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Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: Work less and earn more by getting existing customers to work for them generating high-quality referrals Turn every business contact into a relationship and every relationship into a sales success story
Book Synopsis Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold by : Bill Cates
Download or read book Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold written by Bill Cates and published by McGraw Hill Professional. This book was released on 2004-04-21 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: Work less and earn more by getting existing customers to work for them generating high-quality referrals Turn every business contact into a relationship and every relationship into a sales success story
Create an Army of Advocates for You and Your Business Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 “Referral Guru” reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover The 7 Deadly Referral Mistakes and How to Avoid Them 12 Ways to Get Great Prospects Calling You 10 Social Prospecting Ideas That Generate Referrals 6 Tactics for Stronger Introductions PLUS the 4-Point VIPS MethodTM for Asking for Referrals Whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible. “I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately.” -Gerhard Gschwandtner, publisher, Selling Power magazine
Book Synopsis Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions by : Bill Cates
Download or read book Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions written by Bill Cates and published by McGraw Hill Professional. This book was released on 2007-09-17 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an Army of Advocates for You and Your Business Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 “Referral Guru” reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover The 7 Deadly Referral Mistakes and How to Avoid Them 12 Ways to Get Great Prospects Calling You 10 Social Prospecting Ideas That Generate Referrals 6 Tactics for Stronger Introductions PLUS the 4-Point VIPS MethodTM for Asking for Referrals Whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible. “I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately.” -Gerhard Gschwandtner, publisher, Selling Power magazine
Book Synopsis Unlimited Referrals by : William R. Cates
Download or read book Unlimited Referrals written by William R. Cates and published by Referral Coach International. This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Never be at a loss for words again! The secret to generating referrals and transforming personal introductions into new clients boils down to two key traits: confidence and fluency. It's all about mastering what you say - and how you say it - in a manner that inspires action while remaining completely natural and authentic to your personal communication style.Bill Cates' newest book, The Language of Referrals, is your blueprint for finding the right words and phrases to elevate your referability, confidently ask for introductions, address concerns and objections, and turn the willingness to refer into effective connections with your new prospects. "The Language of Referrals is a goldmine for financial advisors. Thanks to this book, our advisors no longer feel awkward asking for referrals and have become fluent in the words that turn happy clients into advocates." - Jon Kuttin, Barron's Top 100 Advisor and Host of Quantum Growth for Financial Advisors
Book Synopsis The Language of Referrals by : Bill Cates
Download or read book The Language of Referrals written by Bill Cates and published by . This book was released on 2024-03-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never be at a loss for words again! The secret to generating referrals and transforming personal introductions into new clients boils down to two key traits: confidence and fluency. It's all about mastering what you say - and how you say it - in a manner that inspires action while remaining completely natural and authentic to your personal communication style.Bill Cates' newest book, The Language of Referrals, is your blueprint for finding the right words and phrases to elevate your referability, confidently ask for introductions, address concerns and objections, and turn the willingness to refer into effective connections with your new prospects. "The Language of Referrals is a goldmine for financial advisors. Thanks to this book, our advisors no longer feel awkward asking for referrals and have become fluent in the words that turn happy clients into advocates." - Jon Kuttin, Barron's Top 100 Advisor and Host of Quantum Growth for Financial Advisors
The Keys to your future success! Women are a goldmine of opportunity for any financial advisor looking to accelerate business growth. The key is knowing what women want and how to apply that knowledge to attract more female clients and generate more referrals. This book is your personal roadmap to making that shift. With the Keys to the Ladies Room you will discover how easy it can be to: • Understand the difference in how men and women relate to money – and convert that knowledge to create a more purpose driven business model. • Develop your personal story which inspires more trust and confidence with both prospects and clients faster • Share what you do in a way that leaves the listener sitting up and craving for more. • Incorporate a more purpose driven process that engages both clients and prospects simultaneously, uncovering more assets and opportunities. • Articulate your true value as a financial advisor (and it's not what you think!)that wins you the big business With time-tested scripts and practical, step-by-step guidance from a former Smith Barney National Training Officer, this book promises to transform your marketing and accelerate business growth by attracting more women clients and creating more loyal raving fans. "This book is destined to start a new revolution in the financial services industry. Adri has artfully combined the strengths of women with the experience and wisdom of men to create a new, refreshing business model for financial advisors. She speaks directly to what advisors need – and what clients want. This is a must-read for any financial professional looking to create a deeply meaningful and highly profitable advisory practice." Barbara Stanny, Bestselling author of Prince Charming Isn't Coming, Overcoming Underearning, and Secrets of Six-Figure Women
Book Synopsis The Keys to the Ladies' Room by : Adri Miller-Heckman
Download or read book The Keys to the Ladies' Room written by Adri Miller-Heckman and published by AuthorHouse. This book was released on 2012-12 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Keys to your future success! Women are a goldmine of opportunity for any financial advisor looking to accelerate business growth. The key is knowing what women want and how to apply that knowledge to attract more female clients and generate more referrals. This book is your personal roadmap to making that shift. With the Keys to the Ladies Room you will discover how easy it can be to: • Understand the difference in how men and women relate to money – and convert that knowledge to create a more purpose driven business model. • Develop your personal story which inspires more trust and confidence with both prospects and clients faster • Share what you do in a way that leaves the listener sitting up and craving for more. • Incorporate a more purpose driven process that engages both clients and prospects simultaneously, uncovering more assets and opportunities. • Articulate your true value as a financial advisor (and it's not what you think!)that wins you the big business With time-tested scripts and practical, step-by-step guidance from a former Smith Barney National Training Officer, this book promises to transform your marketing and accelerate business growth by attracting more women clients and creating more loyal raving fans. "This book is destined to start a new revolution in the financial services industry. Adri has artfully combined the strengths of women with the experience and wisdom of men to create a new, refreshing business model for financial advisors. She speaks directly to what advisors need – and what clients want. This is a must-read for any financial professional looking to create a deeply meaningful and highly profitable advisory practice." Barbara Stanny, Bestselling author of Prince Charming Isn't Coming, Overcoming Underearning, and Secrets of Six-Figure Women
Referred prospects usually turn into the best clients for your business. But getting more profitable referrals could become a challenge for seasoned professionals and newbies alike. Bestselling author and referral marketing authority, Tim Houston reveals how you can use 7 time-tested, basic and proven methods to get others to generate more, higher quality and higher paying referrals for your business. You will learn The 7 Referral Rules that will teach you... 1. How to discover three types of people who can continuously refer qualified prospects to you. 2. The one thing to do that that will always make people choose to refer to you versus your competitors. 3. How to uncover the potential referral gold mine that you already own! 4. A simple way to educate others to deliver referrals to you without too much effort (on their part!) 5. 8 step-by-step instructions on how to go back to the past to get tomorrow's referrals. 6. The #1 reason why people stop getting referrals and how you can prevent it from happening to you! 7. What you must do with every single referral you receive to ensure that future referrals will keep coming your way.
Book Synopsis The Referral Rules! by : Timothy Houston
Download or read book The Referral Rules! written by Timothy Houston and published by Createspace Independent Publishing Platform. This book was released on 2016-01-18 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Referred prospects usually turn into the best clients for your business. But getting more profitable referrals could become a challenge for seasoned professionals and newbies alike. Bestselling author and referral marketing authority, Tim Houston reveals how you can use 7 time-tested, basic and proven methods to get others to generate more, higher quality and higher paying referrals for your business. You will learn The 7 Referral Rules that will teach you... 1. How to discover three types of people who can continuously refer qualified prospects to you. 2. The one thing to do that that will always make people choose to refer to you versus your competitors. 3. How to uncover the potential referral gold mine that you already own! 4. A simple way to educate others to deliver referrals to you without too much effort (on their part!) 5. 8 step-by-step instructions on how to go back to the past to get tomorrow's referrals. 6. The #1 reason why people stop getting referrals and how you can prevent it from happening to you! 7. What you must do with every single referral you receive to ensure that future referrals will keep coming your way.
WHAT THIS BOOK IS ABOUT This book is about getting more clients for your business through referrals and through managing relationships. It covers all the basics of how to identify your ideal clients, where to meet them and how to build great business relationships with each of them. The book structures the process of getting more clients into an easy to master system so that you can build and monitor relationships with many clients at the same time. The book is also full of priceless tips on how to nurture each stage of a business relationship with your clients. As you master the system laid out in this book you will begin to cash in on those relationships by being repeatedly hired on projects by the same clients and by being referred to many ideal prospects.CHAPTER BREAKDOWN CHAPTER 1 - THE POWER OF RELATIONSHIPSThis chapter discusses why relationships matter in business are the laws of building relationship, if you have to be friends with your clients in business and the benefits of building business relationships. CHAPTER 2 - MASTERING YOUR CRAFTThis chapter sets out the fundamentals of how to behave as a businessperson, how to position your products and how to differentiate your business from your competition. CHAPTER 3 - SYSTEMS FOR RELATIONSHIPSIn this chapter discusses how systems can be used to track and manage relationship, how to keep records of your clients, what information you can gather in relationship systems and how to use systems to build up communities around your products.CHAPTER 4 - IDENTIFY YOUR IDEAL CLIENTSThis chapter helps you to build up your general network, how to profile your ideal prospects and how to build up your network of business partners who will help you to service your clients.CHAPTER 5 - STUDY YOUR IDEAL CLIENTSThis chapter discusses the importance of understanding your clients' business and your client's needs, how important that is in building relationships with your clients and how to study your clients so that you can position your products to best serve their needs.CHAPTER 6 - MEETING NEW PEOPLEThis chapter focuses on how to connect with potential clients who you meet in the course of life and when you are attending social and business events.CHAPTER 7 - REACHING OUTThis chapter teaches you how to start building a relationship with people you meet or people you reconnect with and takes you through the first steps and building blocks of building long term beneficial relationships with your prospective clients.CHAPTER 8 - STAYING IN TOUCHThis chapter discusses the different ways to keep in touch with your clients as you grow your relationship, what to talk about with your clients, the different kinds of events you can host and how to follow up on the commitments you make to your clients.CHAPTER 9 - ADDING VALUEThis chapter explains how you can systematically add value to your clients and how to empower them in building their business with a focus on regular client review meetings, giving meaningful gifts and how to generate referrals for your clients.CHAPTER 10 - GET READY TO BE REFERRED!This chapter defines what referrals are and why referrals are important for your business, how to make yourself more referrable and how to train the people in your network to refer you. CHAPTER 11 - RECEIVING REFERRALSThis chapter outlines the different types of referrals, describes the process of asking for referrals, discusses how to get the most out of your referrals and how to model your strategy for getting more clients on referrals.CHAPTER 12 - USING CONTENT TO CONNECTThis chapter describes the importance of using content marketing in building relationships with your clients, discusses the different types of content that you can send to your clients and the topics that you can talk about in your content.
Book Synopsis Get More Clients for Your Business by : Martin Shoniwa
Download or read book Get More Clients for Your Business written by Martin Shoniwa and published by . This book was released on 2020-04-14 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT THIS BOOK IS ABOUT This book is about getting more clients for your business through referrals and through managing relationships. It covers all the basics of how to identify your ideal clients, where to meet them and how to build great business relationships with each of them. The book structures the process of getting more clients into an easy to master system so that you can build and monitor relationships with many clients at the same time. The book is also full of priceless tips on how to nurture each stage of a business relationship with your clients. As you master the system laid out in this book you will begin to cash in on those relationships by being repeatedly hired on projects by the same clients and by being referred to many ideal prospects.CHAPTER BREAKDOWN CHAPTER 1 - THE POWER OF RELATIONSHIPSThis chapter discusses why relationships matter in business are the laws of building relationship, if you have to be friends with your clients in business and the benefits of building business relationships. CHAPTER 2 - MASTERING YOUR CRAFTThis chapter sets out the fundamentals of how to behave as a businessperson, how to position your products and how to differentiate your business from your competition. CHAPTER 3 - SYSTEMS FOR RELATIONSHIPSIn this chapter discusses how systems can be used to track and manage relationship, how to keep records of your clients, what information you can gather in relationship systems and how to use systems to build up communities around your products.CHAPTER 4 - IDENTIFY YOUR IDEAL CLIENTSThis chapter helps you to build up your general network, how to profile your ideal prospects and how to build up your network of business partners who will help you to service your clients.CHAPTER 5 - STUDY YOUR IDEAL CLIENTSThis chapter discusses the importance of understanding your clients' business and your client's needs, how important that is in building relationships with your clients and how to study your clients so that you can position your products to best serve their needs.CHAPTER 6 - MEETING NEW PEOPLEThis chapter focuses on how to connect with potential clients who you meet in the course of life and when you are attending social and business events.CHAPTER 7 - REACHING OUTThis chapter teaches you how to start building a relationship with people you meet or people you reconnect with and takes you through the first steps and building blocks of building long term beneficial relationships with your prospective clients.CHAPTER 8 - STAYING IN TOUCHThis chapter discusses the different ways to keep in touch with your clients as you grow your relationship, what to talk about with your clients, the different kinds of events you can host and how to follow up on the commitments you make to your clients.CHAPTER 9 - ADDING VALUEThis chapter explains how you can systematically add value to your clients and how to empower them in building their business with a focus on regular client review meetings, giving meaningful gifts and how to generate referrals for your clients.CHAPTER 10 - GET READY TO BE REFERRED!This chapter defines what referrals are and why referrals are important for your business, how to make yourself more referrable and how to train the people in your network to refer you. CHAPTER 11 - RECEIVING REFERRALSThis chapter outlines the different types of referrals, describes the process of asking for referrals, discusses how to get the most out of your referrals and how to model your strategy for getting more clients on referrals.CHAPTER 12 - USING CONTENT TO CONNECTThis chapter describes the importance of using content marketing in building relationships with your clients, discusses the different types of content that you can send to your clients and the topics that you can talk about in your content.
Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.
Book Synopsis Getting Everything You Can Out of All You've Got by : Jay Abraham
Download or read book Getting Everything You Can Out of All You've Got written by Jay Abraham and published by Macmillan. This book was released on 2001-10-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.
More Introductions! More Appointments! More Clients! You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients. "Bill's referral system is being used throughout our company because the results are undeniable. He has truly revolutionized the way our advisors are acquiring new clients through referrals. This book will turbocharge your client acquisition!" -- JOE JORDAN, Senior Vice President, MetLife "Beyond Referrals is a gold mine of value-based, profit-creating information. Utilizing Bill's Perpetual Revenue System, we learn that obtaining the referral is only the first step in an ongoing and very profitable cycle." -- BOB BURG, coauthor of The Go-Giver and author of Endless Referrals "Beyond Referrals explains how to avoid leaving money on the table from what I call the 'second sale.' You can read this book and double your business, or you can merely work twice as hard. That's not much of a choice." -- ALAN WEISS, PhD, author of Million Dollar Consulting and Million Dollar Referrals This is the ultimate blueprint for converting referrals into clients." -- Ivan Misner, PhD, New York Times bestselling author and founder of BNI
Book Synopsis Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by : Bill Cates
Download or read book Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients written by Bill Cates and published by McGraw Hill Professional. This book was released on 2013-04-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Introductions! More Appointments! More Clients! You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients. "Bill's referral system is being used throughout our company because the results are undeniable. He has truly revolutionized the way our advisors are acquiring new clients through referrals. This book will turbocharge your client acquisition!" -- JOE JORDAN, Senior Vice President, MetLife "Beyond Referrals is a gold mine of value-based, profit-creating information. Utilizing Bill's Perpetual Revenue System, we learn that obtaining the referral is only the first step in an ongoing and very profitable cycle." -- BOB BURG, coauthor of The Go-Giver and author of Endless Referrals "Beyond Referrals explains how to avoid leaving money on the table from what I call the 'second sale.' You can read this book and double your business, or you can merely work twice as hard. That's not much of a choice." -- ALAN WEISS, PhD, author of Million Dollar Consulting and Million Dollar Referrals This is the ultimate blueprint for converting referrals into clients." -- Ivan Misner, PhD, New York Times bestselling author and founder of BNI
Your Value Proposition is not your Elevator Pitch, Positioning Statement, or Unique Selling Proposition. Your Value Proposition is the sum total of all the value you bring to your prospects, clients, strategic partners, and even your employees. Your Value Proposition is the foundation of your business. No value proposition = No business! In today's world of marketing-message overload, the most effective way to grab someone's attention is through radically relevant and critically compelling messaging. Communicating a relevant and compelling value proposition has always been a critical part of winning new business. And your overwhelmed prospects and clients need and even expect your value proposition to be bullseye relevant and continually compelling. In Radical Relevance, Hall of Fame marketer and speaker Bill Cates, lays out your complete road map to discover, formulate, and communicate your value proposition in a way that will be irresistible to just the right prospects, compel them to follow your recommendations, and repel prospects who aren't a perfect fit. Remember: if you try to appeal to everyone, you run the risk of appealing to no one.It's time to take a stand with your value!It's time to get Radically Relevant!
Book Synopsis Radical Relevance by : Bill Cates
Download or read book Radical Relevance written by Bill Cates and published by . This book was released on 2019-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Value Proposition is not your Elevator Pitch, Positioning Statement, or Unique Selling Proposition. Your Value Proposition is the sum total of all the value you bring to your prospects, clients, strategic partners, and even your employees. Your Value Proposition is the foundation of your business. No value proposition = No business! In today's world of marketing-message overload, the most effective way to grab someone's attention is through radically relevant and critically compelling messaging. Communicating a relevant and compelling value proposition has always been a critical part of winning new business. And your overwhelmed prospects and clients need and even expect your value proposition to be bullseye relevant and continually compelling. In Radical Relevance, Hall of Fame marketer and speaker Bill Cates, lays out your complete road map to discover, formulate, and communicate your value proposition in a way that will be irresistible to just the right prospects, compel them to follow your recommendations, and repel prospects who aren't a perfect fit. Remember: if you try to appeal to everyone, you run the risk of appealing to no one.It's time to take a stand with your value!It's time to get Radically Relevant!
