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"The real life processes, routines, tips & hacks that helped me generate over 8-Figures for my clients in just 12 months."
Book Synopsis Write Like the Wolf: 8-Figure Copywriting Secrets by : Cole W. van
Download or read book Write Like the Wolf: 8-Figure Copywriting Secrets written by Cole W. van and published by Independently Published. This book was released on 2019-01-22 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The real life processes, routines, tips & hacks that helped me generate over 8-Figures for my clients in just 12 months."
★★★ Buy the Paperback version of this book and get the Kindle eBook version included for FREE ★★★ The importance of having the ability to craft compelling copy CANNOT be understated. Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells. In this book, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This book is highly actionable, with step by step instructions and plenty of examples to get you learning these skills as fast as possible. Here's just a tiny fraction of all you will learn in this book: ✔ The only two reasons why people buy ✔ The 11 Psychological Triggers that cause people to make purchases, and how you can leverage them to generate sales ✔ The 8 hard-wired human desires that you NEED to understand if you want to write compelling copy ✔ Bonus marketing Power Words list to supercharge your writing easily ✔ Understanding the sales psychology of crafting phrases that will get customers to take action ✔ How to be more persuasive than you ever thought possible, even if you are an absolute beginner, or think your writing sucks ✔ And much, much more! So what are you waiting for? Pick up a copy of Copywriting Secrets today and learn the secrets of crafting copy that SELLS! Click the BUY NOW button at the top of this page!
Book Synopsis Copywriting by : Next Money Publishing
Download or read book Copywriting written by Next Money Publishing and published by . This book was released on 2019-10-09 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★★ Buy the Paperback version of this book and get the Kindle eBook version included for FREE ★★★ The importance of having the ability to craft compelling copy CANNOT be understated. Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells. In this book, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This book is highly actionable, with step by step instructions and plenty of examples to get you learning these skills as fast as possible. Here's just a tiny fraction of all you will learn in this book: ✔ The only two reasons why people buy ✔ The 11 Psychological Triggers that cause people to make purchases, and how you can leverage them to generate sales ✔ The 8 hard-wired human desires that you NEED to understand if you want to write compelling copy ✔ Bonus marketing Power Words list to supercharge your writing easily ✔ Understanding the sales psychology of crafting phrases that will get customers to take action ✔ How to be more persuasive than you ever thought possible, even if you are an absolute beginner, or think your writing sucks ✔ And much, much more! So what are you waiting for? Pick up a copy of Copywriting Secrets today and learn the secrets of crafting copy that SELLS! Click the BUY NOW button at the top of this page!
A copywriter is a person who writes the words that appear on the label and the product packaging. In other words, they are in charge of making sure the words of the label and the marketing message are consistent with each other. A good copywriter is someone who can quickly and easily express the message of a product. What is this copywriting book? It will dive you into the process that is involved in writing a book. Also, explore the writing of an outline and then how to turn that outline into the book. There's a lot of talk about copywriting and how it's important for anyone who wants to make a career out of writing. But few people go into any in-depth details about it. Copywriting is a vital part of any marketer's arsenal. What you will learn are: Find out how to write amazing copy! If you want to understand copywriting or write a better copy, this is the book for you. It covers everything you need to know about writing for SEO and social media marketing. It will show you how to write better content and create more engaging copy. And teach you copywriting secrets that will expand your reach and your profits! Many people are deciding to capitalize on copywriting as a profession, but why? It's because of the benefits of writing copy for marketing purposes that many people don't realize. I know because I've been involved in the field for years, and I've seen first-hand how copywriting can benefit your business. You have probably heard the term "copywriting" several times in your life and maybe even used it. But what does it mean? And why should you pay attention to them? The answer to these questions is simple -- copywriting is arguably the most important factor in your quest for success online. It is not only about writing blog posts and articles. It's about writing speeches, sales pitches, press releases, help pages, and anything else you want to put your brand name on.
Book Synopsis What Is Copywriting? by : Max Wilson
Download or read book What Is Copywriting? written by Max Wilson and published by . This book was released on 2021-11-24 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A copywriter is a person who writes the words that appear on the label and the product packaging. In other words, they are in charge of making sure the words of the label and the marketing message are consistent with each other. A good copywriter is someone who can quickly and easily express the message of a product. What is this copywriting book? It will dive you into the process that is involved in writing a book. Also, explore the writing of an outline and then how to turn that outline into the book. There's a lot of talk about copywriting and how it's important for anyone who wants to make a career out of writing. But few people go into any in-depth details about it. Copywriting is a vital part of any marketer's arsenal. What you will learn are: Find out how to write amazing copy! If you want to understand copywriting or write a better copy, this is the book for you. It covers everything you need to know about writing for SEO and social media marketing. It will show you how to write better content and create more engaging copy. And teach you copywriting secrets that will expand your reach and your profits! Many people are deciding to capitalize on copywriting as a profession, but why? It's because of the benefits of writing copy for marketing purposes that many people don't realize. I know because I've been involved in the field for years, and I've seen first-hand how copywriting can benefit your business. You have probably heard the term "copywriting" several times in your life and maybe even used it. But what does it mean? And why should you pay attention to them? The answer to these questions is simple -- copywriting is arguably the most important factor in your quest for success online. It is not only about writing blog posts and articles. It's about writing speeches, sales pitches, press releases, help pages, and anything else you want to put your brand name on.
The importance of having the ability to craft compelling copy CANNOT be understated. Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells. In this book, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. Don't spend another minute losing money and customers because you don't understand copywriting. Stop wasting time scouring the web and testing different strategies. The best and most proven methods are right here in this book! This book is highly actionable, with step by step instructions and plenty of examples to get you learning these skills as fast as possible. Here's just a tiny fraction of all you will learn in this book: ✔ The only two reasons why people buy ✔ The 11 Psychological Triggers that cause people to make purchases, and how you can leverage them to generate sales ✔ The 8 hard-wired human desires that you NEED to understand if you want to write compelling copy ✔ Bonus marketing Power Words list to supercharge your writing easily ✔ Understanding the sales psychology of crafting phrases that will get customers to take action ✔ How to be more persuasive than you ever thought possible, even if you are an absolute beginner, or think your writing sucks ✔ Why conducting audience research can 10x your advertising results ✔ How to create authority, urgency and exclusivity around your product to get people to buy ✔How to get customers to know, like and trust your brand online ✔ How to use Pattern Interrupts to make your product or service to stick in the customer's mind by breaking expectations ✔ Everything you need to know about cold email marketing - from exactly what to say in the first email, to why you need to follow up 6-10 times to maximize results ✔ 7 types of irresistible, PROVEN email headline formulas you can customize to your product or service ✔ Cold email templates that get massive response ✔ How to use the power of storytelling to captivate your audience and effectively sell your product or service ✔ The four reasons why you lose sales - and exactly how to overcome these obstacles ✔ The 5-step storytelling framework that works every time ✔ Exactly how to use the Problem, Agitate, Solution formula for massive results ✔ Exactly how and when to use the Desire/Hook, Solution formula ✔ And much, much more! So what are you waiting for? Pick up a copy of Copywriting Secrets today and learn the secrets of crafting copy that SELLS! Click the BUY NOW button at the top of this page!
Book Synopsis Copywriting by : Next Money Publishing
Download or read book Copywriting written by Next Money Publishing and published by . This book was released on 2019-12-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of having the ability to craft compelling copy CANNOT be understated. Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells. In this book, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. Don't spend another minute losing money and customers because you don't understand copywriting. Stop wasting time scouring the web and testing different strategies. The best and most proven methods are right here in this book! This book is highly actionable, with step by step instructions and plenty of examples to get you learning these skills as fast as possible. Here's just a tiny fraction of all you will learn in this book: ✔ The only two reasons why people buy ✔ The 11 Psychological Triggers that cause people to make purchases, and how you can leverage them to generate sales ✔ The 8 hard-wired human desires that you NEED to understand if you want to write compelling copy ✔ Bonus marketing Power Words list to supercharge your writing easily ✔ Understanding the sales psychology of crafting phrases that will get customers to take action ✔ How to be more persuasive than you ever thought possible, even if you are an absolute beginner, or think your writing sucks ✔ Why conducting audience research can 10x your advertising results ✔ How to create authority, urgency and exclusivity around your product to get people to buy ✔How to get customers to know, like and trust your brand online ✔ How to use Pattern Interrupts to make your product or service to stick in the customer's mind by breaking expectations ✔ Everything you need to know about cold email marketing - from exactly what to say in the first email, to why you need to follow up 6-10 times to maximize results ✔ 7 types of irresistible, PROVEN email headline formulas you can customize to your product or service ✔ Cold email templates that get massive response ✔ How to use the power of storytelling to captivate your audience and effectively sell your product or service ✔ The four reasons why you lose sales - and exactly how to overcome these obstacles ✔ The 5-step storytelling framework that works every time ✔ Exactly how to use the Problem, Agitate, Solution formula for massive results ✔ Exactly how and when to use the Desire/Hook, Solution formula ✔ And much, much more! So what are you waiting for? Pick up a copy of Copywriting Secrets today and learn the secrets of crafting copy that SELLS! Click the BUY NOW button at the top of this page!
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Book Synopsis The Copywriter's Handbook by : Robert W. Bly
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Book Synopsis Hypnotic Writing by : Joe Vitale
Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. Whether you're a coach, author, ""funnel hacker"", e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future. In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out: Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom! Fact #2: Poor Copywriting = Struggle forever and die poor! Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn. This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!) If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales -- no matter what you sell or who you sell it to -- this book is for you. Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.
Book Synopsis Copywriting Secrets by : Jim Edwards
Download or read book Copywriting Secrets written by Jim Edwards and published by . This book was released on 2023-06-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. Whether you're a coach, author, ""funnel hacker"", e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future. In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out: Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom! Fact #2: Poor Copywriting = Struggle forever and die poor! Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn. This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!) If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales -- no matter what you sell or who you sell it to -- this book is for you. Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.
INTERNATIONAL BESTSELLER • From the bestselling author of Station Eleven and Sea of Tranquility, an exhilarating novel set at the glittering intersection of two seemingly disparate events—the exposure of a massive criminal enterprise and the mysterious disappearance of a woman from a ship at sea. “The perfect novel ... Freshly mysterious.” —The Washington Post Vincent is a bartender at the Hotel Caiette, a five-star lodging on the northernmost tip of Vancouver Island. On the night she meets Jonathan Alkaitis, a hooded figure scrawls a message on the lobby's glass wall: Why don’t you swallow broken glass. High above Manhattan, a greater crime is committed: Alkaitis's billion-dollar business is really nothing more than a game of smoke and mirrors. When his scheme collapses, it obliterates countless fortunes and devastates lives. Vincent, who had been posing as Jonathan’s wife, walks away into the night. Years later, a victim of the fraud is hired to investigate a strange occurrence: a woman has seemingly vanished from the deck of a container ship between ports of call. In this captivating story of crisis and survival, Emily St. John Mandel takes readers through often hidden landscapes: campgrounds for the near-homeless, underground electronica clubs, service in luxury hotels, and life in a federal prison. Rife with unexpected beauty, The Glass Hotel is a captivating portrait of greed and guilt, love and delusion, ghosts and unintended consequences, and the infinite ways we search for meaning in our lives. Look for Emily St. John Mandel’s bestselling new novel, Sea of Tranquility!
Book Synopsis The Glass Hotel by : Emily St. John Mandel
Download or read book The Glass Hotel written by Emily St. John Mandel and published by Vintage. This book was released on 2020-03-24 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER • From the bestselling author of Station Eleven and Sea of Tranquility, an exhilarating novel set at the glittering intersection of two seemingly disparate events—the exposure of a massive criminal enterprise and the mysterious disappearance of a woman from a ship at sea. “The perfect novel ... Freshly mysterious.” —The Washington Post Vincent is a bartender at the Hotel Caiette, a five-star lodging on the northernmost tip of Vancouver Island. On the night she meets Jonathan Alkaitis, a hooded figure scrawls a message on the lobby's glass wall: Why don’t you swallow broken glass. High above Manhattan, a greater crime is committed: Alkaitis's billion-dollar business is really nothing more than a game of smoke and mirrors. When his scheme collapses, it obliterates countless fortunes and devastates lives. Vincent, who had been posing as Jonathan’s wife, walks away into the night. Years later, a victim of the fraud is hired to investigate a strange occurrence: a woman has seemingly vanished from the deck of a container ship between ports of call. In this captivating story of crisis and survival, Emily St. John Mandel takes readers through often hidden landscapes: campgrounds for the near-homeless, underground electronica clubs, service in luxury hotels, and life in a federal prison. Rife with unexpected beauty, The Glass Hotel is a captivating portrait of greed and guilt, love and delusion, ghosts and unintended consequences, and the infinite ways we search for meaning in our lives. Look for Emily St. John Mandel’s bestselling new novel, Sea of Tranquility!
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
Book Synopsis Scientific advertising by : Claude C. Hopkins
Download or read book Scientific advertising written by Claude C. Hopkins and published by David De Angelis. This book was released on 2022-09-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Book Synopsis The Copywriter's Handbook by : Robert W. Bly
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
