Creative Confidence

Creative Confidence

Author: Tom Kelley

Publisher: Crown Currency

Published: 2013-10-15

Total Pages: 306

ISBN-13: 0385349378

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IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.


Book Synopsis Creative Confidence by : Tom Kelley

Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.


Brain Storm

Brain Storm

Author: Don Hahn

Publisher: Disney Electronic Content

Published: 2011-05-31

Total Pages: 270

ISBN-13: 1423161483

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Whether you're writing a novel, painting with watercolors, composing a symphony, or baking peanut butter cookies, creativity plays a crucial role in achieving satisfaction and excellence. But, for many of us, accessing our creative core is difficult, if not impossible. Now, acclaimed film producer Don Hahn offers his own unorthodox, yet highly effective methods for reawakening the creative spirit.


Book Synopsis Brain Storm by : Don Hahn

Download or read book Brain Storm written by Don Hahn and published by Disney Electronic Content. This book was released on 2011-05-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're writing a novel, painting with watercolors, composing a symphony, or baking peanut butter cookies, creativity plays a crucial role in achieving satisfaction and excellence. But, for many of us, accessing our creative core is difficult, if not impossible. Now, acclaimed film producer Don Hahn offers his own unorthodox, yet highly effective methods for reawakening the creative spirit.


Unleashing Creativity and Innovation

Unleashing Creativity and Innovation

Author: Madan Birla

Publisher: John Wiley & Sons

Published: 2013-09-25

Total Pages: 141

ISBN-13: 111879477X

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Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience helping FedEx grow into a global icon and the last ten years consulting around the world, Madan Birla provides proven and practical answers. Readers will learn How to build a reputation as a creative thinker and become management’s go-to person for innovative business solutions Four steps for unleashing their creative potential and generating creative ideas Four communication skills to gain acceptance of your ideas Two words that guarantee promotions How to minimize internal and external negative influences that obstruct creative energy flow How to stop self-censoring and how to confidently express their ideas How to trust that all the resources for germinating creative ideas are within them


Book Synopsis Unleashing Creativity and Innovation by : Madan Birla

Download or read book Unleashing Creativity and Innovation written by Madan Birla and published by John Wiley & Sons. This book was released on 2013-09-25 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience helping FedEx grow into a global icon and the last ten years consulting around the world, Madan Birla provides proven and practical answers. Readers will learn How to build a reputation as a creative thinker and become management’s go-to person for innovative business solutions Four steps for unleashing their creative potential and generating creative ideas Four communication skills to gain acceptance of your ideas Two words that guarantee promotions How to minimize internal and external negative influences that obstruct creative energy flow How to stop self-censoring and how to confidently express their ideas How to trust that all the resources for germinating creative ideas are within them


Creativity

Creativity

Author: Osho

Publisher: St. Martin's Griffin

Published: 2011-04-01

Total Pages: 208

ISBN-13: 9781429992459

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From one of the greatest spiritual leaders of the twentieth century, Creativity: Unleashing the Forces Within will inspire you to nurture your inner ideas and innovations—and apply them in every aspect of your life. As Osho points out in this book’s foreword, historically, the creative person has been all but forced to rebel against the society. But nowadays, the situation has dramatically changed. In today’s world, the ability to respond creatively to new challenges is demanded of everybody, from corporate CEOs to “soccer moms.” Those whose toolbox for dealing with life includes only what they have learned in the past from their parents and their teachers are at a distinct disadvantage both in their relationships and in their careers. Making a switch from imitative and rule-bound behavior to creative innovation and flexibility requires a profound change in our attitudes about ourselves and our capabilities. Creativity is a handbook for those who understand the need to bring more creativity, playfulness, and flexibility to their lives. It’s a manual for thinking “outside the box”—and learning to live there as well. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.


Book Synopsis Creativity by : Osho

Download or read book Creativity written by Osho and published by St. Martin's Griffin. This book was released on 2011-04-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the greatest spiritual leaders of the twentieth century, Creativity: Unleashing the Forces Within will inspire you to nurture your inner ideas and innovations—and apply them in every aspect of your life. As Osho points out in this book’s foreword, historically, the creative person has been all but forced to rebel against the society. But nowadays, the situation has dramatically changed. In today’s world, the ability to respond creatively to new challenges is demanded of everybody, from corporate CEOs to “soccer moms.” Those whose toolbox for dealing with life includes only what they have learned in the past from their parents and their teachers are at a distinct disadvantage both in their relationships and in their careers. Making a switch from imitative and rule-bound behavior to creative innovation and flexibility requires a profound change in our attitudes about ourselves and our capabilities. Creativity is a handbook for those who understand the need to bring more creativity, playfulness, and flexibility to their lives. It’s a manual for thinking “outside the box”—and learning to live there as well. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.


Limit Yourself

Limit Yourself

Author: Ralph Burkhardt

Publisher: Laurence King Publishing

Published: 2019-11-05

Total Pages: 0

ISBN-13: 9781786275035

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Telling yourself you have all the time, all the resources and all the money in the world just kills creativity and self–discipline. Why not try to limit yourself and unleash your creativity! Designer and advertiser Ralph Burkhardt has put together this inspirational pocket book, with a proven method that can help you tap into your creative and business potential and, above all, get results. Replete with quotes, checklists, cool illustrations and encouraging words, this little book packs a punch, revealing the simplest and most effective way to tap into your creative genius and set goals. A great tool to pass around during brainstorming meetings with colleagues, or to keep handy on your desk at work. Limit Yourself and Unleash Your Creativity contents: What, why, who? ABOUT CREATIVITY What is creativity? Everyone can be creative! The true creative myth The creative process Reflect on your creativity Think inside the box ABOUT LIMITATIONS 'Limitation' might sound like a bad word Who needs limitations? What kind of limitations are there? What limitations can do for you What you need to bring Who's afraid of the blank page? The creative trajectory Why total freedom doesn't liberate Creative boundaries Ready, mindset, go! 01 LIMITATIONS OF TIME Learn to love deadlines Make better use of your time The five–minute time limit One painting / poster / logo / lettering a day 02 LIMITATIONS OF RESOURCES How to deal with a limited budget Improvisation = innovation Exploration through limitation 03 LIMITATIONS OF DESIGN PRINCIPLES Refine your colour palette Limit your typefaces Why Frank Gehry loves limitations Music at the limits 04 LIMITATIONS OF A BRIEF 'Do whatever you like!' Discovering the client's needs Just don't do it What to learn from Dr. Seuss 05 LIMITATIONS OF MEDIUM What is minimalism? How to simplify and intensify Maximum meaning, minimum means! Embracing technical limitations Use your digits! 06 LIMITATIONS OF SKILLS Maintain momentum Team up with others Try random limitations Harness someone else's creativity 07 LIMITATIONS OF SPACE Size does matter! Decide what's important Do it 'Like a Rolling Stone' The ultimate limitation scale FINAL THOUGHTS Take the first step! What to do with immutable limitations A generation of demands Limited to only one world Credits / Bibliography / Thanks


Book Synopsis Limit Yourself by : Ralph Burkhardt

Download or read book Limit Yourself written by Ralph Burkhardt and published by Laurence King Publishing. This book was released on 2019-11-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telling yourself you have all the time, all the resources and all the money in the world just kills creativity and self–discipline. Why not try to limit yourself and unleash your creativity! Designer and advertiser Ralph Burkhardt has put together this inspirational pocket book, with a proven method that can help you tap into your creative and business potential and, above all, get results. Replete with quotes, checklists, cool illustrations and encouraging words, this little book packs a punch, revealing the simplest and most effective way to tap into your creative genius and set goals. A great tool to pass around during brainstorming meetings with colleagues, or to keep handy on your desk at work. Limit Yourself and Unleash Your Creativity contents: What, why, who? ABOUT CREATIVITY What is creativity? Everyone can be creative! The true creative myth The creative process Reflect on your creativity Think inside the box ABOUT LIMITATIONS 'Limitation' might sound like a bad word Who needs limitations? What kind of limitations are there? What limitations can do for you What you need to bring Who's afraid of the blank page? The creative trajectory Why total freedom doesn't liberate Creative boundaries Ready, mindset, go! 01 LIMITATIONS OF TIME Learn to love deadlines Make better use of your time The five–minute time limit One painting / poster / logo / lettering a day 02 LIMITATIONS OF RESOURCES How to deal with a limited budget Improvisation = innovation Exploration through limitation 03 LIMITATIONS OF DESIGN PRINCIPLES Refine your colour palette Limit your typefaces Why Frank Gehry loves limitations Music at the limits 04 LIMITATIONS OF A BRIEF 'Do whatever you like!' Discovering the client's needs Just don't do it What to learn from Dr. Seuss 05 LIMITATIONS OF MEDIUM What is minimalism? How to simplify and intensify Maximum meaning, minimum means! Embracing technical limitations Use your digits! 06 LIMITATIONS OF SKILLS Maintain momentum Team up with others Try random limitations Harness someone else's creativity 07 LIMITATIONS OF SPACE Size does matter! Decide what's important Do it 'Like a Rolling Stone' The ultimate limitation scale FINAL THOUGHTS Take the first step! What to do with immutable limitations A generation of demands Limited to only one world Credits / Bibliography / Thanks


Your Idea Starts Here

Your Idea Starts Here

Author: Carolyn Eckert

Publisher: Storey Publishing, LLC

Published: 2016-05-17

Total Pages: 225

ISBN-13: 1612127800

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2016 Silver Nautilus Award Winner for Creative Process With change happening faster and faster in our tech-ruled world, being able to think creatively, flexibly, and quickly is more important than ever. In Your Idea Starts Here, graphic designer Carolyn Eckert offers 77 specific questions, techniques, and exercises — cleverly combined with fascinating infographics and other visuals — to jump-start creative thinking. Don’t know what you want your project to be? Make a list of things you don’t want it to be. Wondering where to start? Say one word that relates to your idea and invite a friend to say another word that relates to yours. See where five or ten rounds take you. Work within a time limit, look in unexpected places, think tiny, do the opposite, shuffle your papers, and explore your creativity to the fullest! There’s something here to inspire and strengthen every smart idea, all in an innovative little book that makes a perfect gift for anyone, including yourself.


Book Synopsis Your Idea Starts Here by : Carolyn Eckert

Download or read book Your Idea Starts Here written by Carolyn Eckert and published by Storey Publishing, LLC. This book was released on 2016-05-17 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2016 Silver Nautilus Award Winner for Creative Process With change happening faster and faster in our tech-ruled world, being able to think creatively, flexibly, and quickly is more important than ever. In Your Idea Starts Here, graphic designer Carolyn Eckert offers 77 specific questions, techniques, and exercises — cleverly combined with fascinating infographics and other visuals — to jump-start creative thinking. Don’t know what you want your project to be? Make a list of things you don’t want it to be. Wondering where to start? Say one word that relates to your idea and invite a friend to say another word that relates to yours. See where five or ten rounds take you. Work within a time limit, look in unexpected places, think tiny, do the opposite, shuffle your papers, and explore your creativity to the fullest! There’s something here to inspire and strengthen every smart idea, all in an innovative little book that makes a perfect gift for anyone, including yourself.


Embrace Your Weird

Embrace Your Weird

Author: Felicia Day

Publisher: Simon and Schuster

Published: 2019-10-01

Total Pages: 272

ISBN-13: 1982115742

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An instant New York Times bestseller In Embrace Your Weird, New York Times bestselling author, producer, actress, TV writer, and award-winning web series creator, Felicia Day takes you on a journey to find, rekindle, or expand your creative passions. Including Felicia’s personal stories and hard-won wisdom, Embrace Your Weird offers: —Entertaining and revelatory exercises that empower you to be fearless, so you can rediscover the things that bring you joy, and crack your imagination wide open —Unique techniques to vanquish enemies of creativity like: anxiety, fear, procrastination, perfectionism, criticism, and jealousy —Tips to cultivate a creative community —Space to explore and get your neurons firing Whether you enjoy writing, baking, painting, podcasting, playing music, or have yet to uncover your favorite creative outlet, Embrace Your Weird will help you unlock the power of self-expression. Get motivated. Get creative. Get weird.


Book Synopsis Embrace Your Weird by : Felicia Day

Download or read book Embrace Your Weird written by Felicia Day and published by Simon and Schuster. This book was released on 2019-10-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller In Embrace Your Weird, New York Times bestselling author, producer, actress, TV writer, and award-winning web series creator, Felicia Day takes you on a journey to find, rekindle, or expand your creative passions. Including Felicia’s personal stories and hard-won wisdom, Embrace Your Weird offers: —Entertaining and revelatory exercises that empower you to be fearless, so you can rediscover the things that bring you joy, and crack your imagination wide open —Unique techniques to vanquish enemies of creativity like: anxiety, fear, procrastination, perfectionism, criticism, and jealousy —Tips to cultivate a creative community —Space to explore and get your neurons firing Whether you enjoy writing, baking, painting, podcasting, playing music, or have yet to uncover your favorite creative outlet, Embrace Your Weird will help you unlock the power of self-expression. Get motivated. Get creative. Get weird.


Releasing the Creative Spirit

Releasing the Creative Spirit

Author: Dan Wakefield

Publisher: Turner Publishing Company

Published: 2012-08-31

Total Pages: 302

ISBN-13: 1594734771

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Come awake to a more creative life—by realizing clarity of mind, body and spirit. Creativity is basic to the very fiber of our being, and not—as many suspect—solely the privilege of a gifted few. When we silence the voice of creativity that lives within us, we confine our spirit. Award-winning author Dan Wakefield helps us to examine our reasons for not creating—debunking the myths—and shows us the path to a fulfilling, creative life. Drawing on examples from religion, philosophy, and literature, Wakefield teaches us that the key to unleashing our own inner creativity is in clarity of mind, body, and spirit. Releasing the Creative Spirit gives us practical guidance to demystify the creative process and to help each of us achieve this clarity by: Breaking the Myths—Explode the myths that creativity is only for the artistic elite, that creators must suffer, and that science and business can not be creative pursuits. Emptying—Learn ways to recognize and move beyond the tired routines in your life that deaden the senses and soul. Filling Up—Experience new sensations through simple practices that revive natural perceptions and unlock hidden creative resources. Creating—Try hands-on, practical exercises to explore the mystery of creativity in your life from a spiritual perspective. This passionate, personal guide draws on examples from the experiences of many creative people—Elaine Pagels (professor), Tom Wolfe (novelist), John Coltrane (jazz musician), Harold Kushner (rabbi), Danielle Levi-Alvares (yoga teacher), Stephen Hawking (physicist), and Phil Jackson (basketball coach), just to name a few—who each demonstrate one or more of the characteristics of someone who creates from the spirit. Creative People... Develop clarity as the source of creativity Take responsibility for their lives and work Regard age as an opportunity See obstacles as an invitation to create new solutions, techniques, and skills Recognize the body/mind/spirit connection Find surprising new ways to perform routine tasks ...and much more This fresh exploration of the creative spirit includes hands-on exercises to help you unlock your creative powers, inviting you to experience the artistic grace and pleasure that can exist in our everyday lives. You may discover, as many others have, that with creativity comes more joy, more laughter, and more accomplishment than you previously thought possible.


Book Synopsis Releasing the Creative Spirit by : Dan Wakefield

Download or read book Releasing the Creative Spirit written by Dan Wakefield and published by Turner Publishing Company. This book was released on 2012-08-31 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Come awake to a more creative life—by realizing clarity of mind, body and spirit. Creativity is basic to the very fiber of our being, and not—as many suspect—solely the privilege of a gifted few. When we silence the voice of creativity that lives within us, we confine our spirit. Award-winning author Dan Wakefield helps us to examine our reasons for not creating—debunking the myths—and shows us the path to a fulfilling, creative life. Drawing on examples from religion, philosophy, and literature, Wakefield teaches us that the key to unleashing our own inner creativity is in clarity of mind, body, and spirit. Releasing the Creative Spirit gives us practical guidance to demystify the creative process and to help each of us achieve this clarity by: Breaking the Myths—Explode the myths that creativity is only for the artistic elite, that creators must suffer, and that science and business can not be creative pursuits. Emptying—Learn ways to recognize and move beyond the tired routines in your life that deaden the senses and soul. Filling Up—Experience new sensations through simple practices that revive natural perceptions and unlock hidden creative resources. Creating—Try hands-on, practical exercises to explore the mystery of creativity in your life from a spiritual perspective. This passionate, personal guide draws on examples from the experiences of many creative people—Elaine Pagels (professor), Tom Wolfe (novelist), John Coltrane (jazz musician), Harold Kushner (rabbi), Danielle Levi-Alvares (yoga teacher), Stephen Hawking (physicist), and Phil Jackson (basketball coach), just to name a few—who each demonstrate one or more of the characteristics of someone who creates from the spirit. Creative People... Develop clarity as the source of creativity Take responsibility for their lives and work Regard age as an opportunity See obstacles as an invitation to create new solutions, techniques, and skills Recognize the body/mind/spirit connection Find surprising new ways to perform routine tasks ...and much more This fresh exploration of the creative spirit includes hands-on exercises to help you unlock your creative powers, inviting you to experience the artistic grace and pleasure that can exist in our everyday lives. You may discover, as many others have, that with creativity comes more joy, more laughter, and more accomplishment than you previously thought possible.


Extra Ordinary

Extra Ordinary

Author:

Publisher:

Published: 2005

Total Pages: 140

ISBN-13: 9781610596640

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When was the last time you saw the beauty in everyday objects? If youÆre like most people, you probably havenÆt paid much attention. To change all that, the authors of Extra Ordinary spotlight the simplest of objects and seemingly reinvent them into something new and unique. In a world of high-tech and mass production, people live in a world ruled by excess, over stimulation, and even waste. "Within this existence, the role of creatives shouldnÆt exclusively be to meet client demands, or act as a vehicle for innovation, but to question the idea of the ordinary," the authors say. This book will help designers reinvigorate their creativity and observe what they would normally ignore, discard, or forget. The authors do this by taking objects such as a bra, tofu, and plastic spoons, and transform them into an evening bag, a pencil holder, or a pair of eyeglasses. Each of the new products created from the things that surround us, is accompanied by hand-drawn illustrations and simple written explanations. The package is immediate, punchy, silly, and yet completely hysterical.


Book Synopsis Extra Ordinary by :

Download or read book Extra Ordinary written by and published by . This book was released on 2005 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: When was the last time you saw the beauty in everyday objects? If youÆre like most people, you probably havenÆt paid much attention. To change all that, the authors of Extra Ordinary spotlight the simplest of objects and seemingly reinvent them into something new and unique. In a world of high-tech and mass production, people live in a world ruled by excess, over stimulation, and even waste. "Within this existence, the role of creatives shouldnÆt exclusively be to meet client demands, or act as a vehicle for innovation, but to question the idea of the ordinary," the authors say. This book will help designers reinvigorate their creativity and observe what they would normally ignore, discard, or forget. The authors do this by taking objects such as a bra, tofu, and plastic spoons, and transform them into an evening bag, a pencil holder, or a pair of eyeglasses. Each of the new products created from the things that surround us, is accompanied by hand-drawn illustrations and simple written explanations. The package is immediate, punchy, silly, and yet completely hysterical.


The Creativity Leap

The Creativity Leap

Author: Natalie Nixon

Publisher: Berrett-Koehler Publishers

Published: 2020-06-23

Total Pages: 118

ISBN-13: 1523088273

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"Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuitionare the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.


Book Synopsis The Creativity Leap by : Natalie Nixon

Download or read book The Creativity Leap written by Natalie Nixon and published by Berrett-Koehler Publishers. This book was released on 2020-06-23 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuitionare the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.