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Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Book Synopsis Marketing Stripped Bare by : Patrick Forsyth
Download or read book Marketing Stripped Bare written by Patrick Forsyth and published by Kogan Page Publishers. This book was released on 2003 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Book Synopsis Marketing Stripped Bare by : Patrick Forsyth
Download or read book Marketing Stripped Bare written by Patrick Forsyth and published by . This book was released on 2010-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover the philosophy of the company founded by Richard Branson, Virgin, and the vicissitudes of its development. *You will also discover : Richard Branson's deepest motivations; His advice for entrepreneurs; The direction he wants the Virgin Group to take; His ambition to be the "savior of humanity." *Richard Branson explains the reasons that led him to write this book: he wants to share the solutions and philosophy he has instilled in Virgin, with all entrepreneurs. One of the most important ideas for him is the fact that a company must maintain a human scale, even if one entity oversees all companies. This is the leitmotif of this book. Richard Branson also advocates simplicity: it is the only way for a company not to forget the meaning of its mission and, according to him, this is the case with Virgin. *Buy now the summary of this book for the modest price of a cup of coffee!
Book Synopsis SUMMARY - Business Stripped Bare: Adventures Of A Global Entrepreneur By Richard Branson by : Shortcut Edition
Download or read book SUMMARY - Business Stripped Bare: Adventures Of A Global Entrepreneur By Richard Branson written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-05-31 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover the philosophy of the company founded by Richard Branson, Virgin, and the vicissitudes of its development. *You will also discover : Richard Branson's deepest motivations; His advice for entrepreneurs; The direction he wants the Virgin Group to take; His ambition to be the "savior of humanity." *Richard Branson explains the reasons that led him to write this book: he wants to share the solutions and philosophy he has instilled in Virgin, with all entrepreneurs. One of the most important ideas for him is the fact that a company must maintain a human scale, even if one entity oversees all companies. This is the leitmotif of this book. Richard Branson also advocates simplicity: it is the only way for a company not to forget the meaning of its mission and, according to him, this is the case with Virgin. *Buy now the summary of this book for the modest price of a cup of coffee!
"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Book Synopsis Business Stripped Bare by : Richard Branson
Download or read book Business Stripped Bare written by Richard Branson and published by Penguin. This book was released on 2011-04-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Have you ever noticed how all the buzzwords, trends, and "latest thinking" on management have very little to do with how things work in the real world? Seemingly every year, the management gurus dress their wisdom in the latest jargon, but it's been awhile since somebody shouted, "The emperor has no clothes!" Today, that somebody is Jo Owen, who has seen it all in his more than twenty years working with organizations of all types and sizes, including some of the world's most respected corporations. Management Stripped Bare is Owen's A-to-Z recounting of what he has learned (and now teaches) about how businesses actually operate. With dry and occasionally piercing humor, Owen examines the good, the bad, and the ugly of more than 150 universal management issues from leadership to accounting practices, performance appraisal to harassment policy, mergers & acquisitions to project management, and much more. Among his less traditional subjects are herd instincts, "-ists," blame, Mars Bars, the death of the Tea Lady (read the book!), and why attrition and stress are good. For novice and veteran managers disillusioned by blind faith in sacred cows, Jo Owen serves up the juiciest burgers in town. And while it's amazing that someone with tongue so firmly planted in cheek can speak so clearly, more impressive is the wealth of real solutions you'll be able to apply in your own work environment. Book jacket.
Book Synopsis Management Stripped Bare by : Jo Owen
Download or read book Management Stripped Bare written by Jo Owen and published by Amacom Books. This book was released on 2003 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever noticed how all the buzzwords, trends, and "latest thinking" on management have very little to do with how things work in the real world? Seemingly every year, the management gurus dress their wisdom in the latest jargon, but it's been awhile since somebody shouted, "The emperor has no clothes!" Today, that somebody is Jo Owen, who has seen it all in his more than twenty years working with organizations of all types and sizes, including some of the world's most respected corporations. Management Stripped Bare is Owen's A-to-Z recounting of what he has learned (and now teaches) about how businesses actually operate. With dry and occasionally piercing humor, Owen examines the good, the bad, and the ugly of more than 150 universal management issues from leadership to accounting practices, performance appraisal to harassment policy, mergers & acquisitions to project management, and much more. Among his less traditional subjects are herd instincts, "-ists," blame, Mars Bars, the death of the Tea Lady (read the book!), and why attrition and stress are good. For novice and veteran managers disillusioned by blind faith in sacred cows, Jo Owen serves up the juiciest burgers in town. And while it's amazing that someone with tongue so firmly planted in cheek can speak so clearly, more impressive is the wealth of real solutions you'll be able to apply in your own work environment. Book jacket.
This is a book about business as it is - not as it should be. Managers face the same problems the world over - bad meetings, boring presentations, unreasonable expectations, difficult bosses - and somehow they are meant to make sense of it all. But this isn't taught in business school. In Management Stripped Bare Jo Owen draws on his vast experience to present real-life solutions and observations on common management challenges. Each challenge is described, and successful and unsuccessful responses are illustrated with case studies. Punchy, edgy and refreshingly honest, it is entertaining and witty as well as informative. Irreverent and incisive, Management Stripped Bare cuts through the usual management hype and rhetoric to reveal what business is really about. It is not a grand theory of management but a practical guide to survival in the real world.
Book Synopsis Management Stripped Bare by : Jo Owen
Download or read book Management Stripped Bare written by Jo Owen and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about business as it is - not as it should be. Managers face the same problems the world over - bad meetings, boring presentations, unreasonable expectations, difficult bosses - and somehow they are meant to make sense of it all. But this isn't taught in business school. In Management Stripped Bare Jo Owen draws on his vast experience to present real-life solutions and observations on common management challenges. Each challenge is described, and successful and unsuccessful responses are illustrated with case studies. Punchy, edgy and refreshingly honest, it is entertaining and witty as well as informative. Irreverent and incisive, Management Stripped Bare cuts through the usual management hype and rhetoric to reveal what business is really about. It is not a grand theory of management but a practical guide to survival in the real world.
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Book Synopsis Marketing Greatest Hits by : Kevin Duncan
Download or read book Marketing Greatest Hits written by Kevin Duncan and published by A&C Black. This book was released on 2010-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
THE RUNAWAY INTERNATIONAL BESTSELLER “The Bride Stripped Bare shows us the inside–out of marriage, infidelity, obsession and taxi drivers (I may never take a cab ride in London again). . . . Few books can be both dark and light. This one dances on the edge, and sometimes crosses it, with much satisfaction to be had on either side.”— Valerie Frankel, author of The Accidental Virgin An explosive novel of sex, secrecy, and escape. A woman disappears. Her car lies abandoned on a remote bluff; no body is found. Known by her family and friends as quiet and self-contained, she has left behind an incendiary diary chronicling a disturbing journey of sexual awakening. The diary opens on her honeymoon in Morocco: she believes herself to be happy—or happy enough, anyway. Swiftly, this security masquerading as love fractures in an act of massive betrayal, only to propel her into a world of desire and fantasy and recklessness. In need of guidance, she finds an unlikely heroine in the anonymous author of a dusty, rare manuscript. Written by a woman in the 1600s, it is a cry from the heart for women to live and love freely. Emboldened, she allows herself to discover the intoxicating power of knowing what she wants and how to get it. The question is, how long can her soul sustain a perilous double life? Coolly impassioned, Bride Stripped Bare tells shocking truths about love and sex. Couched in a deceptively simple style, its gorgeous, incantatory rhythms will make you question whether it is ever entirely possible to know another person.
Book Synopsis The Bride Stripped Bare by : Nikki Gemmell
Download or read book The Bride Stripped Bare written by Nikki Gemmell and published by Harper Collins. This book was released on 2012-05-29 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE RUNAWAY INTERNATIONAL BESTSELLER “The Bride Stripped Bare shows us the inside–out of marriage, infidelity, obsession and taxi drivers (I may never take a cab ride in London again). . . . Few books can be both dark and light. This one dances on the edge, and sometimes crosses it, with much satisfaction to be had on either side.”— Valerie Frankel, author of The Accidental Virgin An explosive novel of sex, secrecy, and escape. A woman disappears. Her car lies abandoned on a remote bluff; no body is found. Known by her family and friends as quiet and self-contained, she has left behind an incendiary diary chronicling a disturbing journey of sexual awakening. The diary opens on her honeymoon in Morocco: she believes herself to be happy—or happy enough, anyway. Swiftly, this security masquerading as love fractures in an act of massive betrayal, only to propel her into a world of desire and fantasy and recklessness. In need of guidance, she finds an unlikely heroine in the anonymous author of a dusty, rare manuscript. Written by a woman in the 1600s, it is a cry from the heart for women to live and love freely. Emboldened, she allows herself to discover the intoxicating power of knowing what she wants and how to get it. The question is, how long can her soul sustain a perilous double life? Coolly impassioned, Bride Stripped Bare tells shocking truths about love and sex. Couched in a deceptively simple style, its gorgeous, incantatory rhythms will make you question whether it is ever entirely possible to know another person.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Book Synopsis Multi-Channel Marketing, Branding and Retail Design by :
Download or read book Multi-Channel Marketing, Branding and Retail Design written by and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Check out tons of amazing tips on how to get massive exposure for your dance classes, parties and workshops in this marketing book for dance teachers. From the importance of contact information, to having more time for a social life – yes, you can have a social life! – 101 Marketing Tips for Dance Teachers has it all. Easy to implement, easy to understand and massively cost effective! If you want to make an amazing living through dance – then you need this book! Tips include how to make the most of seasonal events, networking advice, getting cover, dance parties, social networking advice and more.
Book Synopsis 101 Marketing Tips for Dance Teachers by : Sue Wybrow
Download or read book 101 Marketing Tips for Dance Teachers written by Sue Wybrow and published by The Endless Bookcase Ltd. This book was released on 2018-02-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Check out tons of amazing tips on how to get massive exposure for your dance classes, parties and workshops in this marketing book for dance teachers. From the importance of contact information, to having more time for a social life – yes, you can have a social life! – 101 Marketing Tips for Dance Teachers has it all. Easy to implement, easy to understand and massively cost effective! If you want to make an amazing living through dance – then you need this book! Tips include how to make the most of seasonal events, networking advice, getting cover, dance parties, social networking advice and more.
