You Are the Leader You've Been Waiting For

You Are the Leader You've Been Waiting For

Author: Eric Klein

Publisher:

Published: 2006-10-01

Total Pages: 180

ISBN-13: 9780975858943

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Have you ever wished that a new leader would come along at work to change things for the better? Do you have a list of if onlys that if fulfilled would make work so much more enjoyable? Have you ever asked yourself is this all there is? or wished you could have pursued a childhood dream? Do you think it might be too late to begin a new career? Youre not alone! Who wouldnt want to wake up every day filled with inspiration and excitement?Acclaimed author, business advisor, and community leader, Eric Klein is on a mission to help people achieve just that. His latest book, You Are the Leader Youve Been Waiting For is a reminder that its never too late to experience true fulfillment in your career whether its the job you have or the job you would love to have. His message is simple; dont wait for someone else to make it happen find your true calling and get after it.Elizabeth Lesser, co-founder Omega Institute says I love the way Eric Klein uses personal stories, hard-hitting experience, and exceptionally clear communication in his new book, You are the Leader You've Been Waiting For. Packed with inspiration as well as experiential exercises, this is a book I will reach for over and over in my life and work.You are the Leader Youve Been Waiting For is a complete program that works on every level to move you from burn-out and apathy to a place of excitement, enthusiasm and fulfillment. It is based on years of experience, research, and study and contains:Easy to follow, concrete steps and structured methods to transform yourself, your work and your life.Stories and inspiration from other people just like you who have already begun the journey.The latest in contemporary thinking integrated with ancient spiritual practices for discerning and living your true calling and making your work an expression of your best self.What I like most about this book is it actually teaches you how to change. It is more than cheerleading. Youll find concrete, practical methods that produce real change along with the research and cognitive models behind those methods. Get this book as a gift to yourself and pass it on to others who would like to lead inspired lives. Discover how fulfilling work can be when it is an expression of your authentic self.


Book Synopsis You Are the Leader You've Been Waiting For by : Eric Klein

Download or read book You Are the Leader You've Been Waiting For written by Eric Klein and published by . This book was released on 2006-10-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wished that a new leader would come along at work to change things for the better? Do you have a list of if onlys that if fulfilled would make work so much more enjoyable? Have you ever asked yourself is this all there is? or wished you could have pursued a childhood dream? Do you think it might be too late to begin a new career? Youre not alone! Who wouldnt want to wake up every day filled with inspiration and excitement?Acclaimed author, business advisor, and community leader, Eric Klein is on a mission to help people achieve just that. His latest book, You Are the Leader Youve Been Waiting For is a reminder that its never too late to experience true fulfillment in your career whether its the job you have or the job you would love to have. His message is simple; dont wait for someone else to make it happen find your true calling and get after it.Elizabeth Lesser, co-founder Omega Institute says I love the way Eric Klein uses personal stories, hard-hitting experience, and exceptionally clear communication in his new book, You are the Leader You've Been Waiting For. Packed with inspiration as well as experiential exercises, this is a book I will reach for over and over in my life and work.You are the Leader Youve Been Waiting For is a complete program that works on every level to move you from burn-out and apathy to a place of excitement, enthusiasm and fulfillment. It is based on years of experience, research, and study and contains:Easy to follow, concrete steps and structured methods to transform yourself, your work and your life.Stories and inspiration from other people just like you who have already begun the journey.The latest in contemporary thinking integrated with ancient spiritual practices for discerning and living your true calling and making your work an expression of your best self.What I like most about this book is it actually teaches you how to change. It is more than cheerleading. Youll find concrete, practical methods that produce real change along with the research and cognitive models behind those methods. Get this book as a gift to yourself and pass it on to others who would like to lead inspired lives. Discover how fulfilling work can be when it is an expression of your authentic self.

Leaders Eat Last

Leaders Eat Last

Author: Simon Sinek

Publisher: Penguin

Published: 2017-05-23

Total Pages: 370

ISBN-13: 1591848016

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Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.


Book Synopsis Leaders Eat Last by : Simon Sinek

Download or read book Leaders Eat Last written by Simon Sinek and published by Penguin. This book was released on 2017-05-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

The Ones We've Been Waiting For

The Ones We've Been Waiting For

Author: Charlotte Alter

Publisher: Penguin

Published: 2020-02-18

Total Pages: 368

ISBN-13: 052556151X

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An optimistic look at the future of American leadership by a brilliant young reporter A new generation is stepping up. There are now twenty-six millennials in Congress--a fivefold increase gained in the 2018 midterms alone. They are governing Midwestern cities and college towns, running for city councils, and serving in state legislatures. They are acting urgently on climate change (because they are going to live it); they care deeply about student debt (because they have it); they are utilizing big tech but still want to regulate it (because they understand how it works). In The Ones We've Been Waiting For, TIME correspondent Charlotte Alter defines the class of young leaders who are remaking the nation--how grappling with 9/11 as teens, serving in Iraq and Afghanistan, occupying Wall Street and protesting with Black Lives Matter, and shouldering their way into a financially rigged political system has shaped the people who will govern the future. Through the experiences of millennial leaders--from progressive firebrand Alexandria Ocasio-Cortez to Democratic presidential hopeful Pete Buttigieg to Republican up-and-comer Elise Stefanik--Charlotte Alter gives the big-picture look at how this generation governs differently than their elders, and how they may drag us out of our current political despair. Millennials have already revolutionized technology, commerce, and media and have powered the major social movements of our time. Now government is ripe for disruption. The Ones We've Been Waiting For is a hopeful glimpse into a bright new generation of political leaders, and what America might look like when they are in charge.


Book Synopsis The Ones We've Been Waiting For by : Charlotte Alter

Download or read book The Ones We've Been Waiting For written by Charlotte Alter and published by Penguin. This book was released on 2020-02-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: An optimistic look at the future of American leadership by a brilliant young reporter A new generation is stepping up. There are now twenty-six millennials in Congress--a fivefold increase gained in the 2018 midterms alone. They are governing Midwestern cities and college towns, running for city councils, and serving in state legislatures. They are acting urgently on climate change (because they are going to live it); they care deeply about student debt (because they have it); they are utilizing big tech but still want to regulate it (because they understand how it works). In The Ones We've Been Waiting For, TIME correspondent Charlotte Alter defines the class of young leaders who are remaking the nation--how grappling with 9/11 as teens, serving in Iraq and Afghanistan, occupying Wall Street and protesting with Black Lives Matter, and shouldering their way into a financially rigged political system has shaped the people who will govern the future. Through the experiences of millennial leaders--from progressive firebrand Alexandria Ocasio-Cortez to Democratic presidential hopeful Pete Buttigieg to Republican up-and-comer Elise Stefanik--Charlotte Alter gives the big-picture look at how this generation governs differently than their elders, and how they may drag us out of our current political despair. Millennials have already revolutionized technology, commerce, and media and have powered the major social movements of our time. Now government is ripe for disruption. The Ones We've Been Waiting For is a hopeful glimpse into a bright new generation of political leaders, and what America might look like when they are in charge.

How to Lead When Your Boss Can't (or Won't)

How to Lead When Your Boss Can't (or Won't)

Author: John C. Maxwell

Publisher: HarperCollins Leadership

Published: 2019-10-01

Total Pages: 158

ISBN-13: 0785231161

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Don’t let a bad boss or manager hold you back from being successful! Every day millions of people with high potential are frustrated and held back by incompetent leaders. New York Times bestselling author and leadership expert John C. Maxwell knows this because the number one question he gets asked is about how to lead when the boss isn’t a good leader. You don’t have to be trapped in your work situation. In this book, adapted from the million-selling The 360-Degree Leader, and now distilled down for busy professionals, Maxwell unveils the keys to successfully navigating the challenges of working for a bad boss. In How to Lead When Your Boss Can’t (or Won’t), Maxwell teaches you how to: position yourself for current and future success, take the high road with a poor leader, avoid common pitfalls, work well with teammates, and develop influence wherever you find yourself. Practicing the principles taught in this book will result in endless opportunities—for your organization, your career, and your life. You can learn how to lead when your boss can’t (or won’t).


Book Synopsis How to Lead When Your Boss Can't (or Won't) by : John C. Maxwell

Download or read book How to Lead When Your Boss Can't (or Won't) written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 2019-10-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t let a bad boss or manager hold you back from being successful! Every day millions of people with high potential are frustrated and held back by incompetent leaders. New York Times bestselling author and leadership expert John C. Maxwell knows this because the number one question he gets asked is about how to lead when the boss isn’t a good leader. You don’t have to be trapped in your work situation. In this book, adapted from the million-selling The 360-Degree Leader, and now distilled down for busy professionals, Maxwell unveils the keys to successfully navigating the challenges of working for a bad boss. In How to Lead When Your Boss Can’t (or Won’t), Maxwell teaches you how to: position yourself for current and future success, take the high road with a poor leader, avoid common pitfalls, work well with teammates, and develop influence wherever you find yourself. Practicing the principles taught in this book will result in endless opportunities—for your organization, your career, and your life. You can learn how to lead when your boss can’t (or won’t).

Ask a Manager

Ask a Manager

Author: Alison Green

Publisher: Ballantine Books

Published: 2018-05-01

Total Pages: 304

ISBN-13: 0399181822

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From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together


Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Built to Serve

Built to Serve

Author: Evan Carmichael

Publisher: Savio Republic

Published: 2020-03-17

Total Pages: 261

ISBN-13: 1642934925

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Most people wake up and drive to a job that they hate. Think about your five closest friends. Are they happy? Do they live their lives with purpose? Do you? We put on a fake front for what we want people to see and think about us, but the reality is most people aren’t happy. We’re lost. We settle. We aren’t happy with where we are. You can’t be happy if you don’t know your purpose. It’s not possible. You want more but you don’t even know where to start. You know there is more out there. You see others having success and you want it, too; there is nothing wrong with that. You just need help finding your purpose so you can find the success you see all around you. You can be productive, crush your goals, pretend that all the things that you’ve acquired actually mean something…but at the end of the day, if you don’t know your purpose, you’ll always feel like there’s something missing. You’ll know that you’re capable of more and that you’re not living the life you should be. You might be fooling the world, but you’re not fooling the person looking back at you in the mirror. You need to find your actual power source. Your purpose is your source of power. Once you find your purpose it’ll fuel you for life. You’ll do things that you never thought you were capable of. Achieving your purpose will force you to morph into a stronger version of yourself. You’ll have to push through fears, insecurities, and doubts that held you back. But somehow it’ll all feel possible and necessary because you’re purpose-driven now…and that’s the only thing you’ll ever need.


Book Synopsis Built to Serve by : Evan Carmichael

Download or read book Built to Serve written by Evan Carmichael and published by Savio Republic. This book was released on 2020-03-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people wake up and drive to a job that they hate. Think about your five closest friends. Are they happy? Do they live their lives with purpose? Do you? We put on a fake front for what we want people to see and think about us, but the reality is most people aren’t happy. We’re lost. We settle. We aren’t happy with where we are. You can’t be happy if you don’t know your purpose. It’s not possible. You want more but you don’t even know where to start. You know there is more out there. You see others having success and you want it, too; there is nothing wrong with that. You just need help finding your purpose so you can find the success you see all around you. You can be productive, crush your goals, pretend that all the things that you’ve acquired actually mean something…but at the end of the day, if you don’t know your purpose, you’ll always feel like there’s something missing. You’ll know that you’re capable of more and that you’re not living the life you should be. You might be fooling the world, but you’re not fooling the person looking back at you in the mirror. You need to find your actual power source. Your purpose is your source of power. Once you find your purpose it’ll fuel you for life. You’ll do things that you never thought you were capable of. Achieving your purpose will force you to morph into a stronger version of yourself. You’ll have to push through fears, insecurities, and doubts that held you back. But somehow it’ll all feel possible and necessary because you’re purpose-driven now…and that’s the only thing you’ll ever need.

Good Authority

Good Authority

Author: Jonathan Raymond

Publisher: IdeaPress Publishing

Published: 2018-05-15

Total Pages: 225

ISBN-13: 9781940858777

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Society's current narrative of work/life balance is focusing on the wrong thing. It's not about benefit packages, flexible work hours or ping pong but rather changing the experience of work itself. As a leader, your number one priority should be to create a work environment where personal and professional growth are one in the same.


Book Synopsis Good Authority by : Jonathan Raymond

Download or read book Good Authority written by Jonathan Raymond and published by IdeaPress Publishing. This book was released on 2018-05-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society's current narrative of work/life balance is focusing on the wrong thing. It's not about benefit packages, flexible work hours or ping pong but rather changing the experience of work itself. As a leader, your number one priority should be to create a work environment where personal and professional growth are one in the same.

Be the Leader You Want to See

Be the Leader You Want to See

Author: Susie Ramroop

Publisher:

Published: 2020-05-04

Total Pages: 228

ISBN-13: 9781781334591

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Ever wondered why it feels so hard to get the career you dream of without having to sacrifice who you are? Most leadership books teach you what to fix, but you aren't broken; you simply need to unlock the goldmine of talent you have already and remarket it for the biggest impact. This is where fulfilment stems from.


Book Synopsis Be the Leader You Want to See by : Susie Ramroop

Download or read book Be the Leader You Want to See written by Susie Ramroop and published by . This book was released on 2020-05-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wondered why it feels so hard to get the career you dream of without having to sacrifice who you are? Most leadership books teach you what to fix, but you aren't broken; you simply need to unlock the goldmine of talent you have already and remarket it for the biggest impact. This is where fulfilment stems from.

Bankable Leadership

Bankable Leadership

Author: Tasha Eurich

Publisher: Greenleaf Book Group

Published: 2013-10-01

Total Pages: 304

ISBN-13: 162634020X

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“If I relentlessly drive my team to achieve our goals, they won’t like me.” “If I try to make everybody on the team happy, we won’t hit our numbers.” As a leader, you’ve likely felt this fundamental tension—the tension between driving results and developing positive relationships with your people. Despite all the research telling us that effective leaders do both, most of us struggle to balance the happiness of our teams and the health of the bottom line. We are more comfortable focusing on one or the other, and we feel overwhelmed and drained by the challenges we face when we try to accomplish both. In Bankable Leadership, psychologist, executive coach, and proud leadership geek Dr. Tasha Eurich (or Dr. T) solves this dilemma and reveals how to make leadership exhilarating, fun, and fulfilling. Built on decades of research and the transformation of real leaders, her fresh, practical model can help anyone become bankable—producing results while fostering a healthy work environment that ensures sustainable success. Discover how to • Be human and drive performance, • Be helpful and drive responsibility, • Be thankful and drive improvement, and • Be happy and drive productivity. Dr. T’s approach will help you develop these universally effective behaviors through an online assessment and boots-on-the-ground tools, like earning trust through transparency, treating adults like adults, and taking a no-fear approach to feedback. Whether you’re struggling to build a more productive team, increase confidence in your leadership skills, or consistently deliver results, Bankable Leadership is the resource you’ve been waiting for!


Book Synopsis Bankable Leadership by : Tasha Eurich

Download or read book Bankable Leadership written by Tasha Eurich and published by Greenleaf Book Group. This book was released on 2013-10-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If I relentlessly drive my team to achieve our goals, they won’t like me.” “If I try to make everybody on the team happy, we won’t hit our numbers.” As a leader, you’ve likely felt this fundamental tension—the tension between driving results and developing positive relationships with your people. Despite all the research telling us that effective leaders do both, most of us struggle to balance the happiness of our teams and the health of the bottom line. We are more comfortable focusing on one or the other, and we feel overwhelmed and drained by the challenges we face when we try to accomplish both. In Bankable Leadership, psychologist, executive coach, and proud leadership geek Dr. Tasha Eurich (or Dr. T) solves this dilemma and reveals how to make leadership exhilarating, fun, and fulfilling. Built on decades of research and the transformation of real leaders, her fresh, practical model can help anyone become bankable—producing results while fostering a healthy work environment that ensures sustainable success. Discover how to • Be human and drive performance, • Be helpful and drive responsibility, • Be thankful and drive improvement, and • Be happy and drive productivity. Dr. T’s approach will help you develop these universally effective behaviors through an online assessment and boots-on-the-ground tools, like earning trust through transparency, treating adults like adults, and taking a no-fear approach to feedback. Whether you’re struggling to build a more productive team, increase confidence in your leadership skills, or consistently deliver results, Bankable Leadership is the resource you’ve been waiting for!

Start with Why

Start with Why

Author: Simon Sinek

Publisher: Penguin

Published: 2011-12-27

Total Pages: 257

ISBN-13: 1591846447

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The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.