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""This book examines the importance of communication and translation in different languages for the successful development of business tourism. It also explores some useful language-related resources to facilitate business tourism communication"--Provided by publisher"--
Book Synopsis Translation and Communication in the Promotion of Business Tourism by : Elena Alcalde Penalver
Download or read book Translation and Communication in the Promotion of Business Tourism written by Elena Alcalde Penalver and published by . This book was released on 2019-07-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""This book examines the importance of communication and translation in different languages for the successful development of business tourism. It also explores some useful language-related resources to facilitate business tourism communication"--Provided by publisher"--
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
Book Synopsis Translation and Tourism by : M. Zain Sulaiman
Download or read book Translation and Tourism written by M. Zain Sulaiman and published by Springer. This book was released on 2019-03-05 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
Within the past decade, there has been a re-emergence of tourism in Europe, especially in the central and eastern regions. With socialism becoming a distant memory, these former communist countries are now attractive destinations for travel. Research on this current phenomenon is essential, as professionals and scientists must stay informed on the modern development of this global region. New Trends and Opportunities for Central and Eastern European Tourism provides emerging research exploring the theoretical and practical aspects of contemporary tourism in Eastern Europe and its effect on economics and sociology. Featuring coverage on a broad range of topics such as monument protection, economic features, and socialist architecture, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel management, economic analysts, government officials, policymakers, tourism journalists, tourism practitioners, researchers, and professors seeking current research on the development of travel in Eastern and Central Europe.
Book Synopsis New Trends and Opportunities for Central and Eastern European Tourism by : Nistoreanu, Puiu
Download or read book New Trends and Opportunities for Central and Eastern European Tourism written by Nistoreanu, Puiu and published by IGI Global. This book was released on 2019-12-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past decade, there has been a re-emergence of tourism in Europe, especially in the central and eastern regions. With socialism becoming a distant memory, these former communist countries are now attractive destinations for travel. Research on this current phenomenon is essential, as professionals and scientists must stay informed on the modern development of this global region. New Trends and Opportunities for Central and Eastern European Tourism provides emerging research exploring the theoretical and practical aspects of contemporary tourism in Eastern Europe and its effect on economics and sociology. Featuring coverage on a broad range of topics such as monument protection, economic features, and socialist architecture, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel management, economic analysts, government officials, policymakers, tourism journalists, tourism practitioners, researchers, and professors seeking current research on the development of travel in Eastern and Central Europe.
The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Book Synopsis Managing, Marketing, and Maintaining Maritime and Coastal Tourism by : Morais de Brito, Mónica
Download or read book Managing, Marketing, and Maintaining Maritime and Coastal Tourism written by Morais de Brito, Mónica and published by IGI Global. This book was released on 2019-11-29 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Book Synopsis Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by : Ramos, Célia M.Q.
Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2019-12-27 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Functional theories of translation studies are often used to guide the localized translation of traditional marketing and advertising texts, including websites. Today, social media marketing facilitates the global diffusion of a company's advertising message, yet smaller businesses such as those in the tourism industry often lack resources to create multiple localized campaigns on social networking sites. Due to the global nature of the product offered, these small tourism companies frequently serve markets that do not share a common language, yet the Ecuadorian small and micro tourism enterprises studied in this thesis rarely implemented language-specific pages for each market. Survey results and first-hand observation of company strategies show that most companies studied were not consistently reaching their multilingual audience on social networking sites. To address this issue, functional theories of translation studies such as Vermeer's skopostheorie were used in this thesis to devise a framework to guide the process of multilingual marketing on single page social networking sites for companies targeting markets with complex communication and translation needs. The expansion and application of functional theories of translation studies to this marketing dilemma benefits companies by providing practical recommendations toward the more consistent and effective implementation of multiple languages on a single site.
Book Synopsis Multilingual Marketing on Social Networking Sites by : Erin K. DeBell
Download or read book Multilingual Marketing on Social Networking Sites written by Erin K. DeBell and published by . This book was released on 2010 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Functional theories of translation studies are often used to guide the localized translation of traditional marketing and advertising texts, including websites. Today, social media marketing facilitates the global diffusion of a company's advertising message, yet smaller businesses such as those in the tourism industry often lack resources to create multiple localized campaigns on social networking sites. Due to the global nature of the product offered, these small tourism companies frequently serve markets that do not share a common language, yet the Ecuadorian small and micro tourism enterprises studied in this thesis rarely implemented language-specific pages for each market. Survey results and first-hand observation of company strategies show that most companies studied were not consistently reaching their multilingual audience on social networking sites. To address this issue, functional theories of translation studies such as Vermeer's skopostheorie were used in this thesis to devise a framework to guide the process of multilingual marketing on single page social networking sites for companies targeting markets with complex communication and translation needs. The expansion and application of functional theories of translation studies to this marketing dilemma benefits companies by providing practical recommendations toward the more consistent and effective implementation of multiple languages on a single site.
"This new volume attempts to illustrate how one of the rapidly evolving industries in the world-travel and tourism-has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses the theoretical and scholarly undertakings of tourism that have steadily grown and how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-áa-vis travel and tourism. Grouped in three sections-Cross-cultural Communication in Travel and Tourism, Narrative of Place and Space, and Travel and Tourism Industry, this volume cross-examines culture and intercultural facets of tourism interactions and focuses on culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters. The chapters in this book incorporate global case studies and demonstrate the application of theoretical discourses rooted in various disciplines such as marketing, management processes, literature, media studies, and linguistics. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in various languages and how ethnic language can be used in tourism interactions. The book also addresses the repercussions of the Covid-19 pandemic on the tourism industry and the simultaneous rise in the influence of social media in the cultural semioscape of tourism"--
Book Synopsis Language and Cross-Cultural Communication in Travel and Tourism by : Debanjali Roy
Download or read book Language and Cross-Cultural Communication in Travel and Tourism written by Debanjali Roy and published by Apple Academic Press. This book was released on 2024-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This new volume attempts to illustrate how one of the rapidly evolving industries in the world-travel and tourism-has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses the theoretical and scholarly undertakings of tourism that have steadily grown and how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-áa-vis travel and tourism. Grouped in three sections-Cross-cultural Communication in Travel and Tourism, Narrative of Place and Space, and Travel and Tourism Industry, this volume cross-examines culture and intercultural facets of tourism interactions and focuses on culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters. The chapters in this book incorporate global case studies and demonstrate the application of theoretical discourses rooted in various disciplines such as marketing, management processes, literature, media studies, and linguistics. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in various languages and how ethnic language can be used in tourism interactions. The book also addresses the repercussions of the Covid-19 pandemic on the tourism industry and the simultaneous rise in the influence of social media in the cultural semioscape of tourism"--
Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.
Book Synopsis Multilevel Approach to Competitiveness in the Global Tourism Industry by : Teixeira, Sérgio Jesus
Download or read book Multilevel Approach to Competitiveness in the Global Tourism Industry written by Teixeira, Sérgio Jesus and published by IGI Global. This book was released on 2019-10-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.
Improving positive and reducing negative organizational behaviors in businesses are important in terms of organizational success as this will lead to an increase in employee organizational commitment and job satisfaction. Considering that the tourism industry has such a dynamic structure, it is obvious that behavioral issues in the industry need to be scrutinized. Organizational Behavior Challenges in the Tourism Industry is a collection of innovative research that aims to explore relevant theoretical frameworks in terms of organizational behavior issues and provides the opportunity for tourism organizations to understand their employees’ behavior. While highlighting topics including emotional labor, deviant behavior, and organizational cynicism, this book is ideally designed for hotel managers, tour directors, restaurateurs, travel agents, business managers, professionals, researchers, academicians, and students.
Book Synopsis Organizational Behavior Challenges in the Tourism Industry by : Aydin, ?ule
Download or read book Organizational Behavior Challenges in the Tourism Industry written by Aydin, ?ule and published by IGI Global. This book was released on 2019-12-27 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving positive and reducing negative organizational behaviors in businesses are important in terms of organizational success as this will lead to an increase in employee organizational commitment and job satisfaction. Considering that the tourism industry has such a dynamic structure, it is obvious that behavioral issues in the industry need to be scrutinized. Organizational Behavior Challenges in the Tourism Industry is a collection of innovative research that aims to explore relevant theoretical frameworks in terms of organizational behavior issues and provides the opportunity for tourism organizations to understand their employees’ behavior. While highlighting topics including emotional labor, deviant behavior, and organizational cynicism, this book is ideally designed for hotel managers, tour directors, restaurateurs, travel agents, business managers, professionals, researchers, academicians, and students.
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.
Book Synopsis Communication and Channel Systems in Tourism Marketing by : Muzaffer Uysal
Download or read book Communication and Channel Systems in Tourism Marketing written by Muzaffer Uysal and published by Routledge. This book was released on 2012-11-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.
