Book Synopsis Typography 36 by :
Download or read book Typography 36 written by and published by . This book was released on 2015-09 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Typography 36 by :
Download Typography 36 full books in PDF, epub, and Kindle. Read online Typography 36 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Typography 36 by :
Author: Rob Carter
Publisher: John Wiley & Sons
Published: 2017-12-19
Total Pages: 360
ISBN-13: 1119477352
DOWNLOAD EBOOKThe bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Book Synopsis Typographic Design by : Rob Carter
Download or read book Typographic Design written by Rob Carter and published by John Wiley & Sons. This book was released on 2017-12-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Author: Kareen Cox
Publisher:
Published: 2016-05-26
Total Pages:
ISBN-13: 9781367648852
DOWNLOAD EBOOKI've always been interested in typography. The 36 days of type movement has inspired many designers to put their creative hats on and come up with some highly original designs. The characters within this book are my introduction to the wonderful world of type.
Book Synopsis 36 Days of Type by : Kareen Cox
Download or read book 36 Days of Type written by Kareen Cox and published by . This book was released on 2016-05-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: I've always been interested in typography. The 36 days of type movement has inspired many designers to put their creative hats on and come up with some highly original designs. The characters within this book are my introduction to the wonderful world of type.
Author: Ilene Strizver
Publisher: John Wiley & Sons
Published: 2009-03-09
Total Pages: 228
ISBN-13: 0470500905
DOWNLOAD EBOOK"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." —Allan Haley, Director of Words and Letters, International Typeface Corporation "Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it." —Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress. This new Second Edition also includes three new features: Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques Type Tips—Expert tips and helpful hints that offer insightful details on covered topics Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world
Book Synopsis Type Rules! by : Ilene Strizver
Download or read book Type Rules! written by Ilene Strizver and published by John Wiley & Sons. This book was released on 2009-03-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." —Allan Haley, Director of Words and Letters, International Typeface Corporation "Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it." —Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress. This new Second Edition also includes three new features: Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques Type Tips—Expert tips and helpful hints that offer insightful details on covered topics Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world
Author: John Kane
Publisher: Laurence King Publishing
Published: 2002
Total Pages: 220
ISBN-13: 9781856692915
DOWNLOAD EBOOKA guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.
Book Synopsis A Type Primer by : John Kane
Download or read book A Type Primer written by John Kane and published by Laurence King Publishing. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.
Author: Nigel Jackson
Publisher: Taylor & Francis
Published: 2017-07-14
Total Pages: 224
ISBN-13: 1317426657
DOWNLOAD EBOOKThis Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Book Synopsis A Practical Guide to Event Promotion by : Nigel Jackson
Download or read book A Practical Guide to Event Promotion written by Nigel Jackson and published by Taylor & Francis. This book was released on 2017-07-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Author: James Craig
Publisher: Watson-Guptill
Published: 2006-05-01
Total Pages: 178
ISBN-13: 0823014134
DOWNLOAD EBOOKThe classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Book Synopsis Designing with Type, 5th Edition by : James Craig
Download or read book Designing with Type, 5th Edition written by James Craig and published by Watson-Guptill. This book was released on 2006-05-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Author: David Rault
Publisher: SelfMadeHero
Published: 2019-09-24
Total Pages: 0
ISBN-13: 9781910593714
DOWNLOAD EBOOKFor the first time, the history of typography is told in comic strip form Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson's for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history. The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.
Book Synopsis ABCD of Typography by : David Rault
Download or read book ABCD of Typography written by David Rault and published by SelfMadeHero. This book was released on 2019-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, the history of typography is told in comic strip form Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson's for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history. The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.
Author: Hartmut Stöckl
Publisher: Routledge
Published: 2020-01-03
Total Pages: 320
ISBN-13: 0429947518
DOWNLOAD EBOOKThis innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.
Book Synopsis Shifts towards Image-centricity in Contemporary Multimodal Practices by : Hartmut Stöckl
Download or read book Shifts towards Image-centricity in Contemporary Multimodal Practices written by Hartmut Stöckl and published by Routledge. This book was released on 2020-01-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.
Author: Jennifer Niederst Robbins
Publisher: "O'Reilly Media, Inc."
Published: 2001
Total Pages: 646
ISBN-13: 9780596001964
DOWNLOAD EBOOKAn introduction to designing web pages that includes information on using HTML format, creating graphics, choosing the right audio and video accents, and other related topics.
Book Synopsis Web Design in a Nutshell by : Jennifer Niederst Robbins
Download or read book Web Design in a Nutshell written by Jennifer Niederst Robbins and published by "O'Reilly Media, Inc.". This book was released on 2001 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to designing web pages that includes information on using HTML format, creating graphics, choosing the right audio and video accents, and other related topics.
