Data Insights

Data Insights

Author: Hunter Whitney

Publisher: Newnes

Published: 2012-11-27

Total Pages: 321

ISBN-13: 0123877946

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Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters, and writers. It argues that all data is useless, or misleading, if we do not know what it means.Organized into seven chapters, the book explores some of the ways that data visualization and other emerging approaches can make data meaningful and therefore useful. It also discusses some fundamental ideas and basic questions in the data lifecycle; the process of interactions between people, data, and displays that lead to better questions and more useful answers; and the fundamentals, origins, and purposes of the basic building blocks that are used in data visualization. The reader is introduced to tried and true approaches to understanding users in the context of user interface design, how communications can get distorted, and how data visualization is related to thinking machines. Finally, the book looks at the future of data visualization by assessing its strengths and weaknesses. Case studies from business analytics, healthcare, network monitoring, security, and games, among others, as well as illustrations, thought-provoking quotes, and real-world examples are included.This book will prove useful to computer professionals, technical marketing professionals, content strategists, Web and product designers, and researchers. Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations Makes the case that data visualization is not just about technology; it also involves a deeply human process


Book Synopsis Data Insights by : Hunter Whitney

Download or read book Data Insights written by Hunter Whitney and published by Newnes. This book was released on 2012-11-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters, and writers. It argues that all data is useless, or misleading, if we do not know what it means.Organized into seven chapters, the book explores some of the ways that data visualization and other emerging approaches can make data meaningful and therefore useful. It also discusses some fundamental ideas and basic questions in the data lifecycle; the process of interactions between people, data, and displays that lead to better questions and more useful answers; and the fundamentals, origins, and purposes of the basic building blocks that are used in data visualization. The reader is introduced to tried and true approaches to understanding users in the context of user interface design, how communications can get distorted, and how data visualization is related to thinking machines. Finally, the book looks at the future of data visualization by assessing its strengths and weaknesses. Case studies from business analytics, healthcare, network monitoring, security, and games, among others, as well as illustrations, thought-provoking quotes, and real-world examples are included.This book will prove useful to computer professionals, technical marketing professionals, content strategists, Web and product designers, and researchers. Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations Makes the case that data visualization is not just about technology; it also involves a deeply human process

Data Insights

Data Insights

Author: Hunter Whitney

Publisher: Newnes

Published: 2012-11-13

Total Pages: 322

ISBN-13: 0123877938

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Data Insights offers multi-disciplinary perspectives and useful information about how visualizations can open your eyes to data. This thought-provoking book takes a conversational approach to presenting an overview of the subject, while also focusing on key details. It highlights the ideas and work of a variety of people who are actively contributing to this still emerging field. Case studies from business analytics, healthcare, games, security, and network monitoring, among others, portray what is going on in data visualization today. A diverse blend of original illustrations and real-world examples, both classical and cutting-edge, help fill in the picture. This book provides an approachable overview of important aspects of data visualization, and... Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations Makes the case that data visualization is not just about technology; it also involves a deeply human process


Book Synopsis Data Insights by : Hunter Whitney

Download or read book Data Insights written by Hunter Whitney and published by Newnes. This book was released on 2012-11-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Insights offers multi-disciplinary perspectives and useful information about how visualizations can open your eyes to data. This thought-provoking book takes a conversational approach to presenting an overview of the subject, while also focusing on key details. It highlights the ideas and work of a variety of people who are actively contributing to this still emerging field. Case studies from business analytics, healthcare, games, security, and network monitoring, among others, portray what is going on in data visualization today. A diverse blend of original illustrations and real-world examples, both classical and cutting-edge, help fill in the picture. This book provides an approachable overview of important aspects of data visualization, and... Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations Makes the case that data visualization is not just about technology; it also involves a deeply human process

Thinking with Data

Thinking with Data

Author: Max Shron

Publisher: "O'Reilly Media, Inc."

Published: 2014-01-20

Total Pages: 105

ISBN-13: 1491949775

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Many analysts are too concerned with tools and techniques for cleansing, modeling, and visualizing datasets and not concerned enough with asking the right questions. In this practical guide, data strategy consultant Max Shron shows you how to put the why before the how, through an often-overlooked set of analytical skills. Thinking with Data helps you learn techniques for turning data into knowledge you can use. You’ll learn a framework for defining your project, including the data you want to collect, and how you intend to approach, organize, and analyze the results. You’ll also learn patterns of reasoning that will help you unveil the real problem that needs to be solved. Learn a framework for scoping data projects Understand how to pin down the details of an idea, receive feedback, and begin prototyping Use the tools of arguments to ask good questions, build projects in stages, and communicate results Explore data-specific patterns of reasoning and learn how to build more useful arguments Delve into causal reasoning and learn how it permeates data work Put everything together, using extended examples to see the method of full problem thinking in action


Book Synopsis Thinking with Data by : Max Shron

Download or read book Thinking with Data written by Max Shron and published by "O'Reilly Media, Inc.". This book was released on 2014-01-20 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many analysts are too concerned with tools and techniques for cleansing, modeling, and visualizing datasets and not concerned enough with asking the right questions. In this practical guide, data strategy consultant Max Shron shows you how to put the why before the how, through an often-overlooked set of analytical skills. Thinking with Data helps you learn techniques for turning data into knowledge you can use. You’ll learn a framework for defining your project, including the data you want to collect, and how you intend to approach, organize, and analyze the results. You’ll also learn patterns of reasoning that will help you unveil the real problem that needs to be solved. Learn a framework for scoping data projects Understand how to pin down the details of an idea, receive feedback, and begin prototyping Use the tools of arguments to ask good questions, build projects in stages, and communicate results Explore data-specific patterns of reasoning and learn how to build more useful arguments Delve into causal reasoning and learn how it permeates data work Put everything together, using extended examples to see the method of full problem thinking in action

PR Technology, Data and Insights

PR Technology, Data and Insights

Author: Mark Weiner

Publisher: Kogan Page Publishers

Published: 2021-04-03

Total Pages: 233

ISBN-13: 1398600415

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Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.


Book Synopsis PR Technology, Data and Insights by : Mark Weiner

Download or read book PR Technology, Data and Insights written by Mark Weiner and published by Kogan Page Publishers. This book was released on 2021-04-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.

Outside Insight

Outside Insight

Author: Jorn Lyseggen

Publisher: Penguin UK

Published: 2017-10-12

Total Pages: 336

ISBN-13: 0241281644

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Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.


Book Synopsis Outside Insight by : Jorn Lyseggen

Download or read book Outside Insight written by Jorn Lyseggen and published by Penguin UK. This book was released on 2017-10-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Insights from Data with R

Insights from Data with R

Author: Owen L. Petchey

Publisher: Oxford University Press

Published: 2021-02-24

Total Pages: 272

ISBN-13: 0192589733

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Experiments, surveys, measurements, and observations all generate data. These data can provide useful insights for solving problems, guiding decisions, and formulating strategy. Progressing from relatively unprocessed data to insight, and doing so efficiently, reliably, and confidently, does not come easily, and yet gaining insights from data is a fundamental skill for science as well as many other fields and often overlooked in most textbooks of statistics and data analysis. This accessible and engaging book provides readers with the knowledge, experience, and confidence to work with data and unlock essential information (insights) from data summaries and visualisations. Based on a proven and successful undergraduate course structure, it charts the journey from initial question, through data preparation, import, cleaning, tidying, checking, double-checking, manipulation, and final visualization. These basic skills are sufficient to gain useful insights from data without the need for any statistics; there is enough to learn about even before delving into that world! The book focuses on gaining insights from data via visualisations and summaries. The journey from raw data to insights is clearly illustrated by means of a comprehensive Workflow Demonstration in the book featuring data collected in a real-life study and applicable to many types of question, study, and data. Along the way, readers discover how to efficiently and intuitively use R, RStudio, and tidyverse software, learning from the detailed descriptions of each step in the instructional journey to progress from the raw data to creating elegant and informative visualisations that reveal answers to the initial questions posed. There are an additional three demonstrations online! Insights from Data with R is suitable for undergraduate students and their instructors in the life and environmental sciences seeking to harness the power of R, RStudio, and tidyverse software to master the valuable and prerequisite skills of working with and gaining insights from data.


Book Synopsis Insights from Data with R by : Owen L. Petchey

Download or read book Insights from Data with R written by Owen L. Petchey and published by Oxford University Press. This book was released on 2021-02-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiments, surveys, measurements, and observations all generate data. These data can provide useful insights for solving problems, guiding decisions, and formulating strategy. Progressing from relatively unprocessed data to insight, and doing so efficiently, reliably, and confidently, does not come easily, and yet gaining insights from data is a fundamental skill for science as well as many other fields and often overlooked in most textbooks of statistics and data analysis. This accessible and engaging book provides readers with the knowledge, experience, and confidence to work with data and unlock essential information (insights) from data summaries and visualisations. Based on a proven and successful undergraduate course structure, it charts the journey from initial question, through data preparation, import, cleaning, tidying, checking, double-checking, manipulation, and final visualization. These basic skills are sufficient to gain useful insights from data without the need for any statistics; there is enough to learn about even before delving into that world! The book focuses on gaining insights from data via visualisations and summaries. The journey from raw data to insights is clearly illustrated by means of a comprehensive Workflow Demonstration in the book featuring data collected in a real-life study and applicable to many types of question, study, and data. Along the way, readers discover how to efficiently and intuitively use R, RStudio, and tidyverse software, learning from the detailed descriptions of each step in the instructional journey to progress from the raw data to creating elegant and informative visualisations that reveal answers to the initial questions posed. There are an additional three demonstrations online! Insights from Data with R is suitable for undergraduate students and their instructors in the life and environmental sciences seeking to harness the power of R, RStudio, and tidyverse software to master the valuable and prerequisite skills of working with and gaining insights from data.

Effective Data Storytelling

Effective Data Storytelling

Author: Brent Dykes

Publisher: John Wiley & Sons

Published: 2019-12-10

Total Pages: 336

ISBN-13: 1119615720

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Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.


Book Synopsis Effective Data Storytelling by : Brent Dykes

Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Customer Data and Privacy: The Insights You Need from Harvard Business Review

Customer Data and Privacy: The Insights You Need from Harvard Business Review

Author: Harvard Business Review

Publisher: Harvard Business Press

Published: 2020-09-22

Total Pages: 79

ISBN-13: 1633699870

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Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust? Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.


Book Synopsis Customer Data and Privacy: The Insights You Need from Harvard Business Review by : Harvard Business Review

Download or read book Customer Data and Privacy: The Insights You Need from Harvard Business Review written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-09-22 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust? Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Data Visualization Made Simple

Data Visualization Made Simple

Author: Kristen Sosulski

Publisher: Routledge

Published: 2018-09-27

Total Pages: 272

ISBN-13: 135138077X

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Data Visualization Made Simple is a practical guide to the fundamentals, strategies, and real-world cases for data visualization, an essential skill required in today’s information-rich world. With foundations rooted in statistics, psychology, and computer science, data visualization offers practitioners in almost every field a coherent way to share findings from original research, big data, learning analytics, and more. In nine appealing chapters, the book: examines the role of data graphics in decision-making, sharing information, sparking discussions, and inspiring future research; scrutinizes data graphics, deliberates on the messages they convey, and looks at options for design visualization; and includes cases and interviews to provide a contemporary view of how data graphics are used by professionals across industries Both novices and seasoned designers in education, business, and other areas can use this book’s effective, linear process to develop data visualization literacy and promote exploratory, inquiry-based approaches to visualization problems.


Book Synopsis Data Visualization Made Simple by : Kristen Sosulski

Download or read book Data Visualization Made Simple written by Kristen Sosulski and published by Routledge. This book was released on 2018-09-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Visualization Made Simple is a practical guide to the fundamentals, strategies, and real-world cases for data visualization, an essential skill required in today’s information-rich world. With foundations rooted in statistics, psychology, and computer science, data visualization offers practitioners in almost every field a coherent way to share findings from original research, big data, learning analytics, and more. In nine appealing chapters, the book: examines the role of data graphics in decision-making, sharing information, sparking discussions, and inspiring future research; scrutinizes data graphics, deliberates on the messages they convey, and looks at options for design visualization; and includes cases and interviews to provide a contemporary view of how data graphics are used by professionals across industries Both novices and seasoned designers in education, business, and other areas can use this book’s effective, linear process to develop data visualization literacy and promote exploratory, inquiry-based approaches to visualization problems.

Lean Analytics

Lean Analytics

Author: Alistair Croll

Publisher: "O'Reilly Media, Inc."

Published: 2024-02-23

Total Pages: 403

ISBN-13: 1098168151

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Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products


Book Synopsis Lean Analytics by : Alistair Croll

Download or read book Lean Analytics written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2024-02-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products