World War Brands: World War II and the Rise of the Modern American Brand

World War Brands: World War II and the Rise of the Modern American Brand

Author: Barry Silverstein

Publisher: GuideWords Publishing

Published: 2021-09-02

Total Pages: 318

ISBN-13: 0996576096

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How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!


Book Synopsis World War Brands: World War II and the Rise of the Modern American Brand by : Barry Silverstein

Download or read book World War Brands: World War II and the Rise of the Modern American Brand written by Barry Silverstein and published by GuideWords Publishing. This book was released on 2021-09-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!

The Story of World War II

The Story of World War II

Author: Donald L. Miller

Publisher: Simon and Schuster

Published: 2010-05-08

Total Pages: 706

ISBN-13: 1439128227

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Drawing on previously unpublished eyewitness accounts, prizewinning historian Donald L. Miller has written what critics are calling one of the most powerful accounts of warfare ever published. Here are the horror and heroism of World War II in the words of the men who fought it, the journalists who covered it, and the civilians who were caught in its fury. Miller gives us an up-close, deeply personal view of a war that was more savagely fought—and whose outcome was in greater doubt—than readers might imagine. This is the war that Americans at the home front would have read about had they had access to the previously censored testimony of the soldiers on which Miller builds his gripping narrative. Miller covers the entire war—on land, at sea, and in the air—and provides new coverage of the brutal island fighting in the Pacific, the bomber war over Europe, the liberation of the death camps, and the contributions of African Americans and other minorities. He concludes with a suspenseful, never-before-told story of the atomic bombing of Nagasaki, based on interviews with the men who flew the mission that ended the war.


Book Synopsis The Story of World War II by : Donald L. Miller

Download or read book The Story of World War II written by Donald L. Miller and published by Simon and Schuster. This book was released on 2010-05-08 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on previously unpublished eyewitness accounts, prizewinning historian Donald L. Miller has written what critics are calling one of the most powerful accounts of warfare ever published. Here are the horror and heroism of World War II in the words of the men who fought it, the journalists who covered it, and the civilians who were caught in its fury. Miller gives us an up-close, deeply personal view of a war that was more savagely fought—and whose outcome was in greater doubt—than readers might imagine. This is the war that Americans at the home front would have read about had they had access to the previously censored testimony of the soldiers on which Miller builds his gripping narrative. Miller covers the entire war—on land, at sea, and in the air—and provides new coverage of the brutal island fighting in the Pacific, the bomber war over Europe, the liberation of the death camps, and the contributions of African Americans and other minorities. He concludes with a suspenseful, never-before-told story of the atomic bombing of Nagasaki, based on interviews with the men who flew the mission that ended the war.

Franklin and Winston

Franklin and Winston

Author: Jon Meacham

Publisher: National Geographic Books

Published: 2004-10-12

Total Pages: 0

ISBN-13: 0812972821

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NEW YORK TIMES BESTSELLER The most complete portrait ever drawn of the complex emotional connection between two of history’s towering leaders Franklin Roosevelt and Winston Churchill were the greatest leaders of “the Greatest Generation.” In Franklin and Winston, Jon Meacham explores the fascinating relationship between the two men who piloted the free world to victory in World War II. It was a crucial friendship, and a unique one—a president and a prime minister spending enormous amounts of time together (113 days during the war) and exchanging nearly two thousand messages. Amid cocktails, cigarettes, and cigars, they met, often secretly, in places as far-flung as Washington, Hyde Park, Casablanca, and Teheran, talking to each other of war, politics, the burden of command, their health, their wives, and their children. Born in the nineteenth century and molders of the twentieth and twenty-first, Roosevelt and Churchill had much in common. Sons of the elite, students of history, politicians of the first rank, they savored power. In their own time both men were underestimated, dismissed as arrogant, and faced skeptics and haters in their own nations—yet both magnificently rose to the central challenges of the twentieth century. Theirs was a kind of love story, with an emotional Churchill courting an elusive Roosevelt. The British prime minister, who rallied his nation in its darkest hour, standing alone against Adolf Hitler, was always somewhat insecure about his place in FDR’s affections—which was the way Roosevelt wanted it. A man of secrets, FDR liked to keep people off balance, including his wife, Eleanor, his White House aides—and Winston Churchill. Confronting tyranny and terror, Roosevelt and Churchill built a victorious alliance amid cataclysmic events and occasionally conflicting interests. Franklin and Winston is also the story of their marriages and their families, two clans caught up in the most sweeping global conflict in history. Meacham’s new sources—including unpublished letters of FDR’ s great secret love, Lucy Mercer Rutherfurd, the papers of Pamela Churchill Harriman, and interviews with the few surviving people who were in FDR and Churchill’s joint company—shed fresh light on the characters of both men as he engagingly chronicles the hours in which they decided the course of the struggle. Hitler brought them together; later in the war, they drifted apart, but even in the autumn of their alliance, the pull of affection was always there. Charting the personal drama behind the discussions of strategy and statecraft, Meacham has written the definitive account of the most remarkable friendship of the modern age.


Book Synopsis Franklin and Winston by : Jon Meacham

Download or read book Franklin and Winston written by Jon Meacham and published by National Geographic Books. This book was released on 2004-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The most complete portrait ever drawn of the complex emotional connection between two of history’s towering leaders Franklin Roosevelt and Winston Churchill were the greatest leaders of “the Greatest Generation.” In Franklin and Winston, Jon Meacham explores the fascinating relationship between the two men who piloted the free world to victory in World War II. It was a crucial friendship, and a unique one—a president and a prime minister spending enormous amounts of time together (113 days during the war) and exchanging nearly two thousand messages. Amid cocktails, cigarettes, and cigars, they met, often secretly, in places as far-flung as Washington, Hyde Park, Casablanca, and Teheran, talking to each other of war, politics, the burden of command, their health, their wives, and their children. Born in the nineteenth century and molders of the twentieth and twenty-first, Roosevelt and Churchill had much in common. Sons of the elite, students of history, politicians of the first rank, they savored power. In their own time both men were underestimated, dismissed as arrogant, and faced skeptics and haters in their own nations—yet both magnificently rose to the central challenges of the twentieth century. Theirs was a kind of love story, with an emotional Churchill courting an elusive Roosevelt. The British prime minister, who rallied his nation in its darkest hour, standing alone against Adolf Hitler, was always somewhat insecure about his place in FDR’s affections—which was the way Roosevelt wanted it. A man of secrets, FDR liked to keep people off balance, including his wife, Eleanor, his White House aides—and Winston Churchill. Confronting tyranny and terror, Roosevelt and Churchill built a victorious alliance amid cataclysmic events and occasionally conflicting interests. Franklin and Winston is also the story of their marriages and their families, two clans caught up in the most sweeping global conflict in history. Meacham’s new sources—including unpublished letters of FDR’ s great secret love, Lucy Mercer Rutherfurd, the papers of Pamela Churchill Harriman, and interviews with the few surviving people who were in FDR and Churchill’s joint company—shed fresh light on the characters of both men as he engagingly chronicles the hours in which they decided the course of the struggle. Hitler brought them together; later in the war, they drifted apart, but even in the autumn of their alliance, the pull of affection was always there. Charting the personal drama behind the discussions of strategy and statecraft, Meacham has written the definitive account of the most remarkable friendship of the modern age.

Beauty and Business

Beauty and Business

Author: Philip Scranton

Publisher: Routledge

Published: 2014-03-05

Total Pages: 345

ISBN-13: 1136692576

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Beauty seems simple; we know it when we see it. But of course our ideas about what is attractive are influenced by a broad range of social and economic factors, and in Beauty and Business leading historians set out to provide this important cultural context. How have retailers shaped popular consciousness about beauty? And how, in turn, have cultural assumptions influenced the commodification of beauty? The contributors here look to particular examples in order to address these questions, turning their attention to topics ranging from the social role of the African American hair salon, and the sexual dynamics of bathing suits and shirtcollars, to the deeper meanings of corsets and what the Avon lady tells us about changing American values. As a whole, these essays force us to reckon with the ways that beauty has been made, bought, and sold in modern America.


Book Synopsis Beauty and Business by : Philip Scranton

Download or read book Beauty and Business written by Philip Scranton and published by Routledge. This book was released on 2014-03-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty seems simple; we know it when we see it. But of course our ideas about what is attractive are influenced by a broad range of social and economic factors, and in Beauty and Business leading historians set out to provide this important cultural context. How have retailers shaped popular consciousness about beauty? And how, in turn, have cultural assumptions influenced the commodification of beauty? The contributors here look to particular examples in order to address these questions, turning their attention to topics ranging from the social role of the African American hair salon, and the sexual dynamics of bathing suits and shirtcollars, to the deeper meanings of corsets and what the Avon lady tells us about changing American values. As a whole, these essays force us to reckon with the ways that beauty has been made, bought, and sold in modern America.

Destructive Creation

Destructive Creation

Author: Mark R. Wilson

Publisher: University of Pennsylvania Press

Published: 2016-08-03

Total Pages: 392

ISBN-13: 0812248333

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During World War II, the United States helped vanquish the Axis powers by converting its enormous economic capacities into military might. Producing nearly two-thirds of all the munitions used by Allied forces, American industry became what President Franklin D. Roosevelt called "the arsenal of democracy." Crucial in this effort were business leaders. Some of these captains of industry went to Washington to coordinate the mobilization, while others led their companies to churn out weapons. In this way, the private sector won the war—or so the story goes. Based on new research in business and military archives, Destructive Creation shows that the enormous mobilization effort relied not only on the capacities of private companies but also on massive public investment and robust government regulation. This public-private partnership involved plenty of government-business cooperation, but it also generated antagonism in the American business community that had lasting repercussions for American politics. Many business leaders, still engaged in political battles against the New Deal, regarded the wartime government as an overreaching regulator and a threatening rival. In response, they mounted an aggressive campaign that touted the achievements of for-profit firms while dismissing the value of public-sector contributions. This probusiness story about mobilization was a political success, not just during the war, but afterward, as it shaped reconversion policy and the transformation of the American military-industrial complex. Offering a groundbreaking account of the inner workings of the "arsenal of democracy," Destructive Creation also suggests how the struggle to define its heroes and villains has continued to shape economic and political development to the present day.


Book Synopsis Destructive Creation by : Mark R. Wilson

Download or read book Destructive Creation written by Mark R. Wilson and published by University of Pennsylvania Press. This book was released on 2016-08-03 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: During World War II, the United States helped vanquish the Axis powers by converting its enormous economic capacities into military might. Producing nearly two-thirds of all the munitions used by Allied forces, American industry became what President Franklin D. Roosevelt called "the arsenal of democracy." Crucial in this effort were business leaders. Some of these captains of industry went to Washington to coordinate the mobilization, while others led their companies to churn out weapons. In this way, the private sector won the war—or so the story goes. Based on new research in business and military archives, Destructive Creation shows that the enormous mobilization effort relied not only on the capacities of private companies but also on massive public investment and robust government regulation. This public-private partnership involved plenty of government-business cooperation, but it also generated antagonism in the American business community that had lasting repercussions for American politics. Many business leaders, still engaged in political battles against the New Deal, regarded the wartime government as an overreaching regulator and a threatening rival. In response, they mounted an aggressive campaign that touted the achievements of for-profit firms while dismissing the value of public-sector contributions. This probusiness story about mobilization was a political success, not just during the war, but afterward, as it shaped reconversion policy and the transformation of the American military-industrial complex. Offering a groundbreaking account of the inner workings of the "arsenal of democracy," Destructive Creation also suggests how the struggle to define its heroes and villains has continued to shape economic and political development to the present day.

The US, the UK and Saudi Arabia in World War II

The US, the UK and Saudi Arabia in World War II

Author: Matthew Hinds

Publisher: Bloomsbury Publishing

Published: 2016-02-17

Total Pages: 256

ISBN-13: 0857727591

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The story of Anglo-American relations in Saudi Arabia during the Second World War has generally been viewed as one of discord and hegemonic rivalry, a perspective reinforced by a tendency to consider Britain's decline and the ascent of US power as inevitable. In this engaging and timely study, Matthew Hinds calls into question such assumptions and reveals a relationship that, though hard-nosed, functioned through interdependence and strategic parity. Drawing upon an array of archives from both sides of the Atlantic, Hinds traces the flow of key events and policies as well as the leading figures who shaped events to show why, how and to what extent the allies and Saudi Arabia became 'mixed up together', in the words of Winston Churchill. Perhaps most fundamentally, Britain and the United States were enthralled by the promise of Saudi Arabia serving as an auxiliary to Allied strategy. Obtaining King Ibn Saud's tacit support or more specifically, his 'benevolent neutrality', meant having vital access, not only to the country's prospective oil reserves, but to its prized geographic location, its centrality within Islam and, as international politics increasingly followed an anti-colonial path, to its credentials as a sovereign and independent Arab state. Given what was at stake, London and Washington saw their engagement in Saudi Arabia as seminal; a genuine blueprint for how to forge a lasting 'Special Relationship' throughout the Middle East. Hinds' bold new interpretation is a vital work that enlarges our understanding of the Anglo-American wartime alliance.


Book Synopsis The US, the UK and Saudi Arabia in World War II by : Matthew Hinds

Download or read book The US, the UK and Saudi Arabia in World War II written by Matthew Hinds and published by Bloomsbury Publishing. This book was released on 2016-02-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Anglo-American relations in Saudi Arabia during the Second World War has generally been viewed as one of discord and hegemonic rivalry, a perspective reinforced by a tendency to consider Britain's decline and the ascent of US power as inevitable. In this engaging and timely study, Matthew Hinds calls into question such assumptions and reveals a relationship that, though hard-nosed, functioned through interdependence and strategic parity. Drawing upon an array of archives from both sides of the Atlantic, Hinds traces the flow of key events and policies as well as the leading figures who shaped events to show why, how and to what extent the allies and Saudi Arabia became 'mixed up together', in the words of Winston Churchill. Perhaps most fundamentally, Britain and the United States were enthralled by the promise of Saudi Arabia serving as an auxiliary to Allied strategy. Obtaining King Ibn Saud's tacit support or more specifically, his 'benevolent neutrality', meant having vital access, not only to the country's prospective oil reserves, but to its prized geographic location, its centrality within Islam and, as international politics increasingly followed an anti-colonial path, to its credentials as a sovereign and independent Arab state. Given what was at stake, London and Washington saw their engagement in Saudi Arabia as seminal; a genuine blueprint for how to forge a lasting 'Special Relationship' throughout the Middle East. Hinds' bold new interpretation is a vital work that enlarges our understanding of the Anglo-American wartime alliance.

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Author: Veselinova, Elena

Publisher: IGI Global

Published: 2017-07-13

Total Pages: 392

ISBN-13: 1522524185

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The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.


Book Synopsis Building Brand Equity and Consumer Trust Through Radical Transparency Practices by : Veselinova, Elena

Download or read book Building Brand Equity and Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and published by IGI Global. This book was released on 2017-07-13 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Global Advertising Practice in a Borderless World

Global Advertising Practice in a Borderless World

Author: Robert Crawford

Publisher: Routledge

Published: 2017-07-14

Total Pages: 270

ISBN-13: 1317421698

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Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.


Book Synopsis Global Advertising Practice in a Borderless World by : Robert Crawford

Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Routledge. This book was released on 2017-07-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Battlefront of Industry

Battlefront of Industry

Author: David O. Woodbury

Publisher:

Published: 2013-10

Total Pages: 398

ISBN-13: 9781258840846

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This is a new release of the original 1948 edition.


Book Synopsis Battlefront of Industry by : David O. Woodbury

Download or read book Battlefront of Industry written by David O. Woodbury and published by . This book was released on 2013-10 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new release of the original 1948 edition.

Three Kings

Three Kings

Author: Lloyd C. Gardner

Publisher: ReadHowYouWant.com

Published: 2011-04

Total Pages: 434

ISBN-13: 1459617754

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Three Kings reveals a story of America's scramble for political influence, oil concessions, and a new military presence based on airpower and generous American aid to shaky regimes in Saudi Arabia, Iran, Egypt, and Iraq. Marshaling new and revelatory evidence from the archives, Lloyd Gardner deftly weaves together three decades of U.S. moves in the region to offer the first history of America's efforts to supplant the British empire in the Middle East. From the early efforts to support and influence the Saudi regime (including the creation of Dhahranairbase, the target of Osama bin Laden's first terrorist attack in 1996) and the CIA-engineered coup in Iran to Nasser's Egypt and, finally, the rise of Iraq as a major petroleum power, Three Kings is ''a valuable contribution to our understanding of our still-deepening involvement in this region'' (Booklist).As American policy makers and military planners grapple with the U.S. withdrawal from Iraq, Gardner uncovers the largely hidden story of how the United States got into the Middle East in the first place.


Book Synopsis Three Kings by : Lloyd C. Gardner

Download or read book Three Kings written by Lloyd C. Gardner and published by ReadHowYouWant.com. This book was released on 2011-04 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three Kings reveals a story of America's scramble for political influence, oil concessions, and a new military presence based on airpower and generous American aid to shaky regimes in Saudi Arabia, Iran, Egypt, and Iraq. Marshaling new and revelatory evidence from the archives, Lloyd Gardner deftly weaves together three decades of U.S. moves in the region to offer the first history of America's efforts to supplant the British empire in the Middle East. From the early efforts to support and influence the Saudi regime (including the creation of Dhahranairbase, the target of Osama bin Laden's first terrorist attack in 1996) and the CIA-engineered coup in Iran to Nasser's Egypt and, finally, the rise of Iraq as a major petroleum power, Three Kings is ''a valuable contribution to our understanding of our still-deepening involvement in this region'' (Booklist).As American policy makers and military planners grapple with the U.S. withdrawal from Iraq, Gardner uncovers the largely hidden story of how the United States got into the Middle East in the first place.