Uniform Across-the-Board Promotions

Uniform Across-the-Board Promotions

Author: Marc-Oliver Jauch

Publisher: Springer

Published: 2014-05-28

Total Pages: 102

ISBN-13: 3319071157

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Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.


Book Synopsis Uniform Across-the-Board Promotions by : Marc-Oliver Jauch

Download or read book Uniform Across-the-Board Promotions written by Marc-Oliver Jauch and published by Springer. This book was released on 2014-05-28 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.


Hearings

Hearings

Author: United States. Congress. House. Committee on Armed Services

Publisher:

Published: 1959

Total Pages: 1060

ISBN-13:

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Book Synopsis Hearings by : United States. Congress. House. Committee on Armed Services

Download or read book Hearings written by United States. Congress. House. Committee on Armed Services and published by . This book was released on 1959 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Amendments to Reserve Officers Personnel Act

Amendments to Reserve Officers Personnel Act

Author: United States. Congress. House. Committee on Armed Services

Publisher:

Published: 1959

Total Pages: 506

ISBN-13:

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Book Synopsis Amendments to Reserve Officers Personnel Act by : United States. Congress. House. Committee on Armed Services

Download or read book Amendments to Reserve Officers Personnel Act written by United States. Congress. House. Committee on Armed Services and published by . This book was released on 1959 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Hearings ... on Sundry Legislation Affecting the Naval and Military Establishments

Hearings ... on Sundry Legislation Affecting the Naval and Military Establishments

Author: United States. Congress. House. Committee on Armed Services

Publisher:

Published:

Total Pages: 962

ISBN-13:

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Book Synopsis Hearings ... on Sundry Legislation Affecting the Naval and Military Establishments by : United States. Congress. House. Committee on Armed Services

Download or read book Hearings ... on Sundry Legislation Affecting the Naval and Military Establishments written by United States. Congress. House. Committee on Armed Services and published by . This book was released on with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Hearings

Hearings

Author: United States. Congress. House

Publisher:

Published: 1968

Total Pages: 2462

ISBN-13:

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Book Synopsis Hearings by : United States. Congress. House

Download or read book Hearings written by United States. Congress. House and published by . This book was released on 1968 with total page 2462 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Hearings Before and Special Reports Made by Committee on Armed Services of the House of Representatives on Subjects Affecting the Naval and Military Establishments

Hearings Before and Special Reports Made by Committee on Armed Services of the House of Representatives on Subjects Affecting the Naval and Military Establishments

Author:

Publisher:

Published: 1959

Total Pages: 708

ISBN-13:

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Book Synopsis Hearings Before and Special Reports Made by Committee on Armed Services of the House of Representatives on Subjects Affecting the Naval and Military Establishments by :

Download or read book Hearings Before and Special Reports Made by Committee on Armed Services of the House of Representatives on Subjects Affecting the Naval and Military Establishments written by and published by . This book was released on 1959 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Through the Labyrinth

Through the Labyrinth

Author: Alice H. Eagly

Publisher: Harvard Business Review Press

Published: 2007-10-16

Total Pages: 321

ISBN-13: 1633690237

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Despite real progress, women remain rare enough in elite positions of power that their presence still evokes a sense of wonder. In Through the Labyrinth, Alice Eagly and Linda Carli examine why women's paths to power remain difficult to traverse. First, Eagly and Carli prove that the glass ceiling is no longer a useful metaphor and offer seven reasons why. They propose the labyrinth as a better image and explain how to navigate through it. This important and practical book addresses such critical questions as: How far have women actually come as leaders? Do stereotypes and prejudices still limit women's opportunities? Do people resist women's leadership more than men's? And, do organisations create obstacles to women who would be leaders?This book's rich analysis is founded on scientific research from psychology, economics, sociology, political science, and management. The authors ground their conclusions in that research and invoke a wealth of engaging anecdotes and personal accounts to illustrate the practical principles that emerge. With excellent leadership in short supply, no group, organisation, or nation can afford to restrict women's access to leadership roles. This book evaluates whether such restrictions are present and, when they are, what we can do to eliminate them.


Book Synopsis Through the Labyrinth by : Alice H. Eagly

Download or read book Through the Labyrinth written by Alice H. Eagly and published by Harvard Business Review Press. This book was released on 2007-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite real progress, women remain rare enough in elite positions of power that their presence still evokes a sense of wonder. In Through the Labyrinth, Alice Eagly and Linda Carli examine why women's paths to power remain difficult to traverse. First, Eagly and Carli prove that the glass ceiling is no longer a useful metaphor and offer seven reasons why. They propose the labyrinth as a better image and explain how to navigate through it. This important and practical book addresses such critical questions as: How far have women actually come as leaders? Do stereotypes and prejudices still limit women's opportunities? Do people resist women's leadership more than men's? And, do organisations create obstacles to women who would be leaders?This book's rich analysis is founded on scientific research from psychology, economics, sociology, political science, and management. The authors ground their conclusions in that research and invoke a wealth of engaging anecdotes and personal accounts to illustrate the practical principles that emerge. With excellent leadership in short supply, no group, organisation, or nation can afford to restrict women's access to leadership roles. This book evaluates whether such restrictions are present and, when they are, what we can do to eliminate them.


Through the Labyrinth

Through the Labyrinth

Author: Alice Hendrickson Eagly

Publisher: Harvard Business Press

Published: 2007

Total Pages: 321

ISBN-13: 1422116913

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"At the heart of the authors' analysis is the metaphor they propose to replace the outdated idea of the glass ceiling: the labyrinth. This new concept better captures the varied challenges that women face as they navigate indirect, complex, and often discontinuous paths toward leadership."--BOOK JACKET.


Book Synopsis Through the Labyrinth by : Alice Hendrickson Eagly

Download or read book Through the Labyrinth written by Alice Hendrickson Eagly and published by Harvard Business Press. This book was released on 2007 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "At the heart of the authors' analysis is the metaphor they propose to replace the outdated idea of the glass ceiling: the labyrinth. This new concept better captures the varied challenges that women face as they navigate indirect, complex, and often discontinuous paths toward leadership."--BOOK JACKET.


Export and Investment Promotion Services

Export and Investment Promotion Services

Author: Cressida S. McKean

Publisher:

Published: 1994

Total Pages: 98

ISBN-13:

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Book Synopsis Export and Investment Promotion Services by : Cressida S. McKean

Download or read book Export and Investment Promotion Services written by Cressida S. McKean and published by . This book was released on 1994 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Fresh Cut Flowers and Fresh Cut Greens Promotion and Information Act of 1993

Fresh Cut Flowers and Fresh Cut Greens Promotion and Information Act of 1993

Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Specialty Crops and Natural Resources

Publisher:

Published: 1993

Total Pages: 164

ISBN-13:

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Book Synopsis Fresh Cut Flowers and Fresh Cut Greens Promotion and Information Act of 1993 by : United States. Congress. House. Committee on Agriculture. Subcommittee on Specialty Crops and Natural Resources

Download or read book Fresh Cut Flowers and Fresh Cut Greens Promotion and Information Act of 1993 written by United States. Congress. House. Committee on Agriculture. Subcommittee on Specialty Crops and Natural Resources and published by . This book was released on 1993 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: