Work for Money, Design for Love

Work for Money, Design for Love

Author: David Airey

Publisher: New Riders

Published: 2012-10-26

Total Pages: 255

ISBN-13: 0133052753

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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.


Book Synopsis Work for Money, Design for Love by : David Airey

Download or read book Work for Money, Design for Love written by David Airey and published by New Riders. This book was released on 2012-10-26 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Identity Designed

Identity Designed

Author: David Airey

Publisher: Rockport Publishers

Published: 2019-01-01

Total Pages: 240

ISBN-13: 1631595954

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.


Book Synopsis Identity Designed by : David Airey

Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Work Won't Love You Back

Work Won't Love You Back

Author: Sarah Jaffe

Publisher: Bold Type Books

Published: 2021-01-26

Total Pages: 432

ISBN-13: 1568589387

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A deeply-reported examination of why "doing what you love" is a recipe for exploitation, creating a new tyranny of work in which we cheerily acquiesce to doing jobs that take over our lives. You're told that if you "do what you love, you'll never work a day in your life." Whether it's working for "exposure" and "experience," or enduring poor treatment in the name of "being part of the family," all employees are pushed to make sacrifices for the privilege of being able to do what we love. In Work Won't Love You Back, Sarah Jaffe, a preeminent voice on labor, inequality, and social movements, examines this "labor of love" myth—the idea that certain work is not really work, and therefore should be done out of passion instead of pay. Told through the lives and experiences of workers in various industries—from the unpaid intern, to the overworked teacher, to the nonprofit worker and even the professional athlete—Jaffe reveals how all of us have been tricked into buying into a new tyranny of work. As Jaffe argues, understanding the trap of the labor of love will empower us to work less and demand what our work is worth. And once freed from those binds, we can finally figure out what actually gives us joy, pleasure, and satisfaction.


Book Synopsis Work Won't Love You Back by : Sarah Jaffe

Download or read book Work Won't Love You Back written by Sarah Jaffe and published by Bold Type Books. This book was released on 2021-01-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply-reported examination of why "doing what you love" is a recipe for exploitation, creating a new tyranny of work in which we cheerily acquiesce to doing jobs that take over our lives. You're told that if you "do what you love, you'll never work a day in your life." Whether it's working for "exposure" and "experience," or enduring poor treatment in the name of "being part of the family," all employees are pushed to make sacrifices for the privilege of being able to do what we love. In Work Won't Love You Back, Sarah Jaffe, a preeminent voice on labor, inequality, and social movements, examines this "labor of love" myth—the idea that certain work is not really work, and therefore should be done out of passion instead of pay. Told through the lives and experiences of workers in various industries—from the unpaid intern, to the overworked teacher, to the nonprofit worker and even the professional athlete—Jaffe reveals how all of us have been tricked into buying into a new tyranny of work. As Jaffe argues, understanding the trap of the labor of love will empower us to work less and demand what our work is worth. And once freed from those binds, we can finally figure out what actually gives us joy, pleasure, and satisfaction.

Logo Design Love

Logo Design Love

Author: David Airey

Publisher: Pearson Education

Published: 2015

Total Pages: 241

ISBN-13: 0321985206

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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.


Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Logo Design Love

Logo Design Love

Author: David Airey

Publisher: New Riders

Published: 2009-12-20

Total Pages: 218

ISBN-13: 0321702727

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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last


Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Designing Your Life

Designing Your Life

Author: Bill Burnett

Publisher: Knopf

Published: 2016-09-20

Total Pages: 274

ISBN-13: 110187533X

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#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.


Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Money, A Love Story

Money, A Love Story

Author: Kate Northrup

Publisher: Hay House, Inc

Published: 2013-09-10

Total Pages: 281

ISBN-13: 1401941761

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Having a good relationship with money is tough—whether you have millions in the bank or just a few bucks to your name. Why? Because just like any other relationship, your life with money has its ups and downs, its twists and turns, its breakups and makeups. And just like other relationships, living happily with money really comes down to love—which is why love is the basis of money maven Kate Northrup’s book. After taking the Money Love Quiz to see where on the spectrum your relationship with money stands—somewhere between "on the outs" and "it’s true love!"—Northrup takes you on a rollicking ride to a better understanding of yourself and your money. Step-by-step exercises that address both the emotional and practical aspects of your financial life help you figure out your personal perceptions of money and wealth and how to change them for the better. You’ll learn about thought patterns that may be holding you back from earning what you’re worth or saving what you can. You’ll learn how to chart your current financial life and create a plan to get you to where you want to be—whether that’s earning enough to live in a penthouse in Manhattan or a cabin in the Rockies. Using client stories and her own saga of moving from $20,000 of debt to complete financial freedom by the age of 28, Northrup acts as a guide in your quest for personal financial freedom. She’ll teach you how to shift your beliefs about money, create a budget, spend in line with your values, get out of debt, and so much more. In short, she’ll teach you to love your money, so you can love your life.


Book Synopsis Money, A Love Story by : Kate Northrup

Download or read book Money, A Love Story written by Kate Northrup and published by Hay House, Inc. This book was released on 2013-09-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a good relationship with money is tough—whether you have millions in the bank or just a few bucks to your name. Why? Because just like any other relationship, your life with money has its ups and downs, its twists and turns, its breakups and makeups. And just like other relationships, living happily with money really comes down to love—which is why love is the basis of money maven Kate Northrup’s book. After taking the Money Love Quiz to see where on the spectrum your relationship with money stands—somewhere between "on the outs" and "it’s true love!"—Northrup takes you on a rollicking ride to a better understanding of yourself and your money. Step-by-step exercises that address both the emotional and practical aspects of your financial life help you figure out your personal perceptions of money and wealth and how to change them for the better. You’ll learn about thought patterns that may be holding you back from earning what you’re worth or saving what you can. You’ll learn how to chart your current financial life and create a plan to get you to where you want to be—whether that’s earning enough to live in a penthouse in Manhattan or a cabin in the Rockies. Using client stories and her own saga of moving from $20,000 of debt to complete financial freedom by the age of 28, Northrup acts as a guide in your quest for personal financial freedom. She’ll teach you how to shift your beliefs about money, create a budget, spend in line with your values, get out of debt, and so much more. In short, she’ll teach you to love your money, so you can love your life.

The Money Book for the Young, Fabulous & Broke

The Money Book for the Young, Fabulous & Broke

Author: Suze Orman

Publisher: Penguin

Published: 2005

Total Pages: 412

ISBN-13: 9781573222976

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From one of the worlds most trusted experts on personal finance comes a "route planner," identifying easy moves to get young people on the road to financial recovery and within reach of their dreams.


Book Synopsis The Money Book for the Young, Fabulous & Broke by : Suze Orman

Download or read book The Money Book for the Young, Fabulous & Broke written by Suze Orman and published by Penguin. This book was released on 2005 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the worlds most trusted experts on personal finance comes a "route planner," identifying easy moves to get young people on the road to financial recovery and within reach of their dreams.

Designing Your Work Life

Designing Your Work Life

Author: Bill Burnett

Publisher: Knopf

Published: 2020-02-25

Total Pages: 305

ISBN-13: 0525655255

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When Designing Your Life was published in 2016, Stanford’s Bill Burnett and Dave Evans taught readers how to use design thinking to build meaningful, fulfilling lives (“Life has questions. They have answers.” –The New York Times). The book struck a chord, becoming an instant #1 New York Times bestseller. Now, in DESIGNING YOUR WORK LIFE: How to Thrive and Change and Find Happiness at Work they apply that transformative thinking to the place we spend more time than anywhere else: work. DESIGNING YOUR WORK LIFE teaches readers how to create the job they want—without necessarily leaving the job they already have. “Increasingly, it’s up to workers to define their own happiness and success in this ever-moving landscape,” they write, and chapter by chapter, they demonstrate how to build positive change, wherever you are in your career. Whether you want to stay in your job and make it a more meaningful experience, or if you decide it’s time to move on, Evans and Burnett show you how to visualize and build a work-life that is productive, engaged, meaningful, and more fun.


Book Synopsis Designing Your Work Life by : Bill Burnett

Download or read book Designing Your Work Life written by Bill Burnett and published by Knopf. This book was released on 2020-02-25 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Designing Your Life was published in 2016, Stanford’s Bill Burnett and Dave Evans taught readers how to use design thinking to build meaningful, fulfilling lives (“Life has questions. They have answers.” –The New York Times). The book struck a chord, becoming an instant #1 New York Times bestseller. Now, in DESIGNING YOUR WORK LIFE: How to Thrive and Change and Find Happiness at Work they apply that transformative thinking to the place we spend more time than anywhere else: work. DESIGNING YOUR WORK LIFE teaches readers how to create the job they want—without necessarily leaving the job they already have. “Increasingly, it’s up to workers to define their own happiness and success in this ever-moving landscape,” they write, and chapter by chapter, they demonstrate how to build positive change, wherever you are in your career. Whether you want to stay in your job and make it a more meaningful experience, or if you decide it’s time to move on, Evans and Burnett show you how to visualize and build a work-life that is productive, engaged, meaningful, and more fun.

Love's Work

Love's Work

Author: Gillian Rose

Publisher: Random House

Published: 2024-03-14

Total Pages: 95

ISBN-13: 1802063137

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'This small book contains multitudes' Marina Warner 'For those who have suffered for and in love, this may prove to be one of the most useful books they will ever read' Nicholas Lezard, Guardian An extraordinary, uncompromising and consoling celebration of a life - through childhood, faith, family, love, friendship, pain and loss - written as its author was facing her own mortality Gillian Rose was a star academic, acclaimed as one of the most dazzling and original thinkers of her time. Told that she had incurable cancer, she found a new way to explore the world and herself. Tender, heartbreakingly honest and written with moments of surprising humour, Love's Work is the exhilarating result. In this short, unforgettable memoir, Rose looks back on her childhood, from the young dyslexic girl, torn between father and stepfather, to the adolescent confronting her Jewish inheritance. As an adult, Gillian Rose proves herself a passionate friend, a searcher for truth, a woman in love and, finally, an exacting but generous patient. Intertwining the personal and the philosophical, Rose meditates on faith, conflict and injustice; the fallibility and endurance of love; our yearning for independence and for connection to others. With droll self-knowledge ('I am highly qualified in unhappy love affairs,' Rose writes) and with unsettling wisdom ('To live, to love, is to be failed'), Love's Work asks the unanswerable question: how is a life best lived?


Book Synopsis Love's Work by : Gillian Rose

Download or read book Love's Work written by Gillian Rose and published by Random House. This book was released on 2024-03-14 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This small book contains multitudes' Marina Warner 'For those who have suffered for and in love, this may prove to be one of the most useful books they will ever read' Nicholas Lezard, Guardian An extraordinary, uncompromising and consoling celebration of a life - through childhood, faith, family, love, friendship, pain and loss - written as its author was facing her own mortality Gillian Rose was a star academic, acclaimed as one of the most dazzling and original thinkers of her time. Told that she had incurable cancer, she found a new way to explore the world and herself. Tender, heartbreakingly honest and written with moments of surprising humour, Love's Work is the exhilarating result. In this short, unforgettable memoir, Rose looks back on her childhood, from the young dyslexic girl, torn between father and stepfather, to the adolescent confronting her Jewish inheritance. As an adult, Gillian Rose proves herself a passionate friend, a searcher for truth, a woman in love and, finally, an exacting but generous patient. Intertwining the personal and the philosophical, Rose meditates on faith, conflict and injustice; the fallibility and endurance of love; our yearning for independence and for connection to others. With droll self-knowledge ('I am highly qualified in unhappy love affairs,' Rose writes) and with unsettling wisdom ('To live, to love, is to be failed'), Love's Work asks the unanswerable question: how is a life best lived?