Twentieth-century American Success Rhetoric

Twentieth-century American Success Rhetoric

Author: John D. Ramage

Publisher: SIU Press

Published: 2005

Total Pages: 276

ISBN-13: 9780809326167

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Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books-- texts that promise to help readers succeed by retrofitting their identity to meet workplace demands--has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others. Using literary texts from Don Quixote to Catch-22 to gloss the discussion, Ramage utilizes Kenneth Burke's rhetorical theory to understand symbolic acts and social issues and brings together earlier commentaries within a new critical framework. He considers the problematic and paradoxical nature of success and examines its meaning in terms of its traditional dialectic partner, happiness. A synopsis of seventeenth- to nineteenth-century forerunners prefaces this analysis in which Ramage links literary code heroes with the activities of twentieth-century business leaders to determine whether, in the search for authenticity, the heroic individual or the corporation is ultimately served. This comprehensive study chronicles the legitimation of the success book genre, enumerates rhetorical strategies used to win over readers, and supplies the historical context that renders each book's message timely. After considering some of the dangers of crossing disciplinary borders, as exemplified by Deborah Tannen's work, Ramage critiques Stanley Fish's theoretical strictures against this practice, finally summoning academic critics to action with a strong call to exert greater influence within the popular marketplace.


Book Synopsis Twentieth-century American Success Rhetoric by : John D. Ramage

Download or read book Twentieth-century American Success Rhetoric written by John D. Ramage and published by SIU Press. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books-- texts that promise to help readers succeed by retrofitting their identity to meet workplace demands--has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others. Using literary texts from Don Quixote to Catch-22 to gloss the discussion, Ramage utilizes Kenneth Burke's rhetorical theory to understand symbolic acts and social issues and brings together earlier commentaries within a new critical framework. He considers the problematic and paradoxical nature of success and examines its meaning in terms of its traditional dialectic partner, happiness. A synopsis of seventeenth- to nineteenth-century forerunners prefaces this analysis in which Ramage links literary code heroes with the activities of twentieth-century business leaders to determine whether, in the search for authenticity, the heroic individual or the corporation is ultimately served. This comprehensive study chronicles the legitimation of the success book genre, enumerates rhetorical strategies used to win over readers, and supplies the historical context that renders each book's message timely. After considering some of the dangers of crossing disciplinary borders, as exemplified by Deborah Tannen's work, Ramage critiques Stanley Fish's theoretical strictures against this practice, finally summoning academic critics to action with a strong call to exert greater influence within the popular marketplace.

Rhetoric’s Pragmatism

Rhetoric’s Pragmatism

Author: Steven Mailloux

Publisher: Penn State Press

Published: 2017-04-27

Total Pages: 247

ISBN-13: 0271080019

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For over thirty years, Steven Mailloux has championed and advanced the field of rhetorical hermeneutics, a historically and theoretically informed approach to textual interpretation. This volume collects fourteen of his most recent influential essays on the methodology, plus an interview. Following from the proposition that rhetorical hermeneutics uses rhetoric to practice theory by doing history, this book examines a diverse range of texts from literature, history, law, religion, and cultural studies. Through four sections, Mailloux explores the theoretical writings of Heidegger, Burke, and Rorty, among others; Jesuit educational treatises; and products of popular culture such as Azar Nafisi’s Reading Lolita in Tehran and Star Trek: The Next Generation. In doing so, he shows how rhetorical perspectives and pragmatist traditions work together as two mutually supportive modes of understanding, and he demonstrates how the combination of rhetoric and interpretation works both in theory and in practice. Theoretically, rhetorical hermeneutics can be understood as a form of neopragmatism. Practically, it focuses on the production, circulation, and reception of written and performed communication. A thought-provoking collection from a preeminent literary critic and rhetorician, Rhetoric’s Pragmatism assesses the practice and value of rhetorical hermeneutics today and the directions in which it might head. Scholars and students of rhetoric and communication studies, critical theory, literature, law, religion, and American studies will find Mailloux’s arguments enlightening and essential.


Book Synopsis Rhetoric’s Pragmatism by : Steven Mailloux

Download or read book Rhetoric’s Pragmatism written by Steven Mailloux and published by Penn State Press. This book was released on 2017-04-27 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over thirty years, Steven Mailloux has championed and advanced the field of rhetorical hermeneutics, a historically and theoretically informed approach to textual interpretation. This volume collects fourteen of his most recent influential essays on the methodology, plus an interview. Following from the proposition that rhetorical hermeneutics uses rhetoric to practice theory by doing history, this book examines a diverse range of texts from literature, history, law, religion, and cultural studies. Through four sections, Mailloux explores the theoretical writings of Heidegger, Burke, and Rorty, among others; Jesuit educational treatises; and products of popular culture such as Azar Nafisi’s Reading Lolita in Tehran and Star Trek: The Next Generation. In doing so, he shows how rhetorical perspectives and pragmatist traditions work together as two mutually supportive modes of understanding, and he demonstrates how the combination of rhetoric and interpretation works both in theory and in practice. Theoretically, rhetorical hermeneutics can be understood as a form of neopragmatism. Practically, it focuses on the production, circulation, and reception of written and performed communication. A thought-provoking collection from a preeminent literary critic and rhetorician, Rhetoric’s Pragmatism assesses the practice and value of rhetorical hermeneutics today and the directions in which it might head. Scholars and students of rhetoric and communication studies, critical theory, literature, law, religion, and American studies will find Mailloux’s arguments enlightening and essential.

American Indians and the Rhetoric of Removal and Allotment

American Indians and the Rhetoric of Removal and Allotment

Author: Jason Edward Black

Publisher: Univ. Press of Mississippi

Published: 2015-02-10

Total Pages: 228

ISBN-13: 1626744858

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Jason Edward Black examines the ways the US government’s rhetoric and American Indian responses contributed to the policies of Native-US relations throughout the nineteenth century’s removal and allotment eras. Black shows how these discourses together constructed the perception of the US government and of American Indian communities. Such interactions—though certainly not equal—illustrated the hybrid nature of Native-US rhetoric in the nineteenth century. Both governmental, colonizing discourse and indigenous, decolonizing discourse shaped arguments, constructions of identity, and rhetoric in the colonial relationship. American Indians and the Rhetoric of Removal and Allotment demonstrates how American Indians decolonized dominant rhetoric through impeding removal and allotment policies. By turning around the US government’s narrative and inventing their own tactics, American Indian communities helped restyle their own identities as well as the government’s. During the first third of the twentieth century, American Indians lobbied for the successful passage of the Indian Citizenship Act of 1924 and the Indian New Deal of 1934, changing the relationship once again. In the end, Native communities were granted increased rhetorical power through decolonization, though the US government retained an undeniable colonial influence through its territorial management of Natives. The Indian Citizenship Act and the Indian New Deal—as the conclusion of this book indicates—are emblematic of the prevalence of the duality of US citizenship that fused American Indians to the nation, yet segregated them on reservations. This duality of inclusion and exclusion grew incrementally and persists now, as a lasting effect of nineteenth-century Native-US rhetorical relations.


Book Synopsis American Indians and the Rhetoric of Removal and Allotment by : Jason Edward Black

Download or read book American Indians and the Rhetoric of Removal and Allotment written by Jason Edward Black and published by Univ. Press of Mississippi. This book was released on 2015-02-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jason Edward Black examines the ways the US government’s rhetoric and American Indian responses contributed to the policies of Native-US relations throughout the nineteenth century’s removal and allotment eras. Black shows how these discourses together constructed the perception of the US government and of American Indian communities. Such interactions—though certainly not equal—illustrated the hybrid nature of Native-US rhetoric in the nineteenth century. Both governmental, colonizing discourse and indigenous, decolonizing discourse shaped arguments, constructions of identity, and rhetoric in the colonial relationship. American Indians and the Rhetoric of Removal and Allotment demonstrates how American Indians decolonized dominant rhetoric through impeding removal and allotment policies. By turning around the US government’s narrative and inventing their own tactics, American Indian communities helped restyle their own identities as well as the government’s. During the first third of the twentieth century, American Indians lobbied for the successful passage of the Indian Citizenship Act of 1924 and the Indian New Deal of 1934, changing the relationship once again. In the end, Native communities were granted increased rhetorical power through decolonization, though the US government retained an undeniable colonial influence through its territorial management of Natives. The Indian Citizenship Act and the Indian New Deal—as the conclusion of this book indicates—are emblematic of the prevalence of the duality of US citizenship that fused American Indians to the nation, yet segregated them on reservations. This duality of inclusion and exclusion grew incrementally and persists now, as a lasting effect of nineteenth-century Native-US rhetorical relations.

Bodies of Reform

Bodies of Reform

Author: James B. Salazar

Publisher: NYU Press

Published: 2010-09-13

Total Pages: 313

ISBN-13: 0814741320

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Part of the American Literatures Initiative Series From the patricians of the early republic to post-Reconstruction racial scientists, from fin de siècle progressivist social reformers to post-war sociologists, character, that curiously formable yet equally formidable “stuff,” has had a long and checkered history giving shape to the American national identity. Bodies of Reform reconceives this pivotal category of nineteenth-century literature and culture by charting the development of the concept of “character” in the fictional genres, social reform movements, and political cultures of the United States from the mid-nineteenth to the early-twentieth century. By reading novelists such as Herman Melville, Mark Twain, Pauline Hopkins, and Charlotte Perkins Gilman alongside a diverse collection of texts concerned with the mission of building character, including child-rearing guides, muscle-building magazines, libel and naturalization law, Scout handbooks, and success manuals, James B. Salazar uncovers how the cultural practices of representing character operated in tandem with the character-building strategies of social reformers. His innovative reading of this archive offers a radical revision of this defining category in U.S. literature and culture, arguing that character was the keystone of a cultural politics of embodiment, a politics that played a critical role in determining-and contesting-the social mobility, political authority, and cultural meaning of the raced and gendered body.


Book Synopsis Bodies of Reform by : James B. Salazar

Download or read book Bodies of Reform written by James B. Salazar and published by NYU Press. This book was released on 2010-09-13 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the American Literatures Initiative Series From the patricians of the early republic to post-Reconstruction racial scientists, from fin de siècle progressivist social reformers to post-war sociologists, character, that curiously formable yet equally formidable “stuff,” has had a long and checkered history giving shape to the American national identity. Bodies of Reform reconceives this pivotal category of nineteenth-century literature and culture by charting the development of the concept of “character” in the fictional genres, social reform movements, and political cultures of the United States from the mid-nineteenth to the early-twentieth century. By reading novelists such as Herman Melville, Mark Twain, Pauline Hopkins, and Charlotte Perkins Gilman alongside a diverse collection of texts concerned with the mission of building character, including child-rearing guides, muscle-building magazines, libel and naturalization law, Scout handbooks, and success manuals, James B. Salazar uncovers how the cultural practices of representing character operated in tandem with the character-building strategies of social reformers. His innovative reading of this archive offers a radical revision of this defining category in U.S. literature and culture, arguing that character was the keystone of a cultural politics of embodiment, a politics that played a critical role in determining-and contesting-the social mobility, political authority, and cultural meaning of the raced and gendered body.

The Rhetoric of Redemption

The Rhetoric of Redemption

Author: David A. Bobbitt

Publisher: Rowman & Littlefield

Published: 2007-02-16

Total Pages: 160

ISBN-13: 9780742529281

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Martin Luther King, Jr.'s 'I Have a Dream' speech has become an icon of American public culture, its imagery and words profoundly influencing the civil rights debate. In The Rhetoric of Redemption Bobbitt applies Kenneth Burke's theory of guilt-purification-redemption in a close, critical analysis of the speech, developing and examining the implications of Burke's redemption drama in contemporary public discourse. He studies the impact of the speech over time, arguing that, while King's speech contains an inspirational vision of national redemption, it does so by omitting the real difficulties of overcoming America's racial divisions.


Book Synopsis The Rhetoric of Redemption by : David A. Bobbitt

Download or read book The Rhetoric of Redemption written by David A. Bobbitt and published by Rowman & Littlefield. This book was released on 2007-02-16 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martin Luther King, Jr.'s 'I Have a Dream' speech has become an icon of American public culture, its imagery and words profoundly influencing the civil rights debate. In The Rhetoric of Redemption Bobbitt applies Kenneth Burke's theory of guilt-purification-redemption in a close, critical analysis of the speech, developing and examining the implications of Burke's redemption drama in contemporary public discourse. He studies the impact of the speech over time, arguing that, while King's speech contains an inspirational vision of national redemption, it does so by omitting the real difficulties of overcoming America's racial divisions.

Rhetoric, Inc.

Rhetoric, Inc.

Author: Timothy Johnson

Publisher: Penn State Press

Published: 2021-02-25

Total Pages: 241

ISBN-13: 0271088311

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In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company’s movies had captured an audience of sixty-four million people. This study of Ford’s corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford’s filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company’s early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.


Book Synopsis Rhetoric, Inc. by : Timothy Johnson

Download or read book Rhetoric, Inc. written by Timothy Johnson and published by Penn State Press. This book was released on 2021-02-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company’s movies had captured an audience of sixty-four million people. This study of Ford’s corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford’s filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company’s early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.

Origins of the Dream

Origins of the Dream

Author: W. Jason Miller

Publisher:

Published: 2016-03

Total Pages: 0

ISBN-13: 9780813062006

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"Majestic. Grounded in astute interpretations of how speech acts function in history, this book is an exemplary model for future inquiries about the confluence of thought, poetry, and social action."--Jerry Ward Jr., coeditor of The Cambridge History of African American Literature "A vade mecum for those interested in the cultural ingredients, the political values, and the artistic sensibilities that united Langston Hughes and Martin Luther King Jr. in spirit, thought, and outlook. Masterfully conceived, meticulously researched, and gracefully written, this book breaks new ground."--Lewis V. Baldwin, author of There Is a Balm in Gilead: The Cultural Roots of Martin Luther King, Jr. "Archival material is spotlighted in Miller's exploration of the ways Martin Luther King Jr. enlarged the appeal of his rhetoric by using poetry in his speeches. Readers will emerge with a greater appreciation of both King and Langston Hughes."--Donna Akiba Sullivan Harper, editor of The Later Simple Stories (The Collected Works of Langston Hughes, Volume 8) "Miller's study provides an original, engaging and provocative thesis that explores the hitherto unexplored links between two twentieth century African American icons."--John A. Kirk, editor of Martin Luther King, Jr. and the Civil Rights Movement: Controversies and Debates For years, some scholars have privately suspected Martin Luther King Jr.'s "I Have a Dream" speech was connected to Langston Hughes's poetry, and the link between the two was purposefully veiled through careful allusions in King's orations. In Origins of the Dream, W. Jason Miller lifts that veil to demonstrate how Hughes's revolutionary poetry became a measurable inflection in King's voice, and that the influence can be found in more than just the one famous speech. Miller contends that by employing Hughes's metaphors in his speeches, King negotiated a political climate that sought to silence the poet's subversive voice. He argues that by using allusion rather than quotation, King avoided intensifying the threats and accusations against him, while allowing the nation to unconsciously embrace the incendiary ideas behind Hughes's poetry.


Book Synopsis Origins of the Dream by : W. Jason Miller

Download or read book Origins of the Dream written by W. Jason Miller and published by . This book was released on 2016-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Majestic. Grounded in astute interpretations of how speech acts function in history, this book is an exemplary model for future inquiries about the confluence of thought, poetry, and social action."--Jerry Ward Jr., coeditor of The Cambridge History of African American Literature "A vade mecum for those interested in the cultural ingredients, the political values, and the artistic sensibilities that united Langston Hughes and Martin Luther King Jr. in spirit, thought, and outlook. Masterfully conceived, meticulously researched, and gracefully written, this book breaks new ground."--Lewis V. Baldwin, author of There Is a Balm in Gilead: The Cultural Roots of Martin Luther King, Jr. "Archival material is spotlighted in Miller's exploration of the ways Martin Luther King Jr. enlarged the appeal of his rhetoric by using poetry in his speeches. Readers will emerge with a greater appreciation of both King and Langston Hughes."--Donna Akiba Sullivan Harper, editor of The Later Simple Stories (The Collected Works of Langston Hughes, Volume 8) "Miller's study provides an original, engaging and provocative thesis that explores the hitherto unexplored links between two twentieth century African American icons."--John A. Kirk, editor of Martin Luther King, Jr. and the Civil Rights Movement: Controversies and Debates For years, some scholars have privately suspected Martin Luther King Jr.'s "I Have a Dream" speech was connected to Langston Hughes's poetry, and the link between the two was purposefully veiled through careful allusions in King's orations. In Origins of the Dream, W. Jason Miller lifts that veil to demonstrate how Hughes's revolutionary poetry became a measurable inflection in King's voice, and that the influence can be found in more than just the one famous speech. Miller contends that by employing Hughes's metaphors in his speeches, King negotiated a political climate that sought to silence the poet's subversive voice. He argues that by using allusion rather than quotation, King avoided intensifying the threats and accusations against him, while allowing the nation to unconsciously embrace the incendiary ideas behind Hughes's poetry.

The Adman’s Dilemma

The Adman’s Dilemma

Author: Paul Rutherford

Publisher: University of Toronto Press

Published: 2018-10-11

Total Pages: 467

ISBN-13: 1487519036

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The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.


Book Synopsis The Adman’s Dilemma by : Paul Rutherford

Download or read book The Adman’s Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-10-11 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

American Eloquence

American Eloquence

Author: Roderick P. Hart

Publisher: Columbia University Press

Published: 2023-01-24

Total Pages: 239

ISBN-13: 0231557779

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What makes political speech powerful? How does eloquent rhetoric transcend ordinary language? Which stylistic choices allow effective orators to stir emotions and spur action? And in the age of Donald Trump, does political eloquence still matter? This book examines a wide swath of political discourse to shed new light on the meaning and significance of eloquence. Roderick P. Hart, a leading scholar of political communication, develops new ways of measuring persuasiveness and rhetorical power through the use of computer-based methods. He examines one hundred of the most important speeches of the twentieth century, given by presidents and politicians as well as leaders, activists, and cultural figures including Martin Luther King Jr., Lou Gehrig, Mario Savio, Carrie Chapman Catt, and Stokely Carmichael. Deploying the tools of the digital humanities as well as critical rhetorical analysis, Hart considers what distinguishes the linguistic properties of iconic oratory from those of more mundane texts. He argues that eloquence represents the confluence of cultural resonance, personal investment, and poetic imagination, providing empirical metrics for assessing each of these qualities. A quantitative and qualitative exploration of American political speech, this interdisciplinary book offers a powerful argument for why eloquence is essential for a functioning democracy.


Book Synopsis American Eloquence by : Roderick P. Hart

Download or read book American Eloquence written by Roderick P. Hart and published by Columbia University Press. This book was released on 2023-01-24 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes political speech powerful? How does eloquent rhetoric transcend ordinary language? Which stylistic choices allow effective orators to stir emotions and spur action? And in the age of Donald Trump, does political eloquence still matter? This book examines a wide swath of political discourse to shed new light on the meaning and significance of eloquence. Roderick P. Hart, a leading scholar of political communication, develops new ways of measuring persuasiveness and rhetorical power through the use of computer-based methods. He examines one hundred of the most important speeches of the twentieth century, given by presidents and politicians as well as leaders, activists, and cultural figures including Martin Luther King Jr., Lou Gehrig, Mario Savio, Carrie Chapman Catt, and Stokely Carmichael. Deploying the tools of the digital humanities as well as critical rhetorical analysis, Hart considers what distinguishes the linguistic properties of iconic oratory from those of more mundane texts. He argues that eloquence represents the confluence of cultural resonance, personal investment, and poetic imagination, providing empirical metrics for assessing each of these qualities. A quantitative and qualitative exploration of American political speech, this interdisciplinary book offers a powerful argument for why eloquence is essential for a functioning democracy.

Economic Injustice and the Rhetoric of the American Dream

Economic Injustice and the Rhetoric of the American Dream

Author: Luke Winslow

Publisher: Lexington Books

Published: 2017-07-24

Total Pages: 189

ISBN-13: 1498544150

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Our economic arrangements require a persuasive story that can explain who is rich, who is poor, and why. This story shapes our attitudes toward what is just and unjust; this story dispenses power to some and withholds it from others; and the deeply political and paradoxical nature of this story presents a valuable site of rhetorical inquiry. Economic Injustice and the Rhetoric of the American Dream fills an important scholarly gap by connecting the need to make sense of economic arrangements with the rhetoric of the American Dream. Luke Winslow examines how the rhetoric of the American Dream has emerged as a dominant cultural touchstone in oscillation with a widespread shift to individualistic explanations for economic arrangements, the arrival of neoliberalism, growing levels on inequality, and dismal rates of economic mobility. By developing the tools of rhetorical and ideological criticism this book explores the American Dream in relation to religious, economic, educational, and political institutions ranging from Prosperity Theology to the candidacy and election of Donald Trump. Recommended for scholars in Communication, Economics, Political Science, and Religious Studies.


Book Synopsis Economic Injustice and the Rhetoric of the American Dream by : Luke Winslow

Download or read book Economic Injustice and the Rhetoric of the American Dream written by Luke Winslow and published by Lexington Books. This book was released on 2017-07-24 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our economic arrangements require a persuasive story that can explain who is rich, who is poor, and why. This story shapes our attitudes toward what is just and unjust; this story dispenses power to some and withholds it from others; and the deeply political and paradoxical nature of this story presents a valuable site of rhetorical inquiry. Economic Injustice and the Rhetoric of the American Dream fills an important scholarly gap by connecting the need to make sense of economic arrangements with the rhetoric of the American Dream. Luke Winslow examines how the rhetoric of the American Dream has emerged as a dominant cultural touchstone in oscillation with a widespread shift to individualistic explanations for economic arrangements, the arrival of neoliberalism, growing levels on inequality, and dismal rates of economic mobility. By developing the tools of rhetorical and ideological criticism this book explores the American Dream in relation to religious, economic, educational, and political institutions ranging from Prosperity Theology to the candidacy and election of Donald Trump. Recommended for scholars in Communication, Economics, Political Science, and Religious Studies.