Why CRM Doesn't Work

Why CRM Doesn't Work

Author: Frederick Newell

Publisher: John Wiley & Sons

Published: 2010-05-21

Total Pages: 290

ISBN-13: 0470884800

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CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them--where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work--without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.


Book Synopsis Why CRM Doesn't Work by : Frederick Newell

Download or read book Why CRM Doesn't Work written by Frederick Newell and published by John Wiley & Sons. This book was released on 2010-05-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them--where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work--without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.

Sichtweisen

Sichtweisen

Author:

Publisher:

Published: 1995

Total Pages:

ISBN-13:

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Book Synopsis Sichtweisen by :

Download or read book Sichtweisen written by and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Why CRM Doesn't Work

Why CRM Doesn't Work

Author:

Publisher:

Published: 2010

Total Pages:

ISBN-13:

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Book Synopsis Why CRM Doesn't Work by :

Download or read book Why CRM Doesn't Work written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Win at CRM

How to Win at CRM

Author: Seth Kinnett

Publisher: CRC Press

Published: 2017-07-28

Total Pages: 220

ISBN-13: 1351646028

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.


Book Synopsis How to Win at CRM by : Seth Kinnett

Download or read book How to Win at CRM written by Seth Kinnett and published by CRC Press. This book was released on 2017-07-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

Why Crm Doesn'T Work

Why Crm Doesn'T Work

Author: Frederick Newell

Publisher:

Published: 2005-02

Total Pages: 263

ISBN-13: 9780749442415

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Book Synopsis Why Crm Doesn'T Work by : Frederick Newell

Download or read book Why Crm Doesn'T Work written by Frederick Newell and published by . This book was released on 2005-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Customer Relationship Management Survival Guide

The Customer Relationship Management Survival Guide

Author: Dick Lee

Publisher: High Yield Marketing Press

Published: 2000

Total Pages: 222

ISBN-13: 9780967375731

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Book Synopsis The Customer Relationship Management Survival Guide by : Dick Lee

Download or read book The Customer Relationship Management Survival Guide written by Dick Lee and published by High Yield Marketing Press. This book was released on 2000 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cracking the CRM Code

Cracking the CRM Code

Author: Limesh Parekh

Publisher: Notion Press

Published: 2021-01-06

Total Pages: 161

ISBN-13: 1637454694

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COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other choice but to adopt technology to run our businesses. Although small businesses are agile to adopt changes, sometimes adopting technology can be challenging. Three friends – Anubhav, Jagdeep and Irshad – are running different businesses of different sizes in various industries. One of them already bought and failed CRM and the others still thinking of buying one. Liladhar Shastri, their class-mate, guides them through this bumpy but exciting journey of making a decision and actually buying CRM, then implementing it, solving user adoption problems and growing their business with CRM. I am sure you will find answers on their journey. If you have not yet thought of implementing CRM or you are in the process of buying one or you have already purchased it and struggled, I am sure Cracking the CRM Code will help you. This book will be specifically useful for business owners, sales managers and sales team leaders. CRM sellers and consultants will find useful insights into customer behavior and their CRM buying process. It will help them sell better.


Book Synopsis Cracking the CRM Code by : Limesh Parekh

Download or read book Cracking the CRM Code written by Limesh Parekh and published by Notion Press. This book was released on 2021-01-06 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other choice but to adopt technology to run our businesses. Although small businesses are agile to adopt changes, sometimes adopting technology can be challenging. Three friends – Anubhav, Jagdeep and Irshad – are running different businesses of different sizes in various industries. One of them already bought and failed CRM and the others still thinking of buying one. Liladhar Shastri, their class-mate, guides them through this bumpy but exciting journey of making a decision and actually buying CRM, then implementing it, solving user adoption problems and growing their business with CRM. I am sure you will find answers on their journey. If you have not yet thought of implementing CRM or you are in the process of buying one or you have already purchased it and struggled, I am sure Cracking the CRM Code will help you. This book will be specifically useful for business owners, sales managers and sales team leaders. CRM sellers and consultants will find useful insights into customer behavior and their CRM buying process. It will help them sell better.

CRM Unplugged

CRM Unplugged

Author: Philip Bligh

Publisher: John Wiley & Sons

Published: 2004-05-18

Total Pages: 225

ISBN-13: 0471663832

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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.


Book Synopsis CRM Unplugged by : Philip Bligh

Download or read book CRM Unplugged written by Philip Bligh and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

Customer Relationship Management

Customer Relationship Management

Author: Michael Pearce

Publisher: Business Expert Press

Published: 2021-03-08

Total Pages: 170

ISBN-13: 195334965X

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CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.


Book Synopsis Customer Relationship Management by : Michael Pearce

Download or read book Customer Relationship Management written by Michael Pearce and published by Business Expert Press. This book was released on 2021-03-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.

On Productivity

On Productivity

Author: Ari Meisel

Publisher: Independently Published

Published: 2021-04-03

Total Pages: 126

ISBN-13:

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On Productivity is the collective wisdom of thought leader, Ari Meisel. Arguably the most efficient man alive, Ari has been obsessed with productivity for decades. On Productivity is the culmination of his pursuit for focus, freedom, and flexibility--the goal of any entrepreneur, business owner, or C-Suite executive looking to scale. Until now, Ari's proprietary methodologies on optimal efficiency have only been delivered through online courses, large venue speaking engagements, and an elite, private coaching program. He's taught legendary entrepreneurs, founders, US Military leadership, and celebrities how to harness technology while preserving one's humanity. Now his secrets are revealed for the first time in On Productivity - the essential guide to working on your business, not in it.


Book Synopsis On Productivity by : Ari Meisel

Download or read book On Productivity written by Ari Meisel and published by Independently Published. This book was released on 2021-04-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Productivity is the collective wisdom of thought leader, Ari Meisel. Arguably the most efficient man alive, Ari has been obsessed with productivity for decades. On Productivity is the culmination of his pursuit for focus, freedom, and flexibility--the goal of any entrepreneur, business owner, or C-Suite executive looking to scale. Until now, Ari's proprietary methodologies on optimal efficiency have only been delivered through online courses, large venue speaking engagements, and an elite, private coaching program. He's taught legendary entrepreneurs, founders, US Military leadership, and celebrities how to harness technology while preserving one's humanity. Now his secrets are revealed for the first time in On Productivity - the essential guide to working on your business, not in it.