ebooks, audiobooks, and more for reads
Download The Selling Of The President full books in PDF, epub, and Kindle. Read online The Selling Of The President ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book The Selling of the President 1968 written by Joe McGinniss and published by . This book was released on 1969 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Joe McGinniss
Publisher: Penguin
Published: 1988-08-02
Total Pages: 273
ISBN-13: 0140112405
DOWNLOAD EBOOKWhat makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Download or read book The Selling of the President written by Joe McGinniss and published by Penguin. This book was released on 1988-08-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Download or read book The Selling of the President written by Joe MacGinniss and published by . This book was released on 1972 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Making of the President, 1960 written by Theodore Harold White and published by . This book was released on 1961 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: John A. Morello
Publisher: Bloomsbury Publishing USA
Published: 2001-04-30
Total Pages: 126
ISBN-13: 0313075263
DOWNLOAD EBOOKModern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Download or read book Selling the President, 1920 written by John A. Morello and published by Bloomsbury Publishing USA. This book was released on 2001-04-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Download or read book Selling of the President written by Joe McGinniss and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Charles Lewis
Publisher: Avon Books
Published: 1996
Total Pages: 271
ISBN-13: 9780380784202
DOWNLOAD EBOOKDetails where campaign contributions are coming from for the 1996 presidential candidates and describes the role these donations play in American elections
Download or read book The Buying of the President written by Charles Lewis and published by Avon Books. This book was released on 1996 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details where campaign contributions are coming from for the 1996 presidential candidates and describes the role these donations play in American elections
Author: Irwin L. Morris
Publisher: Cambridge University Press
Published: 2010-08-15
Total Pages: 289
ISBN-13: 1139491628
DOWNLOAD EBOOKPresidential scholars increasingly turn to science to address the fundamental issues in the field, but undergraduates are rarely taught the skills to do the same. The American Presidency introduces students to new insights produced by the scientific study of the presidency and the scientific endeavor itself. After chapters on the scientific study of the presidency and background information on the presidency, the text discusses prominent theories of presidential power. Chapters on presidential elections, the president's relationship with other political actors (such as Congress and the Supreme Court), the president's role in foreign and economic policy, and presidential greatness include guided research exercises that provide students with the opportunity to apply the scientific method to empirical questions with significant theoretical content. The American Presidency provides students with the opportunity to learn about the presidency and enables them to draw their own reasoned conclusions about the nature of presidential power.
Download or read book The American Presidency written by Irwin L. Morris and published by Cambridge University Press. This book was released on 2010-08-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidential scholars increasingly turn to science to address the fundamental issues in the field, but undergraduates are rarely taught the skills to do the same. The American Presidency introduces students to new insights produced by the scientific study of the presidency and the scientific endeavor itself. After chapters on the scientific study of the presidency and background information on the presidency, the text discusses prominent theories of presidential power. Chapters on presidential elections, the president's relationship with other political actors (such as Congress and the Supreme Court), the president's role in foreign and economic policy, and presidential greatness include guided research exercises that provide students with the opportunity to apply the scientific method to empirical questions with significant theoretical content. The American Presidency provides students with the opportunity to learn about the presidency and enables them to draw their own reasoned conclusions about the nature of presidential power.
Author: Joe McGinniss
Publisher: Penguin
Published: 2012-08-29
Total Pages: 384
ISBN-13: 1101608668
DOWNLOAD EBOOKFrom the New York Times bestselling author of Fatal Vision comes a shocking true account of murder, family secrets, and final justice now available for the first time as an e-book... One hot summer night in 1988, Bonnie Von Stein's second husband was murdered in their bed, Bonnie herself stabbed, beaten, and left for dead beside him. It looked like a brutal but tragically typical case: Von Stein was newly wealthy, and Bonnie's troubled son Chris, seemed like the obvious suspect. But Chris turned out to have an air-tight alibi and new leads suggested the crime could be much more complex. The trail led to Chris’s two strange new friends from college and a real-life enactment of a bizarre Dungeons and Dragons fantasy adventure, and it implicated Bonnie's teenage daughter as well. In Cruel Doubt, Joe McGinniss probes the dark heart of family life and small-town North Carolina society to uncover a fascinating and terrifying story that is at once a chilling murder mystery, a tense courtroom drama, and a heartbreaking account of a mother forced to doubt her own children.
Download or read book Cruel Doubt written by Joe McGinniss and published by Penguin. This book was released on 2012-08-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of Fatal Vision comes a shocking true account of murder, family secrets, and final justice now available for the first time as an e-book... One hot summer night in 1988, Bonnie Von Stein's second husband was murdered in their bed, Bonnie herself stabbed, beaten, and left for dead beside him. It looked like a brutal but tragically typical case: Von Stein was newly wealthy, and Bonnie's troubled son Chris, seemed like the obvious suspect. But Chris turned out to have an air-tight alibi and new leads suggested the crime could be much more complex. The trail led to Chris’s two strange new friends from college and a real-life enactment of a bizarre Dungeons and Dragons fantasy adventure, and it implicated Bonnie's teenage daughter as well. In Cruel Doubt, Joe McGinniss probes the dark heart of family life and small-town North Carolina society to uncover a fascinating and terrifying story that is at once a chilling murder mystery, a tense courtroom drama, and a heartbreaking account of a mother forced to doubt her own children.
Author: Gerard DeGroot
Publisher: Bloomsbury Publishing
Published: 2015-09-23
Total Pages: 209
ISBN-13: 0857729306
DOWNLOAD EBOOKBefore 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.
Download or read book Selling Ronald Reagan written by Gerard DeGroot and published by Bloomsbury Publishing. This book was released on 2015-09-23 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.
