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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Book Synopsis Accidental Branding by : David Vinjamuri
Download or read book Accidental Branding written by David Vinjamuri and published by John Wiley & Sons. This book was released on 2008-03-31 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Book Synopsis The Accidental Marketer by : Tom Spitale
Download or read book The Accidental Marketer written by Tom Spitale and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
"This original Dover publication illustrates dozens of accidental effects discovered by a commercial artist in the course of his work. Some are the result of bringing together materials that react with each other, some the result of applying pigment in uncommon ways. The text describes how you can create similar accidental designs yourself with only basic art materials. Nine areas of "accident" are described and illustrated: tree forms created by the movement of pigments or liquids ; crackle patterns resulting from stress in layers of glue, paint, India ink, or graphite ; crawl patterns as coats of paint over irregular or incompatible surfaces unevenly ; random patterns of drips, drops, or dribbles ; splashes and runs created by vigorous impact and gravity ; marble effects created by pulling paper or canvas through paint which is floating on water ; wrinkle lines and folds in a variety of materials ; flower patterns formed when pigments are dropped on non-absorbent surfaces ; and a miscellany--27 plates that shoe patterns emerging from ink flowing along wrinkled paper, scorch marks from a kerosene flame, waves in water-filled baking pan, and similar material. Eight color plates suggest some of the variations possible with colored pigments or crayons, and 55 other figures show natural "accidents" such as dried stream bed, ceramic crackle, beach pebbles, dirty water runs on glass etc."--back cover.
Book Synopsis Design by Accident by : James Francis O'Brien
Download or read book Design by Accident written by James Francis O'Brien and published by . This book was released on 1968 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This original Dover publication illustrates dozens of accidental effects discovered by a commercial artist in the course of his work. Some are the result of bringing together materials that react with each other, some the result of applying pigment in uncommon ways. The text describes how you can create similar accidental designs yourself with only basic art materials. Nine areas of "accident" are described and illustrated: tree forms created by the movement of pigments or liquids ; crackle patterns resulting from stress in layers of glue, paint, India ink, or graphite ; crawl patterns as coats of paint over irregular or incompatible surfaces unevenly ; random patterns of drips, drops, or dribbles ; splashes and runs created by vigorous impact and gravity ; marble effects created by pulling paper or canvas through paint which is floating on water ; wrinkle lines and folds in a variety of materials ; flower patterns formed when pigments are dropped on non-absorbent surfaces ; and a miscellany--27 plates that shoe patterns emerging from ink flowing along wrinkled paper, scorch marks from a kerosene flame, waves in water-filled baking pan, and similar material. Eight color plates suggest some of the variations possible with colored pigments or crayons, and 55 other figures show natural "accidents" such as dried stream bed, ceramic crackle, beach pebbles, dirty water runs on glass etc."--back cover.
A delicious and heartwarming novel featuring the girls working at the nation’s favourite wrapped chocolate factory.
Book Synopsis The Quality Street Girls (Quality Street, Book 1) by : Penny Thorpe
Download or read book The Quality Street Girls (Quality Street, Book 1) written by Penny Thorpe and published by HarperCollins. This book was released on 2018-11-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A delicious and heartwarming novel featuring the girls working at the nation’s favourite wrapped chocolate factory.
Book Synopsis The Accidental Instructional Designer: Learning Design for the Digital Age by : Cammy Bean
Download or read book The Accidental Instructional Designer: Learning Design for the Digital Age written by Cammy Bean and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Rival photographers are forced to collaborate on a body-positive lingerie campaign, but they might have to readjust their focus when sparks fly. Photographer Cassie Harris loves her job—her company Buxom Boudoir makes people look beautiful and feel empowered with her modern twist on classic pinup photography. Cassie’s best friend, Dana, is about to launch her own dangerously dreamy lingerie line and wants Cassie to shoot and direct the career-changing national campaign. But company politics and Dana’s complicated pregnancy interfere, and Cassie finds herself—a proud plus size Black woman—not behind the camera but in front of it. Though she’s never modeled herself, Cassie’s pretty sure she can handle the sheer underwear and caution tape bralettes. She’s not sure she can work so intimately with the chosen photographer, her long-time competitor in the Chicago photography scene, Reid Montgomery. Their chemistry is undeniable on set, however, and feelings can develop faster than film…
Book Synopsis The Accidental Pinup by : Danielle Jackson
Download or read book The Accidental Pinup written by Danielle Jackson and published by Penguin. This book was released on 2022-07-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rival photographers are forced to collaborate on a body-positive lingerie campaign, but they might have to readjust their focus when sparks fly. Photographer Cassie Harris loves her job—her company Buxom Boudoir makes people look beautiful and feel empowered with her modern twist on classic pinup photography. Cassie’s best friend, Dana, is about to launch her own dangerously dreamy lingerie line and wants Cassie to shoot and direct the career-changing national campaign. But company politics and Dana’s complicated pregnancy interfere, and Cassie finds herself—a proud plus size Black woman—not behind the camera but in front of it. Though she’s never modeled herself, Cassie’s pretty sure she can handle the sheer underwear and caution tape bralettes. She’s not sure she can work so intimately with the chosen photographer, her long-time competitor in the Chicago photography scene, Reid Montgomery. Their chemistry is undeniable on set, however, and feelings can develop faster than film…
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Book Synopsis The Accidental Library Marketer by : Kathy Dempsey
Download or read book The Accidental Library Marketer written by Kathy Dempsey and published by . This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Having severe autism does not stop Annie Lehmann's son Jonah from teaching her some of life's most valuable lessons. The Accidental Teacher, a heartfelt memoir about self-discovery rather than illness, uses insight and humor to weave a tale rich with kitchen-table wisdom. It explains the realities of life with a largely nonverbal son and explores the frustrations and triumphs of the Lehmann family as Jonah grew into a young adult. This book is a must-read for anyone who has been personally touched by a major life challenge. Book jacket.
Book Synopsis The Accidental Teacher by : Annie Lubliner Lehmann
Download or read book The Accidental Teacher written by Annie Lubliner Lehmann and published by University of Michigan Press. This book was released on 2009-06-02 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having severe autism does not stop Annie Lehmann's son Jonah from teaching her some of life's most valuable lessons. The Accidental Teacher, a heartfelt memoir about self-discovery rather than illness, uses insight and humor to weave a tale rich with kitchen-table wisdom. It explains the realities of life with a largely nonverbal son and explores the frustrations and triumphs of the Lehmann family as Jonah grew into a young adult. This book is a must-read for anyone who has been personally touched by a major life challenge. Book jacket.
The international literary icon opens his eclectic closet: Here are photographs of Murakami’s extensive and personal T-shirt collection, accompanied by essays that reveal a side of the writer rarely seen by the public. Many of Haruki Murakami's fans know about his massive vinyl record collection (10,000 albums!) and his obsession with running, but few have heard about a more intimate passion: his T-shirt collecting. In Murakami T, the famously reclusive novelist shows us his T-shirts—from concert shirts to never-worn whiskey-themed Ts, and from beloved bookstore swag to the shirt that inspired the iconic short story "Tony Takitani." These photographs are paired with short, frank essays that include Murakami's musings on the joy of drinking Guinness in local pubs across Ireland, the pleasure of eating a burger upon arrival in the United States, and Hawaiian surf culture in the 1980s. Together, these photographs and reflections reveal much about Murakami's multifaceted and wonderfully eccentric persona.
Book Synopsis Murakami T by : Haruki Murakami
Download or read book Murakami T written by Haruki Murakami and published by Knopf. This book was released on 2021-11-23 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international literary icon opens his eclectic closet: Here are photographs of Murakami’s extensive and personal T-shirt collection, accompanied by essays that reveal a side of the writer rarely seen by the public. Many of Haruki Murakami's fans know about his massive vinyl record collection (10,000 albums!) and his obsession with running, but few have heard about a more intimate passion: his T-shirt collecting. In Murakami T, the famously reclusive novelist shows us his T-shirts—from concert shirts to never-worn whiskey-themed Ts, and from beloved bookstore swag to the shirt that inspired the iconic short story "Tony Takitani." These photographs are paired with short, frank essays that include Murakami's musings on the joy of drinking Guinness in local pubs across Ireland, the pleasure of eating a burger upon arrival in the United States, and Hawaiian surf culture in the 1980s. Together, these photographs and reflections reveal much about Murakami's multifaceted and wonderfully eccentric persona.
Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world.
Book Synopsis OBD: Obsessive Branding Disorder by : Lucas Conley
Download or read book OBD: Obsessive Branding Disorder written by Lucas Conley and published by Public Affairs. This book was released on 2008-06-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world.
