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Download or read book Contemporary Issues in International Business and Marketing written by and published by . This book was released on 1998 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Lasse Torkkeli
Publisher: Cambridge Scholars Publishing
Published: 2021-07-07
Total Pages: 236
ISBN-13: 1527572005
DOWNLOAD EBOOKThis book illustrates the impact of increasingly prominent global phenomena, such as digitalisation and climate change, on the international activities of both small and large multinationals. As it highlights, extant management research does not fully explain such emergent topics as Internet platforms, digital business models, and the decision-making of cleantech and circular economy companies. This volume serves to fill this lacuna.
Download or read book Contemporary Issues in International Business and Entrepreneurship written by Lasse Torkkeli and published by Cambridge Scholars Publishing. This book was released on 2021-07-07 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the impact of increasingly prominent global phenomena, such as digitalisation and climate change, on the international activities of both small and large multinationals. As it highlights, extant management research does not fully explain such emergent topics as Internet platforms, digital business models, and the decision-making of cleantech and circular economy companies. This volume serves to fill this lacuna.
Author: Gabriel O Ogunmokun
Publisher:
Published: 2013
Total Pages:
ISBN-13: 9780987600622
DOWNLOAD EBOOKDownload or read book Marketing, Management and International Business: Contemporary Issues and Research in Selected Countries written by Gabriel O Ogunmokun and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Khan, Mohammad Ayub
Publisher: IGI Global
Published: 2014-09-30
Total Pages: 343
ISBN-13: 1466664509
DOWNLOAD EBOOKIn todays society, it is not only desirable but essential for a business to take on a global edge. The best way to ensure a successful future is to educate business students about global policies currently at play. Diverse Contemporary Issues Facing Business Management Education discusses the issues that are facing both large and small corporations and the students who are seeking employment there. Questioning not only what changes globalization has brought to the business world, but what ways our education system will have to change to keep up, this book is an essential reference source for business owners, educators, students, or anyone interested in the future globalization of the business market.
Download or read book Diverse Contemporary Issues Facing Business Management Education written by Khan, Mohammad Ayub and published by IGI Global. This book was released on 2014-09-30 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In todays society, it is not only desirable but essential for a business to take on a global edge. The best way to ensure a successful future is to educate business students about global policies currently at play. Diverse Contemporary Issues Facing Business Management Education discusses the issues that are facing both large and small corporations and the students who are seeking employment there. Questioning not only what changes globalization has brought to the business world, but what ways our education system will have to change to keep up, this book is an essential reference source for business owners, educators, students, or anyone interested in the future globalization of the business market.
Author: Davide Castellani
Publisher: Springer
Published: 2018-02-14
Total Pages: 324
ISBN-13: 3319702203
DOWNLOAD EBOOKThe ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.
Download or read book Contemporary Issues in International Business written by Davide Castellani and published by Springer. This book was released on 2018-02-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.
Author: Ayantunji Gbadamosi
Publisher: SAGE
Published: 2019-09-02
Total Pages: 626
ISBN-13: 1526485400
DOWNLOAD EBOOKAs the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Download or read book Contemporary Issues in Marketing written by Ayantunji Gbadamosi and published by SAGE. This book was released on 2019-09-02 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Author: Gabriel O. Ogunmokun
Publisher: Bwm Books Pty Limited
Published: 2013
Total Pages: 292
ISBN-13: 9780987600639
DOWNLOAD EBOOKThis collection of scholarly papers is an ideal answer for teachers, lecturers, and professors faced with finding current research readings for their students in management, marketing and international business that are based on research from various countries. It is also valuable for practising managers who want a closer view of current writing in the areas covered in this book. The book contains eighteen chapters.
Download or read book Marketing, Management and International Business written by Gabriel O. Ogunmokun and published by Bwm Books Pty Limited. This book was released on 2013 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of scholarly papers is an ideal answer for teachers, lecturers, and professors faced with finding current research readings for their students in management, marketing and international business that are based on research from various countries. It is also valuable for practising managers who want a closer view of current writing in the areas covered in this book. The book contains eighteen chapters.
Author: Ayantunji Gbadamosi
Publisher: SAGE
Published: 2019-09-02
Total Pages: 626
ISBN-13: 1526485400
DOWNLOAD EBOOKAs the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Download or read book Contemporary Issues in Marketing written by Ayantunji Gbadamosi and published by SAGE. This book was released on 2019-09-02 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Author: K. Ibeh
Publisher: Springer
Published: 2009-03-05
Total Pages: 304
ISBN-13: 0230237320
DOWNLOAD EBOOKInternational business is synonymous with big challenges. Cultural and institutional complexities remain ever potent, so are 'newer' concerns like climate change and international terrorism. This timely book examines these challenges from the perspectives of different international business actors.
Download or read book Contemporary Challenges to International Business written by K. Ibeh and published by Springer. This book was released on 2009-03-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: International business is synonymous with big challenges. Cultural and institutional complexities remain ever potent, so are 'newer' concerns like climate change and international terrorism. This timely book examines these challenges from the perspectives of different international business actors.
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
Published: 2011-05-04
Total Pages: 1025
ISBN-13: 0313379491
DOWNLOAD EBOOKThis comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon. Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business, including assessing your export readiness and finding financing. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism. Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk. With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.
Download or read book International Business in the 21st Century written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2011-05-04 with total page 1025 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon. Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business, including assessing your export readiness and finding financing. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism. Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk. With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.
