Tuning Into Mom

Tuning Into Mom

Author: Michal Clements

Publisher: Purdue University Press

Published: 2011

Total Pages: 202

ISBN-13: 155753585X

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American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.


Book Synopsis Tuning Into Mom by : Michal Clements

Download or read book Tuning Into Mom written by Michal Clements and published by Purdue University Press. This book was released on 2011 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.

Tuning into Mom

Tuning into Mom

Author: Michal Clements

Publisher: Purdue University Press

Published: 2011-10-15

Total Pages: 148

ISBN-13: 1612491715

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American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.


Book Synopsis Tuning into Mom by : Michal Clements

Download or read book Tuning into Mom written by Michal Clements and published by Purdue University Press. This book was released on 2011-10-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.

Tune It Out

Tune It Out

Author: Jamie Sumner

Publisher: Simon and Schuster

Published: 2020-09-01

Total Pages: 166

ISBN-13: 153445702X

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From the author of the acclaimed Roll with It comes a moving novel about a girl with a sensory processing disorder who has to find her own voice after her whole world turns upside down. Lou Montgomery has the voice of an angel, or so her mother tells her and anyone else who will listen. But Lou can only hear the fear in her own voice. She’s never liked crowds or loud noises or even high fives; in fact, she’s terrified of them, which makes her pretty sure there’s something wrong with her. When Lou crashes their pickup on a dark and snowy road, child services separate the mother-daughter duo. Now she has to start all over again at a fancy private school far away from anything she’s ever known. With help from an outgoing new friend, her aunt and uncle, and the school counselor, she begins to see things differently. A sensory processing disorder isn’t something to be ashamed of, and music might just be the thing that saves Lou—and maybe her mom, too.


Book Synopsis Tune It Out by : Jamie Sumner

Download or read book Tune It Out written by Jamie Sumner and published by Simon and Schuster. This book was released on 2020-09-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the acclaimed Roll with It comes a moving novel about a girl with a sensory processing disorder who has to find her own voice after her whole world turns upside down. Lou Montgomery has the voice of an angel, or so her mother tells her and anyone else who will listen. But Lou can only hear the fear in her own voice. She’s never liked crowds or loud noises or even high fives; in fact, she’s terrified of them, which makes her pretty sure there’s something wrong with her. When Lou crashes their pickup on a dark and snowy road, child services separate the mother-daughter duo. Now she has to start all over again at a fancy private school far away from anything she’s ever known. With help from an outgoing new friend, her aunt and uncle, and the school counselor, she begins to see things differently. A sensory processing disorder isn’t something to be ashamed of, and music might just be the thing that saves Lou—and maybe her mom, too.

The Passionate Mom

The Passionate Mom

Author: Susan Merrill

Publisher: Thomas Nelson Inc

Published: 2013

Total Pages: 258

ISBN-13: 1595555099

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Based on the book of Nehemiah, the author presents an overall approach to parenting.


Book Synopsis The Passionate Mom by : Susan Merrill

Download or read book The Passionate Mom written by Susan Merrill and published by Thomas Nelson Inc. This book was released on 2013 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the book of Nehemiah, the author presents an overall approach to parenting.

I'm Glad My Mom Died

I'm Glad My Mom Died

Author: Jennette McCurdy

Publisher: Simon and Schuster

Published: 2022-08-09

Total Pages: 320

ISBN-13: 1982185821

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A memoir by American former actress and singer Jennette McCurdy about her career as a child actress and her difficult relationship with her abusive mother who died in 2013


Book Synopsis I'm Glad My Mom Died by : Jennette McCurdy

Download or read book I'm Glad My Mom Died written by Jennette McCurdy and published by Simon and Schuster. This book was released on 2022-08-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A memoir by American former actress and singer Jennette McCurdy about her career as a child actress and her difficult relationship with her abusive mother who died in 2013

What Your Customer Wants and Can't Tell You

What Your Customer Wants and Can't Tell You

Author: Melina Palmer

Publisher: Mango Media Inc.

Published: 2021-05-13

Total Pages: 263

ISBN-13: 1642505633

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Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants


Book Synopsis What Your Customer Wants and Can't Tell You by : Melina Palmer

Download or read book What Your Customer Wants and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2021-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants

Calm Mama, Happy Baby

Calm Mama, Happy Baby

Author: Derek O'Neill

Publisher: Simon and Schuster

Published: 2013-10-01

Total Pages: 288

ISBN-13: 0757317677

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"As a mom, I have absolutely found a connection between my stress or calm and my daughter's mood and behavior. Calm Mama, Happy Baby gives moms practical tools for choosing calm over stress no matter what is happening. These techniques have been a lifesaver for me." —Tiffani Thiessen, actress "A fascinating look at how we are neurologically ‘programmed' to think, feel, and act like our parents. This book shows moms how to avoid passing along habits of stress and negativity, setting their children up for good health, optimal learning, and better sleep." —Anjalee Warrier Galion, MD, Children's Hospital Orange County With constant feedings, teary outbursts, and trying to help your baby sleep through the night, it's no wonder that parents of babies and young children feel overwhelmed. Yet eye-opening neuroscientific research shows that your stress directly affects your child's mood, behavior, and health. The good news is that calm mamas have calmer, happier babies who usually feed and sleep better, too. Drawing on their experience in nearly two decades of working with parents in Hollywood and around the globe, Derek O'Neill and Jennifer Waldburger give parents practical tools for choosing calm over stress no matter what is happening with their child. For any mom who's ever said, "I wish my baby came with instructions," Calm Mama, Happy Baby offers a step-by-step approach for helping you parent intuitively, with confidence. • Discover the negative habits that cause stress and zap your energy • Learn how to understand your baby's communication on all levels • Defuse any parenting situation, from feeding problems and sleep disruptions to separation anxiety, fussiness, and colic • Explore why becoming a parent brings up unresolved fears and insecurities—and how to put them to rest. When mama is happy, your child is happy, too—and the entire household thrives.


Book Synopsis Calm Mama, Happy Baby by : Derek O'Neill

Download or read book Calm Mama, Happy Baby written by Derek O'Neill and published by Simon and Schuster. This book was released on 2013-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a mom, I have absolutely found a connection between my stress or calm and my daughter's mood and behavior. Calm Mama, Happy Baby gives moms practical tools for choosing calm over stress no matter what is happening. These techniques have been a lifesaver for me." —Tiffani Thiessen, actress "A fascinating look at how we are neurologically ‘programmed' to think, feel, and act like our parents. This book shows moms how to avoid passing along habits of stress and negativity, setting their children up for good health, optimal learning, and better sleep." —Anjalee Warrier Galion, MD, Children's Hospital Orange County With constant feedings, teary outbursts, and trying to help your baby sleep through the night, it's no wonder that parents of babies and young children feel overwhelmed. Yet eye-opening neuroscientific research shows that your stress directly affects your child's mood, behavior, and health. The good news is that calm mamas have calmer, happier babies who usually feed and sleep better, too. Drawing on their experience in nearly two decades of working with parents in Hollywood and around the globe, Derek O'Neill and Jennifer Waldburger give parents practical tools for choosing calm over stress no matter what is happening with their child. For any mom who's ever said, "I wish my baby came with instructions," Calm Mama, Happy Baby offers a step-by-step approach for helping you parent intuitively, with confidence. • Discover the negative habits that cause stress and zap your energy • Learn how to understand your baby's communication on all levels • Defuse any parenting situation, from feeding problems and sleep disruptions to separation anxiety, fussiness, and colic • Explore why becoming a parent brings up unresolved fears and insecurities—and how to put them to rest. When mama is happy, your child is happy, too—and the entire household thrives.

Motherhood

Motherhood

Author: Sheila Heti

Publisher: Henry Holt and Company

Published: 2018-05-01

Total Pages: 305

ISBN-13: 1627790780

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From the author of How Should a Person Be? (“one of the most talked-about books of the year”—Time Magazine) and the New York Times Bestseller Women in Clothes comes a daring novel about whether to have children. In Motherhood, Sheila Heti asks what is gained and what is lost when a woman becomes a mother, treating the most consequential decision of early adulthood with the candor, originality, and humor that have won Heti international acclaim and made How Should A Person Be? required reading for a generation. In her late thirties, when her friends are asking when they will become mothers, the narrator of Heti’s intimate and urgent novel considers whether she will do so at all. In a narrative spanning several years, casting among the influence of her peers, partner, and her duties to her forbearers, she struggles to make a wise and moral choice. After seeking guidance from philosophy, her body, mysticism, and chance, she discovers her answer much closer to home. Motherhood is a courageous, keenly felt, and starkly original novel that will surely spark lively conversations about womanhood, parenthood, and about how—and for whom—to live.


Book Synopsis Motherhood by : Sheila Heti

Download or read book Motherhood written by Sheila Heti and published by Henry Holt and Company. This book was released on 2018-05-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of How Should a Person Be? (“one of the most talked-about books of the year”—Time Magazine) and the New York Times Bestseller Women in Clothes comes a daring novel about whether to have children. In Motherhood, Sheila Heti asks what is gained and what is lost when a woman becomes a mother, treating the most consequential decision of early adulthood with the candor, originality, and humor that have won Heti international acclaim and made How Should A Person Be? required reading for a generation. In her late thirties, when her friends are asking when they will become mothers, the narrator of Heti’s intimate and urgent novel considers whether she will do so at all. In a narrative spanning several years, casting among the influence of her peers, partner, and her duties to her forbearers, she struggles to make a wise and moral choice. After seeking guidance from philosophy, her body, mysticism, and chance, she discovers her answer much closer to home. Motherhood is a courageous, keenly felt, and starkly original novel that will surely spark lively conversations about womanhood, parenthood, and about how—and for whom—to live.

The Art of Starving

The Art of Starving

Author: Sam J. Miller

Publisher: HarperCollins

Published: 2017-07-11

Total Pages: 212

ISBN-13: 0062456733

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Winner of the 2017 Andre Norton Award for Outstanding Young Adult Science Fiction or Fantasy Book! “Funny, haunting, beautiful, relentless, and powerful, The Art of Starving is a classic in the making.”—Book Riot Matt hasn’t eaten in days. His stomach stabs and twists inside, pleading for a meal, but Matt won’t give in. The hunger clears his mind, keeps him sharp—and he needs to be as sharp as possible if he’s going to find out just how Tariq and his band of high school bullies drove his sister, Maya, away. Matt’s hardworking mom keeps the kitchen crammed with food, but Matt can resist the siren call of casseroles and cookies because he has discovered something: the less he eats the more he seems to have . . . powers. The ability to see things he shouldn’t be able to see. The knack of tuning in to thoughts right out of people’s heads. Maybe even the authority to bend time and space. So what is lunch, really, compared to the secrets of the universe? Matt decides to infiltrate Tariq’s life, then use his powers to uncover what happened to Maya. All he needs to do is keep the hunger and longing at bay. No problem. But Matt doesn’t realize there are many kinds of hunger…and he isn’t in control of all of them. A darkly funny, moving story of body image, addiction, friendship, and love, Sam J. Miller’s debut novel will resonate with any reader who’s ever craved the power that comes with self-acceptance.


Book Synopsis The Art of Starving by : Sam J. Miller

Download or read book The Art of Starving written by Sam J. Miller and published by HarperCollins. This book was released on 2017-07-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2017 Andre Norton Award for Outstanding Young Adult Science Fiction or Fantasy Book! “Funny, haunting, beautiful, relentless, and powerful, The Art of Starving is a classic in the making.”—Book Riot Matt hasn’t eaten in days. His stomach stabs and twists inside, pleading for a meal, but Matt won’t give in. The hunger clears his mind, keeps him sharp—and he needs to be as sharp as possible if he’s going to find out just how Tariq and his band of high school bullies drove his sister, Maya, away. Matt’s hardworking mom keeps the kitchen crammed with food, but Matt can resist the siren call of casseroles and cookies because he has discovered something: the less he eats the more he seems to have . . . powers. The ability to see things he shouldn’t be able to see. The knack of tuning in to thoughts right out of people’s heads. Maybe even the authority to bend time and space. So what is lunch, really, compared to the secrets of the universe? Matt decides to infiltrate Tariq’s life, then use his powers to uncover what happened to Maya. All he needs to do is keep the hunger and longing at bay. No problem. But Matt doesn’t realize there are many kinds of hunger…and he isn’t in control of all of them. A darkly funny, moving story of body image, addiction, friendship, and love, Sam J. Miller’s debut novel will resonate with any reader who’s ever craved the power that comes with self-acceptance.

Mompowerment

Mompowerment

Author: Suzanne Brown (Marketing consultant)

Publisher:

Published: 2017-09-16

Total Pages: 269

ISBN-13: 9780989934794

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Book Synopsis Mompowerment by : Suzanne Brown (Marketing consultant)

Download or read book Mompowerment written by Suzanne Brown (Marketing consultant) and published by . This book was released on 2017-09-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: