Branding Black Womanhood

Branding Black Womanhood

Author: Timeka N. Tounsel

Publisher: Rutgers University Press

Published: 2022-06-17

Total Pages: 183

ISBN-13: 1978829922

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CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.


Book Synopsis Branding Black Womanhood by : Timeka N. Tounsel

Download or read book Branding Black Womanhood written by Timeka N. Tounsel and published by Rutgers University Press. This book was released on 2022-06-17 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.

Branding Black Womanhood

Branding Black Womanhood

Author: Timeka N. Tounsel

Publisher: Rutgers University Press

Published: 2022-06-17

Total Pages: 183

ISBN-13: 1978829906

DOWNLOAD EBOOK

CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.


Book Synopsis Branding Black Womanhood by : Timeka N. Tounsel

Download or read book Branding Black Womanhood written by Timeka N. Tounsel and published by Rutgers University Press. This book was released on 2022-06-17 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.

For Black Girls

For Black Girls

Author: Nana Abraham

Publisher: WestBow Press

Published: 2016-11-22

Total Pages: 204

ISBN-13: 1512751634

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In all of your gorgeous shades and hues, black girls, this book is for you! Stereotypes and images tell us how to dress and think, but what truly defines you? Have you ever looked in the mirror and felt that your weight, hair, or skin tone were inadequate and didnt measure up to others? Navigating through self-acceptance can be difficultnot to mention dealing with relationships and family dynamics. But through this book, you will discover that you are not alone. For Black Girls is about coming of age and taking control of your life and making choices that will set you on the path to self-discovery. For Black Girls will help you do the following: Discover the difference between your identity and stereotypes Develop life and career goals Appreciate your unique beauty and worth Use concrete tools to break destructive habits in relationships Make meaningful relationship goals Find strategies for time management Learn to be healthy and accept your body Identify what your spending habits say about you and how to change them It includes questions for individual/group reflection and discussions. As you take charge of your life, watch as you emerge and flourish into the beautiful young woman you were meant to be!


Book Synopsis For Black Girls by : Nana Abraham

Download or read book For Black Girls written by Nana Abraham and published by WestBow Press. This book was released on 2016-11-22 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In all of your gorgeous shades and hues, black girls, this book is for you! Stereotypes and images tell us how to dress and think, but what truly defines you? Have you ever looked in the mirror and felt that your weight, hair, or skin tone were inadequate and didnt measure up to others? Navigating through self-acceptance can be difficultnot to mention dealing with relationships and family dynamics. But through this book, you will discover that you are not alone. For Black Girls is about coming of age and taking control of your life and making choices that will set you on the path to self-discovery. For Black Girls will help you do the following: Discover the difference between your identity and stereotypes Develop life and career goals Appreciate your unique beauty and worth Use concrete tools to break destructive habits in relationships Make meaningful relationship goals Find strategies for time management Learn to be healthy and accept your body Identify what your spending habits say about you and how to change them It includes questions for individual/group reflection and discussions. As you take charge of your life, watch as you emerge and flourish into the beautiful young woman you were meant to be!

Representations of Black Womanhood on Television

Representations of Black Womanhood on Television

Author: Shauntae Brown White

Publisher: Rowman & Littlefield

Published: 2019-07-01

Total Pages: 213

ISBN-13: 1498592678

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Being Mara Brock Akil: Representations of Black Womanhood on Television examines the body of work of Mara Brock Akil, the showrunner who produced Girlfriends, The Game, Being Mary Jane, and Love Is__. The contributions to this volume are theoretically anchored in Patricia Hill Collin’s Black Feminist Thought, with a focus on how Brock Akil’s shows intentionally address Black humanity and specifically provide context for Black women’s lived experiences and empathy for Black womanhood by featuring woman-centered characters with flaws, strength, and complexity. Shauntae Brown White and Kandace L. Harris have compiled a volume that analyzes themes that define Black womanhood and examines audience reception of and social media interaction with Brock Akil’s work.


Book Synopsis Representations of Black Womanhood on Television by : Shauntae Brown White

Download or read book Representations of Black Womanhood on Television written by Shauntae Brown White and published by Rowman & Littlefield. This book was released on 2019-07-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Mara Brock Akil: Representations of Black Womanhood on Television examines the body of work of Mara Brock Akil, the showrunner who produced Girlfriends, The Game, Being Mary Jane, and Love Is__. The contributions to this volume are theoretically anchored in Patricia Hill Collin’s Black Feminist Thought, with a focus on how Brock Akil’s shows intentionally address Black humanity and specifically provide context for Black women’s lived experiences and empathy for Black womanhood by featuring woman-centered characters with flaws, strength, and complexity. Shauntae Brown White and Kandace L. Harris have compiled a volume that analyzes themes that define Black womanhood and examines audience reception of and social media interaction with Brock Akil’s work.

Representations of Black Women in the Media

Representations of Black Women in the Media

Author: Marquita Marie Gammage

Publisher: Routledge

Published: 2015-10-16

Total Pages: 158

ISBN-13: 1317370481

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In 1920 W.E.B. Du Bois cited the damnation of women as linked to the devaluation of motherhood. This dilemma, he argues, had a crushing blow on Black women as they were forced into slavery. Black womanhood, portrayed as hypersexual by nature, became an enduring stereotype which did not coincide with the dignity of mother and wife. This portrayal continues to reinforce negative stereotypes of Black women in the media today. This book highlights how Black women have been negatively portrayed in the media, focusing on the export nature of media and its ability to convey notions of Blackness to the public. It argues that media such as rap music videos, television dramas, reality television shows, and newscasts create and affect expectations of Black women. Exploring the role that racism, misogyny and media play in the representation of Black womanhood, it provides a foundation for challenging contemporary media’s portrayal of Black women.


Book Synopsis Representations of Black Women in the Media by : Marquita Marie Gammage

Download or read book Representations of Black Women in the Media written by Marquita Marie Gammage and published by Routledge. This book was released on 2015-10-16 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1920 W.E.B. Du Bois cited the damnation of women as linked to the devaluation of motherhood. This dilemma, he argues, had a crushing blow on Black women as they were forced into slavery. Black womanhood, portrayed as hypersexual by nature, became an enduring stereotype which did not coincide with the dignity of mother and wife. This portrayal continues to reinforce negative stereotypes of Black women in the media today. This book highlights how Black women have been negatively portrayed in the media, focusing on the export nature of media and its ability to convey notions of Blackness to the public. It argues that media such as rap music videos, television dramas, reality television shows, and newscasts create and affect expectations of Black women. Exploring the role that racism, misogyny and media play in the representation of Black womanhood, it provides a foundation for challenging contemporary media’s portrayal of Black women.

Brand Ya Flava

Brand Ya Flava

Author: Lauren Varlack

Publisher: Createspace Independent Publishing Platform

Published: 2018-04

Total Pages: 186

ISBN-13: 9781717114327

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Brand Ya Flava is a wonderfully, unique branding resource to Black women entrepreneurs who are ready to take their power back as a Black woman entrepreneur and truly show the world they are ready to succeed in life and in business while helping their communities. This debut guide by this talented new author breaks ALL the rules in branding especially for Black women - consider this book your branding bible!


Book Synopsis Brand Ya Flava by : Lauren Varlack

Download or read book Brand Ya Flava written by Lauren Varlack and published by Createspace Independent Publishing Platform. This book was released on 2018-04 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Ya Flava is a wonderfully, unique branding resource to Black women entrepreneurs who are ready to take their power back as a Black woman entrepreneur and truly show the world they are ready to succeed in life and in business while helping their communities. This debut guide by this talented new author breaks ALL the rules in branding especially for Black women - consider this book your branding bible!

Imagining Black Womanhood

Imagining Black Womanhood

Author: Stephanie D. Sears

Publisher: State University of New York Press

Published: 2010-09-01

Total Pages: 211

ISBN-13: 143843328X

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Examines how Black girls and women negotiate and resist dominant stereotypes in the context of an Afrocentric youth organization for at-risk girls in the Bay Area.


Book Synopsis Imagining Black Womanhood by : Stephanie D. Sears

Download or read book Imagining Black Womanhood written by Stephanie D. Sears and published by State University of New York Press. This book was released on 2010-09-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how Black girls and women negotiate and resist dominant stereotypes in the context of an Afrocentric youth organization for at-risk girls in the Bay Area.

Colored No More

Colored No More

Author: Treva B. Lindsey

Publisher: University of Illinois Press

Published: 2017-03-29

Total Pages: 208

ISBN-13: 0252099575

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Home to established African American institutions and communities, Washington, D.C., offered women in the New Negro movement a unique setting for the fight against racial and gender oppression. Colored No More traces how African American women of the late-nineteenth and early twentieth century made significant strides toward making the nation's capital a more equal and dynamic urban center. Treva B. Lindsey presents New Negro womanhood as a multidimensional space that included race women, blues women, mothers, white collar professionals, beauticians, fortune tellers, sex workers, same-gender couples, artists, activists, and innovators. Drawing from these differing but interconnected African American women's spaces, Lindsey excavates a multifaceted urban and cultural history of struggle toward a vision of equality that could emerge and sustain itself. Upward mobility to equal citizenship for African American women encompassed challenging racial, gender, class, and sexuality status quos. Lindsey maps the intersection of these challenges and their place at the core of New Negro womanhood.


Book Synopsis Colored No More by : Treva B. Lindsey

Download or read book Colored No More written by Treva B. Lindsey and published by University of Illinois Press. This book was released on 2017-03-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home to established African American institutions and communities, Washington, D.C., offered women in the New Negro movement a unique setting for the fight against racial and gender oppression. Colored No More traces how African American women of the late-nineteenth and early twentieth century made significant strides toward making the nation's capital a more equal and dynamic urban center. Treva B. Lindsey presents New Negro womanhood as a multidimensional space that included race women, blues women, mothers, white collar professionals, beauticians, fortune tellers, sex workers, same-gender couples, artists, activists, and innovators. Drawing from these differing but interconnected African American women's spaces, Lindsey excavates a multifaceted urban and cultural history of struggle toward a vision of equality that could emerge and sustain itself. Upward mobility to equal citizenship for African American women encompassed challenging racial, gender, class, and sexuality status quos. Lindsey maps the intersection of these challenges and their place at the core of New Negro womanhood.

Challenging Misrepresentations of Black Womanhood

Challenging Misrepresentations of Black Womanhood

Author: Marquita M. Gammage

Publisher: Anthem Press

Published: 2019-03-22

Total Pages: 243

ISBN-13: 1783089393

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"Challenging Misrepresentations of Black Womanhood" investigates the typecasting of Black womanhood and the larger sociological impact on Black women’s self-perceptions. It details the historical and contemporary use of stereotypes against Black women and how these women work to challenge and dispel false perceptions. The book highlights the role of racist ideas in the reproduction and promotion of stereotypes of Black femaleness in media, literature, artificial intelligence and the perceptions of the general public. Contributors in this collection identify the racist and sexist ideologies behind the misperceptions of Black womanhood and illuminate twenty-first–century stereotypical treatment of Black women such as Michelle Obama and Serena Williams, and explore topics such as comedic expressions of Black motherhood, representations of Black women in television dramas and literature, and identity reclamation and self-determination. "Challenging Misrepresentations of Black Womanhood" establishes the criteria with which to examine the role of stereotypes in the lives of Black women and, more specifically, its impact on their social and psychological well-being.


Book Synopsis Challenging Misrepresentations of Black Womanhood by : Marquita M. Gammage

Download or read book Challenging Misrepresentations of Black Womanhood written by Marquita M. Gammage and published by Anthem Press. This book was released on 2019-03-22 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Challenging Misrepresentations of Black Womanhood" investigates the typecasting of Black womanhood and the larger sociological impact on Black women’s self-perceptions. It details the historical and contemporary use of stereotypes against Black women and how these women work to challenge and dispel false perceptions. The book highlights the role of racist ideas in the reproduction and promotion of stereotypes of Black femaleness in media, literature, artificial intelligence and the perceptions of the general public. Contributors in this collection identify the racist and sexist ideologies behind the misperceptions of Black womanhood and illuminate twenty-first–century stereotypical treatment of Black women such as Michelle Obama and Serena Williams, and explore topics such as comedic expressions of Black motherhood, representations of Black women in television dramas and literature, and identity reclamation and self-determination. "Challenging Misrepresentations of Black Womanhood" establishes the criteria with which to examine the role of stereotypes in the lives of Black women and, more specifically, its impact on their social and psychological well-being.

Rhetorical Healing

Rhetorical Healing

Author: Tamika L. Carey

Publisher: SUNY Press

Published: 2016-10-04

Total Pages: 226

ISBN-13: 1438462433

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Reveals the rhetorical strategies African American writers have used to promote Black women’s recovery and wellness through educational and entertainment genres and the conservative gender politics that are distributed when these efforts are sold for public consumption. Since the Black women’s literary renaissance ended nearly three decades ago, a profitable and expansive market of self-help books, inspirational literature, family-friendly plays, and films marketed to Black women has emerged. Through messages of hope and responsibility, the writers of these texts develop templates that tap into legacies of literacy as activism, preaching techniques, and narrative formulas to teach strategies for overcoming personal traumas or dilemmas and resuming one’s quality of life. Drawing upon Black vernacular culture as well as scholarship in rhetorical theory, literacy studies, Black feminism, literary theory, and cultural studies, Tamika L. Carey deftly traces discourses on healing within the writings and teachings of such figures as Oprah Winfrey, Iyanla Vanzant, T. D. Jakes, and Tyler Perry, revealing the arguments and curricula they rely on to engage Black women and guide them to an idealized conception of wellness. As Carey demonstrates, Black women’s wellness campaigns indicate how African Americans use rhetorical education to solve social problems within their communities and the complex gender politics that are mass-produced when these efforts are commercialized.


Book Synopsis Rhetorical Healing by : Tamika L. Carey

Download or read book Rhetorical Healing written by Tamika L. Carey and published by SUNY Press. This book was released on 2016-10-04 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the rhetorical strategies African American writers have used to promote Black women’s recovery and wellness through educational and entertainment genres and the conservative gender politics that are distributed when these efforts are sold for public consumption. Since the Black women’s literary renaissance ended nearly three decades ago, a profitable and expansive market of self-help books, inspirational literature, family-friendly plays, and films marketed to Black women has emerged. Through messages of hope and responsibility, the writers of these texts develop templates that tap into legacies of literacy as activism, preaching techniques, and narrative formulas to teach strategies for overcoming personal traumas or dilemmas and resuming one’s quality of life. Drawing upon Black vernacular culture as well as scholarship in rhetorical theory, literacy studies, Black feminism, literary theory, and cultural studies, Tamika L. Carey deftly traces discourses on healing within the writings and teachings of such figures as Oprah Winfrey, Iyanla Vanzant, T. D. Jakes, and Tyler Perry, revealing the arguments and curricula they rely on to engage Black women and guide them to an idealized conception of wellness. As Carey demonstrates, Black women’s wellness campaigns indicate how African Americans use rhetorical education to solve social problems within their communities and the complex gender politics that are mass-produced when these efforts are commercialized.