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Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Book Synopsis Will Post for Profit by : Justin Blaney D.M.
Download or read book Will Post for Profit written by Justin Blaney D.M. and published by Post Hill Press. This book was released on 2020-10-13 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.
Book Synopsis Purpose and Profit by : George Serafeim
Download or read book Purpose and Profit written by George Serafeim and published by HarperCollins Leadership. This book was released on 2022-08-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.
In Profit and Punishment, a Pulitzer Prize-winning journalist exposes the tragedy of modern-day debtors prisons, and how they destroy the lives of poor Americans swept up in a system designed to penalize the most impoverished. “Intimate, raw, and utterly scathing” — Heather Ann Thompson, Pulitzer Prize-winning author of Blood in the Water “Crucial evidence that the justice system is broken and has to be fixed. Please read this book.” —James Patterson, #1 New York Times bestselling author As a columnist for the St. Louis Post-Dispatch, Tony Messenger has spent years in county and municipal courthouses documenting how poor Americans are convicted of minor crimes and then saddled with exorbitant fines and fees. If they are unable to pay, they are often sent to prison, where they are then charged a pay-to-stay bill, in a cycle that soon creates a mountain of debt that can take years to pay off. These insidious penalties are used to raise money for broken local and state budgets, often overseen by for-profit companies, and it is one of the central issues of the criminal justice reform movement. In the tradition of Evicted and The New Jim Crow, Messenger has written a call to arms, shining a light on a two-tiered system invisible to most Americans. He introduces readers to three single mothers caught up in this system: living in poverty in Missouri, Oklahoma, and South Carolina, whose lives are upended when minor offenses become monumental financial and personal catastrophes. As these women struggle to clear their debt and move on with their lives, readers meet the dogged civil rights advocates and lawmakers fighting by their side to create a more equitable and fair court of justice. In this remarkable feat of reporting, Tony Messenger exposes injustice that is agonizing and infuriating in its mundane cruelty, as he champions the rights and dignity of some of the most vulnerable Americans.
Book Synopsis Profit and Punishment by : Tony Messenger
Download or read book Profit and Punishment written by Tony Messenger and published by St. Martin's Press. This book was released on 2021-12-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Profit and Punishment, a Pulitzer Prize-winning journalist exposes the tragedy of modern-day debtors prisons, and how they destroy the lives of poor Americans swept up in a system designed to penalize the most impoverished. “Intimate, raw, and utterly scathing” — Heather Ann Thompson, Pulitzer Prize-winning author of Blood in the Water “Crucial evidence that the justice system is broken and has to be fixed. Please read this book.” —James Patterson, #1 New York Times bestselling author As a columnist for the St. Louis Post-Dispatch, Tony Messenger has spent years in county and municipal courthouses documenting how poor Americans are convicted of minor crimes and then saddled with exorbitant fines and fees. If they are unable to pay, they are often sent to prison, where they are then charged a pay-to-stay bill, in a cycle that soon creates a mountain of debt that can take years to pay off. These insidious penalties are used to raise money for broken local and state budgets, often overseen by for-profit companies, and it is one of the central issues of the criminal justice reform movement. In the tradition of Evicted and The New Jim Crow, Messenger has written a call to arms, shining a light on a two-tiered system invisible to most Americans. He introduces readers to three single mothers caught up in this system: living in poverty in Missouri, Oklahoma, and South Carolina, whose lives are upended when minor offenses become monumental financial and personal catastrophes. As these women struggle to clear their debt and move on with their lives, readers meet the dogged civil rights advocates and lawmakers fighting by their side to create a more equitable and fair court of justice. In this remarkable feat of reporting, Tony Messenger exposes injustice that is agonizing and infuriating in its mundane cruelty, as he champions the rights and dignity of some of the most vulnerable Americans.
In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or "book marketing" Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media.
Book Synopsis Publish. Promote. Profit.: The New Rules of Writing, Marketing & Making Money with a Book by : Rob Kosberg
Download or read book Publish. Promote. Profit.: The New Rules of Writing, Marketing & Making Money with a Book written by Rob Kosberg and published by Best Seller Publishing. This book was released on 2020-02-11 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or "book marketing" Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media.
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Book Synopsis Profit First by : Mike Michalowicz
Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
This Book Is An Exercise In Pure Theory At The Micro-Level. Abandoning The Traditional Concept Of Profit, As Being The Residual Difference Between Revenue And Cost, The Book Examines In Detail New Concepts Of Profit And Attempts At Determining The Behaviour Of Firms (Where Management And Ownership Is Separated) In Terms Of These New Profit Concepts. The Entire Gamut Of The Theories Of The Firm And The Theories Of Pricing And Output Determination Under Different Market Conditions Is Examined, To Establish How Conventional Analysis Leaves No Room For Firm S Growth, As The Surplus Generated By A Firm Exhausts Itself In Returns To Factor Inputs. A General Theory Of Profit Is Then Presented And The Relationship Between Profit And Other Variables, Notably Growth Is Examined, Within A Firm. An Attempt Is Made To Resolve The Conflict That May Arise In The Managerial Objectives And The Objectives Of The Firms (In The Long-Run) Where Ownership Is Separate From Management. Amitabha Mukherjee After A Distinguished Academic Career Obtained A First Class Master S Degree In Economics From Ranchi University (1976). He Obtained His Second Master S Degree In Managerial Economics And Administrative Science From William Marsh Rice University, Houston (1978). He Studied Comparative Economic And Political Stystems In Washington (1978). He Was Awarded His Ph.D. For His Thesis On Behaviour Of Firms (1983). He Carried Out His Post-Doctorate Research At Rice (1985) And At The University Of South Florida, Tampa, Florida, U.S.A. (1987).
Book Synopsis Towards a Non-Static Theory of Profit Maximization by : Amitabha Mukherjee
Download or read book Towards a Non-Static Theory of Profit Maximization written by Amitabha Mukherjee and published by Abhinav Publications. This book was released on 1990 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Is An Exercise In Pure Theory At The Micro-Level. Abandoning The Traditional Concept Of Profit, As Being The Residual Difference Between Revenue And Cost, The Book Examines In Detail New Concepts Of Profit And Attempts At Determining The Behaviour Of Firms (Where Management And Ownership Is Separated) In Terms Of These New Profit Concepts. The Entire Gamut Of The Theories Of The Firm And The Theories Of Pricing And Output Determination Under Different Market Conditions Is Examined, To Establish How Conventional Analysis Leaves No Room For Firm S Growth, As The Surplus Generated By A Firm Exhausts Itself In Returns To Factor Inputs. A General Theory Of Profit Is Then Presented And The Relationship Between Profit And Other Variables, Notably Growth Is Examined, Within A Firm. An Attempt Is Made To Resolve The Conflict That May Arise In The Managerial Objectives And The Objectives Of The Firms (In The Long-Run) Where Ownership Is Separate From Management. Amitabha Mukherjee After A Distinguished Academic Career Obtained A First Class Master S Degree In Economics From Ranchi University (1976). He Obtained His Second Master S Degree In Managerial Economics And Administrative Science From William Marsh Rice University, Houston (1978). He Studied Comparative Economic And Political Stystems In Washington (1978). He Was Awarded His Ph.D. For His Thesis On Behaviour Of Firms (1983). He Carried Out His Post-Doctorate Research At Rice (1985) And At The University Of South Florida, Tampa, Florida, U.S.A. (1987).
Are You Missing the Real Estate Boom? author David Lereah, chief economist for the National Association of Realtors, asks. We are experiencing a historic wealth-building opportunity. To ensure that your don’t miss out, Lereah provides the tools, information, and analysis you need to become a savvy real estate investor. And he shows how to integrate real estate into your overall investment strategies and financial planning goals. Among the information you’ll find in the book: How to become a master at dealing with real estate agents, brokers, and lenders. Which home improvements will result in the greatest long-term gains. How to identify the vacation homes and regions that will increase the most in value. How to finance a first-time home—with or without a big down payment. Why will the real estate boom continue into the next decade? Low interest rates are part of the story. Although mortgage rates have notched up slightly over the last year, they still remain historically very low. Technological advances from online real estate listings to automated underwriting to an explosion of financing options have reduced home ownership costs and simplified the process of buying and selling. Continued high demand from baby-boomers buying larger homes, second homes, and retirement homes, and a new wave of immigrants and “echo” boomers buying first homes, ensure that the boom will continue into the next decade. The long-term fundamentals for housing remain strong into the foreseeable future, claims Lereah. Far from a real estate “bubble,” what we are experiencing today is a phenomenon that takes place only once every other generation: a long-term real estate market expansion. Isn’t it time you started taking advantage of it today? Are you missing the real estate boom? Can you increase your wealth from it? For most people—including current homeowners—the answer is a resounding yes. But it’s not too late to increase your stake in the greatest real estate boom of our generation. Whether you are a first-time buyer or already own your home, Are You Missing the Real Estate Boom? will show you how you can dramatically increase your overall wealth. Author David Lereah, chief economist for the National Association of Realtors, shows why the real estate market is poised to climb higher over the next decade—and explains what you can do to profit from it. Lereah calls today’s market a “once-in-every-other generation opportunity.” Today's boom is not just driven by low interest rates—there are a host of demographic and economic reasons why real estate will continue to outpace other investments, from the growing needs of the baby-boomer generation and the rise of the “echo” boomer generation to the new ways real estate is marketed and sold. Are you a first-time buyer? A current homeowner considering whether or not to trade up? There has never been a better time to do so, Lereah convincingly claims. In Are You Missing the Real Estate Boom?, Lereah explains what to look for when you’re buying a home; which improvements add the most value to your current home; what to consider when purchasing rental properties; how to evaluate real estate investment trusts (or REITs); and the pros and cons of second homes. Full of detailed information on how to work with a real estate agent and a mortgage lender, how to analyze local markets and regional fluctuations, and how to best finance your investment, Are You Missing the Real Estate Boom? offers readers the seasoned advice they need to invest with confidence and reap outsized rewards.
Book Synopsis Are You Missing the Real Estate Boom? by : David Lereah
Download or read book Are You Missing the Real Estate Boom? written by David Lereah and published by Crown Currency. This book was released on 2005-02-22 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Missing the Real Estate Boom? author David Lereah, chief economist for the National Association of Realtors, asks. We are experiencing a historic wealth-building opportunity. To ensure that your don’t miss out, Lereah provides the tools, information, and analysis you need to become a savvy real estate investor. And he shows how to integrate real estate into your overall investment strategies and financial planning goals. Among the information you’ll find in the book: How to become a master at dealing with real estate agents, brokers, and lenders. Which home improvements will result in the greatest long-term gains. How to identify the vacation homes and regions that will increase the most in value. How to finance a first-time home—with or without a big down payment. Why will the real estate boom continue into the next decade? Low interest rates are part of the story. Although mortgage rates have notched up slightly over the last year, they still remain historically very low. Technological advances from online real estate listings to automated underwriting to an explosion of financing options have reduced home ownership costs and simplified the process of buying and selling. Continued high demand from baby-boomers buying larger homes, second homes, and retirement homes, and a new wave of immigrants and “echo” boomers buying first homes, ensure that the boom will continue into the next decade. The long-term fundamentals for housing remain strong into the foreseeable future, claims Lereah. Far from a real estate “bubble,” what we are experiencing today is a phenomenon that takes place only once every other generation: a long-term real estate market expansion. Isn’t it time you started taking advantage of it today? Are you missing the real estate boom? Can you increase your wealth from it? For most people—including current homeowners—the answer is a resounding yes. But it’s not too late to increase your stake in the greatest real estate boom of our generation. Whether you are a first-time buyer or already own your home, Are You Missing the Real Estate Boom? will show you how you can dramatically increase your overall wealth. Author David Lereah, chief economist for the National Association of Realtors, shows why the real estate market is poised to climb higher over the next decade—and explains what you can do to profit from it. Lereah calls today’s market a “once-in-every-other generation opportunity.” Today's boom is not just driven by low interest rates—there are a host of demographic and economic reasons why real estate will continue to outpace other investments, from the growing needs of the baby-boomer generation and the rise of the “echo” boomer generation to the new ways real estate is marketed and sold. Are you a first-time buyer? A current homeowner considering whether or not to trade up? There has never been a better time to do so, Lereah convincingly claims. In Are You Missing the Real Estate Boom?, Lereah explains what to look for when you’re buying a home; which improvements add the most value to your current home; what to consider when purchasing rental properties; how to evaluate real estate investment trusts (or REITs); and the pros and cons of second homes. Full of detailed information on how to work with a real estate agent and a mortgage lender, how to analyze local markets and regional fluctuations, and how to best finance your investment, Are You Missing the Real Estate Boom? offers readers the seasoned advice they need to invest with confidence and reap outsized rewards.
Book Synopsis The Parliamentary Debates (official Report). by : Great Britain. Parliament. House of Commons
Download or read book The Parliamentary Debates (official Report). written by Great Britain. Parliament. House of Commons and published by . This book was released on 1928 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Bulletproof your organization against data breach, identity theft, and corporate espionage In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business. By interlacing his personal experience with cutting-edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach. Protect your net worth and bottom line using the 7 Mindsets of a Spy Accumulate Layers of Privacy Eliminate the Source Destroy Data Risk Lock Your Assets Evaluate the Offer Interrogate the Enemy Monitor the Signs In this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. Privacy Means Profit offers a one-stop guide to protecting what's most important and most at risk-your essential business and personal data.
Book Synopsis Privacy Means Profit by : John Sileo
Download or read book Privacy Means Profit written by John Sileo and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bulletproof your organization against data breach, identity theft, and corporate espionage In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business. By interlacing his personal experience with cutting-edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach. Protect your net worth and bottom line using the 7 Mindsets of a Spy Accumulate Layers of Privacy Eliminate the Source Destroy Data Risk Lock Your Assets Evaluate the Offer Interrogate the Enemy Monitor the Signs In this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. Privacy Means Profit offers a one-stop guide to protecting what's most important and most at risk-your essential business and personal data.
A unique survey and analysis of the theory and practice of measurement in financial accounts, covering both traditional and alternative methods.
Book Synopsis Value and Profit by : Geoffrey Whittington
Download or read book Value and Profit written by Geoffrey Whittington and published by Cambridge University Press. This book was released on 2017-08-03 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique survey and analysis of the theory and practice of measurement in financial accounts, covering both traditional and alternative methods.
