Toward Multimodal Pragmatics

Toward Multimodal Pragmatics

Author: Lihe Huang

Publisher: Routledge

Published: 2021-12-30

Total Pages: 374

ISBN-13: 100051577X

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Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, multimodal pragmatics has quickly become a frontier of pragmatic studies. This book adds to this new research trend by offering a perspective of situated discourse in the Chinese context. Using the multimodal corpus approach, this study examines how speakers use multiple devices to perform illocutionary acts and express illocutionary forces. Not only does the author use qualitative analysis to study the types, characteristics, and emergence patterns of illocutionary forces, he also performs a quantitative, corpus-based analysis of the interaction of illocutionary forces, emotions, prosody, and gestures. The results show that illocutionary forces are multimodal in nature while meaning in discourse is created through an interplay of an array of modalities. Students and scholars of pragmatics, corpus linguistics, and Chinese linguistics will benefit from this title.


Book Synopsis Toward Multimodal Pragmatics by : Lihe Huang

Download or read book Toward Multimodal Pragmatics written by Lihe Huang and published by Routledge. This book was released on 2021-12-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, multimodal pragmatics has quickly become a frontier of pragmatic studies. This book adds to this new research trend by offering a perspective of situated discourse in the Chinese context. Using the multimodal corpus approach, this study examines how speakers use multiple devices to perform illocutionary acts and express illocutionary forces. Not only does the author use qualitative analysis to study the types, characteristics, and emergence patterns of illocutionary forces, he also performs a quantitative, corpus-based analysis of the interaction of illocutionary forces, emotions, prosody, and gestures. The results show that illocutionary forces are multimodal in nature while meaning in discourse is created through an interplay of an array of modalities. Students and scholars of pragmatics, corpus linguistics, and Chinese linguistics will benefit from this title.

Toward Multimodal Pragmatics

Toward Multimodal Pragmatics

Author: Lihe Huang

Publisher: Routledge

Published: 2021-12-30

Total Pages: 375

ISBN-13: 1000515796

DOWNLOAD EBOOK

Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, multimodal pragmatics has quickly become a frontier of pragmatic studies. This book adds to this new research trend by offering a perspective of situated discourse in the Chinese context. Using the multimodal corpus approach, this study examines how speakers use multiple devices to perform illocutionary acts and express illocutionary forces. Not only does the author use qualitative analysis to study the types, characteristics, and emergence patterns of illocutionary forces, he also performs a quantitative, corpus-based analysis of the interaction of illocutionary forces, emotions, prosody, and gestures. The results show that illocutionary forces are multimodal in nature while meaning in discourse is created through an interplay of an array of modalities. Students and scholars of pragmatics, corpus linguistics, and Chinese linguistics will benefit from this title.


Book Synopsis Toward Multimodal Pragmatics by : Lihe Huang

Download or read book Toward Multimodal Pragmatics written by Lihe Huang and published by Routledge. This book was released on 2021-12-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, multimodal pragmatics has quickly become a frontier of pragmatic studies. This book adds to this new research trend by offering a perspective of situated discourse in the Chinese context. Using the multimodal corpus approach, this study examines how speakers use multiple devices to perform illocutionary acts and express illocutionary forces. Not only does the author use qualitative analysis to study the types, characteristics, and emergence patterns of illocutionary forces, he also performs a quantitative, corpus-based analysis of the interaction of illocutionary forces, emotions, prosody, and gestures. The results show that illocutionary forces are multimodal in nature while meaning in discourse is created through an interplay of an array of modalities. Students and scholars of pragmatics, corpus linguistics, and Chinese linguistics will benefit from this title.

Multimodal Pragmatics and Translation

Multimodal Pragmatics and Translation

Author: Sara Dicerto

Publisher: Springer

Published: 2017-11-28

Total Pages: 178

ISBN-13: 3319693441

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This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.


Book Synopsis Multimodal Pragmatics and Translation by : Sara Dicerto

Download or read book Multimodal Pragmatics and Translation written by Sara Dicerto and published by Springer. This book was released on 2017-11-28 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.

Multimodal Epistemologies

Multimodal Epistemologies

Author: Arianna Maiorani

Publisher: Routledge

Published: 2014-04-24

Total Pages: 311

ISBN-13: 1135020507

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This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.


Book Synopsis Multimodal Epistemologies by : Arianna Maiorani

Download or read book Multimodal Epistemologies written by Arianna Maiorani and published by Routledge. This book was released on 2014-04-24 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

Multimodal Epistemologies

Multimodal Epistemologies

Author: Arianna Maiorani

Publisher: Routledge

Published: 2014-04-24

Total Pages: 317

ISBN-13: 1135020493

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This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.


Book Synopsis Multimodal Epistemologies by : Arianna Maiorani

Download or read book Multimodal Epistemologies written by Arianna Maiorani and published by Routledge. This book was released on 2014-04-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

Visual and Multimodal Communication

Visual and Multimodal Communication

Author: Charles Forceville

Publisher: Oxford University Press

Published: 2020-07-09

Total Pages: 313

ISBN-13: 0190845252

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Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.


Book Synopsis Visual and Multimodal Communication by : Charles Forceville

Download or read book Visual and Multimodal Communication written by Charles Forceville and published by Oxford University Press. This book was released on 2020-07-09 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.

Spoken Corpus Linguistics

Spoken Corpus Linguistics

Author: Svenja Adolphs

Publisher:

Published: 2015-05-21

Total Pages: 0

ISBN-13: 9781138890626

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In this book, Adolphs and Carter explore key approaches to work in spoken corpus linguistics. The book discusses some of the pioneering challenges faced in designing, building and utilising insights from the analysis of spoken corpora, arguing that, even though writing is heavily privileged in corpus research, the spoken language can reveal patterns of language use that are both different and distinctive and that this has important implications for the way in which language is described, for the study of human communication and for the field of applied linguistics as a whole. Spoken Corpus Linguistics is divided into two main parts. The first part sets the scene by discussing traditional and new approaches to monomodal spoken corpus analysis, with a focus on discourse organisation and conversational interaction and with particular attention to forms of language such as discourse markers and multi-word units, areas of language not conventionally described but which are argued to be of importance to spoken language description and to spoken language learning and teaching research within the field of applied linguistics. The second part of the book moves into the multimodal domain and focuses on alignments between language and gesture in a spoken corpus, with particular reference to gestural movements of the head and the hand and to the different ways in which prosody might be used to enhance communication. A brief final chapter discusses new developments in the area of spoken corpus research, including the relationship between language and context, emerging research methods as well as discussing possible shifts in scope and emphasis in spoken corpus research in the future.


Book Synopsis Spoken Corpus Linguistics by : Svenja Adolphs

Download or read book Spoken Corpus Linguistics written by Svenja Adolphs and published by . This book was released on 2015-05-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Adolphs and Carter explore key approaches to work in spoken corpus linguistics. The book discusses some of the pioneering challenges faced in designing, building and utilising insights from the analysis of spoken corpora, arguing that, even though writing is heavily privileged in corpus research, the spoken language can reveal patterns of language use that are both different and distinctive and that this has important implications for the way in which language is described, for the study of human communication and for the field of applied linguistics as a whole. Spoken Corpus Linguistics is divided into two main parts. The first part sets the scene by discussing traditional and new approaches to monomodal spoken corpus analysis, with a focus on discourse organisation and conversational interaction and with particular attention to forms of language such as discourse markers and multi-word units, areas of language not conventionally described but which are argued to be of importance to spoken language description and to spoken language learning and teaching research within the field of applied linguistics. The second part of the book moves into the multimodal domain and focuses on alignments between language and gesture in a spoken corpus, with particular reference to gestural movements of the head and the hand and to the different ways in which prosody might be used to enhance communication. A brief final chapter discusses new developments in the area of spoken corpus research, including the relationship between language and context, emerging research methods as well as discussing possible shifts in scope and emphasis in spoken corpus research in the future.

New Studies in Multimodality

New Studies in Multimodality

Author: Ognyan Seizov

Publisher: Bloomsbury Publishing

Published: 2017-07-27

Total Pages: 312

ISBN-13: 1350026530

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Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.


Book Synopsis New Studies in Multimodality by : Ognyan Seizov

Download or read book New Studies in Multimodality written by Ognyan Seizov and published by Bloomsbury Publishing. This book was released on 2017-07-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

The Cambridge Handbook of Sociopragmatics

The Cambridge Handbook of Sociopragmatics

Author: Michael Haugh

Publisher: Cambridge University Press

Published: 2021-04-22

Total Pages: 1009

ISBN-13: 1108957390

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Sociopragmatics is a rapidly growing field and this is the first ever handbook dedicated to this exciting area of study. Bringing together an international team of leading editors and contributors, it provides a comprehensive, cutting-edge overview of the key concepts, topics, settings and methodologies involved in sociopragmatic research. The chapters are organised in a systematic fashion, and span a wide range of theoretical research on how language communicates multiple meanings in context, how it influences our daily interactions and relationships with others, and how it helps construct our social worlds. Providing insight into a fascinating array of phenomena and novel research directions, the Handbook is not only relevant to experts of pragmatics but to any reader with an interest in language and its use in different contexts, including researchers in sociology, anthropology and communication, and students of applied linguistics and related areas, as well as professional practitioners in communication research.


Book Synopsis The Cambridge Handbook of Sociopragmatics by : Michael Haugh

Download or read book The Cambridge Handbook of Sociopragmatics written by Michael Haugh and published by Cambridge University Press. This book was released on 2021-04-22 with total page 1009 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sociopragmatics is a rapidly growing field and this is the first ever handbook dedicated to this exciting area of study. Bringing together an international team of leading editors and contributors, it provides a comprehensive, cutting-edge overview of the key concepts, topics, settings and methodologies involved in sociopragmatic research. The chapters are organised in a systematic fashion, and span a wide range of theoretical research on how language communicates multiple meanings in context, how it influences our daily interactions and relationships with others, and how it helps construct our social worlds. Providing insight into a fascinating array of phenomena and novel research directions, the Handbook is not only relevant to experts of pragmatics but to any reader with an interest in language and its use in different contexts, including researchers in sociology, anthropology and communication, and students of applied linguistics and related areas, as well as professional practitioners in communication research.

Multimodal Analysis in Academic Settings

Multimodal Analysis in Academic Settings

Author: Belinda Crawford Camiciottoli

Publisher: Routledge

Published: 2015-05-22

Total Pages: 262

ISBN-13: 1317574672

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This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.


Book Synopsis Multimodal Analysis in Academic Settings by : Belinda Crawford Camiciottoli

Download or read book Multimodal Analysis in Academic Settings written by Belinda Crawford Camiciottoli and published by Routledge. This book was released on 2015-05-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.