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The seas were stormy and perilous as the Apostle Paul, a prisoner, and his fellow passengers headed toward Rome. Tales of their horrifying voyage-and the specific actions they took in order to survive-are the basis for this modern-day "storm survival guide" by Holly Wagner. In her trademark witty style, Holly uses Scripture passages and her own life experiences to deliver humorous yet poignant principles for facing any crisis life throws at you. Chapters include: Put Your Braces On! See the Hope...Give the Hope Lighten Your Load Put Down Anchors Remember Who Is Still on the Throne
Book Synopsis When It Pours, He Reigns by : Holly Wagner
Download or read book When It Pours, He Reigns written by Holly Wagner and published by Thomas Nelson Inc. This book was released on 2004-03-10 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seas were stormy and perilous as the Apostle Paul, a prisoner, and his fellow passengers headed toward Rome. Tales of their horrifying voyage-and the specific actions they took in order to survive-are the basis for this modern-day "storm survival guide" by Holly Wagner. In her trademark witty style, Holly uses Scripture passages and her own life experiences to deliver humorous yet poignant principles for facing any crisis life throws at you. Chapters include: Put Your Braces On! See the Hope...Give the Hope Lighten Your Load Put Down Anchors Remember Who Is Still on the Throne
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Book Synopsis Copywriting Made Simple by : Tom Albrighton
Download or read book Copywriting Made Simple written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
The Great Physician's Rx for Women's Healthwill empower you to achieve maximum energy, attain your ideal weight, enhance your immune system, improve your digestion, reduce your risk for diseases such as breast cancer and osteoporosis, and best of all, make this the healthiest year of your life."
Book Synopsis The Great Physician's Rx for Women's Health by : Jordan Rubin
Download or read book The Great Physician's Rx for Women's Health written by Jordan Rubin and published by Thomas Nelson Inc. This book was released on 2006 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Great Physician's Rx for Women's Healthwill empower you to achieve maximum energy, attain your ideal weight, enhance your immune system, improve your digestion, reduce your risk for diseases such as breast cancer and osteoporosis, and best of all, make this the healthiest year of your life."
Stop worrying. That is easier said than done. One of the greatest struggles in many of our lives is anxiety, dread, fear, and the feeling of hopelessness. In Stop Worrying, He Reigns, we take a journey through the book of Esther to discover the timeless truths regarding the sovereignty of God and its practical application for our anxious hearts and heavy souls. We are compelled by a storyline where God’s name is never mentioned, yet he is the main character directing every piece of the story. In these truths, we find comfort, hope, and rest, the strength to be bold even in dire times. We learn to stop worrying, for he reigns.
Book Synopsis Stop Worrying, He Reigns by : Justin Miller
Download or read book Stop Worrying, He Reigns written by Justin Miller and published by Wipf and Stock Publishers. This book was released on 2018-11-21 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop worrying. That is easier said than done. One of the greatest struggles in many of our lives is anxiety, dread, fear, and the feeling of hopelessness. In Stop Worrying, He Reigns, we take a journey through the book of Esther to discover the timeless truths regarding the sovereignty of God and its practical application for our anxious hearts and heavy souls. We are compelled by a storyline where God’s name is never mentioned, yet he is the main character directing every piece of the story. In these truths, we find comfort, hope, and rest, the strength to be bold even in dire times. We learn to stop worrying, for he reigns.
Nurture (verb): 1. To give tender care and protection. 2. To encourage to grow, develop, thrive, and be successful. This beautifully describes what God's daughters so desperately need. In this heartfelt work, Lisa explains how women of all ages must awaken and restore their capacity to give and receive nurture. The need for this indelible force is far more urgent than we know. Is it possible we are too busy surviving to assure that the vulnerable among us thrive? Are we too guarded, wounded, and afraid to open our lives to the nurture of others? What can be done to reestablish this language of the feminine heart? It is time women are healed and empowered. If you have never experienced nurture, this is your season. Lisa's stirring message shows you how to make these vital heart connections. We need each other's comfort and assurance as we define ourselves, find our voice, and begin to fulfill God's purpose on Earth. In Lisa's own words: "There is such a resonance in my spirit . . . this is in fact our season to grow, develop, and thrive. Heaven is passionately and purposefully reconnecting with our wounded, war-torn earth and the people who inhabit her. In this season I believe the daughters of God will prove integral agents. Nurture is not expensive-it is expansive. The life of everyone enlarges when it is added. As this happens, we will cease to merely function-we will indeed flourish."
Book Synopsis Nurture by : Lisa Bevere
Download or read book Nurture written by Lisa Bevere and published by FaithWords. This book was released on 2008-03-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nurture (verb): 1. To give tender care and protection. 2. To encourage to grow, develop, thrive, and be successful. This beautifully describes what God's daughters so desperately need. In this heartfelt work, Lisa explains how women of all ages must awaken and restore their capacity to give and receive nurture. The need for this indelible force is far more urgent than we know. Is it possible we are too busy surviving to assure that the vulnerable among us thrive? Are we too guarded, wounded, and afraid to open our lives to the nurture of others? What can be done to reestablish this language of the feminine heart? It is time women are healed and empowered. If you have never experienced nurture, this is your season. Lisa's stirring message shows you how to make these vital heart connections. We need each other's comfort and assurance as we define ourselves, find our voice, and begin to fulfill God's purpose on Earth. In Lisa's own words: "There is such a resonance in my spirit . . . this is in fact our season to grow, develop, and thrive. Heaven is passionately and purposefully reconnecting with our wounded, war-torn earth and the people who inhabit her. In this season I believe the daughters of God will prove integral agents. Nurture is not expensive-it is expansive. The life of everyone enlarges when it is added. As this happens, we will cease to merely function-we will indeed flourish."
Everyone endures heartbreak at some point, whether it is a schoolgirl crush or a mature commitment. But how do you move beyond the emptiness when it feels as though you cannot let go of what you had? Michelle McKinney Hammond offers to hold your hand through the pain leading you to a place of wholeness, a place where love lives and embraces you completely. Discover the wonderful things in store for women who trust God with her most precious possession, her heart.
Book Synopsis Release the Pain, Embrace the Joy by : Michelle McKinney Hammond
Download or read book Release the Pain, Embrace the Joy written by Michelle McKinney Hammond and published by Baker Books. This book was released on 2005-05-12 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone endures heartbreak at some point, whether it is a schoolgirl crush or a mature commitment. But how do you move beyond the emptiness when it feels as though you cannot let go of what you had? Michelle McKinney Hammond offers to hold your hand through the pain leading you to a place of wholeness, a place where love lives and embraces you completely. Discover the wonderful things in store for women who trust God with her most precious possession, her heart.
Life sometimes doesn’t pan out as expected and that is where many emotions can see you unravel. In A Mum in Waiting, Natalia shared of the first eight years of their infertility journey in a very real and raw way. In this book, she recounts the three years to follow where God brought such growth, depth, joy, and beauty from what many would look on and think was a vast wilderness. Within the pages you not only see the ups and downs, but also how God brings transformation as only He can. She shows that there is reason to hope, to keep on and pursue a full life. From such brokenness has come great growth. Natalia’s world turned upside down in the most wonderful way. Go on the journey with her.
Book Synopsis Growth in the Wilderness by : Natalia Hatton
Download or read book Growth in the Wilderness written by Natalia Hatton and published by WestBow Press. This book was released on 2016-02-18 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life sometimes doesn’t pan out as expected and that is where many emotions can see you unravel. In A Mum in Waiting, Natalia shared of the first eight years of their infertility journey in a very real and raw way. In this book, she recounts the three years to follow where God brought such growth, depth, joy, and beauty from what many would look on and think was a vast wilderness. Within the pages you not only see the ups and downs, but also how God brings transformation as only He can. She shows that there is reason to hope, to keep on and pursue a full life. From such brokenness has come great growth. Natalia’s world turned upside down in the most wonderful way. Go on the journey with her.
Storms are an inevitable part of life. We can learn a great lesson from the eagles. God designed them to use the power of the storm to help them rise above the storm. Learn how to soar above the storms of your life.
Book Synopsis Into the Storm by : Debi Adams
Download or read book Into the Storm written by Debi Adams and published by Lulu.com. This book was released on 2011-07-22 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storms are an inevitable part of life. We can learn a great lesson from the eagles. God designed them to use the power of the storm to help them rise above the storm. Learn how to soar above the storms of your life.
Navigate Life’s Storms and Discover a Courage Like No Other Have you ever found yourself in over your head, wondering how you would possibly get through with your faith and sanity intact? Life seems good and then—BOOM!—out of nowhere comes a storm that threatens to drown your hopes. Your storm might be a job loss, loneliness, a crumbling relationship, financial ruin, a serious illness, or the death of a loved one. Whatever it is, you have a choice: Will you cower in fear or will you rise to the challenge? Holly Wagner has endured her share of storms. In Find Your Brave she examines the dramatic shipwreck faced by the apostle Paul in Acts 27. There she uncovers profound truths that will guide you safely through life’s most difficult moments. Through biblical teaching and personal stories, Holly offers a friendly voice in the midst of overpowering circumstances. She shows you how to anchor your trust in the God who remains faithful in every storm and in whose strength you can Find Your Brave. #RefuseToSink “Find Your Brave is the empowering message your heart needs.” --Lysa Terkheurst, Proverbs 31 Ministries
Book Synopsis Find Your Brave by : Holly Wagner
Download or read book Find Your Brave written by Holly Wagner and published by WaterBrook. This book was released on 2017-06-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate Life’s Storms and Discover a Courage Like No Other Have you ever found yourself in over your head, wondering how you would possibly get through with your faith and sanity intact? Life seems good and then—BOOM!—out of nowhere comes a storm that threatens to drown your hopes. Your storm might be a job loss, loneliness, a crumbling relationship, financial ruin, a serious illness, or the death of a loved one. Whatever it is, you have a choice: Will you cower in fear or will you rise to the challenge? Holly Wagner has endured her share of storms. In Find Your Brave she examines the dramatic shipwreck faced by the apostle Paul in Acts 27. There she uncovers profound truths that will guide you safely through life’s most difficult moments. Through biblical teaching and personal stories, Holly offers a friendly voice in the midst of overpowering circumstances. She shows you how to anchor your trust in the God who remains faithful in every storm and in whose strength you can Find Your Brave. #RefuseToSink “Find Your Brave is the empowering message your heart needs.” --Lysa Terkheurst, Proverbs 31 Ministries
White people of America, we know you've got it rough. Sure, black men and women have been through four hundred years of slavery, oppression, murder, and watching white college students try to dance. But now that it's hip to have black friends, white people aren't sure how to go about it. And that is a real American tragedy. Thank God Nick Adams is here to help you avoid potential racial pitfalls and successfully make the transition from white to "aiight." Now, you'll know not to start a conversation with, "So, that new Jay-Z album is pretty great, right?" Or tell a co-worker he looks just like (fill in blank with name of dark-skinned person who works in the other building.) You'll know that a lot of black people you meet at parties or work functions don't care who played Thelma's husband on "Good Times", don't want to discuss the Malcolm X biography you just read and definitely don't want to listen to country music. Ever. Yes, it's a good thing Nick is here to explain. Because if we're going to live together in peace and harmony, you people are going to need help. Black People, Briefly Explained. A Q&A with Nick Adams Q: Nick, what is the correct term to use when addressing my new friends: Black or African-American? A: Personally, I always liked Afro-American. I liked being named after a 1970's hairdo. But then I wondered why we didn't become the Jheri-curled Americans or High Top Fade Americans. Q: Nick, if black people can use the "N" word as a term of endearment, can I, a white person, do so? A: No. I don't care if you have your hair in cornrows while wearing a Phat Farm t-shirt at an R. Kelly concert. Black people don't get to be president, and white people don't get to use the word nigger. Can we just call it even now? Q: Nick, I'd like to try slang. Is that okay? A: When you guys start using our words, that's when we know it's time for us to stop using them. Every time a white, middle-aged math teacher calls a student, "dog," black people all over the country are notified via email. Believe it. Q: Nick, surely you have to agree that Eminem is a hip-hop visionary? A: Let's try this one more time: Kurtis Blow, RUN-DMC, LL Cool J, Rakim, Chuck D, KRS-One, Tupac, Notorious B.I.G., Nas, Common, Mos Def, Bitch!
Book Synopsis Making Friends With Black People by : Nick Adams
Download or read book Making Friends With Black People written by Nick Adams and published by Kensington Publishing Corp.. This book was released on 2012-07-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: White people of America, we know you've got it rough. Sure, black men and women have been through four hundred years of slavery, oppression, murder, and watching white college students try to dance. But now that it's hip to have black friends, white people aren't sure how to go about it. And that is a real American tragedy. Thank God Nick Adams is here to help you avoid potential racial pitfalls and successfully make the transition from white to "aiight." Now, you'll know not to start a conversation with, "So, that new Jay-Z album is pretty great, right?" Or tell a co-worker he looks just like (fill in blank with name of dark-skinned person who works in the other building.) You'll know that a lot of black people you meet at parties or work functions don't care who played Thelma's husband on "Good Times", don't want to discuss the Malcolm X biography you just read and definitely don't want to listen to country music. Ever. Yes, it's a good thing Nick is here to explain. Because if we're going to live together in peace and harmony, you people are going to need help. Black People, Briefly Explained. A Q&A with Nick Adams Q: Nick, what is the correct term to use when addressing my new friends: Black or African-American? A: Personally, I always liked Afro-American. I liked being named after a 1970's hairdo. But then I wondered why we didn't become the Jheri-curled Americans or High Top Fade Americans. Q: Nick, if black people can use the "N" word as a term of endearment, can I, a white person, do so? A: No. I don't care if you have your hair in cornrows while wearing a Phat Farm t-shirt at an R. Kelly concert. Black people don't get to be president, and white people don't get to use the word nigger. Can we just call it even now? Q: Nick, I'd like to try slang. Is that okay? A: When you guys start using our words, that's when we know it's time for us to stop using them. Every time a white, middle-aged math teacher calls a student, "dog," black people all over the country are notified via email. Believe it. Q: Nick, surely you have to agree that Eminem is a hip-hop visionary? A: Let's try this one more time: Kurtis Blow, RUN-DMC, LL Cool J, Rakim, Chuck D, KRS-One, Tupac, Notorious B.I.G., Nas, Common, Mos Def, Bitch!