What's Law Got to Do With It?

What's Law Got to Do With It?

Author: Charles Gardner Geyh

Publisher: Stanford University Press

Published: 2011-08-09

Total Pages: 560

ISBN-13: 0804782121

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Top US legal scholars and political scientists examine how the law shapes judges’ behavior and decisions, and what it means for society at large. Although there is a growing consensus among legal scholars and political scientists, significant points of divergence remain. Contributors to What’s Law Got to Do with It? explore ways to reach greater accord on the complexity and nuance of judicial decision making and judicial elections, while acknowledging that agreement on what judges do is not likely to occur any time soon. As the first forum in which political scientists and legal scholars engage with one another on these hot button issues, this volume strives to establish a true interdisciplinary conversation. The inclusion of reactions from practicing judges puts into high relief the deep-seated and opposing beliefs about the roles of law and politics in judicial work. Praise for What’s Law Got to Do with It? “Geyh (associate dean for research and John F. Kimberling professor of law, Indiana Univ. School of Law) is well qualified to edit this reader about the interaction of law and politics in contemporary society. The contributors . . . are among the very best scholars in the legal and political science realm . . . . The writing is lively and easy to follow for the somewhat sophisticated reader . . . . Highly recommended.” —Choice “Readers will find these essays fascinating, thoughtful and sometimes infuriating, as conventional disciplinary wisdom is defended, modified and refuted. The result is a terrific text for all students of the legal process.” —Mark A. Graber, University of Maryland “This volume pulls together an excellent cast to examine one of the most intriguing and most difficult questions in the study of law and politics today—what role does law play in the job of judging? There is a lot to learn in these pages, and this book does a fine job of pushing the conversation forward.” —Keith Whittington, Princeton University


Book Synopsis What's Law Got to Do With It? by : Charles Gardner Geyh

Download or read book What's Law Got to Do With It? written by Charles Gardner Geyh and published by Stanford University Press. This book was released on 2011-08-09 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top US legal scholars and political scientists examine how the law shapes judges’ behavior and decisions, and what it means for society at large. Although there is a growing consensus among legal scholars and political scientists, significant points of divergence remain. Contributors to What’s Law Got to Do with It? explore ways to reach greater accord on the complexity and nuance of judicial decision making and judicial elections, while acknowledging that agreement on what judges do is not likely to occur any time soon. As the first forum in which political scientists and legal scholars engage with one another on these hot button issues, this volume strives to establish a true interdisciplinary conversation. The inclusion of reactions from practicing judges puts into high relief the deep-seated and opposing beliefs about the roles of law and politics in judicial work. Praise for What’s Law Got to Do with It? “Geyh (associate dean for research and John F. Kimberling professor of law, Indiana Univ. School of Law) is well qualified to edit this reader about the interaction of law and politics in contemporary society. The contributors . . . are among the very best scholars in the legal and political science realm . . . . The writing is lively and easy to follow for the somewhat sophisticated reader . . . . Highly recommended.” —Choice “Readers will find these essays fascinating, thoughtful and sometimes infuriating, as conventional disciplinary wisdom is defended, modified and refuted. The result is a terrific text for all students of the legal process.” —Mark A. Graber, University of Maryland “This volume pulls together an excellent cast to examine one of the most intriguing and most difficult questions in the study of law and politics today—what role does law play in the job of judging? There is a lot to learn in these pages, and this book does a fine job of pushing the conversation forward.” —Keith Whittington, Princeton University


The Future of Religious Heritage

The Future of Religious Heritage

Author: Ferdinand de Jong

Publisher: Taylor & Francis

Published: 2023-03-28

Total Pages: 271

ISBN-13: 1000855279

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The Future of Religious Heritage examines the resurgence of religious heritage in a secular age and frames such heritage as both legacy from the past and promise for the future. Drawing on case studies from across Europe, this volume addresses the intersection of three well-defined areas of research: secularism, religious heritage and the question of renewal. Considering the heritagisation of religion and the sacralisation of heritage, contributions to the book consider to what extent the idea of renewal, so pivotal to religious and secular ontologies, is present in heritage formations. Thinking about the temporalities of re-enactment and reconstruction, this volume examines whether heritage practices incorporate religious time into secular practice. Problematising such temporalities of the sacred in our post-secular age, the volume explores how these intersections of religious and secular time in heritage practices inform constructions of the future. The Future of Religious Heritage addresses the paradox of the secularisation of religion and the sacralisation of heritage in a post-secular age. It will appeal to academics and students with an interest in critical heritage studies, religion, and (post)secularism, and will also be of interest to those studying re-enactment, regeneration and renewal.


Book Synopsis The Future of Religious Heritage by : Ferdinand de Jong

Download or read book The Future of Religious Heritage written by Ferdinand de Jong and published by Taylor & Francis. This book was released on 2023-03-28 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Religious Heritage examines the resurgence of religious heritage in a secular age and frames such heritage as both legacy from the past and promise for the future. Drawing on case studies from across Europe, this volume addresses the intersection of three well-defined areas of research: secularism, religious heritage and the question of renewal. Considering the heritagisation of religion and the sacralisation of heritage, contributions to the book consider to what extent the idea of renewal, so pivotal to religious and secular ontologies, is present in heritage formations. Thinking about the temporalities of re-enactment and reconstruction, this volume examines whether heritage practices incorporate religious time into secular practice. Problematising such temporalities of the sacred in our post-secular age, the volume explores how these intersections of religious and secular time in heritage practices inform constructions of the future. The Future of Religious Heritage addresses the paradox of the secularisation of religion and the sacralisation of heritage in a post-secular age. It will appeal to academics and students with an interest in critical heritage studies, religion, and (post)secularism, and will also be of interest to those studying re-enactment, regeneration and renewal.


What's Law Got to Do with It?

What's Law Got to Do with It?

Author: Leslie M. Tutty

Publisher:

Published: 2008

Total Pages: 0

ISBN-13: 9781897151297

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The papers in this collection present research on how domestic violence cases are handled in the Canadian criminal justice system, with a focus on the impact of specialized courts, the utilization of protection orders, and questions about custody in family violence cases.


Book Synopsis What's Law Got to Do with It? by : Leslie M. Tutty

Download or read book What's Law Got to Do with It? written by Leslie M. Tutty and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this collection present research on how domestic violence cases are handled in the Canadian criminal justice system, with a focus on the impact of specialized courts, the utilization of protection orders, and questions about custody in family violence cases.


Raised by Unicorns

Raised by Unicorns

Author: Frank Lowe

Publisher: Red Wheel/Weiser

Published: 2018-06-12

Total Pages: 209

ISBN-13: 1627782567

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"I am honored to recommend this book to ALL parents. . . . [I]t relates to all families, tolerance, and love." --Greg Berlanti, writer, producer, director "Raw and unfiltered. . . Lowe breaks new ground, highlighting the dire need for further exploration. 5 Hearts." --Foreword Reviews "[A] powerful eye-opener." --Amanda Hopping-Winn, chief program officer, Family Equality Council "Raw, personal, and uncensored, this must-read book gives us insight as to what it's like to be raised by same-gender parents and how that can impact one's life." --Eric Rosswood, author of The Ultimate Guide for Gay Dads and Journey to Same-Sex Parenthood In recent years, the world has been saturated by endless blogs, articles, and books devoted to the subject of LGBTQ+ parenting. On the flip side, finding stories written by the children of LGBTQ+ parents is akin to searching for a needle in a haystack. Now that the world is more accepting than ever of non-traditional families, it's time to create a literary space for this not-so-unique, shared, but completely individual experience. In Raised by Unicorns: Stories from People with LGBTQ+ Parents, Frank Lowe has carefully edited an anthology that reflects on the upbringing of children in many different forms of LGBTQ+ families. From Baby Boomers to Generation Z, it features diverse stories that express the distinctiveness of this shared journey and of each particular family. It's visceral, raw, and not always pretty, but love is always the common thread. Lowe candidly reveals true accounts of this particular niche of humanity, while simultaneously creating a moving snapshot of the world in which we live. Raised by Unicorns guides the reader through an empathetic journey that is nothing short of compelling and poignant. We've all heard the phrase "raised by wolves." Now we have a window into the complex world of being Raised by Unicorns.


Book Synopsis Raised by Unicorns by : Frank Lowe

Download or read book Raised by Unicorns written by Frank Lowe and published by Red Wheel/Weiser. This book was released on 2018-06-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I am honored to recommend this book to ALL parents. . . . [I]t relates to all families, tolerance, and love." --Greg Berlanti, writer, producer, director "Raw and unfiltered. . . Lowe breaks new ground, highlighting the dire need for further exploration. 5 Hearts." --Foreword Reviews "[A] powerful eye-opener." --Amanda Hopping-Winn, chief program officer, Family Equality Council "Raw, personal, and uncensored, this must-read book gives us insight as to what it's like to be raised by same-gender parents and how that can impact one's life." --Eric Rosswood, author of The Ultimate Guide for Gay Dads and Journey to Same-Sex Parenthood In recent years, the world has been saturated by endless blogs, articles, and books devoted to the subject of LGBTQ+ parenting. On the flip side, finding stories written by the children of LGBTQ+ parents is akin to searching for a needle in a haystack. Now that the world is more accepting than ever of non-traditional families, it's time to create a literary space for this not-so-unique, shared, but completely individual experience. In Raised by Unicorns: Stories from People with LGBTQ+ Parents, Frank Lowe has carefully edited an anthology that reflects on the upbringing of children in many different forms of LGBTQ+ families. From Baby Boomers to Generation Z, it features diverse stories that express the distinctiveness of this shared journey and of each particular family. It's visceral, raw, and not always pretty, but love is always the common thread. Lowe candidly reveals true accounts of this particular niche of humanity, while simultaneously creating a moving snapshot of the world in which we live. Raised by Unicorns guides the reader through an empathetic journey that is nothing short of compelling and poignant. We've all heard the phrase "raised by wolves." Now we have a window into the complex world of being Raised by Unicorns.


The 48 Laws of Power

The 48 Laws of Power

Author: Robert Greene

Publisher: Penguin

Published: 2023-10-31

Total Pages: 481

ISBN-13: 0670881465

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Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.


Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.


What's Age Got to Do with It?

What's Age Got to Do with It?

Author: Robin McGraw

Publisher: Thomas Nelson

Published: 2010-08-02

Total Pages: 290

ISBN-13: 1418572446

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What ’s Age Got to Do with It? ABSOLUTELY NOTHING! Though it’s her husband, Dr. Phil, who has his own nationally-syndicated talk show, Robin McGraw’s appearances on the show draw thousands of questions from viewers of all ages who want to know how she looks and feels so fabulous at the age of fifty-five. In What’s Age Got to Do with It? Robin shares her journey, including the ups and downs, and the secrets for staying healthy and in shape. She also provides insider information from a panel of top experts in the areas of fitness, nutrition, skin care, menopause, hair, makeup, and fashion. Included in this two-in-one book, is the highly practical and actionable companion book Robin McGraw’s Complete Makeover Guide, which helps women apply Robin’s powerful insights in their everyday lives. Robin says, “To me, aging gracefully isn’t accepting what aging does to you. It means taking care of your health, wanting to look your best, and knowing that it is not conceited, egotistical, or selfish to do so.” ROBIN McGRAW, wife of best-selling author and television talk show host Dr. Phil McGraw, has made “family first” a priority in her life. Married for more than thirty years to Dr. Phil, Robin has made her marriage and raising their two sons, Jay and Jordan, her priority in life. A constant presence on the Dr. Phil show since the first episode, viewers worldwide have embraced Robin—whether she’s discussing her experiences as a mother and wife or dealing with issues that women face in the many phases of their lives.


Book Synopsis What's Age Got to Do with It? by : Robin McGraw

Download or read book What's Age Got to Do with It? written by Robin McGraw and published by Thomas Nelson. This book was released on 2010-08-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What ’s Age Got to Do with It? ABSOLUTELY NOTHING! Though it’s her husband, Dr. Phil, who has his own nationally-syndicated talk show, Robin McGraw’s appearances on the show draw thousands of questions from viewers of all ages who want to know how she looks and feels so fabulous at the age of fifty-five. In What’s Age Got to Do with It? Robin shares her journey, including the ups and downs, and the secrets for staying healthy and in shape. She also provides insider information from a panel of top experts in the areas of fitness, nutrition, skin care, menopause, hair, makeup, and fashion. Included in this two-in-one book, is the highly practical and actionable companion book Robin McGraw’s Complete Makeover Guide, which helps women apply Robin’s powerful insights in their everyday lives. Robin says, “To me, aging gracefully isn’t accepting what aging does to you. It means taking care of your health, wanting to look your best, and knowing that it is not conceited, egotistical, or selfish to do so.” ROBIN McGRAW, wife of best-selling author and television talk show host Dr. Phil McGraw, has made “family first” a priority in her life. Married for more than thirty years to Dr. Phil, Robin has made her marriage and raising their two sons, Jay and Jordan, her priority in life. A constant presence on the Dr. Phil show since the first episode, viewers worldwide have embraced Robin—whether she’s discussing her experiences as a mother and wife or dealing with issues that women face in the many phases of their lives.


Routledge Handbook of Medical Law and Ethics

Routledge Handbook of Medical Law and Ethics

Author: Yann Joly

Publisher: Routledge

Published: 2014-09-19

Total Pages: 493

ISBN-13: 1134448651

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This book explores the scope, application and role of medical law, regulatory norms and ethics, and addresses key challenges introduced by contemporary advances in biomedical research and healthcare. While mindful of national developments, the handbook supports a global perspective in its approach to medical law. Contributors include leading scholars in both medical law and ethics, who have developed specially commissioned pieces in order to present a critical overview and analysis of the current state of medical law and ethics. Each chapter offers comprehensive coverage of longstanding and traditional topics in medical law and ethics, and provides dynamic insights into contemporary and emerging issues in this heavily debated field. Topics covered include: Bioethics, health and human rights Medical liability Law and emerging health technologies Public health law Personalized medicine The law and ethics of access to medicines in developing countries Medical research in the genome era Emerging legal and ethical issues in reproductive technologies This advanced level reference work will prove invaluable to legal practitioners, scholars, students and researchers in the disciplines of law, medicine, genetics, dentistry, theology, and medical ethics.


Book Synopsis Routledge Handbook of Medical Law and Ethics by : Yann Joly

Download or read book Routledge Handbook of Medical Law and Ethics written by Yann Joly and published by Routledge. This book was released on 2014-09-19 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the scope, application and role of medical law, regulatory norms and ethics, and addresses key challenges introduced by contemporary advances in biomedical research and healthcare. While mindful of national developments, the handbook supports a global perspective in its approach to medical law. Contributors include leading scholars in both medical law and ethics, who have developed specially commissioned pieces in order to present a critical overview and analysis of the current state of medical law and ethics. Each chapter offers comprehensive coverage of longstanding and traditional topics in medical law and ethics, and provides dynamic insights into contemporary and emerging issues in this heavily debated field. Topics covered include: Bioethics, health and human rights Medical liability Law and emerging health technologies Public health law Personalized medicine The law and ethics of access to medicines in developing countries Medical research in the genome era Emerging legal and ethical issues in reproductive technologies This advanced level reference work will prove invaluable to legal practitioners, scholars, students and researchers in the disciplines of law, medicine, genetics, dentistry, theology, and medical ethics.


Women, Law and Culture

Women, Law and Culture

Author: Jocelynne A. Scutt

Publisher: Springer

Published: 2017-02-17

Total Pages: 319

ISBN-13: 3319449389

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This book explores cultural constructs, societal demands and political and philosophical underpinnings that position women in the world. It illustrates the way culture controls women's place in the world and how cultural constraints are not limited to any one culture, country, ethnicity, race, class or status. Written by scholars from a wide range of specialists in law, sociology, anthropology, popular and cultural studies, history, communications, film and sex and gender, this study provides an authoritative take on different cultures, cultural demands and constraints, contradictions and requirements for conformity generating conflict. Women, Law and Culture is distinctive because it recognises that no particular culture singles out women for 'special' treatment, rules and requirements; rather, all do. Highlighting the way law and culture are intimately intertwined, impacting on women – whatever their country and social and economic status – this book will be of great interest to scholars of law, women’s and gender studies and media studies.


Book Synopsis Women, Law and Culture by : Jocelynne A. Scutt

Download or read book Women, Law and Culture written by Jocelynne A. Scutt and published by Springer. This book was released on 2017-02-17 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores cultural constructs, societal demands and political and philosophical underpinnings that position women in the world. It illustrates the way culture controls women's place in the world and how cultural constraints are not limited to any one culture, country, ethnicity, race, class or status. Written by scholars from a wide range of specialists in law, sociology, anthropology, popular and cultural studies, history, communications, film and sex and gender, this study provides an authoritative take on different cultures, cultural demands and constraints, contradictions and requirements for conformity generating conflict. Women, Law and Culture is distinctive because it recognises that no particular culture singles out women for 'special' treatment, rules and requirements; rather, all do. Highlighting the way law and culture are intimately intertwined, impacting on women – whatever their country and social and economic status – this book will be of great interest to scholars of law, women’s and gender studies and media studies.


The International Governance of Artificial Intelligence

The International Governance of Artificial Intelligence

Author: Mark Chinen

Publisher: Edward Elgar Publishing

Published: 2023-06-01

Total Pages: 339

ISBN-13: 1800379226

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This timely book investigates emerging efforts to govern artificial intelligence (AI) at an international level. It aptly emphasizes the complex interactions involved when creating international laws, exploring potential and current developments in AI regulation.


Book Synopsis The International Governance of Artificial Intelligence by : Mark Chinen

Download or read book The International Governance of Artificial Intelligence written by Mark Chinen and published by Edward Elgar Publishing. This book was released on 2023-06-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book investigates emerging efforts to govern artificial intelligence (AI) at an international level. It aptly emphasizes the complex interactions involved when creating international laws, exploring potential and current developments in AI regulation.


Rules of Engagement

Rules of Engagement

Author: Paolo Beconcini

Publisher: Kluwer Law International B.V.

Published: 2016-12-15

Total Pages: 258

ISBN-13: 9041182802

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China now leads the world in number of registered trademarks. In recent years, however, higher volumes of enforcement have not brought about the end of trademark theft and counterfeiting. Consequently, most Westerners doing business in China (or preparing to do so) have negative views of the country’s system of intellectual property rights. This powerful book, by the world’s most experienced authority on how law and business interact in China’s trademark context, provides deeply informed and positive guidance for foreign brand owners seeking strategies that realistically engage with the Chinese legal and business landscape, thus showing how to reduce risk and benefit from the actually existing system. The author sets forth "rules of engagement" - strategic rules of conduct that provide guidance as to how to learn, understand, and approach trademark challenges in China in an objective manner. Issues and topics covered include the following: • acquisition of trademark rights in China; • infringement of trademark rights and claim basis; • preparatory investigation and case build-up; • available enforcement tools and procedures; • remedial strategies responding to trademark theft; • evidentiary burdens in proving infringement; • geographic location and specific characteristics of counterfeiting hubs; • privileged relations between investigative companies and enforcing authorities; and • increasing presence of online professional trademark thieves. Detailed discussion of a number of cases (in fields including automotive, clothing, wine, pharmaceuticals, electronic devices, and sports apparel) isolate certain common patterns and prove that, aside from certain malfunctions of the trademark system, a substantial amount of responsibility for failure can be laid with the brands and not with China’s enforcement authorities. With its comprehensive strategic approaches to dealing with trademark protection and enforcement in China, and its challenges to common legal thinking in the field, this book proposes and delivers new creative strategic solutions to unresolved problems related to trademarks in China. Interested lawyers and business persons can use the revelations about how anti-counterfeiting really works in China to help China bring about a change in the way state bodies enforce trademark rights. With the use of this book, lawyers counseling and advising clients on their China trademark portfolios and trademark protection strategies will bring great advantage to the brands they serve.


Book Synopsis Rules of Engagement by : Paolo Beconcini

Download or read book Rules of Engagement written by Paolo Beconcini and published by Kluwer Law International B.V.. This book was released on 2016-12-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: China now leads the world in number of registered trademarks. In recent years, however, higher volumes of enforcement have not brought about the end of trademark theft and counterfeiting. Consequently, most Westerners doing business in China (or preparing to do so) have negative views of the country’s system of intellectual property rights. This powerful book, by the world’s most experienced authority on how law and business interact in China’s trademark context, provides deeply informed and positive guidance for foreign brand owners seeking strategies that realistically engage with the Chinese legal and business landscape, thus showing how to reduce risk and benefit from the actually existing system. The author sets forth "rules of engagement" - strategic rules of conduct that provide guidance as to how to learn, understand, and approach trademark challenges in China in an objective manner. Issues and topics covered include the following: • acquisition of trademark rights in China; • infringement of trademark rights and claim basis; • preparatory investigation and case build-up; • available enforcement tools and procedures; • remedial strategies responding to trademark theft; • evidentiary burdens in proving infringement; • geographic location and specific characteristics of counterfeiting hubs; • privileged relations between investigative companies and enforcing authorities; and • increasing presence of online professional trademark thieves. Detailed discussion of a number of cases (in fields including automotive, clothing, wine, pharmaceuticals, electronic devices, and sports apparel) isolate certain common patterns and prove that, aside from certain malfunctions of the trademark system, a substantial amount of responsibility for failure can be laid with the brands and not with China’s enforcement authorities. With its comprehensive strategic approaches to dealing with trademark protection and enforcement in China, and its challenges to common legal thinking in the field, this book proposes and delivers new creative strategic solutions to unresolved problems related to trademarks in China. Interested lawyers and business persons can use the revelations about how anti-counterfeiting really works in China to help China bring about a change in the way state bodies enforce trademark rights. With the use of this book, lawyers counseling and advising clients on their China trademark portfolios and trademark protection strategies will bring great advantage to the brands they serve.