Understanding Creative Business

Understanding Creative Business

Author: Jim Shorthose

Publisher: CRC Press

Published: 2016-02-17

Total Pages: 466

ISBN-13: 1317005074

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From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.


Book Synopsis Understanding Creative Business by : Jim Shorthose

Download or read book Understanding Creative Business written by Jim Shorthose and published by CRC Press. This book was released on 2016-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.

Understanding Creative Business

Understanding Creative Business

Author: Jim Shorthose

Publisher: CRC Press

Published: 2016-02-17

Total Pages: 358

ISBN-13: 1317005082

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From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.


Book Synopsis Understanding Creative Business by : Jim Shorthose

Download or read book Understanding Creative Business written by Jim Shorthose and published by CRC Press. This book was released on 2016-02-17 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.

The Business Side of Creativity

The Business Side of Creativity

Author: Cameron S. Foote

Publisher: W. W. Norton & Company

Published: 2002

Total Pages: 444

ISBN-13: 9780393730937

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Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.


Book Synopsis The Business Side of Creativity by : Cameron S. Foote

Download or read book The Business Side of Creativity written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.

Creativity, Inc. (The Expanded Edition)

Creativity, Inc. (The Expanded Edition)

Author: Ed Catmull

Publisher: Random House

Published: 2023-09-28

Total Pages: 366

ISBN-13: 0593594657

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The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.


Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull

Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2023-09-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Creative Strategy and the Business of Design

Creative Strategy and the Business of Design

Author: Douglas Davis

Publisher: Simon and Schuster

Published: 2016-06-14

Total Pages: 208

ISBN-13: 1440341559

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"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.


Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis

Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Creativity

Creativity

Author: John Cleese

Publisher:

Published: 2022-06-16

Total Pages: 0

ISBN-13: 9781529157529

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____________________________ We can all be more creative. John Cleese shows us how. Creativity is usually regarded as a mysterious, rare gift that only a few possess. John Cleese begs to differ, and in this short, immensely practical and often very amusing guide he shows it's a skill that anyone can acquire. Drawing on his lifelong experience as a writer, he shares his insights into the nature of the creative process, and offers advice on how to get your own inventive juices flowing. ____________________________ 'Humorous and practical ... Whether you're hoping to write a novel or paint a masterpiece, you're sure to feel inspired' OK Magazine 'His candor is endearing ... An upbeat guide to the creative process' Kirkus 'A jovial romp ... Cleese fans will enjoy, and writers and other artists will breeze through, picking up a few nuggets of wisdom along the way' The Festival Review 'A sincere and thoughtful guide to creativity, and a very useful book' Graham Norton 'Wise words on the serious business of being silly' Sunday Business Post


Book Synopsis Creativity by : John Cleese

Download or read book Creativity written by John Cleese and published by . This book was released on 2022-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ____________________________ We can all be more creative. John Cleese shows us how. Creativity is usually regarded as a mysterious, rare gift that only a few possess. John Cleese begs to differ, and in this short, immensely practical and often very amusing guide he shows it's a skill that anyone can acquire. Drawing on his lifelong experience as a writer, he shares his insights into the nature of the creative process, and offers advice on how to get your own inventive juices flowing. ____________________________ 'Humorous and practical ... Whether you're hoping to write a novel or paint a masterpiece, you're sure to feel inspired' OK Magazine 'His candor is endearing ... An upbeat guide to the creative process' Kirkus 'A jovial romp ... Cleese fans will enjoy, and writers and other artists will breeze through, picking up a few nuggets of wisdom along the way' The Festival Review 'A sincere and thoughtful guide to creativity, and a very useful book' Graham Norton 'Wise words on the serious business of being silly' Sunday Business Post

Entrepreneurship and the Creative Economy

Entrepreneurship and the Creative Economy

Author: Colette Henry

Publisher: Edward Elgar Publishing

Published: 2011-01-01

Total Pages: 241

ISBN-13: 0857933051

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Creative industries are becoming increasingly important to the economic and social wealth of most economies. They are also inherently linked to entrepreneurship and this book provides thoughtful and comprehensive insights into the role of creative industries in contemporary economies and to the interface between creative firms and entrepreneurship. The book draws upon cutting edge research to illustrate and explain the diversity and nature of creative industries and to provide informed discussion on key topics relevant to developing theory and understanding of this vital sector. This book is a must for anyone interested in understanding and learning more about the opportunities which creative industries have created for entrepreneurship and the benefits which an entrepreneurial mind-set can offer to the creative industries.- Eleanor Shaw, University of Strathclyde, UK 'The creative industries have long been a hotbed of entrepreneurial activity. For decades vaudeville, theater, movies, art, and music have exemplified the key aspects of entrepreneurship, and the participants in these industries search for novelty and create innovations. But despite the fact that some countries have industrial policies to focus on creative arts, this is a little studied area of entrepreneurship. Colette Henry and Anne de Bruin offer one of the first academic books that showcases research in the creative industries. This volume presents a solid theoretical foundation and offers fascinating chapters that consider a variety of topics such as regional strategies, education, creative expression and the evolution of industry.'


Book Synopsis Entrepreneurship and the Creative Economy by : Colette Henry

Download or read book Entrepreneurship and the Creative Economy written by Colette Henry and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative industries are becoming increasingly important to the economic and social wealth of most economies. They are also inherently linked to entrepreneurship and this book provides thoughtful and comprehensive insights into the role of creative industries in contemporary economies and to the interface between creative firms and entrepreneurship. The book draws upon cutting edge research to illustrate and explain the diversity and nature of creative industries and to provide informed discussion on key topics relevant to developing theory and understanding of this vital sector. This book is a must for anyone interested in understanding and learning more about the opportunities which creative industries have created for entrepreneurship and the benefits which an entrepreneurial mind-set can offer to the creative industries.- Eleanor Shaw, University of Strathclyde, UK 'The creative industries have long been a hotbed of entrepreneurial activity. For decades vaudeville, theater, movies, art, and music have exemplified the key aspects of entrepreneurship, and the participants in these industries search for novelty and create innovations. But despite the fact that some countries have industrial policies to focus on creative arts, this is a little studied area of entrepreneurship. Colette Henry and Anne de Bruin offer one of the first academic books that showcases research in the creative industries. This volume presents a solid theoretical foundation and offers fascinating chapters that consider a variety of topics such as regional strategies, education, creative expression and the evolution of industry.'

Think Deeper

Think Deeper

Author: Dustin Fischer

Publisher: eBookIt.com

Published: 2023-12-12

Total Pages: 81

ISBN-13: 145664310X

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Invigorate Your Business Growth by Discovering the Power of Imagination "Think Deeper: Harness Your Inner Creative Power for Business Growth" serves as your throne to the realm of creativity within the business environment. Unearth an untapped reservoir of creative thoughts in you and learn the significance of out-of-the-box thinking for your business embellishment. Chapter One introduces you to the fascinating realm of creativity. Unravel 'what creativity is' and what makes an individual distinctively creative. Peel off your habitual mindset and dress yourself in a new garment of perception. The vivid description of the Science of Creativity in Chapter Two demystifies the indispensable role of the brain in creative processes and presents an intriguing insight into the connection between the subconscious mind and the fountain of creativity. The third chapter establishes the concept of fostering a creative mindset while underpinning the importance of mindset in engendering creativity. Unleash your imaginative power amalgamated with action to soar higher in the business realm. The concept of "Thinking Outside the Box" is delineated in exquisite detail in Chapter Four, not only defining it but emphasizing its importance in fostering innovation. Chapter Five offers valuable tools and techniques to spark creativity by exploring the profound linkage between environment and creativity and strategic mental exercises to stimulate creativity. The sixth chapter explores the powerful role of creativity in business and the potential of harnessing this creative energy for business expansion. It emphasizes the vital place of innovation in the endurance and development of your business. "Leading a Creative Business Team" in Chapter Seven shares productive tips for fostering a creative environment within a business team, ensuring everybody's ideas are heard, respected, and implemented. Chapter Eight focuses on overcoming creative blocks. From understanding what they are to encountering strategic steps to overcome them, this chapter is a toolbox to revive your creative prowess when it seems at its lowest. And finally, yet importantly, maintain your creative flow with the suggestions in Chapter Nine to ensure a balanced approach between harnessing your creative energy and meeting your business demands. Ultimately, "Think Deeper: Harness Your Inner Creative Power for Business Growth" is your manual for driving a business strategy that celebrates creativity and innovation- fostering both personal development and business growth. It's time to adopt a fresh, creative perspective, and make a paradigm shift towards a more fulfilling and lucrative business experience.


Book Synopsis Think Deeper by : Dustin Fischer

Download or read book Think Deeper written by Dustin Fischer and published by eBookIt.com. This book was released on 2023-12-12 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invigorate Your Business Growth by Discovering the Power of Imagination "Think Deeper: Harness Your Inner Creative Power for Business Growth" serves as your throne to the realm of creativity within the business environment. Unearth an untapped reservoir of creative thoughts in you and learn the significance of out-of-the-box thinking for your business embellishment. Chapter One introduces you to the fascinating realm of creativity. Unravel 'what creativity is' and what makes an individual distinctively creative. Peel off your habitual mindset and dress yourself in a new garment of perception. The vivid description of the Science of Creativity in Chapter Two demystifies the indispensable role of the brain in creative processes and presents an intriguing insight into the connection between the subconscious mind and the fountain of creativity. The third chapter establishes the concept of fostering a creative mindset while underpinning the importance of mindset in engendering creativity. Unleash your imaginative power amalgamated with action to soar higher in the business realm. The concept of "Thinking Outside the Box" is delineated in exquisite detail in Chapter Four, not only defining it but emphasizing its importance in fostering innovation. Chapter Five offers valuable tools and techniques to spark creativity by exploring the profound linkage between environment and creativity and strategic mental exercises to stimulate creativity. The sixth chapter explores the powerful role of creativity in business and the potential of harnessing this creative energy for business expansion. It emphasizes the vital place of innovation in the endurance and development of your business. "Leading a Creative Business Team" in Chapter Seven shares productive tips for fostering a creative environment within a business team, ensuring everybody's ideas are heard, respected, and implemented. Chapter Eight focuses on overcoming creative blocks. From understanding what they are to encountering strategic steps to overcome them, this chapter is a toolbox to revive your creative prowess when it seems at its lowest. And finally, yet importantly, maintain your creative flow with the suggestions in Chapter Nine to ensure a balanced approach between harnessing your creative energy and meeting your business demands. Ultimately, "Think Deeper: Harness Your Inner Creative Power for Business Growth" is your manual for driving a business strategy that celebrates creativity and innovation- fostering both personal development and business growth. It's time to adopt a fresh, creative perspective, and make a paradigm shift towards a more fulfilling and lucrative business experience.

Understanding Creative Users of ICTs

Understanding Creative Users of ICTs

Author: David Kurt Herold

Publisher: Routledge

Published: 2013-09-13

Total Pages: 117

ISBN-13: 1135758360

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The disjuncture between the design intent of the developers of ICTs and the needs of the users has often led to surprising use of new technologies, as users have refused to become mere agents of the designers. Individual users have adopted their own uses of ICTs based on the complex webs of relations and meanings in which they function as social actors. Instead of adjusting these webs to new ICTs, they have fit the ICTs into their pre-existing social webs, often resulting in imaginative and creative uses of new technologies, not envisaged by the original designers. The contributions in this volume provide studies of such integrations of ICTs into the lives of human users, and demonstrate that such uses should not be regarded as 'faulty' or 'mistaken', merely because they 'fail' to meet the expectations of the original designers of the ICTs. Instead, human users should be given precedence over ICTs, and the creative uses of 'universal' technologies by individual users should be emphasised and studied, so as to move towards a better understanding and appreciation of the integration of ICTs into human lives. This book was originally published as special issue of The Information Society.


Book Synopsis Understanding Creative Users of ICTs by : David Kurt Herold

Download or read book Understanding Creative Users of ICTs written by David Kurt Herold and published by Routledge. This book was released on 2013-09-13 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The disjuncture between the design intent of the developers of ICTs and the needs of the users has often led to surprising use of new technologies, as users have refused to become mere agents of the designers. Individual users have adopted their own uses of ICTs based on the complex webs of relations and meanings in which they function as social actors. Instead of adjusting these webs to new ICTs, they have fit the ICTs into their pre-existing social webs, often resulting in imaginative and creative uses of new technologies, not envisaged by the original designers. The contributions in this volume provide studies of such integrations of ICTs into the lives of human users, and demonstrate that such uses should not be regarded as 'faulty' or 'mistaken', merely because they 'fail' to meet the expectations of the original designers of the ICTs. Instead, human users should be given precedence over ICTs, and the creative uses of 'universal' technologies by individual users should be emphasised and studied, so as to move towards a better understanding and appreciation of the integration of ICTs into human lives. This book was originally published as special issue of The Information Society.

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

Author: Bob Caporale

Publisher: McGraw-Hill Education

Published: 2015-07-31

Total Pages: 0

ISBN-13: 9780071850117

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Successful strategies must have one key element to produce spectacular results for your business— originality. However, pure ingenuity can be hard to produce in the noise of derivative ideas and worn out processes drowning out fresh progress—which is why you need Creative Strategy Generation to help guide you through tried-and-true business practices in a fresh, new, and exciting way. The author’s diverse talents as an executive leader and a musical performer, composer, and songwriter shine through in a pitch-perfect mix of mind expanding theory and practical techniques to help you unlock the artistic strategist inside you. Whether you work in a B2B or B2C company, this proven approach can boost your strategic influence and track record, as it has for the author and the many companies he has worked with. Grounded in accessible explanations, this practical guide explores the connections between the strategic and creative processes, and it demystifies the complexities of developing a strategic plan by revealing how to: • Develop the four proficiencies of Analysis, Recollection, Intuition, and Artistry (ARIA) that are needed to creatively generate business strategies • Clear your mind for new ideas by condensing and organizing your existing business knowledge, data, and beliefs • Find your strategic inspiration and turn it into the vision, goals, and objectives that will ultimately drive your plan • Deeply understand your target customers and formulate strategies that uniquely address their needs and wants • Use storytelling to synthesize key messages, generate interest, create excitement, and establish emotional connections to get buy-in for your strategic plan • Build a team that is fully invested, trained, and ready to play their respective parts as soon as your plan gets the green light • Execute your strategy by fully supporting your team as a problem solver, ongoing influencer, and unflinching promoter Put the fun and excitement back into your business planning process by using Creative Strategy Generation to compose your company’s next strategic masterpiece!


Book Synopsis Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by : Bob Caporale

Download or read book Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth written by Bob Caporale and published by McGraw-Hill Education. This book was released on 2015-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful strategies must have one key element to produce spectacular results for your business— originality. However, pure ingenuity can be hard to produce in the noise of derivative ideas and worn out processes drowning out fresh progress—which is why you need Creative Strategy Generation to help guide you through tried-and-true business practices in a fresh, new, and exciting way. The author’s diverse talents as an executive leader and a musical performer, composer, and songwriter shine through in a pitch-perfect mix of mind expanding theory and practical techniques to help you unlock the artistic strategist inside you. Whether you work in a B2B or B2C company, this proven approach can boost your strategic influence and track record, as it has for the author and the many companies he has worked with. Grounded in accessible explanations, this practical guide explores the connections between the strategic and creative processes, and it demystifies the complexities of developing a strategic plan by revealing how to: • Develop the four proficiencies of Analysis, Recollection, Intuition, and Artistry (ARIA) that are needed to creatively generate business strategies • Clear your mind for new ideas by condensing and organizing your existing business knowledge, data, and beliefs • Find your strategic inspiration and turn it into the vision, goals, and objectives that will ultimately drive your plan • Deeply understand your target customers and formulate strategies that uniquely address their needs and wants • Use storytelling to synthesize key messages, generate interest, create excitement, and establish emotional connections to get buy-in for your strategic plan • Build a team that is fully invested, trained, and ready to play their respective parts as soon as your plan gets the green light • Execute your strategy by fully supporting your team as a problem solver, ongoing influencer, and unflinching promoter Put the fun and excitement back into your business planning process by using Creative Strategy Generation to compose your company’s next strategic masterpiece!