What Designers Know

What Designers Know

Author: Bryan Lawson

Publisher: Routledge

Published: 2012-08-06

Total Pages: 142

ISBN-13: 1136349006

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Each chapter deals with a different technique from which we can best represent and make explicit the forms of knowledge used by designers. The book explores whether design knowledge is special, and attempts to get to the root of where design knowledge comes from. Crucially, it focuses on how designers use drawings in communicating their ideas and how they ‘converse’ with them as their designs develop. It also shows how experienced designers use knowledge differently to novices suggesting that design ‘expertise’ can be developed. Overall, this book builds a layout of the kinds of skill, knowledge and understanding that make up what we call designing.


Book Synopsis What Designers Know by : Bryan Lawson

Download or read book What Designers Know written by Bryan Lawson and published by Routledge. This book was released on 2012-08-06 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each chapter deals with a different technique from which we can best represent and make explicit the forms of knowledge used by designers. The book explores whether design knowledge is special, and attempts to get to the root of where design knowledge comes from. Crucially, it focuses on how designers use drawings in communicating their ideas and how they ‘converse’ with them as their designs develop. It also shows how experienced designers use knowledge differently to novices suggesting that design ‘expertise’ can be developed. Overall, this book builds a layout of the kinds of skill, knowledge and understanding that make up what we call designing.


100 Things Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People

Author: Susan Weinschenk

Publisher: Pearson Education

Published: 2011-04-14

Total Pages: 438

ISBN-13: 0132658607

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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.


Book Synopsis 100 Things Every Designer Needs to Know About People by : Susan Weinschenk

Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by Pearson Education. This book was released on 2011-04-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.


How Designers Think

How Designers Think

Author: Bryan Lawson

Publisher: Routledge

Published: 2006

Total Pages: 329

ISBN-13: 0750660775

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In this fourth edition, Bryan Lawson continues his discussion, trying to understand how designers think. He does this by mapping out the issues concerned with the design process, with design problems and solutions and design thinking. This edition adds to the previous debates by including a new chapter on 'Design as Conversation' reflecting on how designers, either consciously or unconsciously, monitor, reflect on, control and change their thinking. It also includes a new series of case studies on notable designers including the racing car designer Gordon Murray, product designer James Dyson, and architects such as Edward Cullinan and Glenn Murcott.


Book Synopsis How Designers Think by : Bryan Lawson

Download or read book How Designers Think written by Bryan Lawson and published by Routledge. This book was released on 2006 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fourth edition, Bryan Lawson continues his discussion, trying to understand how designers think. He does this by mapping out the issues concerned with the design process, with design problems and solutions and design thinking. This edition adds to the previous debates by including a new chapter on 'Design as Conversation' reflecting on how designers, either consciously or unconsciously, monitor, reflect on, control and change their thinking. It also includes a new series of case studies on notable designers including the racing car designer Gordon Murray, product designer James Dyson, and architects such as Edward Cullinan and Glenn Murcott.


The Fashion Design Reference & Specification Book

The Fashion Design Reference & Specification Book

Author: Jay Calderin

Publisher: Rockport Publishers

Published: 2013-07-01

Total Pages: 288

ISBN-13: 1610587871

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An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Booktakes the fashion designer through the entire design process, from conceiving a garment to marketing it. This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—The Fashion Design Reference & Specification Book helps designers develop effective strategies for building a cohesive collection and communicating their vision. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.


Book Synopsis The Fashion Design Reference & Specification Book by : Jay Calderin

Download or read book The Fashion Design Reference & Specification Book written by Jay Calderin and published by Rockport Publishers. This book was released on 2013-07-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Booktakes the fashion designer through the entire design process, from conceiving a garment to marketing it. This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—The Fashion Design Reference & Specification Book helps designers develop effective strategies for building a cohesive collection and communicating their vision. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.


100 Things Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People

Author: Susan Weinschenk

Publisher: New Riders

Published: 2020-06-01

Total Pages: 351

ISBN-13: 0136746888

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WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: • What grabs and holds attention. • What makes memories stick? • What is more important, peripheral or central vision? • Can you predict the types of errors people will make? • What is the limit to someone’s social circle? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.


Book Synopsis 100 Things Every Designer Needs to Know About People by : Susan Weinschenk

Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by New Riders. This book was released on 2020-06-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: • What grabs and holds attention. • What makes memories stick? • What is more important, peripheral or central vision? • Can you predict the types of errors people will make? • What is the limit to someone’s social circle? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.


100 MORE Things Every Designer Needs to Know About People

100 MORE Things Every Designer Needs to Know About People

Author: Susan Weinschenk

Publisher: New Riders

Published: 2015-09-25

Total Pages: 288

ISBN-13: 0134196139

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Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn’t stopped since the book was written, and new design challenges have emerged. Weinschenk’s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.


Book Synopsis 100 MORE Things Every Designer Needs to Know About People by : Susan Weinschenk

Download or read book 100 MORE Things Every Designer Needs to Know About People written by Susan Weinschenk and published by New Riders. This book was released on 2015-09-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn’t stopped since the book was written, and new design challenges have emerged. Weinschenk’s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.


Design Expertise

Design Expertise

Author: Bryan Lawson

Publisher: Routledge

Published: 2013-10-11

Total Pages: 367

ISBN-13: 1134209533

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Design Expertise explores what it takes to become an expert designer.It examines the perception of expertise in design and asks what knowledge, skills, attributes and experiences are necessary in order to design well. Bryan Lawson and Kees Dorst develop a new model of design expertise and show how design expertise can be developed. This book is designed for all students, teachers, practitioners and researchers in architecture and design. To enable all readers to explore the book in a flexible way, the authors’ words are always found on the left hand page. On the right are diagrams, illustrations and the voices of designers, teachers and students and occasionally others too. 'Design Expertise' provides a provocative new reading on the nature of design and creative thought.


Book Synopsis Design Expertise by : Bryan Lawson

Download or read book Design Expertise written by Bryan Lawson and published by Routledge. This book was released on 2013-10-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Expertise explores what it takes to become an expert designer.It examines the perception of expertise in design and asks what knowledge, skills, attributes and experiences are necessary in order to design well. Bryan Lawson and Kees Dorst develop a new model of design expertise and show how design expertise can be developed. This book is designed for all students, teachers, practitioners and researchers in architecture and design. To enable all readers to explore the book in a flexible way, the authors’ words are always found on the left hand page. On the right are diagrams, illustrations and the voices of designers, teachers and students and occasionally others too. 'Design Expertise' provides a provocative new reading on the nature of design and creative thought.


Design Thinking

Design Thinking

Author: Nigel Cross

Publisher: Berg

Published: 2011-04-01

Total Pages: 192

ISBN-13: 1847888461

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Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from hardware to software product design, from architecture to Formula One design. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary Design.


Book Synopsis Design Thinking by : Nigel Cross

Download or read book Design Thinking written by Nigel Cross and published by Berg. This book was released on 2011-04-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from hardware to software product design, from architecture to Formula One design. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary Design.


How Many Female Type Designers Do You Know?

How Many Female Type Designers Do You Know?

Author: Yulia Popova

Publisher: Onomatopee

Published: 2020-11-17

Total Pages: 320

ISBN-13: 9789493148321

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This book aims to shine light on work of women in type.00The first part of the book offers research on the gender issue in type design field. It includes statistics, data and an overview of some works that address this issue. Further it contains some biographies of female type designers that worked in the 19th and in the beginning of 20th century. These women contributed to the industry, yet they are rarely mentioned in educational material.0The second part is a series of the interviews with 14 women that are either currently working as type designers or are in any other way involved in the field of type design. These interviews intend to uncover the topic of unequal share of female and male speakers at type conference as well as the lack of women in the industry. The last part of the book is a showcase of typefaces designed by women. The purpose of this part is to show the great amount and broad variety of such typefaces.


Book Synopsis How Many Female Type Designers Do You Know? by : Yulia Popova

Download or read book How Many Female Type Designers Do You Know? written by Yulia Popova and published by Onomatopee. This book was released on 2020-11-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to shine light on work of women in type.00The first part of the book offers research on the gender issue in type design field. It includes statistics, data and an overview of some works that address this issue. Further it contains some biographies of female type designers that worked in the 19th and in the beginning of 20th century. These women contributed to the industry, yet they are rarely mentioned in educational material.0The second part is a series of the interviews with 14 women that are either currently working as type designers or are in any other way involved in the field of type design. These interviews intend to uncover the topic of unequal share of female and male speakers at type conference as well as the lack of women in the industry. The last part of the book is a showcase of typefaces designed by women. The purpose of this part is to show the great amount and broad variety of such typefaces.


The Language of Fashion Design

The Language of Fashion Design

Author: Laura Volpintesta

Publisher:

Published: 2014-02

Total Pages: 227

ISBN-13: 1592538215

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DIVExamine the basic elements and principles of fashion design in this comprehensive reference that defines each of the basic elements. This must-have book enhances visual literacy, and inspires with dynamic and memorable visual references./div


Book Synopsis The Language of Fashion Design by : Laura Volpintesta

Download or read book The Language of Fashion Design written by Laura Volpintesta and published by . This book was released on 2014-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVExamine the basic elements and principles of fashion design in this comprehensive reference that defines each of the basic elements. This must-have book enhances visual literacy, and inspires with dynamic and memorable visual references./div