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This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Book Synopsis What Our Lettering Needs by : Rick Cusick
Download or read book What Our Lettering Needs written by Rick Cusick and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Book Synopsis Guide to Mindful Lettering by : Lisa Funk
Download or read book Guide to Mindful Lettering written by Lisa Funk and published by . This book was released on 2016-09-24 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.
Book Synopsis Little Book of Lettering by : Emily Gregory
Download or read book Little Book of Lettering written by Emily Gregory and published by Chronicle Books. This book was released on 2012-11-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.
Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout whose work has been featured in magazines and websites from Good Housekeeping to RealSimple.com, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper. In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills: including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake!
Book Synopsis The Complete Book of Chalk Lettering by : Valerie McKeehan
Download or read book The Complete Book of Chalk Lettering written by Valerie McKeehan and published by Workman Publishing. This book was released on 2015-09-22 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout whose work has been featured in magazines and websites from Good Housekeeping to RealSimple.com, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper. In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills: including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake!
A "font" of information on lettering styles! The Art of Whimsical Lettering is an artful instruction book on creating stylized fonts and expressive artwork with personal handwriting skills. Author Joanne Sharpe shows you how to create exuberant and personalized writing styles for your artworkâ€"whether it be a journal, canvas art, or other projects that use text. After an overview of Joanne's favorite tools and surfaces, take a peek into Joanne's personal lettering journal to discover how you too can collect inspiration, hone your lettering skills, and tap into your natural creativity. Joanne then demonstrates twenty art techniques for creating a variety of lettering styles using many different tools. She provides you with fifteen basic alphabets, ranging from simple pen-and-ink renditions to increasingly elaborated texts that reference calligraphy, vintage fonts, and doodle art, among other styles. Joanne also teaches you how to turn prosaic lettering into page art itself, merging text into illustration, or ornamenting words with decorative drawings.
Book Synopsis The Art of Whimsical Lettering by : Joanne Sharpe
Download or read book The Art of Whimsical Lettering written by Joanne Sharpe and published by Penguin. This book was released on 2014-03-17 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "font" of information on lettering styles! The Art of Whimsical Lettering is an artful instruction book on creating stylized fonts and expressive artwork with personal handwriting skills. Author Joanne Sharpe shows you how to create exuberant and personalized writing styles for your artworkâ€"whether it be a journal, canvas art, or other projects that use text. After an overview of Joanne's favorite tools and surfaces, take a peek into Joanne's personal lettering journal to discover how you too can collect inspiration, hone your lettering skills, and tap into your natural creativity. Joanne then demonstrates twenty art techniques for creating a variety of lettering styles using many different tools. She provides you with fifteen basic alphabets, ranging from simple pen-and-ink renditions to increasingly elaborated texts that reference calligraphy, vintage fonts, and doodle art, among other styles. Joanne also teaches you how to turn prosaic lettering into page art itself, merging text into illustration, or ornamenting words with decorative drawings.
The Art of Brush Lettering offers a meditative approach to learning all the facets of lettering with brush pens.
Book Synopsis The Art of Brush Lettering by : Kelly Klapstein
Download or read book The Art of Brush Lettering written by Kelly Klapstein and published by . This book was released on 2017-11-28 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Brush Lettering offers a meditative approach to learning all the facets of lettering with brush pens.
Spark Your Creativity with Calligraphy #1 New Release in Handwriting Reference Lettering artist Phawnda Moore has been teaching calligraphy and design for 25 years. An award-winning author, she steps into beginning students’ shoes to select content, address anticipated questions, and offer solutions to the unexpected yet inevitable problems that are encountered in hand lettering. “Lettering from A to Z . . .” stands out from the crowd! It was written for all levels of experience and nourishes creative thinking through mindful practice. Blending traditional design principles and modern tools, it will inspire you to find your own style. Your creative life will be enriched with step-by-step tutorials “from A to Z.” Written in conversational narrative, this full-color book includes more than 200 images of Phawnda’s professional work, published articles, and guidance from her class demos to make beautiful projects. Phawnda's instruction includes: • 12 styles (Uncial calligraphy, Italic calligraphy, script calligraphy, brush lettering, faux calligraphy, rainbow lettering, monoline letters, handwriting and drawn letters) • Customized, printable practice sheets • Recommended writing tools, papers, sources, printing tips • How to troubleshoot • Layout, color and design basics • Mail art to keep correspondence alive • Lettering projects for mentoring youngsters • Real-life tips on how to organize your studio space • Tips on sharing your skills in teaching, business, events, home, garden and community • Making background papers from tea • Original gifts with the meaning of names for family and friends • Illustrating with calligraphy tools • Projects to make handmade birthday cards, holiday cards, journals of your life, and easy-to-design art books If you enjoyed Hand Lettering 101, The Lost Art of Handwriting, or Hand Lettering for Relaxation, then it’s time to grab a copy of Lettering from A to Z and reconnect to your natural creativity.
Book Synopsis Lettering From A to Z by : Phawnda Moore
Download or read book Lettering From A to Z written by Phawnda Moore and published by Mango Media Inc.. This book was released on 2020-10-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spark Your Creativity with Calligraphy #1 New Release in Handwriting Reference Lettering artist Phawnda Moore has been teaching calligraphy and design for 25 years. An award-winning author, she steps into beginning students’ shoes to select content, address anticipated questions, and offer solutions to the unexpected yet inevitable problems that are encountered in hand lettering. “Lettering from A to Z . . .” stands out from the crowd! It was written for all levels of experience and nourishes creative thinking through mindful practice. Blending traditional design principles and modern tools, it will inspire you to find your own style. Your creative life will be enriched with step-by-step tutorials “from A to Z.” Written in conversational narrative, this full-color book includes more than 200 images of Phawnda’s professional work, published articles, and guidance from her class demos to make beautiful projects. Phawnda's instruction includes: • 12 styles (Uncial calligraphy, Italic calligraphy, script calligraphy, brush lettering, faux calligraphy, rainbow lettering, monoline letters, handwriting and drawn letters) • Customized, printable practice sheets • Recommended writing tools, papers, sources, printing tips • How to troubleshoot • Layout, color and design basics • Mail art to keep correspondence alive • Lettering projects for mentoring youngsters • Real-life tips on how to organize your studio space • Tips on sharing your skills in teaching, business, events, home, garden and community • Making background papers from tea • Original gifts with the meaning of names for family and friends • Illustrating with calligraphy tools • Projects to make handmade birthday cards, holiday cards, journals of your life, and easy-to-design art books If you enjoyed Hand Lettering 101, The Lost Art of Handwriting, or Hand Lettering for Relaxation, then it’s time to grab a copy of Lettering from A to Z and reconnect to your natural creativity.
Both a history and a how-to book, this landmark work by a great British calligrapher covers minuscules and majuscules, numerals, theory of letters, inks, paper, many other topics. More than 400 illustrations.
Book Synopsis Lettering by : Graily Hewitt
Download or read book Lettering written by Graily Hewitt and published by Courier Dover Publications. This book was released on 2018-04-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both a history and a how-to book, this landmark work by a great British calligrapher covers minuscules and majuscules, numerals, theory of letters, inks, paper, many other topics. More than 400 illustrations.
The ultimate hand-lettering workshop for young creatives! Taught by the popular and skilled hand-lettering artist Dawn Nicole Warnaar, Adventures in Lettering combines creative self-expression and beautiful designs for an exploration of various lettering exercises. This hand-lettering workbook features hand-lettering lessons for beginners, from playing with style and brush calligraphy basics to illustrated hand-lettered designs and lettering styles. Once you’ve mastered the basic techniques, apply them to additional crafts and projects. Adventures in Lettering is the ultimate workshop to get started in the art of hand-lettering!
Book Synopsis Adventures in Lettering by : Dawn Nicole Warnaar
Download or read book Adventures in Lettering written by Dawn Nicole Warnaar and published by Walter Foster Jr. This book was released on 2016-09-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate hand-lettering workshop for young creatives! Taught by the popular and skilled hand-lettering artist Dawn Nicole Warnaar, Adventures in Lettering combines creative self-expression and beautiful designs for an exploration of various lettering exercises. This hand-lettering workbook features hand-lettering lessons for beginners, from playing with style and brush calligraphy basics to illustrated hand-lettered designs and lettering styles. Once you’ve mastered the basic techniques, apply them to additional crafts and projects. Adventures in Lettering is the ultimate workshop to get started in the art of hand-lettering!
In this new series from Walter Foster Publishing, artists and art hobbyists alike will delight in learning a variety of fun and interesting art topics in a portable format boasting a fresh, contemporary design. Filled with open practice pages, creative exercises, and art prompts, The Little Book of Lettering & Word Design encourages interactivity for immediate results, while also teaching beginners the fundamentals of the featured medium in an engaging and fun way. In The Little Book of Lettering & Word Design, aspiring artists will discover how to create a range of classic and contemporary calligraphy and hand-lettered fonts. Internationally acclaimed calligrapher John Stevens and other renowned hand-lettering artists lead the way with tips and techniques. Following an introduction to inks, nibs, pens, and papers, as well as an overview of basic techniques, readers will learn dozens of original alphabets and lettering designs ranging from funky and fun, to elegant and embellished. Tips for adding personal touches to letters and designing personalized alphabets are also included! With an alphabet and lettering design for every occasion and easy-to-follow instructions, this book is perfect for everyone who wants to create stunning handwriting and calligraphy.
Book Synopsis The Little Book of Lettering & Word Design by : Cari Ferraro
Download or read book The Little Book of Lettering & Word Design written by Cari Ferraro and published by Walter Foster Publishing. This book was released on 2018-03-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new series from Walter Foster Publishing, artists and art hobbyists alike will delight in learning a variety of fun and interesting art topics in a portable format boasting a fresh, contemporary design. Filled with open practice pages, creative exercises, and art prompts, The Little Book of Lettering & Word Design encourages interactivity for immediate results, while also teaching beginners the fundamentals of the featured medium in an engaging and fun way. In The Little Book of Lettering & Word Design, aspiring artists will discover how to create a range of classic and contemporary calligraphy and hand-lettered fonts. Internationally acclaimed calligrapher John Stevens and other renowned hand-lettering artists lead the way with tips and techniques. Following an introduction to inks, nibs, pens, and papers, as well as an overview of basic techniques, readers will learn dozens of original alphabets and lettering designs ranging from funky and fun, to elegant and embellished. Tips for adding personal touches to letters and designing personalized alphabets are also included! With an alphabet and lettering design for every occasion and easy-to-follow instructions, this book is perfect for everyone who wants to create stunning handwriting and calligraphy.
