Video Marketing for Libraries

Video Marketing for Libraries

Author: Heather A. Dalal

Publisher: Rowman & Littlefield

Published: 2017-08-01

Total Pages: 195

ISBN-13: 1442269502

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Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact


Book Synopsis Video Marketing for Libraries by : Heather A. Dalal

Download or read book Video Marketing for Libraries written by Heather A. Dalal and published by Rowman & Littlefield. This book was released on 2017-08-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

YouTube and Video Marketing

YouTube and Video Marketing

Author: Greg Jarboe

Publisher: John Wiley & Sons

Published: 2011-10-07

Total Pages: 533

ISBN-13: 111820381X

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Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.


Book Synopsis YouTube and Video Marketing by : Greg Jarboe

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Social Media for Creative Libraries

Social Media for Creative Libraries

Author: Phil Bradley

Publisher: Facet Publishing

Published: 2015-01-15

Total Pages: 193

ISBN-13: 185604713X

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Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. The book includes: - a discussion of authority checking and why information professionals are needed more than ever in a social media world - a guide to creating great presentations online - how online tools can make teaching and training sessions easier and more enjoyable for information professionals - useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion - how to create a good social media policy and why - a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.


Book Synopsis Social Media for Creative Libraries by : Phil Bradley

Download or read book Social Media for Creative Libraries written by Phil Bradley and published by Facet Publishing. This book was released on 2015-01-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. The book includes: - a discussion of authority checking and why information professionals are needed more than ever in a social media world - a guide to creating great presentations online - how online tools can make teaching and training sessions easier and more enjoyable for information professionals - useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion - how to create a good social media policy and why - a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.

Viewership

Viewership

Author: Adam LoDolce

Publisher: Marc Wayshak Communications LLC

Published: 2018-10-30

Total Pages: 216

ISBN-13: 9780985411367

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Your business needs a video marketing strategy, and without a viewership, your company will be left behind.View-er-ship (noun): A loyal audience of customers and prospects who consistently watch your brand's video contentVIEWERSHIP is the perfect, compact read for anyone trying to market their brand or business in the twenty-first century. Adam LoDolce, one of the world's leading video marketing experts, will teach you how to launch video content on YouTube in order to: - Attract new customers and prospects who are actively searching for your products or services online- Build a deeper relationship with your existing prospects and customers to generate more frequent, high-ticket sales- Make your brand famous around the world, gaining exposure to millions of new prospective customersYou'll learn the three-step formula to build your brand's viewership so you can out-market your competition in this new age of YouTube.PRAISE for Viewership"Entertaining...enjoyable...fascinating...a serious look at the methodology of building a successful YouTube channel." -Mark Roberge, Senior Lecturer at Harvard Business School and Former CRO, Hubspot"VIEWERSHIP provides the roadmap and motivation needed to succeed on YouTube. It is required reading for every entrepreneur committed to marketing their business."-Brian Dean, Founder of Backlinko"VIEWERSHIP succinctly explains how any business can utilize YouTube to grow their business quickly, and effectively." -Clate Mask, CEO, and Founder of Infusionsoft"Before working with Adam, I only had 11,000 subscribers. Using a combination of paid advertising and organic reach, I now have over 150,000 loyal subscribers and it's growing exponentially. Adam is a master at ethically hacking the YouTube algorithm." -Neil Patel, Founder of Neil Patel Digital"Adam's not just an expert, he's a visionary! Viewership introduces you to bold, inspiring, and actionable video marketing strategy. This is the must-read for any business owner looking to succeed on YouTube." -Bryan Caplan, National Speaker for Google's Get Your Business Online Program "Before working with Adam and his team, my channel was only getting about 1,000 views per month. After implementing the principles in this book, we're now averaging over 28,000 views per month. Follow his guidance, it works!" -Ioanna Karelia, Founder of Performance Ground


Book Synopsis Viewership by : Adam LoDolce

Download or read book Viewership written by Adam LoDolce and published by Marc Wayshak Communications LLC. This book was released on 2018-10-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business needs a video marketing strategy, and without a viewership, your company will be left behind.View-er-ship (noun): A loyal audience of customers and prospects who consistently watch your brand's video contentVIEWERSHIP is the perfect, compact read for anyone trying to market their brand or business in the twenty-first century. Adam LoDolce, one of the world's leading video marketing experts, will teach you how to launch video content on YouTube in order to: - Attract new customers and prospects who are actively searching for your products or services online- Build a deeper relationship with your existing prospects and customers to generate more frequent, high-ticket sales- Make your brand famous around the world, gaining exposure to millions of new prospective customersYou'll learn the three-step formula to build your brand's viewership so you can out-market your competition in this new age of YouTube.PRAISE for Viewership"Entertaining...enjoyable...fascinating...a serious look at the methodology of building a successful YouTube channel." -Mark Roberge, Senior Lecturer at Harvard Business School and Former CRO, Hubspot"VIEWERSHIP provides the roadmap and motivation needed to succeed on YouTube. It is required reading for every entrepreneur committed to marketing their business."-Brian Dean, Founder of Backlinko"VIEWERSHIP succinctly explains how any business can utilize YouTube to grow their business quickly, and effectively." -Clate Mask, CEO, and Founder of Infusionsoft"Before working with Adam, I only had 11,000 subscribers. Using a combination of paid advertising and organic reach, I now have over 150,000 loyal subscribers and it's growing exponentially. Adam is a master at ethically hacking the YouTube algorithm." -Neil Patel, Founder of Neil Patel Digital"Adam's not just an expert, he's a visionary! Viewership introduces you to bold, inspiring, and actionable video marketing strategy. This is the must-read for any business owner looking to succeed on YouTube." -Bryan Caplan, National Speaker for Google's Get Your Business Online Program "Before working with Adam and his team, my channel was only getting about 1,000 views per month. After implementing the principles in this book, we're now averaging over 28,000 views per month. Follow his guidance, it works!" -Ioanna Karelia, Founder of Performance Ground

Creative Library Marketing and Publicity

Creative Library Marketing and Publicity

Author: Robert J. Lackie

Publisher: Rowman & Littlefield

Published: 2015-09-17

Total Pages: 206

ISBN-13: 144225422X

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Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.


Book Synopsis Creative Library Marketing and Publicity by : Robert J. Lackie

Download or read book Creative Library Marketing and Publicity written by Robert J. Lackie and published by Rowman & Littlefield. This book was released on 2015-09-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Marketing to Libraries for the New Millennium

Marketing to Libraries for the New Millennium

Author: Hendrik Edelman

Publisher: ALCTS Papers on Library Technical Services and Collections

Published: 2002

Total Pages: 220

ISBN-13:

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Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.


Book Synopsis Marketing to Libraries for the New Millennium by : Hendrik Edelman

Download or read book Marketing to Libraries for the New Millennium written by Hendrik Edelman and published by ALCTS Papers on Library Technical Services and Collections. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.

Video in Libraries

Video in Libraries

Author: David Lee King

Publisher: ALA TechSource

Published: 2018-10-01

Total Pages: 38

ISBN-13: 9780838916162

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Throughout this report, King covers varying aspects of making and sharing videos—from best practices to video content creation, including the types of equipment, tools, and staff resources you'll need to start incorporating video into your library outreach and marketing.


Book Synopsis Video in Libraries by : David Lee King

Download or read book Video in Libraries written by David Lee King and published by ALA TechSource. This book was released on 2018-10-01 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout this report, King covers varying aspects of making and sharing videos—from best practices to video content creation, including the types of equipment, tools, and staff resources you'll need to start incorporating video into your library outreach and marketing.

Crash Course in Marketing for Libraries

Crash Course in Marketing for Libraries

Author: Susan W. Alman

Publisher: Bloomsbury Publishing USA

Published: 2014-12-02

Total Pages: 214

ISBN-13: 1610698711

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Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.


Book Synopsis Crash Course in Marketing for Libraries by : Susan W. Alman

Download or read book Crash Course in Marketing for Libraries written by Susan W. Alman and published by Bloomsbury Publishing USA. This book was released on 2014-12-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

Mobile Social Marketing in Libraries

Mobile Social Marketing in Libraries

Author: Samantha C. Helmick

Publisher: Rowman & Littlefield

Published: 2015-08-20

Total Pages: 127

ISBN-13: 1442243821

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Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library’s service community with steps included in this book including: How to Create a Teen Library Tumblr How to Use Snapchat for Library Social Media Marketing How to Provide Reader’s Advisory Through Instagram How to Use Instagram for Library Marketing How to Use Vine for Library Instruction How to Host a Library Contest for Twitter How to Create a Facebook Group for a Library Book Club


Book Synopsis Mobile Social Marketing in Libraries by : Samantha C. Helmick

Download or read book Mobile Social Marketing in Libraries written by Samantha C. Helmick and published by Rowman & Littlefield. This book was released on 2015-08-20 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library’s service community with steps included in this book including: How to Create a Teen Library Tumblr How to Use Snapchat for Library Social Media Marketing How to Provide Reader’s Advisory Through Instagram How to Use Instagram for Library Marketing How to Use Vine for Library Instruction How to Host a Library Contest for Twitter How to Create a Facebook Group for a Library Book Club

Marketing and Social Media

Marketing and Social Media

Author: Lorri Mon

Publisher: Rowman & Littlefield

Published: 2020-12-07

Total Pages: 323

ISBN-13: 1538142961

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Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.


Book Synopsis Marketing and Social Media by : Lorri Mon

Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.