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A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.
Book Synopsis TouchPoints by : Douglas Conant
Download or read book TouchPoints written by Douglas Conant and published by John Wiley & Sons. This book was released on 2011-05-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.
Guide to child development for parents from pregnancy to the first grade.
Book Synopsis Touchpoints by : T. Berry Brazelton
Download or read book Touchpoints written by T. Berry Brazelton and published by Harper Collins. This book was released on 1992 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to child development for parents from pregnancy to the first grade.
This classic collection of Bible verses is arranged alphabetically by topic for quick and easy reference to help readers meet their spiritual needs.
Book Synopsis TouchPoints by : Ronald A. Beers
Download or read book TouchPoints written by Ronald A. Beers and published by Tyndale House Publishers, Inc.. This book was released on 2008-09-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic collection of Bible verses is arranged alphabetically by topic for quick and easy reference to help readers meet their spiritual needs.
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Book Synopsis Beyond Advertising by : Yoram (Jerry) Wind
Download or read book Beyond Advertising written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2016-02-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Download or read book Touchpoints written by T. Berry Brazelton and published by . This book was released on 1995 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt:
For decades, new parents have relied on Dr. Brazelton's wisdom. But all "Brazelton babies" grow up. Now at last, the internationally famous pediatrician, in collaboration with an eminent child psychiatrist, has brought his unique insights to the "magic" preschool and first-grade years.Through delightful profiles of four very different children, the authors apply the touchpoints theory (following the pattern of growth-new challenge-reegression-recharging-and renewed growth) to each of the great cognitive, behavioral, and emotional leaps that occur from age three to six. In the second, alphabetical, half of the book they offer precious guidance to parents facing contemporary pressures and stresses, such as how to keep a child safe without instilling fear, countering the electronic barrage of violent games and marketing aimed at children, coping successfully with varied family configurations, over-scheduling, competition, and many other vital issues today. A Merloyd Lawrence Book
Book Synopsis Touchpoints-Three to Six by : T. Berry Brazelton
Download or read book Touchpoints-Three to Six written by T. Berry Brazelton and published by Da Capo Lifelong Books. This book was released on 2008-03-17 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, new parents have relied on Dr. Brazelton's wisdom. But all "Brazelton babies" grow up. Now at last, the internationally famous pediatrician, in collaboration with an eminent child psychiatrist, has brought his unique insights to the "magic" preschool and first-grade years.Through delightful profiles of four very different children, the authors apply the touchpoints theory (following the pattern of growth-new challenge-reegression-recharging-and renewed growth) to each of the great cognitive, behavioral, and emotional leaps that occur from age three to six. In the second, alphabetical, half of the book they offer precious guidance to parents facing contemporary pressures and stresses, such as how to keep a child safe without instilling fear, countering the electronic barrage of violent games and marketing aimed at children, coping successfully with varied family configurations, over-scheduling, competition, and many other vital issues today. A Merloyd Lawrence Book
Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University
Book Synopsis Brand Touchpoints by : Aparna Sundar
Download or read book Brand Touchpoints written by Aparna Sundar and published by Nova Science Publishers. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Book Synopsis Marketing Communications by : Chris Fill
Download or read book Marketing Communications written by Chris Fill and published by Pearson UK. This book was released on 2019 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
From "abandonment" to "worry", this book collects God's promises to couples in a concise, easy-to-navigate topical format. Readers can turn to the listings at any time for simple access to biblical encouragement and guidance.
Book Synopsis Touchpoints for Couples by : Tyndale House Publishers
Download or read book Touchpoints for Couples written by Tyndale House Publishers and published by Tyndale House Publishers, Inc.. This book was released on 2001-02 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From "abandonment" to "worry", this book collects God's promises to couples in a concise, easy-to-navigate topical format. Readers can turn to the listings at any time for simple access to biblical encouragement and guidance.
TouchPoints for Women puts God’s answers to your most pressing questions right at your fingertips. Inside, you’ll find answers, words of encouragement, and Bible promises on nearly 150 alphabetically arranged topics—from affection, belonging, and contentment, to disappointment, loneliness, and security. Whether you read this book straight through or use it as a handy reference guide for those days when life throws you an unexpected curve, you’ll be amazed at the impact God’s Word can and does have on your everyday life.
Book Synopsis TouchPoints for Women by : Ronald A. Beers
Download or read book TouchPoints for Women written by Ronald A. Beers and published by Tyndale House Publishers, Inc.. This book was released on 2012-04-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: TouchPoints for Women puts God’s answers to your most pressing questions right at your fingertips. Inside, you’ll find answers, words of encouragement, and Bible promises on nearly 150 alphabetically arranged topics—from affection, belonging, and contentment, to disappointment, loneliness, and security. Whether you read this book straight through or use it as a handy reference guide for those days when life throws you an unexpected curve, you’ll be amazed at the impact God’s Word can and does have on your everyday life.
