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Across entire verticals of the economy the new normal is the recurring revenue business. Charging customers on a monthly basis, firms with this model have to play by an entirely new set of rules, rules which generally favor the customer over the seller. But this new model also opens up fantastic opportunities to provide and extract more value from the relationship as well. To create that value business needs to move away from a hunting mindset to a farming mindset. That change is the new paradigm of Customer Success. Many business leaders have heard of Customer Success but few understand what it really means to run their business from the Customer Success standpoint. Even fewer have the experience to build the Customer Success function and optimize its performance. As a pioneer in the field of Customer Success, Guy Nirpaz is acknowledged as one of the earliest proponents of this business realignment. In
Book Synopsis Farm Don't Hunt by : Guy Nirpaz
Download or read book Farm Don't Hunt written by Guy Nirpaz and published by Guy Nirpaz. This book was released on 2016-02-21 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across entire verticals of the economy the new normal is the recurring revenue business. Charging customers on a monthly basis, firms with this model have to play by an entirely new set of rules, rules which generally favor the customer over the seller. But this new model also opens up fantastic opportunities to provide and extract more value from the relationship as well. To create that value business needs to move away from a hunting mindset to a farming mindset. That change is the new paradigm of Customer Success. Many business leaders have heard of Customer Success but few understand what it really means to run their business from the Customer Success standpoint. Even fewer have the experience to build the Customer Success function and optimize its performance. As a pioneer in the field of Customer Success, Guy Nirpaz is acknowledged as one of the earliest proponents of this business realignment. In
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
Book Synopsis Customer Success by : Nick Mehta
Download or read book Customer Success written by Nick Mehta and published by John Wiley & Sons. This book was released on 2016-02-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
"Eloquent and detailed...It's hard to have hope, but the organized observations and plans of Hoffman and people like her give me some. Read her book -- and listen." -- Jane Smiley, The Washington Post In her late 40s, Beth Hoffman decided to upend her comfortable life as a professor and journalist to move to her husband's family ranch in Iowa--all for the dream of becoming a farmer. There was just one problem: money. Half of America's two million farms made less than $300 in 2019, and many struggle just to stay afloat. Bet the Farm chronicles this struggle through Beth's eyes. She must contend with her father-in-law, who is reluctant to hand over control of the land. Growing oats is good for the environment but ends up being very bad for the wallet. And finding somewhere, in the midst of COVID-19, to slaughter grass finished beef is a nightmare. If Beth can't make it, how can farmers who confront racism, lack access to land, or don't have other jobs to fall back on hack it? Bet the Farm is a first-hand account of the perils of farming today and a personal exploration of more just and sustainable ways of producing food.
Book Synopsis Bet the Farm by : Beth Hoffman
Download or read book Bet the Farm written by Beth Hoffman and published by Island Press. This book was released on 2021-10-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eloquent and detailed...It's hard to have hope, but the organized observations and plans of Hoffman and people like her give me some. Read her book -- and listen." -- Jane Smiley, The Washington Post In her late 40s, Beth Hoffman decided to upend her comfortable life as a professor and journalist to move to her husband's family ranch in Iowa--all for the dream of becoming a farmer. There was just one problem: money. Half of America's two million farms made less than $300 in 2019, and many struggle just to stay afloat. Bet the Farm chronicles this struggle through Beth's eyes. She must contend with her father-in-law, who is reluctant to hand over control of the land. Growing oats is good for the environment but ends up being very bad for the wallet. And finding somewhere, in the midst of COVID-19, to slaughter grass finished beef is a nightmare. If Beth can't make it, how can farmers who confront racism, lack access to land, or don't have other jobs to fall back on hack it? Bet the Farm is a first-hand account of the perils of farming today and a personal exploration of more just and sustainable ways of producing food.
Book Synopsis Farm Power and Machinery Management by : Donnell Hunt
Download or read book Farm Power and Machinery Management written by Donnell Hunt and published by Iowa State Press. This book was released on 1983 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic performance. Costs. Operations. Power. Equipment selection. Laboratory exercises.
A young hunter must confront the value of life as he faces the loss of his grandfather. For John Borne's family, hunting has nothing to do with sport or manliness. It's a matter of survival. Every fall John and his grandfather go off into the woods to shoot the deer that puts meat on the table over the long Minnesota winter. But this year John's grandfather is dying, and John must hunt alone. John tracks a doe for two days, but as he closes in on his prey, he realizes he cannot shoot her. For John, the hunt is no longer about killing, but about life.
Book Synopsis Tracker by : Gary Paulsen
Download or read book Tracker written by Gary Paulsen and published by Simon and Schuster. This book was released on 2012-05-29 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young hunter must confront the value of life as he faces the loss of his grandfather. For John Borne's family, hunting has nothing to do with sport or manliness. It's a matter of survival. Every fall John and his grandfather go off into the woods to shoot the deer that puts meat on the table over the long Minnesota winter. But this year John's grandfather is dying, and John must hunt alone. John tracks a doe for two days, but as he closes in on his prey, he realizes he cannot shoot her. For John, the hunt is no longer about killing, but about life.
An autobiography by Swanee Hunt, daughter of the legendary oil magnate H. L. Hunt, Bill Clinton's Ambassador to Austria, and internationally renowned philanthropist.
Book Synopsis Half-Life of a Zealot by : Swanee Hunt
Download or read book Half-Life of a Zealot written by Swanee Hunt and published by Duke University Press. This book was released on 2006-10-04 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: An autobiography by Swanee Hunt, daughter of the legendary oil magnate H. L. Hunt, Bill Clinton's Ambassador to Austria, and internationally renowned philanthropist.
Book Synopsis The Winter Cowboy by : Stephanie White
Download or read book The Winter Cowboy written by Stephanie White and published by . This book was released on 2021-09-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession—until now. The Customer Success Professional’s Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed—from the practitioner level all the way to senior leadership. The authors—acknowledged experts in building, training, and managing Customer Success teams—offer real-world guidance and practical advice for aspiring and experienced CSMs alike. The handbook is written by practioners for practioners. An indispensable resource for front-line Customer Success Managers, this much-needed book: Demonstrates how to build, implement, and manage a Customer Success team Helps new CSMs develop their skills and proficiency to be more employable and grow in their careers Provides clear guidance for managers on how to hire a stellar CSM Presents practical tactics needed to drive revenue growth during renewal, expansion, and customer advocacy opportunities Explains proven methods and strategies for mentoring CSMs throughout their careers Offers valuable insights from Gainsight, the Customer Success Company, and the broader customer success community with more than a dozen of the industry’s most respected leaders contributing their perspectives Currently, with over 70,000 open positions, Customer Success Manager in one of the fastest-growing jobs in the world. The Customer Success Professional’s Handbook: How to Thrive in One of the World's Fastest Growing Careers—While Driving Growth For Your Company will prove to be your go-to manual throughout every stage of your CSM career.
Book Synopsis The Customer Success Professional's Handbook by : Ashvin Vaidyanathan
Download or read book The Customer Success Professional's Handbook written by Ashvin Vaidyanathan and published by John Wiley & Sons. This book was released on 2020-01-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession—until now. The Customer Success Professional’s Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed—from the practitioner level all the way to senior leadership. The authors—acknowledged experts in building, training, and managing Customer Success teams—offer real-world guidance and practical advice for aspiring and experienced CSMs alike. The handbook is written by practioners for practioners. An indispensable resource for front-line Customer Success Managers, this much-needed book: Demonstrates how to build, implement, and manage a Customer Success team Helps new CSMs develop their skills and proficiency to be more employable and grow in their careers Provides clear guidance for managers on how to hire a stellar CSM Presents practical tactics needed to drive revenue growth during renewal, expansion, and customer advocacy opportunities Explains proven methods and strategies for mentoring CSMs throughout their careers Offers valuable insights from Gainsight, the Customer Success Company, and the broader customer success community with more than a dozen of the industry’s most respected leaders contributing their perspectives Currently, with over 70,000 open positions, Customer Success Manager in one of the fastest-growing jobs in the world. The Customer Success Professional’s Handbook: How to Thrive in One of the World's Fastest Growing Careers—While Driving Growth For Your Company will prove to be your go-to manual throughout every stage of your CSM career.
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.
Book Synopsis The Customer Success Economy by : Nick Mehta
Download or read book The Customer Success Economy written by Nick Mehta and published by John Wiley & Sons. This book was released on 2020-05-19 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.
New York Times bestselling co-author of UltraPrevention and the author of UltraLongevity Are you a Hunter or a Farmer? Get ready to find out! Once you know that, you’ll finally be able to reach your weight and health goals Americans are overweight, and they're getting heavier. Other than wanting to perform invasive surgical procedures, most doctors offer little help. Their advice is usually "Eat less, exercise more," which falls back on the outdated dogma of calories in/calories out. Medical research on dieting is confusing and often contradictory. Not only are physicians unsure about which weight-loss plan is best, but their patients are, too! It has become an "every one for him- or herself" situation, where we're forced to experiment, hoping to hit on the magic weight-loss formula by chance . . . and the increasing number of fad diets makes our odds of picking the right weight-loss plan even less likely. Why can't the medical industry make sense of the overload of information and give us sound advice that actually enables people to lose weight and improve their health? Fortunately, recent studies have shined a new light on the subject and may finally help us understand a successful way to diet. This research proves what many men and women have learned through trial and error: some do better on a low-carb diet, and others do better on a low-fat diet. This is because some people have the metabolism of a hunter, while others have the metabolism of a farmer. In this groundbreaking book, Dr. Mark Liponis, a leading expert in preventive and integrative medicine, will show you how to determine which type you are so that you can lose weight and improve your health at the same time. Once you know your type, you'll be on the road to successful weight loss and greater health and well-being!
Book Synopsis The Hunter/Farmer Diet Solution by : Mark Liponis, M.D.
Download or read book The Hunter/Farmer Diet Solution written by Mark Liponis, M.D. and published by Hay House, Inc. This book was released on 2012-04-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling co-author of UltraPrevention and the author of UltraLongevity Are you a Hunter or a Farmer? Get ready to find out! Once you know that, you’ll finally be able to reach your weight and health goals Americans are overweight, and they're getting heavier. Other than wanting to perform invasive surgical procedures, most doctors offer little help. Their advice is usually "Eat less, exercise more," which falls back on the outdated dogma of calories in/calories out. Medical research on dieting is confusing and often contradictory. Not only are physicians unsure about which weight-loss plan is best, but their patients are, too! It has become an "every one for him- or herself" situation, where we're forced to experiment, hoping to hit on the magic weight-loss formula by chance . . . and the increasing number of fad diets makes our odds of picking the right weight-loss plan even less likely. Why can't the medical industry make sense of the overload of information and give us sound advice that actually enables people to lose weight and improve their health? Fortunately, recent studies have shined a new light on the subject and may finally help us understand a successful way to diet. This research proves what many men and women have learned through trial and error: some do better on a low-carb diet, and others do better on a low-fat diet. This is because some people have the metabolism of a hunter, while others have the metabolism of a farmer. In this groundbreaking book, Dr. Mark Liponis, a leading expert in preventive and integrative medicine, will show you how to determine which type you are so that you can lose weight and improve your health at the same time. Once you know your type, you'll be on the road to successful weight loss and greater health and well-being!
