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Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the reader deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads--when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside--in a new way. Grove calls such a moment a Strategic Inflection Point, which can be set off by almost anything: mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.
Book Synopsis Only the Paranoid Survive by : Andrew S. Grove
Download or read book Only the Paranoid Survive written by Andrew S. Grove and published by Crown Currency. This book was released on 2010-05-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the reader deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads--when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside--in a new way. Grove calls such a moment a Strategic Inflection Point, which can be set off by almost anything: mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.
Elegant and concise, this childhood memoir of Andy Grove, one of the pioneers of Silicon Valley, begins in Budapest, Hungary where the author was born into a secular Jewish family in 1936. As a small child, Andris Grof was told, “Jesus Christ was killed by the Jews, and because of that, all of the Jews will be thrown into the Danube.” Grof’s school years were marked by such anti-semitism and interrupted first by the Nazi occupation and then by the post-war Communist regime. He was a good student who excelled at chemistry which he was studying at the University of Budapest when the Hungarian uprising of 1956 persuaded him to “swim across” the border and emigrate to the West. Grove provides an interesting sketch of a boy’s coming of age in a deeply dangerous 20th century Budapest under the control of Nazis and then Communists and concludes the memoir with an account of his escape and eventual resumption of his studies at the City College of New York. “Haunting and inspirational. It should be required reading in schools.” — Tom Brokaw “A poignant memoir... a moving reminder of the meaning of America and the grit and courage of a remarkable young man who became one of America’s phenomenal success stories.” — Henry Kissinger “This honest and riveting account gives a fascinating insight into the man who wroteOnly the Paranoid Survive.” — George Soros “Andy Grove is a tremendous role model, and his book sheds light on his amazing journey. I would choose him as my doubles partner any day!” — Monica Seles “Combines a unique and often harrowing personal experience with the virtues of fiction at its most engrossing — vivid scenes, sharply delineated characters, and an utterly compelling narrative... a wonderful reading experience.” — Richard North Patterson “A poignant tale leading to human courage and hope.” — Elie Wiesel “Grove, the founder and chairman of Intel Corporation, does not whine about his hardships. Instead he recalls ordinary events and matter-of-factly juxtaposes these against the turmoil of midcentury Hungary, creating a subtle though compelling commentary on the power to endure.” — Diane Scharper, The New York Times “Swimming Across tells the childhood stories [Grove] has guarded since first entering the public eye four decades ago... [It] is driven not by executives battling for money and power, but the experiences — some mundane, some extraordinary — of a nonobservant Jewish boy growing up in Hungary through a fascist regime, a Nazi invasion and a Soviet occupation.” — Chris Gaither, The New York Times “ The intelligence, dedication and ingenuity that earned him fame and fortune (he wasTime’s Man of the Year in 1997) are evident early on... Grove’s story stands smartly amid inspirational literature by self-made Americans” — Publishers Weekly “A tight, simply told, extremely intimate memoir... a polished, solid portrait of a particular time and place.” — Kirkus “[A] moving and inspiring memoir... Grove’s account of life in Hungary in the 1950s is a vivid picture of a tumultuous period in world history.” — Booklist
Book Synopsis Swimming Across by : Andrew Grove
Download or read book Swimming Across written by Andrew Grove and published by Plunkett Lake Press. This book was released on 2019-08-09 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elegant and concise, this childhood memoir of Andy Grove, one of the pioneers of Silicon Valley, begins in Budapest, Hungary where the author was born into a secular Jewish family in 1936. As a small child, Andris Grof was told, “Jesus Christ was killed by the Jews, and because of that, all of the Jews will be thrown into the Danube.” Grof’s school years were marked by such anti-semitism and interrupted first by the Nazi occupation and then by the post-war Communist regime. He was a good student who excelled at chemistry which he was studying at the University of Budapest when the Hungarian uprising of 1956 persuaded him to “swim across” the border and emigrate to the West. Grove provides an interesting sketch of a boy’s coming of age in a deeply dangerous 20th century Budapest under the control of Nazis and then Communists and concludes the memoir with an account of his escape and eventual resumption of his studies at the City College of New York. “Haunting and inspirational. It should be required reading in schools.” — Tom Brokaw “A poignant memoir... a moving reminder of the meaning of America and the grit and courage of a remarkable young man who became one of America’s phenomenal success stories.” — Henry Kissinger “This honest and riveting account gives a fascinating insight into the man who wroteOnly the Paranoid Survive.” — George Soros “Andy Grove is a tremendous role model, and his book sheds light on his amazing journey. I would choose him as my doubles partner any day!” — Monica Seles “Combines a unique and often harrowing personal experience with the virtues of fiction at its most engrossing — vivid scenes, sharply delineated characters, and an utterly compelling narrative... a wonderful reading experience.” — Richard North Patterson “A poignant tale leading to human courage and hope.” — Elie Wiesel “Grove, the founder and chairman of Intel Corporation, does not whine about his hardships. Instead he recalls ordinary events and matter-of-factly juxtaposes these against the turmoil of midcentury Hungary, creating a subtle though compelling commentary on the power to endure.” — Diane Scharper, The New York Times “Swimming Across tells the childhood stories [Grove] has guarded since first entering the public eye four decades ago... [It] is driven not by executives battling for money and power, but the experiences — some mundane, some extraordinary — of a nonobservant Jewish boy growing up in Hungary through a fascist regime, a Nazi invasion and a Soviet occupation.” — Chris Gaither, The New York Times “ The intelligence, dedication and ingenuity that earned him fame and fortune (he wasTime’s Man of the Year in 1997) are evident early on... Grove’s story stands smartly amid inspirational literature by self-made Americans” — Publishers Weekly “A tight, simply told, extremely intimate memoir... a polished, solid portrait of a particular time and place.” — Kirkus “[A] moving and inspiring memoir... Grove’s account of life in Hungary in the 1950s is a vivid picture of a tumultuous period in world history.” — Booklist
Brilliant, brave, and willing to defy conventional wisdom, Andy Grove, the CEO of Intel during its years of explosive growth, is on the shortlist of America's most admired businesspeople. Grove gave Tedlow unprecedented access to his private papers, along with wide-ranging interviews and access to friends and key business associates. The result is not just a life story but a fascinating analysis of how Grove attacks problems. Born a Hungarian Jew in 1936, András István Gróf survived the Nazis only to face the Soviet invasion of his country. He fled to America at age twenty, studied engineering, and arrived in Silicon Valley just in time to become the third employee of Intel. As talented as he was as an engineer, Grove became an even better manager. Tedlow shows us exactly how the penniless immigrant taught himself to lead a major corporation through some of the toughest challenges in the history of business.--From publisher description.
Book Synopsis Andy Grove by : Richard S. Tedlow
Download or read book Andy Grove written by Richard S. Tedlow and published by Penguin. This book was released on 2007 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brilliant, brave, and willing to defy conventional wisdom, Andy Grove, the CEO of Intel during its years of explosive growth, is on the shortlist of America's most admired businesspeople. Grove gave Tedlow unprecedented access to his private papers, along with wide-ranging interviews and access to friends and key business associates. The result is not just a life story but a fascinating analysis of how Grove attacks problems. Born a Hungarian Jew in 1936, András István Gróf survived the Nazis only to face the Soviet invasion of his country. He fled to America at age twenty, studied engineering, and arrived in Silicon Valley just in time to become the third employee of Intel. As talented as he was as an engineer, Grove became an even better manager. Tedlow shows us exactly how the penniless immigrant taught himself to lead a major corporation through some of the toughest challenges in the history of business.--From publisher description.
A word-of-mouth phenomenon that's changing lives around the world--a journey into your true self and amazing potential. Do you want to change your life? Well, who says you can't? A moment came in Daniel Chidiac's life when he realized he wasn't living his truth. His work didn't fulfill him, his relationships hurt him, and he was making choices that didn't align with his true values. But he did have the ability to know his own purpose--a gift we all have--and thus his journey began. Daniel studied the lives of great achievers, sought guidance from spiritual leaders, and discovered the secrets for shaping one's own destiny. He used his personal experience of changing his life to create this powerful seven-step guide to discovering your true self, committing to your own life, and pushing beyond your known limits. Standing out for his incisive wisdom and complete lack of gimmicks, Daniel Chidiac is an inspiring, insightful, and honest guide. His empowering system has spread organically, and it has already changed the lives of legions of readers. With practical exercises and interactive tools, this book challenges you to ask hard questions and make life-changing decisions--and ultimately guides you to the fulfillment you have been seeking. Get ready to be intrigued, fascinated, and amazed. Not by this book, but by your own power.
Book Synopsis Who Says You Can't? You Do by : Daniel Chidiac
Download or read book Who Says You Can't? You Do written by Daniel Chidiac and published by Harmony. This book was released on 2018-01-09 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: A word-of-mouth phenomenon that's changing lives around the world--a journey into your true self and amazing potential. Do you want to change your life? Well, who says you can't? A moment came in Daniel Chidiac's life when he realized he wasn't living his truth. His work didn't fulfill him, his relationships hurt him, and he was making choices that didn't align with his true values. But he did have the ability to know his own purpose--a gift we all have--and thus his journey began. Daniel studied the lives of great achievers, sought guidance from spiritual leaders, and discovered the secrets for shaping one's own destiny. He used his personal experience of changing his life to create this powerful seven-step guide to discovering your true self, committing to your own life, and pushing beyond your known limits. Standing out for his incisive wisdom and complete lack of gimmicks, Daniel Chidiac is an inspiring, insightful, and honest guide. His empowering system has spread organically, and it has already changed the lives of legions of readers. With practical exercises and interactive tools, this book challenges you to ask hard questions and make life-changing decisions--and ultimately guides you to the fulfillment you have been seeking. Get ready to be intrigued, fascinated, and amazed. Not by this book, but by your own power.
ESPN personality, former Dancing with the Stars contestant, and Paralympics champion Victoria Arlen shares her courageous and miraculous story of recovery after falling into a mysterious vegetative state at age eleven and how she broke free, overcame the odds, and never gave up hope. When Victoria Arlen was eleven years old, she contracted two rare diseases simultaneously and fell into a mysterious vegetative state. For two years her mind was dark, but in the third year, her mind broke free, and she was able to think clearly and to hear and feel everything—but no one knew. Her doctors wrote her off as a lost cause, and Victoria remained a prisoner in her own body for nearly four years. But every day, silently in her own mind, Victoria would pray to God, and she promised Him that if He gave her a second chance, she would make every moment count, and change the world for the better. At fifteen, against all odds and medical predictions, Victoria woke up. Finally she was able to communicate through eye blinks, and gradually, she regained her ability to speak and eat and move her upper body, but she faced the devastating reality of paralysis from the waist down because of damage to her spine. However, Victoria didn’t lose her strength or steadfast determination, and two years later, she won a gold medal for swimming at the London 2012 Paralympics. She went on to become one ESPN’s youngest on air-personalities and, after nearly ten years of paralysis, she learned to walk again and even competed on Dancing with the Stars. In Locked In, Victoria shares her inspiring story—the pain, the struggle, the fight to live and thrive, and most importantly, the faith that carried her through. Her journey was not easy, but by believing in God’s healing power and forgiveness, she is living proof that, despite seemingly insurmountable odds and challenges, the will to survive and resolve to live can be a force stronger than our worst deterrents.
Book Synopsis Locked In by : Victoria Arlen
Download or read book Locked In written by Victoria Arlen and published by Howard Books. This book was released on 2019-08-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: ESPN personality, former Dancing with the Stars contestant, and Paralympics champion Victoria Arlen shares her courageous and miraculous story of recovery after falling into a mysterious vegetative state at age eleven and how she broke free, overcame the odds, and never gave up hope. When Victoria Arlen was eleven years old, she contracted two rare diseases simultaneously and fell into a mysterious vegetative state. For two years her mind was dark, but in the third year, her mind broke free, and she was able to think clearly and to hear and feel everything—but no one knew. Her doctors wrote her off as a lost cause, and Victoria remained a prisoner in her own body for nearly four years. But every day, silently in her own mind, Victoria would pray to God, and she promised Him that if He gave her a second chance, she would make every moment count, and change the world for the better. At fifteen, against all odds and medical predictions, Victoria woke up. Finally she was able to communicate through eye blinks, and gradually, she regained her ability to speak and eat and move her upper body, but she faced the devastating reality of paralysis from the waist down because of damage to her spine. However, Victoria didn’t lose her strength or steadfast determination, and two years later, she won a gold medal for swimming at the London 2012 Paralympics. She went on to become one ESPN’s youngest on air-personalities and, after nearly ten years of paralysis, she learned to walk again and even competed on Dancing with the Stars. In Locked In, Victoria shares her inspiring story—the pain, the struggle, the fight to live and thrive, and most importantly, the faith that carried her through. Her journey was not easy, but by believing in God’s healing power and forgiveness, she is living proof that, despite seemingly insurmountable odds and challenges, the will to survive and resolve to live can be a force stronger than our worst deterrents.
This is the 21st Volume in the series Memorial Tributes compiled by the National Academy of Engineering as a personal remembrance of the lives and outstanding achievements of its members and foreign associates. These volumes are intended to stand as an enduring record of the many contributions of engineers and engineering to the benefit of humankind. In most cases, the authors of the tributes are contemporaries or colleagues who had personal knowledge of the interests and the engineering accomplishments of the deceased. Through its members and foreign associates, the Academy carries out the responsibilities for which it was established in 1964. Under the charter of the National Academy of Sciences, the National Academy of Engineering was formed as a parallel organization of outstanding engineers. Members are elected on the basis of significant contributions to engineering theory and practice and to the literature of engineering or on the basis of demonstrated unusual accomplishments in the pioneering of new and developing fields of technology. The National Academies share a responsibility to advise the federal government on matters of science and technology. The expertise and credibility that the National Academy of Engineering brings to that task stem directly from the abilities, interests, and achievements of our members and foreign associates, our colleagues and friends, whose special gifts we remember in this book.
Book Synopsis Memorial Tributes by : National Academy of Engineering
Download or read book Memorial Tributes written by National Academy of Engineering and published by National Academies Press. This book was released on 2017-09-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 21st Volume in the series Memorial Tributes compiled by the National Academy of Engineering as a personal remembrance of the lives and outstanding achievements of its members and foreign associates. These volumes are intended to stand as an enduring record of the many contributions of engineers and engineering to the benefit of humankind. In most cases, the authors of the tributes are contemporaries or colleagues who had personal knowledge of the interests and the engineering accomplishments of the deceased. Through its members and foreign associates, the Academy carries out the responsibilities for which it was established in 1964. Under the charter of the National Academy of Sciences, the National Academy of Engineering was formed as a parallel organization of outstanding engineers. Members are elected on the basis of significant contributions to engineering theory and practice and to the literature of engineering or on the basis of demonstrated unusual accomplishments in the pioneering of new and developing fields of technology. The National Academies share a responsibility to advise the federal government on matters of science and technology. The expertise and credibility that the National Academy of Engineering brings to that task stem directly from the abilities, interests, and achievements of our members and foreign associates, our colleagues and friends, whose special gifts we remember in this book.
An astute diagnosis of one of the biggest problems in business Denial is the unconscious determination that a certain reality is too terrible to contemplate, so therefore it cannot be true. We see it everywhere, from the alcoholic who swears he's just a social drinker to the president who declares "mission accomplished" when it isn't. In the business world, countless companies get stuck in denial while their challenges escalate into crises. Harvard Business School professor Richard S. Tedlow tackles two essential questions: Why do sane, smart leaders often refuse to accept the facts that threaten their companies and careers? And how do we find the courage to resist denial when facing new trends, changing markets, and tough new competitors? Tedlow looks at numerous examples of organizations crippled by denial, including Ford in the era of the Model T and Coca-Cola with its abortive attempt to change its formula. He also explores other companies, such as Intel, Johnson & Johnson, and DuPont, that avoided catastrophe by dealing with harsh realities head-on. Tedlow identifies the leadership skills that are essential to spotting the early signs of denial and taking the actions required to overcome it.
Book Synopsis Denial by : Richard S. Tedlow
Download or read book Denial written by Richard S. Tedlow and published by Penguin. This book was released on 2010-03-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: An astute diagnosis of one of the biggest problems in business Denial is the unconscious determination that a certain reality is too terrible to contemplate, so therefore it cannot be true. We see it everywhere, from the alcoholic who swears he's just a social drinker to the president who declares "mission accomplished" when it isn't. In the business world, countless companies get stuck in denial while their challenges escalate into crises. Harvard Business School professor Richard S. Tedlow tackles two essential questions: Why do sane, smart leaders often refuse to accept the facts that threaten their companies and careers? And how do we find the courage to resist denial when facing new trends, changing markets, and tough new competitors? Tedlow looks at numerous examples of organizations crippled by denial, including Ford in the era of the Model T and Coca-Cola with its abortive attempt to change its formula. He also explores other companies, such as Intel, Johnson & Johnson, and DuPont, that avoided catastrophe by dealing with harsh realities head-on. Tedlow identifies the leadership skills that are essential to spotting the early signs of denial and taking the actions required to overcome it.
The first book on ‘the most profitable company on earth’, by the bestselling author of Virgin King.
Book Synopsis Inside Intel by : Tim Jackson
Download or read book Inside Intel written by Tim Jackson and published by . This book was released on 1998 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book on ‘the most profitable company on earth’, by the bestselling author of Virgin King.
Book Synopsis High Output Management by : Andrew S. Grove
Download or read book High Output Management written by Andrew S. Grove and published by Pan. This book was released on 1985 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:
A one-of-a-kind book that shows you how to cash in on the latestinvesting trend--short selling "The Art of Short Selling is the best description of this difficulttechnique."--John Train, Train, Thomas, Smith Investment Counsel,and author of The New Money Masters "Kathryn Staley has done a masterful job explaining the highlyspecialized art of short selling. Her approach to telling the truestories of famous investment 'scams' will keep the readerspellbound, while teaching the investor many cruciallessons."--David W. Tice, Portfolio Manager, Prudent BearFund "Selling short is still a misunderstood discipline, but even themost raging bull needs to know this valuable technique to masterthe ever-changing markets."--Jim Rogers, author, InvestmentBiker On the investment playing field, there is perhaps no game moreexciting than short selling. With the right moves, it can yieldhigh returns; one misstep, however, can have disastrousconsequences. Despite the risk, a growing number of players areanteing up, sparked in part by success stories such as that ofGeorge Soros and the billions he netted by short selling theBritish pound. In The Art of Short Selling, Kathryn Staley, anexpert in the field, examines the essentials of this importantinvestment vehicle, providing a comprehensive game plan with whichyou can effectively play--and win--the short selling game. Whether used as a means of hedging bets, decreasing the volatilityof total returns, or improving returns, short selling must behandled with care--and with the right know-how. As Staley pointsout, "Short selling is not for the faint of heart. If a stock movesagainst the position holder, the effect on a portfolio and networth can be devastating. Investors need to understand the impacton their accounts as well as the consequences of getting bought inbefore they indulge in short selling." The Art of Short Sellingguides you--clearly and concisely--through the ins and outs of thishigh-risk, high-stakes game. The first--and most important--move in selling short is to identifyflaws in a business before its share prices drop. To help youtackle this key step, Staley shows you how to evaluate companyfinancial statements and balance sheets, make sense of returnratios, detect inconsistencies in inventory, and analyze thestatement of cash flows. Through real-world examples thatillustrate the shorting of bubble, high multiple growth, and themestocks, you'll proceed step by step through the complete processand learn to carry out all the essentials for a successful shortsell, including quantifying the risk factor and orchestratingcorrect timing, as well as implementing advanced valuationtechniques to execute the sell/buy. Packed with landmark, cutting-edge examples, up-to-the-minuteguidelines, and pertinent regulations, The Art of Short Selling isa timely and comprehensive reference that arms you with thenecessary tools to make a prepared and confident entrance onto theshort selling playing field.
Book Synopsis The Art of Short Selling by : Kathryn F. Staley
Download or read book The Art of Short Selling written by Kathryn F. Staley and published by John Wiley & Sons. This book was released on 1996-12-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-of-a-kind book that shows you how to cash in on the latestinvesting trend--short selling "The Art of Short Selling is the best description of this difficulttechnique."--John Train, Train, Thomas, Smith Investment Counsel,and author of The New Money Masters "Kathryn Staley has done a masterful job explaining the highlyspecialized art of short selling. Her approach to telling the truestories of famous investment 'scams' will keep the readerspellbound, while teaching the investor many cruciallessons."--David W. Tice, Portfolio Manager, Prudent BearFund "Selling short is still a misunderstood discipline, but even themost raging bull needs to know this valuable technique to masterthe ever-changing markets."--Jim Rogers, author, InvestmentBiker On the investment playing field, there is perhaps no game moreexciting than short selling. With the right moves, it can yieldhigh returns; one misstep, however, can have disastrousconsequences. Despite the risk, a growing number of players areanteing up, sparked in part by success stories such as that ofGeorge Soros and the billions he netted by short selling theBritish pound. In The Art of Short Selling, Kathryn Staley, anexpert in the field, examines the essentials of this importantinvestment vehicle, providing a comprehensive game plan with whichyou can effectively play--and win--the short selling game. Whether used as a means of hedging bets, decreasing the volatilityof total returns, or improving returns, short selling must behandled with care--and with the right know-how. As Staley pointsout, "Short selling is not for the faint of heart. If a stock movesagainst the position holder, the effect on a portfolio and networth can be devastating. Investors need to understand the impacton their accounts as well as the consequences of getting bought inbefore they indulge in short selling." The Art of Short Sellingguides you--clearly and concisely--through the ins and outs of thishigh-risk, high-stakes game. The first--and most important--move in selling short is to identifyflaws in a business before its share prices drop. To help youtackle this key step, Staley shows you how to evaluate companyfinancial statements and balance sheets, make sense of returnratios, detect inconsistencies in inventory, and analyze thestatement of cash flows. Through real-world examples thatillustrate the shorting of bubble, high multiple growth, and themestocks, you'll proceed step by step through the complete processand learn to carry out all the essentials for a successful shortsell, including quantifying the risk factor and orchestratingcorrect timing, as well as implementing advanced valuationtechniques to execute the sell/buy. Packed with landmark, cutting-edge examples, up-to-the-minuteguidelines, and pertinent regulations, The Art of Short Selling isa timely and comprehensive reference that arms you with thenecessary tools to make a prepared and confident entrance onto theshort selling playing field.
