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Tourism Promotion and Power

Author: Nigel Morgan

Publisher: John Wiley & Sons

Published: 1998

Total Pages: 280

ISBN-13:

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Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Book Synopsis Tourism Promotion and Power by : Nigel Morgan

Download or read book Tourism Promotion and Power written by Nigel Morgan and published by John Wiley & Sons. This book was released on 1998 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Tourism, promotion and power

Author: Nigel Morgan

Publisher:

Published: 1998

Total Pages: 266

ISBN-13:

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Book Synopsis Tourism, promotion and power by : Nigel Morgan

Download or read book Tourism, promotion and power written by Nigel Morgan and published by . This book was released on 1998 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Politics and Power of Tourism in Palestine

Author: Rami K. Isaac

Publisher: Routledge

Published: 2015-12-14

Total Pages: 293

ISBN-13: 1317580273

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Tourism in Palestine has been receiving an increasingly important profile given its economic and religious importance and the significant role it plays in Israeli-Palestinian relations, representation of Palestinian statehood and identity, and wider Middle Eastern politics. Nevertheless, Palestine, like much of the Middle East as a whole, remains extremely underrepresented in tourism literature. This title aims to fill this void by being the first book dedicated to exploring the significance of tourism in relationship to Palestine. The book examines the role of tourism in Palestine at three main levels. First, it provides an overview of destination management and marketing issues for the tourism industry in Palestine and addresses not only the visitor markets and the economic significance of tourism but also the realities of the difficulties of destination management, marketing and promotion of the Palestinian state. Second, it provides a series chapters and case studies that interrogate not only the various forms of tourism in Palestine but also its economic, social, environmental and spiritual importance. This section also conveys a dimension to tourism in Palestine that is not usually appreciated in the Western mainstream media. The third section indicates the way in which tourism in Palestine highlights broader questions and debates in tourism studies and the way in which travel in the region is framed in wider discourses. A significant dimension of the book is the attention it gives to the different voices of stakeholders in Palestinian tourism at varying levels of scale. This timely volume will offer the reader significant insight into the challenges and issues of tourism in this area now and in the future. It will benefit those interested in tourism, Middle East studies, politics, economics, development studies and geography.

Book Synopsis The Politics and Power of Tourism in Palestine by : Rami K. Isaac

Download or read book The Politics and Power of Tourism in Palestine written by Rami K. Isaac and published by Routledge. This book was released on 2015-12-14 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism in Palestine has been receiving an increasingly important profile given its economic and religious importance and the significant role it plays in Israeli-Palestinian relations, representation of Palestinian statehood and identity, and wider Middle Eastern politics. Nevertheless, Palestine, like much of the Middle East as a whole, remains extremely underrepresented in tourism literature. This title aims to fill this void by being the first book dedicated to exploring the significance of tourism in relationship to Palestine. The book examines the role of tourism in Palestine at three main levels. First, it provides an overview of destination management and marketing issues for the tourism industry in Palestine and addresses not only the visitor markets and the economic significance of tourism but also the realities of the difficulties of destination management, marketing and promotion of the Palestinian state. Second, it provides a series chapters and case studies that interrogate not only the various forms of tourism in Palestine but also its economic, social, environmental and spiritual importance. This section also conveys a dimension to tourism in Palestine that is not usually appreciated in the Western mainstream media. The third section indicates the way in which tourism in Palestine highlights broader questions and debates in tourism studies and the way in which travel in the region is framed in wider discourses. A significant dimension of the book is the attention it gives to the different voices of stakeholders in Palestinian tourism at varying levels of scale. This timely volume will offer the reader significant insight into the challenges and issues of tourism in this area now and in the future. It will benefit those interested in tourism, Middle East studies, politics, economics, development studies and geography.

The Management of Tourism

Author: Lesley Pender

Publisher: SAGE

Published: 2005

Total Pages: 380

ISBN-13: 9780761940227

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This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses. It explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses.

Book Synopsis The Management of Tourism by : Lesley Pender

Download or read book The Management of Tourism written by Lesley Pender and published by SAGE. This book was released on 2005 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses. It explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses.

Audiovisual Tourism Promotion

Author: Diego Bonelli

Publisher: Springer Nature

Published: 2022-01-03

Total Pages: 274

ISBN-13: 9811664102

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This book deploys the concept of ‘audiovisual tourism promotion’ to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.

Book Synopsis Audiovisual Tourism Promotion by : Diego Bonelli

Download or read book Audiovisual Tourism Promotion written by Diego Bonelli and published by Springer Nature. This book was released on 2022-01-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deploys the concept of ‘audiovisual tourism promotion’ to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.

Tourism and Politics

Author: Colin Michael Hall

Publisher:

Published: 1994

Total Pages: 256

ISBN-13:

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Contains a thorough analysis and discussion of the political dimensions of tourism and the who gets what, where, how and why of tourism development. Examines tourism and politics at international, national, regional, local and individual levels, analyzing the relationship between them in terms of a number of critical issues such as tourism, terrorism and political instability; urban tourism development; and tourism's impact on culture. Features a complete overview of relevant literature from a number of disciplines and uses a variety of case studies from around the globe to illustrate major issues.

Book Synopsis Tourism and Politics by : Colin Michael Hall

Download or read book Tourism and Politics written by Colin Michael Hall and published by . This book was released on 1994 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains a thorough analysis and discussion of the political dimensions of tourism and the who gets what, where, how and why of tourism development. Examines tourism and politics at international, national, regional, local and individual levels, analyzing the relationship between them in terms of a number of critical issues such as tourism, terrorism and political instability; urban tourism development; and tourism's impact on culture. Features a complete overview of relevant literature from a number of disciplines and uses a variety of case studies from around the globe to illustrate major issues.

Tourism, Power And Space

Author: Andrew Church

Publisher: Psychology Press

Published: 2007

Total Pages: 310

ISBN-13: 0415329523

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This book considers how leisure and tourism acts as a major focus by which power may be understood in a geographical context.

Book Synopsis Tourism, Power And Space by : Andrew Church

Download or read book Tourism, Power And Space written by Andrew Church and published by Psychology Press. This book was released on 2007 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers how leisure and tourism acts as a major focus by which power may be understood in a geographical context.

The Routledge Handbook of Tourism Marketing

Author: Scott McCabe

Publisher: Routledge

Published: 2014-01-03

Total Pages: 600

ISBN-13: 1317936205

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Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Book Synopsis The Routledge Handbook of Tourism Marketing by : Scott McCabe

Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.