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Protecting Your Company's Intellectual Property

Author: Deborah E. BOUCHOUX

Publisher: AMACOM

Published: 2006-02-16

Total Pages: 272

ISBN-13: 0814426115

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A company’s most valuable assets may not be physical. This book shows how to protect them without fences or security guards!You can’t touch it or feel it. Sometimes you can’t even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company’s Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks,copyrights, patents, and trade secrets. In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:Trademark and copyright application formsSample employment agreementsAn Internet usage policyTips on preventing unauthorized dissemination of information via the WebA guide for conducting an IP auditAnd much, much more.

Book Synopsis Protecting Your Company's Intellectual Property by : Deborah E. BOUCHOUX

Download or read book Protecting Your Company's Intellectual Property written by Deborah E. BOUCHOUX and published by AMACOM. This book was released on 2006-02-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company’s most valuable assets may not be physical. This book shows how to protect them without fences or security guards!You can’t touch it or feel it. Sometimes you can’t even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company’s Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks,copyrights, patents, and trade secrets. In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:Trademark and copyright application formsSample employment agreementsAn Internet usage policyTips on preventing unauthorized dissemination of information via the WebA guide for conducting an IP auditAnd much, much more.

Protecting Your Company's Intellectual Property

Author: Deborah E. Bouchoux

Publisher: Amacom Books

Published: 2001

Total Pages: 280

ISBN-13: 9780814406014

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This guide shows how to identify a company's protectable assets, initiate steps to protect those assets, and use them to generate additional income. Specific chapters cover selection, application, maintenance, and infringement for trademarks, copyright, and patents. Other topics include trade secrets, unfair competition, employee work products, internal processes, and the Internet. The book also contains model forms and documents, including trademark license agreements, application forms for trademarks, copyrights, and patents, sample noncomplete clauses, and intellectual asset audit forms. Bouchoux is an attorney specializing in intellectual property law. c. Book News Inc.

Book Synopsis Protecting Your Company's Intellectual Property by : Deborah E. Bouchoux

Download or read book Protecting Your Company's Intellectual Property written by Deborah E. Bouchoux and published by Amacom Books. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide shows how to identify a company's protectable assets, initiate steps to protect those assets, and use them to generate additional income. Specific chapters cover selection, application, maintenance, and infringement for trademarks, copyright, and patents. Other topics include trade secrets, unfair competition, employee work products, internal processes, and the Internet. The book also contains model forms and documents, including trademark license agreements, application forms for trademarks, copyrights, and patents, sample noncomplete clauses, and intellectual asset audit forms. Bouchoux is an attorney specializing in intellectual property law. c. Book News Inc.

Intellectual Property Strategy

Author: John Palfrey

Publisher: MIT Press

Published: 2011-10-07

Total Pages: 260

ISBN-13: 026229799X

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How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Book Synopsis Intellectual Property Strategy by : John Palfrey

Download or read book Intellectual Property Strategy written by John Palfrey and published by MIT Press. This book was released on 2011-10-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Intellectual Property on the Internet

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2002

Total Pages: 142

ISBN-13: 9280511432

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Report addresses the far-reaching impact that digital technologies-- the Internet in particular-- have had on intellectual property (IP) and the international IP system.

Book Synopsis Intellectual Property on the Internet by : World Intellectual Property Organization

Download or read book Intellectual Property on the Internet written by World Intellectual Property Organization and published by WIPO. This book was released on 2002 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report addresses the far-reaching impact that digital technologies-- the Internet in particular-- have had on intellectual property (IP) and the international IP system.

Brand Tuned

Author: Shireen Smith

Publisher: Practical Inspiration Publishing

Published: 2021-09-27

Total Pages: 241

ISBN-13: 1788602684

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A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: • define your brand to drive the business forward and help it stand out • know what brand promise will attract your ideal client • pick a name that will put you “front of mind” • ensure that the design elements you choose are distinctive and ‘ownable’ • train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.

Book Synopsis Brand Tuned by : Shireen Smith

Download or read book Brand Tuned written by Shireen Smith and published by Practical Inspiration Publishing. This book was released on 2021-09-27 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: • define your brand to drive the business forward and help it stand out • know what brand promise will attract your ideal client • pick a name that will put you “front of mind” • ensure that the design elements you choose are distinctive and ‘ownable’ • train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.

Intellectual Property: Patents, Trademarks, Copyrights and Trade Secrets

Author: Catherine Holland

Publisher: Entrepreneur Press

Published: 2007-10-09

Total Pages: 0

ISBN-13: 9781599181479

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Protect Your Most Valuable Asset-Your IP Your company's intellectual property is its most important asset. If it's not properly protected, your ideas could be stolen, your products could be copied and you could lose your business. Safeguard your IP with this legal advice from the country's most well-respected IP law firm. Experts in patents, trademarks, copyrights and other protection methods reveal their professional strategies for protecting ideas and avoiding devastating lawsuits. Plus, the enclosed CD gets you started preparing your filings for the U.S. Patent and Trademark Office. Learn how to: Choose the best protection strategy for your business-patents, trademarks or copyrights-and prepare filings for each one Identify your IP and look for prior art Avoid unintentionally infringing on the IP rights of other companies and prevent costly litigation Steer clear of the most common IP traps Use nondisclosure agreements, employee agreements and other protective measures Implement patent strategies into your business plan as a revenue source or to gain a foothold in the market Ensure that your ideas are protected and promote your business' success with these valuable IP strategies. Sample documents include: USPTO Selected Patent Fee Schedule Declaration for Utility or Design Patent Application Form USPTO Trademark Search Form Madrid Protocol Schedule of Fees Term of Copyright Outline Form TX, for a Nondramatic Literary Work Form VA, for a Work of the Visual Arts Form SR, for a Sound Recording Form PA, for a Work of Performing Arts Form SE, for a Serial Copyright Fee Schedule For more than 30 years, Entrepreneur has provided the most trusted business advice available to business owners. Our legal guides continue that tradition by offering current and cost-effective legal advice so you can resolve the business and legal issues you face on a daily basis. We also help you identify when it's in your best interest to seek the personalized advice and services of a practicing lawyer.

Book Synopsis Intellectual Property: Patents, Trademarks, Copyrights and Trade Secrets by : Catherine Holland

Download or read book Intellectual Property: Patents, Trademarks, Copyrights and Trade Secrets written by Catherine Holland and published by Entrepreneur Press. This book was released on 2007-10-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protect Your Most Valuable Asset-Your IP Your company's intellectual property is its most important asset. If it's not properly protected, your ideas could be stolen, your products could be copied and you could lose your business. Safeguard your IP with this legal advice from the country's most well-respected IP law firm. Experts in patents, trademarks, copyrights and other protection methods reveal their professional strategies for protecting ideas and avoiding devastating lawsuits. Plus, the enclosed CD gets you started preparing your filings for the U.S. Patent and Trademark Office. Learn how to: Choose the best protection strategy for your business-patents, trademarks or copyrights-and prepare filings for each one Identify your IP and look for prior art Avoid unintentionally infringing on the IP rights of other companies and prevent costly litigation Steer clear of the most common IP traps Use nondisclosure agreements, employee agreements and other protective measures Implement patent strategies into your business plan as a revenue source or to gain a foothold in the market Ensure that your ideas are protected and promote your business' success with these valuable IP strategies. Sample documents include: USPTO Selected Patent Fee Schedule Declaration for Utility or Design Patent Application Form USPTO Trademark Search Form Madrid Protocol Schedule of Fees Term of Copyright Outline Form TX, for a Nondramatic Literary Work Form VA, for a Work of the Visual Arts Form SR, for a Sound Recording Form PA, for a Work of Performing Arts Form SE, for a Serial Copyright Fee Schedule For more than 30 years, Entrepreneur has provided the most trusted business advice available to business owners. Our legal guides continue that tradition by offering current and cost-effective legal advice so you can resolve the business and legal issues you face on a daily basis. We also help you identify when it's in your best interest to seek the personalized advice and services of a practicing lawyer.

Intellectual Property in the Food Technology Industry

Author: Ryan W. O’Donnell

Publisher: Springer Science & Business Media

Published: 2008-12-16

Total Pages: 150

ISBN-13: 0387773894

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Considering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade secrets, trademarks, and licensing is essential. Establishing appropriate internal policies from the outset can prevent companies from learning a costly and painful lesson in the courtroom. With Intellectual Property in the Food Technology Industry, currently the only book of its kind focusing specifically on the food industry, one will learn what to consider throughout the various creative phases of a product's lifespan from initial research and development initiatives through post-production. Readers will have an understanding of the intellectual property protections afforded to U.S. corporations, methods to pro-actively reduce potential problems, and guidelines for future considerations to reduce legal spending, prevent IP theft, and allow for greater profitability from corporate innovation and inventiveness.

Book Synopsis Intellectual Property in the Food Technology Industry by : Ryan W. O’Donnell

Download or read book Intellectual Property in the Food Technology Industry written by Ryan W. O’Donnell and published by Springer Science & Business Media. This book was released on 2008-12-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade secrets, trademarks, and licensing is essential. Establishing appropriate internal policies from the outset can prevent companies from learning a costly and painful lesson in the courtroom. With Intellectual Property in the Food Technology Industry, currently the only book of its kind focusing specifically on the food industry, one will learn what to consider throughout the various creative phases of a product's lifespan from initial research and development initiatives through post-production. Readers will have an understanding of the intellectual property protections afforded to U.S. corporations, methods to pro-actively reduce potential problems, and guidelines for future considerations to reduce legal spending, prevent IP theft, and allow for greater profitability from corporate innovation and inventiveness.

Harvesting Intangible Assets

Author: Andrew J. Sherman

Publisher: AMACOM Div American Mgmt Assn

Published: 2012

Total Pages: 289

ISBN-13: 0814416993

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Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers - or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.

Book Synopsis Harvesting Intangible Assets by : Andrew J. Sherman

Download or read book Harvesting Intangible Assets written by Andrew J. Sherman and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers - or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.

The Handbook of European Intellectual Property Management

Author: Adam Jolly

Publisher:

Published: 2009

Total Pages: 0

ISBN-13: 9780749455910

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Produced in association with the European Patent Office, "The Handbook of European Intellectual Property Management" shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, build a brand, and raise funds.

Book Synopsis The Handbook of European Intellectual Property Management by : Adam Jolly

Download or read book The Handbook of European Intellectual Property Management written by Adam Jolly and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced in association with the European Patent Office, "The Handbook of European Intellectual Property Management" shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, build a brand, and raise funds.

Guide to Intellectual Property

Author: The Economist

Publisher: PublicAffairs

Published: 2015-07-14

Total Pages: 352

ISBN-13: 1610394623

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Intellectual Property (IP) is often a company’s single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP – as demonstrated in the pharmaceutical industry’s battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.

Book Synopsis Guide to Intellectual Property by : The Economist

Download or read book Guide to Intellectual Property written by The Economist and published by PublicAffairs. This book was released on 2015-07-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual Property (IP) is often a company’s single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP – as demonstrated in the pharmaceutical industry’s battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.