Sports Publicity

Sports Publicity

Author: Joseph Favorito

Publisher: Routledge

Published: 2013

Total Pages: 385

ISBN-13: 0415635004

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With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.


Book Synopsis Sports Publicity by : Joseph Favorito

Download or read book Sports Publicity written by Joseph Favorito and published by Routledge. This book was released on 2013 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.


Sports Publicity

Sports Publicity

Author: Joe Favorito

Publisher: Routledge

Published: 2020-02-26

Total Pages: 372

ISBN-13: 100003755X

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Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Creative writing · The value of audio storytelling · The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.


Book Synopsis Sports Publicity by : Joe Favorito

Download or read book Sports Publicity written by Joe Favorito and published by Routledge. This book was released on 2020-02-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Creative writing · The value of audio storytelling · The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.


Sports Media

Sports Media

Author: Bradley Schultz

Publisher: Routledge

Published: 2015-10-14

Total Pages: 320

ISBN-13: 1317449266

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Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism. New to this edition: An introduction focused on the intersection of economics, technology, and culture that drives modern sports journalism Interviews with industry experts currently working in the field of sports journalism The evolution of the industry to today’s audience-driven, social media-influenced landscape Reporting as storytelling in a modern media environment A companion website (www.routledge.com/cw/schultz) featuring video and audio examples from the authors’ own work to illustrate concepts from the text, links to additional examples and further resources, video tours of production facilities, video interviews with leaders in the field, and an updated instructor’s manual.


Book Synopsis Sports Media by : Bradley Schultz

Download or read book Sports Media written by Bradley Schultz and published by Routledge. This book was released on 2015-10-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism. New to this edition: An introduction focused on the intersection of economics, technology, and culture that drives modern sports journalism Interviews with industry experts currently working in the field of sports journalism The evolution of the industry to today’s audience-driven, social media-influenced landscape Reporting as storytelling in a modern media environment A companion website (www.routledge.com/cw/schultz) featuring video and audio examples from the authors’ own work to illustrate concepts from the text, links to additional examples and further resources, video tours of production facilities, video interviews with leaders in the field, and an updated instructor’s manual.


Sport Public Relations and Communication

Sport Public Relations and Communication

Author: Maria Hopwood

Publisher: Routledge

Published: 2012-05-23

Total Pages: 277

ISBN-13: 1136435522

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An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.


Book Synopsis Sport Public Relations and Communication by : Maria Hopwood

Download or read book Sport Public Relations and Communication written by Maria Hopwood and published by Routledge. This book was released on 2012-05-23 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.


Sport Public Relations

Sport Public Relations

Author: G. Clayton Stoldt

Publisher: Human Kinetics

Published: 2020-10-02

Total Pages: 289

ISBN-13: 149258939X

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Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.


Book Synopsis Sport Public Relations by : G. Clayton Stoldt

Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2020-10-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.


The Evolution of Sports Social Media

The Evolution of Sports Social Media

Author: Aaron Eisman

Publisher: Palmetto Publishing

Published: 2021-11

Total Pages: 144

ISBN-13: 9781638371465

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Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But it wasn't always like this. In this fascinating book, sports social media expert Aaron Eisman chronicles the sports social media evolution since 2009. The book discusses sports social media history, taking a deep dive into the journey from a casual responsibility for major sports companies to the multi-million dollar industry it is today. Included are interesting stories about major moments in sports social media, such as the birth of ESPN social media, the disruption of Bleacher Report in the industry and the story of Omar Raja and House of Highlights. While athletes didn't give it too much importance early on, they have come to understand the necessity of building a strong social media platform and brand. The book includes interviews with major thought leaders who are influencing the industry. The book breaks down key components of social media like strategy, content, voice, and analytics. In addition, it discusses trends that people will see in the future. Eisman's writing is playful yet impactful, his tone is positive even as it breaks down the negative sides of the phenomenon. The reader will learn a lot about sports social media and how it has touched many lives, and in the end, will understand sports social media even if they had no prior clue about the subject. Sports social media is here to stay.


Book Synopsis The Evolution of Sports Social Media by : Aaron Eisman

Download or read book The Evolution of Sports Social Media written by Aaron Eisman and published by Palmetto Publishing. This book was released on 2021-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But it wasn't always like this. In this fascinating book, sports social media expert Aaron Eisman chronicles the sports social media evolution since 2009. The book discusses sports social media history, taking a deep dive into the journey from a casual responsibility for major sports companies to the multi-million dollar industry it is today. Included are interesting stories about major moments in sports social media, such as the birth of ESPN social media, the disruption of Bleacher Report in the industry and the story of Omar Raja and House of Highlights. While athletes didn't give it too much importance early on, they have come to understand the necessity of building a strong social media platform and brand. The book includes interviews with major thought leaders who are influencing the industry. The book breaks down key components of social media like strategy, content, voice, and analytics. In addition, it discusses trends that people will see in the future. Eisman's writing is playful yet impactful, his tone is positive even as it breaks down the negative sides of the phenomenon. The reader will learn a lot about sports social media and how it has touched many lives, and in the end, will understand sports social media even if they had no prior clue about the subject. Sports social media is here to stay.


Sports Marketing

Sports Marketing

Author: Larry DeGaris

Publisher: Routledge

Published: 2015-02-11

Total Pages: 297

ISBN-13: 1136223460

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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.


Book Synopsis Sports Marketing by : Larry DeGaris

Download or read book Sports Marketing written by Larry DeGaris and published by Routledge. This book was released on 2015-02-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.


Sport Marketing

Sport Marketing

Author: Windy Dees

Publisher: Human Kinetics

Published: 2021-03-12

Total Pages: 490

ISBN-13: 1492594628

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--


Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--


Media, Sports, and Society

Media, Sports, and Society

Author: Lawrence A. Wenner

Publisher: SAGE

Published: 1989-08

Total Pages: 328

ISBN-13: 9780803932449

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Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in


Book Synopsis Media, Sports, and Society by : Lawrence A. Wenner

Download or read book Media, Sports, and Society written by Lawrence A. Wenner and published by SAGE. This book was released on 1989-08 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in


Sports Marketing

Sports Marketing

Author: Sam Fullerton

Publisher: McGraw-Hill/Irwin

Published: 2006-07-25

Total Pages: 504

ISBN-13:

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'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased particpation and importance of the female market.


Book Synopsis Sports Marketing by : Sam Fullerton

Download or read book Sports Marketing written by Sam Fullerton and published by McGraw-Hill/Irwin. This book was released on 2006-07-25 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased particpation and importance of the female market.