Writing Music for Commercials

Writing Music for Commercials

Author: Michael Zager

Publisher: Scarecrow Press

Published: 2015-02-19

Total Pages: 329

ISBN-13: 0810884119

DOWNLOAD EBOOK

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.


Book Synopsis Writing Music for Commercials by : Michael Zager

Download or read book Writing Music for Commercials written by Michael Zager and published by Scarecrow Press. This book was released on 2015-02-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.

Writing Music for Television and Radio Commercials (and more)

Writing Music for Television and Radio Commercials (and more)

Author: Michael Zager

Publisher: Scarecrow Press

Published: 2008-07-17

Total Pages: 271

ISBN-13: 0810862190

DOWNLOAD EBOOK

This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.


Book Synopsis Writing Music for Television and Radio Commercials (and more) by : Michael Zager

Download or read book Writing Music for Television and Radio Commercials (and more) written by Michael Zager and published by Scarecrow Press. This book was released on 2008-07-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

Music Production

Music Production

Author: Michael Zager

Publisher: Scarecrow Press

Published: 2011-11-10

Total Pages: 450

ISBN-13: 0810882027

DOWNLOAD EBOOK

The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of a music producer is analogous to that of a film director, polishing work product to its finest sheen. And this is no small matter in an age when the recording industry is undergoing its most radical change in over half a century. Although innate talent and experience are key elements in the success of any music producer, Music Production serves as a roadmap for navigating the continuous changes in the music industry and music production technologies. From dissecting compositions to understanding studio technologies, from coaching vocalists to arranging and orchestration, from musicianship to marketing, advertising to promotion, Music Production takes readers on a whirlwind tour of the world of music production, letting readers keep pace with this rapidly changing profession. The focus of the second edition is on such topics as the expanded role of music supervisors, the introduction of new production techniques, and the inclusion of new terms in music industry contracts. Including new interviews with eminent industry professionals, Music Production is the ideal handbook for the aspiring music production student and music professional.


Book Synopsis Music Production by : Michael Zager

Download or read book Music Production written by Michael Zager and published by Scarecrow Press. This book was released on 2011-11-10 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of a music producer is analogous to that of a film director, polishing work product to its finest sheen. And this is no small matter in an age when the recording industry is undergoing its most radical change in over half a century. Although innate talent and experience are key elements in the success of any music producer, Music Production serves as a roadmap for navigating the continuous changes in the music industry and music production technologies. From dissecting compositions to understanding studio technologies, from coaching vocalists to arranging and orchestration, from musicianship to marketing, advertising to promotion, Music Production takes readers on a whirlwind tour of the world of music production, letting readers keep pace with this rapidly changing profession. The focus of the second edition is on such topics as the expanded role of music supervisors, the introduction of new production techniques, and the inclusion of new terms in music industry contracts. Including new interviews with eminent industry professionals, Music Production is the ideal handbook for the aspiring music production student and music professional.

Writer. Producer. Engineer.

Writer. Producer. Engineer.

Author: Michael Farquharson

Publisher: Berklee Press

Published: 2007-01-01

Total Pages: 158

ISBN-13: 1476867259

DOWNLOAD EBOOK

(Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.


Book Synopsis Writer. Producer. Engineer. by : Michael Farquharson

Download or read book Writer. Producer. Engineer. written by Michael Farquharson and published by Berklee Press. This book was released on 2007-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.

More Than Bollywood

More Than Bollywood

Author: Gregory D. Booth

Publisher: Oxford University Press

Published: 2014

Total Pages: 379

ISBN-13: 0199928835

DOWNLOAD EBOOK

This is the first book to tackle the diverse styles and multiple histories of popular musics in India. It brings together fourteen of the world's leading scholars on Indian popular music to contribute chapters on a range of topics from the classic songs of Bollywood to contemporary remixes, summarized by a reflective afterword by popular music scholar Timothy Taylor. The chapters in this volume address the impact of media and technology on contemporary music, the variety of industrial developments and contexts for Indian popular music, and historical trends in popular music development both before and after the Indian Independence in 1947. The book identifies new ways of engaging popular music in India beyond the Bollywood musical canon, and offers several case studies of local and regional styles of music. The contributors address the subcontinent's historical relationships with colonialism, the transnational market economies, local governmental factors, international conventions, and a host of other circumstances to shed light on the development of popular music throughout India. To illustrate each chapter author's points, and to make available music not easily accessible in North America, the book features an Oxford web music companion website of audio and video tracks.


Book Synopsis More Than Bollywood by : Gregory D. Booth

Download or read book More Than Bollywood written by Gregory D. Booth and published by Oxford University Press. This book was released on 2014 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to tackle the diverse styles and multiple histories of popular musics in India. It brings together fourteen of the world's leading scholars on Indian popular music to contribute chapters on a range of topics from the classic songs of Bollywood to contemporary remixes, summarized by a reflective afterword by popular music scholar Timothy Taylor. The chapters in this volume address the impact of media and technology on contemporary music, the variety of industrial developments and contexts for Indian popular music, and historical trends in popular music development both before and after the Indian Independence in 1947. The book identifies new ways of engaging popular music in India beyond the Bollywood musical canon, and offers several case studies of local and regional styles of music. The contributors address the subcontinent's historical relationships with colonialism, the transnational market economies, local governmental factors, international conventions, and a host of other circumstances to shed light on the development of popular music throughout India. To illustrate each chapter author's points, and to make available music not easily accessible in North America, the book features an Oxford web music companion website of audio and video tracks.

The Oxford Handbook of Music and Advertising

The Oxford Handbook of Music and Advertising

Author: James Deaville

Publisher: Oxford University Press

Published: 2021-01-18

Total Pages: 954

ISBN-13: 0190691271

DOWNLOAD EBOOK

The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.


Book Synopsis The Oxford Handbook of Music and Advertising by : James Deaville

Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press. This book was released on 2021-01-18 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.

Creating Commercial Music

Creating Commercial Music

Author: Peter Bell

Publisher: Berklee Press

Published: 2020-03-01

Total Pages: 164

ISBN-13: 1540094316

DOWNLOAD EBOOK

(Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"


Book Synopsis Creating Commercial Music by : Peter Bell

Download or read book Creating Commercial Music written by Peter Bell and published by Berklee Press. This book was released on 2020-03-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"

The Complete Idiot's Guide to the Music Business

The Complete Idiot's Guide to the Music Business

Author: Michael Miller

Publisher: Penguin

Published: 2010-06-01

Total Pages: 425

ISBN-13: 1101197951

DOWNLOAD EBOOK

Instrumental in turning musicians into moneymakers The Complete Idiot's Guide® to the Music Business is written for every musician who needs to learn the business of music, as well as for all businesspeople entering the music industry. Author Michael Miller covers all the key business topics and reveals the wealth of job opportunities in the music industry from a business perspective. • Covers finding an agent, negotiating contracts, publishing songs, collecting royalties, and promotion strategies • Also covers such nonmusician industry careers as artist management, concert promotion, music production, and radio • Features essential information on the new frontiers of electronic and online music


Book Synopsis The Complete Idiot's Guide to the Music Business by : Michael Miller

Download or read book The Complete Idiot's Guide to the Music Business written by Michael Miller and published by Penguin. This book was released on 2010-06-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instrumental in turning musicians into moneymakers The Complete Idiot's Guide® to the Music Business is written for every musician who needs to learn the business of music, as well as for all businesspeople entering the music industry. Author Michael Miller covers all the key business topics and reveals the wealth of job opportunities in the music industry from a business perspective. • Covers finding an agent, negotiating contracts, publishing songs, collecting royalties, and promotion strategies • Also covers such nonmusician industry careers as artist management, concert promotion, music production, and radio • Features essential information on the new frontiers of electronic and online music

Television/radio Age

Television/radio Age

Author:

Publisher:

Published: 1986

Total Pages: 1262

ISBN-13:

DOWNLOAD EBOOK


Book Synopsis Television/radio Age by :

Download or read book Television/radio Age written by and published by . This book was released on 1986 with total page 1262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Careers in Focus

Careers in Focus

Author: Facts on File

Publisher: Infobase Publishing

Published: 2010-05-19

Total Pages: 209

ISBN-13: 1438117167

DOWNLOAD EBOOK

Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.


Book Synopsis Careers in Focus by : Facts on File

Download or read book Careers in Focus written by Facts on File and published by Infobase Publishing. This book was released on 2010-05-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.