Thinking in Type

Thinking in Type

Author: Alex W. White

Publisher: Allworth Press

Published: 2005

Total Pages: 238

ISBN-13:

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"With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the reader's needs. Like its companion volume The Elements of Graphic Design, the book can be used as a first exposure primer for students and as a reader for professionals. Section one covers basic information about type design, while the remaining sections, What Readers Want, Creativity, and Typography Timeline, provide in-depth information about more advanced topics. Chapters include the elements of typography; the differences between type applications; how typography creates identity; what readers look for and respond to; step-by-step guides to developing distinctive type treatments; how to generate type ideas; and the historical development of typographic rules and letter forms. Written by a practitioner who regularly collaborates with today's leading type designers around the globe, this book offers insights into typography that normally require years of professional practice. Designed in an innovative two-color layout, the book provides a fun and systematic learning experience on multiple levels." --Allworth.


Book Synopsis Thinking in Type by : Alex W. White

Download or read book Thinking in Type written by Alex W. White and published by Allworth Press. This book was released on 2005 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the reader's needs. Like its companion volume The Elements of Graphic Design, the book can be used as a first exposure primer for students and as a reader for professionals. Section one covers basic information about type design, while the remaining sections, What Readers Want, Creativity, and Typography Timeline, provide in-depth information about more advanced topics. Chapters include the elements of typography; the differences between type applications; how typography creates identity; what readers look for and respond to; step-by-step guides to developing distinctive type treatments; how to generate type ideas; and the historical development of typographic rules and letter forms. Written by a practitioner who regularly collaborates with today's leading type designers around the globe, this book offers insights into typography that normally require years of professional practice. Designed in an innovative two-color layout, the book provides a fun and systematic learning experience on multiple levels." --Allworth.

Types of Thinking

Types of Thinking

Author: S. Ian Robertson

Publisher: Routledge

Published: 2013-09-05

Total Pages: 184

ISBN-13: 1134691467

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Types of Thinking provides a basic grounding in the psychology of thinking for undergraduate students with little previous knowledge of cognitive psychology. This clear, well-structured overview explores the practical aspects and applications of everyday thinking, creative thinking, logical and scientific thinking, intelligent thinking and machine thinking. It also explores 'failures of thinking', the biases and shortcuts that sometimes lead our thinking astray. The author tackles big ideas in an accessible manner and in an entertaining style, ensuring that Types of Thinking will be attractive not only to students but also to teachers organising and planning courses, as well as the lay reader.


Book Synopsis Types of Thinking by : S. Ian Robertson

Download or read book Types of Thinking written by S. Ian Robertson and published by Routledge. This book was released on 2013-09-05 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Types of Thinking provides a basic grounding in the psychology of thinking for undergraduate students with little previous knowledge of cognitive psychology. This clear, well-structured overview explores the practical aspects and applications of everyday thinking, creative thinking, logical and scientific thinking, intelligent thinking and machine thinking. It also explores 'failures of thinking', the biases and shortcuts that sometimes lead our thinking astray. The author tackles big ideas in an accessible manner and in an entertaining style, ensuring that Types of Thinking will be attractive not only to students but also to teachers organising and planning courses, as well as the lay reader.

The Elements of Typographic Style

The Elements of Typographic Style

Author: Robert Bringhurst

Publisher:

Published: 2019

Total Pages: 0

ISBN-13:

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The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.


Book Synopsis The Elements of Typographic Style by : Robert Bringhurst

Download or read book The Elements of Typographic Style written by Robert Bringhurst and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.

Extra Bold

Extra Bold

Author: Ellen Lupton

Publisher: Chronicle Books

Published: 2021-06-25

Total Pages: 223

ISBN-13: 1648960227

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Extra Bold is the inclusive, practical, and informative (design) career guide for everyone! Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. • Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them. • Interviews showcase people at different stages of their careers. • Biographical sketches explore individuals marginalized by sexism, racism, and ableism. • Practical guides cover everything from starting out, to wage gaps, coming out at work, cover letters, mentoring, and more. A new take on the design canon. • Opens with critical essays that rethink design principles and practices through theories of feminism, anti-racism, inclusion, and nonbinary thinking. • Features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. • Adds new voices to the dominant design canon. Written collaboratively by a diverse team of authors, with original, handcrafted illustrations by Jennifer Tobias that bring warmth, happiness, humor, and narrative depth to the book. Extra Bold is written by Ellen Lupton (Thinking with Type), Farah Kafei, Jennifer Tobias, Josh A. Halstead, Kaleena Sales, Leslie Xia, and Valentina Vergara.


Book Synopsis Extra Bold by : Ellen Lupton

Download or read book Extra Bold written by Ellen Lupton and published by Chronicle Books. This book was released on 2021-06-25 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extra Bold is the inclusive, practical, and informative (design) career guide for everyone! Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. • Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them. • Interviews showcase people at different stages of their careers. • Biographical sketches explore individuals marginalized by sexism, racism, and ableism. • Practical guides cover everything from starting out, to wage gaps, coming out at work, cover letters, mentoring, and more. A new take on the design canon. • Opens with critical essays that rethink design principles and practices through theories of feminism, anti-racism, inclusion, and nonbinary thinking. • Features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. • Adds new voices to the dominant design canon. Written collaboratively by a diverse team of authors, with original, handcrafted illustrations by Jennifer Tobias that bring warmth, happiness, humor, and narrative depth to the book. Extra Bold is written by Ellen Lupton (Thinking with Type), Farah Kafei, Jennifer Tobias, Josh A. Halstead, Kaleena Sales, Leslie Xia, and Valentina Vergara.

Introduction to Graphic Design

Introduction to Graphic Design

Author: Aaris Sherin

Publisher: Bloomsbury Publishing

Published: 2017-11-02

Total Pages: 208

ISBN-13: 1472589300

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For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate. Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.


Book Synopsis Introduction to Graphic Design by : Aaris Sherin

Download or read book Introduction to Graphic Design written by Aaris Sherin and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate. Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.

Graphic Design Thinking

Graphic Design Thinking

Author: Ellen Lupton

Publisher:

Published: 1900

Total Pages: 184

ISBN-13: 9781616891848

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Book Synopsis Graphic Design Thinking by : Ellen Lupton

Download or read book Graphic Design Thinking written by Ellen Lupton and published by . This book was released on 1900 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design Thinking

Design Thinking

Author: Nigel Cross

Publisher: Berg

Published: 2011-04-01

Total Pages: 192

ISBN-13: 1847888461

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Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from hardware to software product design, from architecture to Formula One design. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary Design.


Book Synopsis Design Thinking by : Nigel Cross

Download or read book Design Thinking written by Nigel Cross and published by Berg. This book was released on 2011-04-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from hardware to software product design, from architecture to Formula One design. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary Design.

Health Design Thinking

Health Design Thinking

Author: Bon Ku

Publisher: MIT Press

Published: 2020-03-17

Total Pages: 228

ISBN-13: 0262358913

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Applying the principles of human-centered design to real-world health care challenges, from drug packaging to early detection of breast cancer. This book makes a case for applying the principles of design thinking to real-world health care challenges. As health care systems around the globe struggle to expand access, improve outcomes, and control costs, Health Design Thinking offers a human-centered approach for designing health care products and services, with examples and case studies that range from drug packaging and exam rooms to internet-connected devices for early detection of breast cancer. Written by leaders in the field—Bon Ku, a physician and founder of the innovative Health Design Lab at Sidney Kimmel Medical College, and Ellen Lupton, an award-winning graphic designer and curator at Cooper Hewitt Smithsonian Design Museum—the book outlines the fundamentals of design thinking and highlights important products, prototypes, and research in health design. Health design thinking uses play and experimentation rather than a rigid methodology. It draws on interviews, observations, diagrams, storytelling, physical models, and role playing; design teams focus not on technology but on problems faced by patients and clinicians. The book's diverse case studies show health design thinking in action. These include the development of PillPack, which frames prescription drug delivery in terms of user experience design; a credit card–size device that allows patients to generate their own electrocardiograms; and improved emergency room signage. Drawings, photographs, storyboards, and other visualizations accompany the case studies. Copublished with Cooper Hewitt, Smithsonian Design Museum


Book Synopsis Health Design Thinking by : Bon Ku

Download or read book Health Design Thinking written by Bon Ku and published by MIT Press. This book was released on 2020-03-17 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying the principles of human-centered design to real-world health care challenges, from drug packaging to early detection of breast cancer. This book makes a case for applying the principles of design thinking to real-world health care challenges. As health care systems around the globe struggle to expand access, improve outcomes, and control costs, Health Design Thinking offers a human-centered approach for designing health care products and services, with examples and case studies that range from drug packaging and exam rooms to internet-connected devices for early detection of breast cancer. Written by leaders in the field—Bon Ku, a physician and founder of the innovative Health Design Lab at Sidney Kimmel Medical College, and Ellen Lupton, an award-winning graphic designer and curator at Cooper Hewitt Smithsonian Design Museum—the book outlines the fundamentals of design thinking and highlights important products, prototypes, and research in health design. Health design thinking uses play and experimentation rather than a rigid methodology. It draws on interviews, observations, diagrams, storytelling, physical models, and role playing; design teams focus not on technology but on problems faced by patients and clinicians. The book's diverse case studies show health design thinking in action. These include the development of PillPack, which frames prescription drug delivery in terms of user experience design; a credit card–size device that allows patients to generate their own electrocardiograms; and improved emergency room signage. Drawings, photographs, storyboards, and other visualizations accompany the case studies. Copublished with Cooper Hewitt, Smithsonian Design Museum

Graphic Design Play Book

Graphic Design Play Book

Author: Sophie Cure

Publisher: Laurence King Publishing

Published: 2019-06-25

Total Pages: 0

ISBN-13: 9781786273963

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'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina


Book Synopsis Graphic Design Play Book by : Sophie Cure

Download or read book Graphic Design Play Book written by Sophie Cure and published by Laurence King Publishing. This book was released on 2019-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina

Thinking Design Hb

Thinking Design Hb

Author: LECHNER

Publisher:

Published: 2021-10-11

Total Pages: 492

ISBN-13: 9783038602460

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A clearly distilled architectural atlas based on 144 major designs from ancient times to the twenty-first century, showcasing the cultural dimension of building. However disparate the style or ethos, beneath architecture's pluralism lies a number of categorical typologies. In Thinking Design, Austrian architect Andreas Lechner has condensed his profound typological understanding into a single book. Divided into three chapters--Tectonics, Type, and Topos--Lechner's book reflects upon twelve fundamental typologies: theater, museum, library, state, office, recreation, religion, retail, factory, education, surveillance, and hospital. Encompassing a total of 144 carefully selected examples of classic designs and buildings, ranging across an epic sweep from antiquity to the present, the book not only explains the fundamentals of collective architectural knowledge but traces the interconnected reiterations that lie at the heart of architecture's transformative power. As such, Thinking Design outlines a new building theory rooted in the act of composition as an aesthetic determinant of architectural form. This emphasis on composition in the design process over the more commonplace aspects of function, purpose, or atmosphere makes it more than a mere planning manual. It reveals also the cultural dimension of architecture that gives it the ability to transcend not only use cycles but entire epochs. Each example is meticulously illustrated with a newly drawn elevation or axonometric projection, floor plan, and section, not only invigorating the underlying ideas but also making the book an ideal comparative compendium.


Book Synopsis Thinking Design Hb by : LECHNER

Download or read book Thinking Design Hb written by LECHNER and published by . This book was released on 2021-10-11 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clearly distilled architectural atlas based on 144 major designs from ancient times to the twenty-first century, showcasing the cultural dimension of building. However disparate the style or ethos, beneath architecture's pluralism lies a number of categorical typologies. In Thinking Design, Austrian architect Andreas Lechner has condensed his profound typological understanding into a single book. Divided into three chapters--Tectonics, Type, and Topos--Lechner's book reflects upon twelve fundamental typologies: theater, museum, library, state, office, recreation, religion, retail, factory, education, surveillance, and hospital. Encompassing a total of 144 carefully selected examples of classic designs and buildings, ranging across an epic sweep from antiquity to the present, the book not only explains the fundamentals of collective architectural knowledge but traces the interconnected reiterations that lie at the heart of architecture's transformative power. As such, Thinking Design outlines a new building theory rooted in the act of composition as an aesthetic determinant of architectural form. This emphasis on composition in the design process over the more commonplace aspects of function, purpose, or atmosphere makes it more than a mere planning manual. It reveals also the cultural dimension of architecture that gives it the ability to transcend not only use cycles but entire epochs. Each example is meticulously illustrated with a newly drawn elevation or axonometric projection, floor plan, and section, not only invigorating the underlying ideas but also making the book an ideal comparative compendium.