What Kids Buy and Why

What Kids Buy and Why

Author: Daniel Acuff

Publisher: Simon and Schuster

Published: 2010-06-15

Total Pages: 232

ISBN-13: 1451603177

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If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.


Book Synopsis What Kids Buy and Why by : Daniel Acuff

Download or read book What Kids Buy and Why written by Daniel Acuff and published by Simon and Schuster. This book was released on 2010-06-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.

What Kids Buy and Why

What Kids Buy and Why

Author: Daniel Acuff

Publisher: Simon and Schuster

Published: 2010-06-15

Total Pages: 232

ISBN-13: 1451603177

DOWNLOAD EBOOK

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.


Book Synopsis What Kids Buy and Why by : Daniel Acuff

Download or read book What Kids Buy and Why written by Daniel Acuff and published by Simon and Schuster. This book was released on 2010-06-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.

What Kids Really Want That Money Can't Buy

What Kids Really Want That Money Can't Buy

Author: Betsy Taylor

Publisher: Warner Books (NY)

Published: 2004

Total Pages: 260

ISBN-13: 9780446691895

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Offers practical tips for raising healthy children in a commercial world, based on the results of an art and essay contest in which kids were asked what they want that money cannot buy.


Book Synopsis What Kids Really Want That Money Can't Buy by : Betsy Taylor

Download or read book What Kids Really Want That Money Can't Buy written by Betsy Taylor and published by Warner Books (NY). This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers practical tips for raising healthy children in a commercial world, based on the results of an art and essay contest in which kids were asked what they want that money cannot buy.

A Consumer's Guide for Kids

A Consumer's Guide for Kids

Author: Joy Wilt

Publisher:

Published: 1979

Total Pages: 136

ISBN-13: 9780849981388

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Explains what it means to be a consumer, how consumers are encouraged to buy, how to make purchases wisely, and how to return unwanted goods.


Book Synopsis A Consumer's Guide for Kids by : Joy Wilt

Download or read book A Consumer's Guide for Kids written by Joy Wilt and published by . This book was released on 1979 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what it means to be a consumer, how consumers are encouraged to buy, how to make purchases wisely, and how to return unwanted goods.

Understanding Kids, Play, and Interactive Design

Understanding Kids, Play, and Interactive Design

Author: Mark Schlichting

Publisher: CRC Press

Published: 2019-09-23

Total Pages: 782

ISBN-13: 0429664834

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This book is a way of sharing insights empirically gathered, over decades of interactive media development, by the author and other children’s designers. Included is as much emerging theory as possible in order to provide background for practical and technical aspects of design while still keeping the information accessible. The author's intent for this book is not to create an academic treatise but to furnish an insightful and practical manual for the next generation of children’s interactive media and game designers. Key Features Provides practical detailing of how children's developmental needs and capabilities translate to specific design elements of a piece of media Serves as an invaluable reference for anyone who is designing interactive games for children (or adults) Detailed discussions of how children learn and how they play Provides lots of examples and design tips on how to design content that will be appealing and effective for various age ranges Accessible approach, based on years of successful creative business experience, covers basics across the gamut from developmental needs and learning theories to formats, colors, and sounds


Book Synopsis Understanding Kids, Play, and Interactive Design by : Mark Schlichting

Download or read book Understanding Kids, Play, and Interactive Design written by Mark Schlichting and published by CRC Press. This book was released on 2019-09-23 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a way of sharing insights empirically gathered, over decades of interactive media development, by the author and other children’s designers. Included is as much emerging theory as possible in order to provide background for practical and technical aspects of design while still keeping the information accessible. The author's intent for this book is not to create an academic treatise but to furnish an insightful and practical manual for the next generation of children’s interactive media and game designers. Key Features Provides practical detailing of how children's developmental needs and capabilities translate to specific design elements of a piece of media Serves as an invaluable reference for anyone who is designing interactive games for children (or adults) Detailed discussions of how children learn and how they play Provides lots of examples and design tips on how to design content that will be appealing and effective for various age ranges Accessible approach, based on years of successful creative business experience, covers basics across the gamut from developmental needs and learning theories to formats, colors, and sounds

Social Issues in America

Social Issues in America

Author: James Ciment

Publisher: Routledge

Published: 2015-03-04

Total Pages: 2056

ISBN-13: 1317459717

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More than 150 key social issues confronting the United States today are covered in this eight-volume set: from abortion and adoption to capital punishment and corporate crime; from obesity and organized crime to sweatshops and xenophobia.


Book Synopsis Social Issues in America by : James Ciment

Download or read book Social Issues in America written by James Ciment and published by Routledge. This book was released on 2015-03-04 with total page 2056 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 150 key social issues confronting the United States today are covered in this eight-volume set: from abortion and adoption to capital punishment and corporate crime; from obesity and organized crime to sweatshops and xenophobia.

A Consumer's Guide for Kids

A Consumer's Guide for Kids

Author: Joy Wilt (Berry)

Publisher:

Published: 1983

Total Pages: 128

ISBN-13:

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Explains what it means to be a consumer, how consumers are encouraged to buy, how to make purchases wisely, and how to return unwanted goods.


Book Synopsis A Consumer's Guide for Kids by : Joy Wilt (Berry)

Download or read book A Consumer's Guide for Kids written by Joy Wilt (Berry) and published by . This book was released on 1983 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what it means to be a consumer, how consumers are encouraged to buy, how to make purchases wisely, and how to return unwanted goods.

Media and the American Child

Media and the American Child

Author: George Comstock

Publisher: Elsevier

Published: 2010-07-27

Total Pages: 392

ISBN-13: 9780080479378

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Media and the American Child summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle. The average American child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance. In 1991, George Comstock published Television and the American Child, which immediately became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes. No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer games. Presents the most recent research on the media use of young people Investigates the content of children's media and addresses areas of great concern including violence, sexual behavior, and commercialization Discusses policy making in the area of children and the media Focuses on experiences unique to children and adolescents


Book Synopsis Media and the American Child by : George Comstock

Download or read book Media and the American Child written by George Comstock and published by Elsevier. This book was released on 2010-07-27 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and the American Child summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle. The average American child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance. In 1991, George Comstock published Television and the American Child, which immediately became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes. No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer games. Presents the most recent research on the media use of young people Investigates the content of children's media and addresses areas of great concern including violence, sexual behavior, and commercialization Discusses policy making in the area of children and the media Focuses on experiences unique to children and adolescents

Born to Buy

Born to Buy

Author: Juliet Schor

Publisher: Scribner Book Company

Published: 2004

Total Pages: 296

ISBN-13:

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Juliet Schor exposes the ways big business targets younger and younger children as consumers.


Book Synopsis Born to Buy by : Juliet Schor

Download or read book Born to Buy written by Juliet Schor and published by Scribner Book Company. This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Juliet Schor exposes the ways big business targets younger and younger children as consumers.

Infants and Children's Wear Review

Infants and Children's Wear Review

Author:

Publisher:

Published: 1928

Total Pages: 572

ISBN-13:

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Book Synopsis Infants and Children's Wear Review by :

Download or read book Infants and Children's Wear Review written by and published by . This book was released on 1928 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: