been lauded by Noam Chomsky, New Orleans mayor Mitch Landrieu, and countless others. The paperback edition features a new afterword by the author reflecting on the election of Donald Trump and the other events that have unfolded both in Louisiana and around the country since the hardcover edition was published, and also includes a readers' group guide at the back of the book.

What Americans Really Want...Really

Author: Frank I. Luntz

Publisher: Hyperion

Published: 2010-09-14

Total Pages: 0

ISBN-13: 9781401310417

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Book Synopsis What Americans Really Want...Really by : Frank I. Luntz

Download or read book What Americans Really Want...Really written by Frank I. Luntz and published by Hyperion. This book was released on 2010-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce

What I Really Want to Do is Direct

Author: Billy Frolick

Publisher: Dutton Adult

Published: 1996

Total Pages: 380

ISBN-13:

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A unique book that traces three years in the lives of seven aspiring Hollywood filmmakers, this is the most intimate and revealing look inside the system of movie-making imaginable. The seven featured players are all collegiate award-winners or fellowship honorees. For anyone either curious about the industry or considering a filmmaking career, this book serves as both a road map and a cautionary tale.

Book Synopsis What I Really Want to Do is Direct by : Billy Frolick

Download or read book What I Really Want to Do is Direct written by Billy Frolick and published by Dutton Adult. This book was released on 1996 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique book that traces three years in the lives of seven aspiring Hollywood filmmakers, this is the most intimate and revealing look inside the system of movie-making imaginable. The seven featured players are all collegiate award-winners or fellowship honorees. For anyone either curious about the industry or considering a filmmaking career, this book serves as both a road map and a cautionary tale.

I Got This

Author: Jennifer Hudson

Publisher: Penguin

Published: 2012-01-10

Total Pages: 219

ISBN-13: 1101565780

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An honest and inspirational story of dreaming big, winning big, and losing big, by one of today’s most-beautiful voices and brightest Hollywood stars. Exciting, inspirational, and honest, I Got This is Jennifer’s journey from a girl growing up on Chicago’s South Side to performing on the American Idol stage, where she heard not one but numerous remarks about her look not being right for stardom. Tired of always trying to look the part, and raising a son for whom Jennifer wanted to set a good example, she decided to get healthy. She would lose the weight, once and for all—not for a role, not for a record label, but for herself. Teaming up with Weight Watchers and using their PointsPlus® program, Jennifer learned how to think about food differently, and in the process, changed her life for the better. In I Got This, she’ll show you how she embraced Weight Watchers as a realistic, healthy way of life and helps anyone who has ever suffered from a weight problem to do the same.

Book Synopsis I Got This by : Jennifer Hudson

Download or read book I Got This written by Jennifer Hudson and published by Penguin. This book was released on 2012-01-10 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: An honest and inspirational story of dreaming big, winning big, and losing big, by one of today’s most-beautiful voices and brightest Hollywood stars. Exciting, inspirational, and honest, I Got This is Jennifer’s journey from a girl growing up on Chicago’s South Side to performing on the American Idol stage, where she heard not one but numerous remarks about her look not being right for stardom. Tired of always trying to look the part, and raising a son for whom Jennifer wanted to set a good example, she decided to get healthy. She would lose the weight, once and for all—not for a role, not for a record label, but for herself. Teaming up with Weight Watchers and using their PointsPlus® program, Jennifer learned how to think about food differently, and in the process, changed her life for the better. In I Got This, she’ll show you how she embraced Weight Watchers as a realistic, healthy way of life and helps anyone who has ever suffered from a weight problem to do the same.