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Factors that influence on B2B IT website’s effectiveness

Author: Valeriya Zhukova

Publisher: GRIN Verlag

Published: 2017-01-09

Total Pages: 24

ISBN-13: 366837581X

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Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Digital marketing, language: English, abstract: To provide a holistic picture of B2B e-commerce and factors that influence on website’s effectiveness, this paper is organized as follows. First, types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website’s effectiveness.

Book Synopsis Factors that influence on B2B IT website’s effectiveness by : Valeriya Zhukova

Download or read book Factors that influence on B2B IT website’s effectiveness written by Valeriya Zhukova and published by GRIN Verlag. This book was released on 2017-01-09 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Digital marketing, language: English, abstract: To provide a holistic picture of B2B e-commerce and factors that influence on website’s effectiveness, this paper is organized as follows. First, types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website’s effectiveness.

Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspective

Author: Prashant Srivastava

Publisher:

Published: 2011

Total Pages: 0

ISBN-13:

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The globalization of economic activities has led multinational business-to-business (B2B) firms to use their corporate web sites extensively to communicate with their stakeholders. Using a field study of 368 business customers, this paper examines three factors of information that influence corporate web sites' effectiveness in a B2B context and whether these factors differ by web site user's national origin. Results indicate that informativeness of a corporate web site is important for both North American and European visitors. Quality of information is important for European users but not an important aspect for North American users. Usability is the most important factor for North American users but it is not important for European users. Implications of these results are discussed for managerial practices and further research.

Book Synopsis Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspective by : Prashant Srivastava

Download or read book Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspective written by Prashant Srivastava and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of economic activities has led multinational business-to-business (B2B) firms to use their corporate web sites extensively to communicate with their stakeholders. Using a field study of 368 business customers, this paper examines three factors of information that influence corporate web sites' effectiveness in a B2B context and whether these factors differ by web site user's national origin. Results indicate that informativeness of a corporate web site is important for both North American and European visitors. Quality of information is important for European users but not an important aspect for North American users. Usability is the most important factor for North American users but it is not important for European users. Implications of these results are discussed for managerial practices and further research.

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance

Author: Kumar, Muneesh

Publisher: IGI Global

Published: 2011-11-30

Total Pages: 329

ISBN-13: 1613503547

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As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.

Book Synopsis Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance by : Kumar, Muneesh

Download or read book Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance written by Kumar, Muneesh and published by IGI Global. This book was released on 2011-11-30 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.

Encyclopedia of E-Business Development and Management in the Global Economy

Author: Lee, In

Publisher: IGI Global

Published: 2010-02-28

Total Pages: 1458

ISBN-13: 1615206124

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"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.

Book Synopsis Encyclopedia of E-Business Development and Management in the Global Economy by : Lee, In

Download or read book Encyclopedia of E-Business Development and Management in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2010-02-28 with total page 1458 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.

Media Influence: Breakthroughs in Research and Practice

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2017-12-01

Total Pages: 538

ISBN-13: 1522539301

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In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.

Book Synopsis Media Influence: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Media Influence: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-12-01 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.

Handbook of Research on Smart Management for Digital Transformation

Author: Barbosa, Belem

Publisher: IGI Global

Published: 2022-03-11

Total Pages: 614

ISBN-13: 1799890104

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In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.

Book Synopsis Handbook of Research on Smart Management for Digital Transformation by : Barbosa, Belem

Download or read book Handbook of Research on Smart Management for Digital Transformation written by Barbosa, Belem and published by IGI Global. This book was released on 2022-03-11 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.

Perspectives on Business management & economics

Author: Vijaya kittumanda, dr.Naveenanr.v., dr. Rajesh rengaswamy, dr. Harmeet matharu

Publisher: Archers & Elevators Publishing House

Published:

Total Pages:

ISBN-13: 8194773814

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Book Synopsis Perspectives on Business management & economics by : Vijaya kittumanda, dr.Naveenanr.v., dr. Rajesh rengaswamy, dr. Harmeet matharu

Download or read book Perspectives on Business management & economics written by Vijaya kittumanda, dr.Naveenanr.v., dr. Rajesh rengaswamy, dr. Harmeet matharu and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Web Technologies: Concepts, Methodologies, Tools, and Applications

Author: Tatnall, Arthur

Publisher: IGI Global

Published: 2009-10-31

Total Pages: 2699

ISBN-13: 1605669830

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With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.

Book Synopsis Web Technologies: Concepts, Methodologies, Tools, and Applications by : Tatnall, Arthur

Download or read book Web Technologies: Concepts, Methodologies, Tools, and Applications written by Tatnall, Arthur and published by IGI Global. This book was released on 2009-10-31 with total page 2699 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.

Entrepreneurship, Collaboration, and Innovation in the Modern Business Era

Author: Khosrow-Pour, D.B.A., Mehdi

Publisher: IGI Global

Published: 2018-04-06

Total Pages: 367

ISBN-13: 1522550151

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As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion.

Book Synopsis Entrepreneurship, Collaboration, and Innovation in the Modern Business Era by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Entrepreneurship, Collaboration, and Innovation in the Modern Business Era written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-04-06 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion.